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Communication Tools

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Marketing communication tools

Coca Cola company used different types of marketing communication tools to promote the product- Light Lemon.

Advertising:
Advertising is a general and useful marketing communication tool. Advertising can be effectively to deliver the message to audiences. Coca Cola company used various types of advertisement to promote their products, including newspapers, magazines, radio, television and as well as internet advertisement.
Newspaper is one of the most prevalent method to advertise product. And it is also usually the inexpensive way to advertise. Newspaper provides great advantage of market share in many countries. Furthermore, newspaper may need the target audiences to have certain time to read the newspaper in order to receive the message of the advertisement. Magazine is a similar advertising method with newspaper. Magazine could also show advertisement with colorful photography graphics. Newspaper and magazine are tiny and portable, can be taken to anywhere. Thirdly, radio advertising method could be affordable, wide reaching and give the selectivity to the target audience. However, the lower attentiveness and the insufficient of visual appeal in nowadays would be the concerns. Television advertising method would be the more expensive way to promote than other methods of advertising. but it also has the power to connect with the audience. Television advertisements are generally broadcast in the middle of the program of television channel. Internet advertising is the method of using the internet to deliver promotion message to audience. It contains email advertisement, search engine advertisement, social media advertisement and also web banner advertisement.

Sales promotion:
Coca cola company has spent a lot of money on advertising their brand name. Nowadays the brand of Coca cola is famous in the world. The company is

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