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Common Wealth Bank

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Submitted By alamin
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Commonwealth Bank of Australia
Table of Contents
Executive summary ……………………………………………………………………………….2 1. Part A……………………………………………………………………………………...3 a. Introduction………………………………………………………………………..3 b. Mission…………………………………………………………………………….3 c. Current value strategies……………………………………………………………3 i. Creating Value for Its People……………………………………………...4 ii. Legal Responsibilities……………………………………………………..4 d. Market definition of the firm……………………………………………………...4 2. Part B……………………………………………………………………………………...5 a. Situational Analysis……………………………………………………………….5 b. Internal Analysis…………………………………………………………………..5 i. Resources………………………………………………………………….5 ii. Capabilities………………………………………………………………..7 iii. Core Competencies………………………………………………………..8 iv. Competitive Advantage…………………………………………………...9 c. Strengths and Weaknesses……………………………………………………….10 d. Internal Opportunities……………………………………………………………11 3. Part C…………………………………………………………………………………….11 a. Situational Analysis with regard to Information and Communication Technology………………………………………………………………………11 4. Conclusion……………………………………………………………………………….12
References………………………………………………………………………………………..14
Executive Summary This is a marketing strategic report, which is divided into three parts. Part A describes about the mission, current value strategies and the market definition of the Commonwealth Bank. This bank is the second largest bank in Australia which is providing financial services. The study identifies numerous strategic variables which significantly influence the performance and the profitability of the bank. Part B, describes the vital strategic variables that form the part of internal analysis like: Resources, Capabilities, Core competencies and Competitive

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