...Apastamb SMBA13010 Anuj Taneja SMBA13013 Sarthak Sahni SMBA13049 ISS ICELAND Summary * 2008 – Revenues of 68,829 million DKK * 7th largest outsourcing company in the world * 2009 – Integrated Facilities Management * Cleaning, Catering, Security, Property Services & Office Support * Decentralized model with financial reporting administered from headquarters in Copenhagen * ISS was not a price leader but was targeted at customers who cared about quality and were willing to pay for it A New value proposition * Post 2000 ,ISS Iceland adopted a new value proposition which has 2 dimensions. * The first is that of the classic outsourcer enabling our customers to focus on what they do best. * What is the feeling we want to create in our customers. * The new proposition says “We are creating wellbeing for our customers.” * Other 2 related issues were:- * People who don’t feel good about good about themselves are not as productive or quality-minded. * The transition from “Facilities services” to “Integrated facilities management” reflects how employees feel about their jobs * So the need came for “EMPLOYEE WELLBEING”. Gaps Model of Service Quality * Knowledge Gap: * ISS Iceland should know what it’s customers actually expect.(a solution to their problem as well their well-being). * Communication Gap: * ISS Iceland should know how to match their performance to promises.(Promise of providing...
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...Quantification, Weighting and Ranking 6 Table 2 7 Internal Analysis 8 Overview of Iceland 8 Marketing Factors 8 Financial analysis 8 Manufacturing factors 9 Iceland’s current resources and competencies 10 Table 3 10 The Boston Consulting Group matrix (BCG) matrix 10 Figure 1 10 External Analysis 10 PESTLE 11 Competitive Environment 12 Retailers 12 Table 4 12 Frozen Food Manufacturers 12 Table 5 13 Customer Trends 13 Target Market 14 Porter’s Five Forces 14 Figure 2 14 Lotte Group Analysis 14 SWOT 15 Strengths and Weaknesses 15 Opportunities 16 Threats 16 Objectives and Market Entry Strategy 16 Objective 1(Short term: 12 months) 17 Objective 2 (Medium Term: 1-3 years) 17 Objective 3 (Long Term: 3-5 years): 18 Internationalisation objectives 18 Marketing Mix 19 Product 19 Price 21 Table 6 21 Table 7 21 Promotion 22 Place 23 People, processes and physical evidence 24 Implementation 25 Table 8 26 Figure 3 26 Figure 4 27 Control 27 Figure 5 28 Bibliography 28 Executive Summary This report has been produced to provide Iceland Foods Group with a strategy to further internationalise. After investigation of potential countries it was decided that South Korea was the best market to enter. Analysis has been undertaken into both the external and internal environments with regards to South Korea and Iceland. Research into the frozen food sector in South Korea has shown the market is growing .The...
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...DEEP FREEZE International Trade Assignment Case Study of Iceland FinancIal Collapse MBA in Marketing&Communication “The most spectacular bankruptcy of the 2008 financial crisis was the collapse of Iceland's financial system. This collapse is especially intriguing as Iceland is not an underdeveloped country!” ---EHMAN BROTHERS Introduction Iceland is an independent Nordic European island country situated at the confluence of the North Atlantic and Arctic Oceans, on the Mid-Atlantic Ridge. Its traditional industries are fishing, processing of fish, aluminum, and strong energy industry. During several years of economic boom, the Icelandic financial system expanded considerably. A nation with a slight population erected a banking system whose total assets were 10 times the size of the country's GDP. Greedy bankers, inexperienced upstairs, corrupt political elite, the deregulation of the financial system, make the banking sector grew faster than any other sector of the Icelandic economy. Following the global financial crisis in 2008, Iceland became the most dramatic economic meltdown. The key problem with the banks essentially owning all the bankrupt highly leveraged business (that were and are essentially good ocean harvesting fishing business) and the downgrade in sovereign debt rating led to capital flight. With the collapse of exchange rate of Krona, 3 main banks (Landsbanki, Kaupthing and Glitnir) are nationalized because of the serious liquidity problems of banks...
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...International Business January 10, 2015 Iceland Iceland was settled by the Norse settlers in the second half of the 9th century who migrated from across the North Atlantic. The migration was because of a shortage or arable land in Scandinavia, and a civil strife brought about by the Norse King Harald. When the Norse settlers migrated the land was unsettled and they could claim the land because there no inhabitants. The settlement last from 874 to 930 at that point most of the island had been claimed by Alþingi, the assembly of the Icelandic Commonwealth, was founded in Þingvellir. In the original manuscript that was made it listed 435 men as the first settlers and a lot of them settled in the northern and southwestern parts of the island. Iceland is an island that is located in the Atlantic Ocean near the Article Circle. It is also located between Greenland and Norway. It is the second largest European island behind Great Britain. Iceland is about the same size as Kentucky and Virginia. It takes about five hours to fly from the US to Iceland. Iceland has a population of 317,351. The median ages for people in Iceland are 36.4 years old. So the people in Iceland are of the younger generation. Icelandic is the official language that is spoken in Iceland. It is a sub-group of North Germanic languages. The Icelandic language is a cornerstone and a large part due to a strong literary heritage. The Republic of Iceland’s political system is similar to the United States by having...
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...which is the support of people's good life. This is often seen in most of western countries. This is also a long war due to maintain the people's living standard such as Iceland. There is a long-term welfare policy in most of western countries while the national output are not very big. Comparing the financial history of the events leading up to the financial crisis of both Iceland and Ireland Ireland Financial Bubble Burst Among the countries currently experiencing sovereign debt crises, Ireland’s case is perhaps the most dramatic. Over the past decade, Ireland has made remarkable economic achievements which created a record of continuous growth miracle. From 1996 to 2007, average annual economic growth rate of Ireland was 7.2%, which won the "Celtic Tiger" reputation. After several years of development, according to per capita GDP, Ireland became the second wealthiest country in a comparison of European Union countries, after Luxembourg. One of major factors to drive rapid growth economy of Ireland is high-tech development. Since the mid-20th century, the Irish government put great emphasis on high-tech development, implementation of the strategy of reinvigorating the Ireland with science and technology, which laid the foundation of the Irish pharmaceutical and chemical companies as well as communication and information competitiveness. Whether the export or to attract foreign investment, the Irish are also eye-catching performance, which contributed to economic growth....
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...ROYAL LONDON ID: 12878-RB HND BUSINESS MANAGEMENT LECTURER: MR TAIWO OLAJUMOKE BATCH: 11 LEVEL: 4 BUSINESS ENVIROMENT | Introduction | 3 | 1.1 | Identify the purpose of organisations | 3-4 | 1.2 | Describe to which extent Iceland Supermarket Ltd meets objectives of its different stakeholders. | 5-6 | 1.3 | Explain various responsibilities of Iceland | 7 | 2.1 | Different economic systems | 8-9 | 2.2 | Fiscal and monetary policy | 10-12 | 2.3 | Competition policy and other regulatory mechanism | 13-14 | 3.1 | Market structures determine the pricing and output decisions | 15-21 | 3.2 | Which market forces shape Iceland Supermarket responses | 21-22 | 3.3 | How the business and cultural environments shape the behaviour of Iceland | 22-23 | 4.1 | Significance of international trade to Iceland Supermarket | 23 | 4.2 | Impact of global factors on Iceland Supermarket | 24 | 4.3 | Impact of policies of the European Union on Iceland Supermarket | 25 | | Conclusion | 26 | | References “ | 27 | CONTENTS “ Introduction of Business Environment Controlling the environment in which businesses are being operated is called business environment. There are two types of business environments, internal and external environment which are necessary...
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...Consumer Behavior Outline of the Study The first chapter of the study covers the introduction about the company (Iceland Frozen Foods) and consumer behavior and follows with the scope and significance of the study. The second chapter of the study will represent several literature reviews on research relating to the previous studies carried out by various authors. The third chapter of the study will conduct the methodology chapter, which will indicate the research methods and designs. The analysis and finding for the research study will be in the fourth chapter. The final and fifth chapter will conclude the study and provide useful and justified recommendations for the further research (Welford, 2007, 52–62). Observing consumer behavior while they are shopping gathers a wide variety of information about their behavior in choosing products and services. The consumer behavior is observed upon number of observable phenomenon like physical actions, such as the actual shopping pattern of consumers (in store or through online interface); verbal behavior, such as sales conversation between buyer and the seller or communication of buyer with other buyers in the store; expressive behavior, such as facial expressions and tone of voice or behavior while interacting with product features they are buying; and temporal patterns, such as amount of time spent by consumers while making their purchase decision (Zikmund, pp. 239-240). The marketing activity of Starbucks can be made more effective...
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...are living longer This could have a grave impact on Iceland Food as a business in both a positive and negative way. The fact that if people were living longer there will be an increase in more people requesting there state pension and less people working and paying income taxes. This therefore has a ripple affect which is that the government will require higher tax rates on the decreasing workforce. So this implies that if the working society are having to give away more of their earnings to tax they will have less money in their own back pocket. This could lead into a fall in the growth of the economy due to firms like Iceland having less money to invest because of the increase in taxation. Linking this all back to Iceland Food for one, if taxes are raising Iceland is going to find it harder to meet there aim and objectives. This is due to if there customers income is decreasing because of tax they are going to have less money to spend and indicating that there weekly or monthly budget for shopping will go down and portraying the overall companies’ sales revenue will fall. But if the current population lived longer this can also lead to benefits for Iceland. By the population living longer this therefore implies that the death rate is slowing down, and also means that the population is increasing. Consequently there will be more customers to provide a service for. Furthermore loyal customers will be shopping at Iceland for a greater amount of time due to the fact that they...
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...indirect contributions through the promotion of good diplomatic relationships among countries. These attributes are important in establishing a competitive economy for any nation. Developing the travel and tourism sector requires effective policies that can help in solving possible obstacles that can prevent the desired progress (Klingmann 2007). Therefore, this paper will present an analysis of the tourism sector in Iceland by identifying the current influences on travel organizations within the tourism industry. In addition, there will be an analysis of theories and models that help explain travel flows and trends in important destinations within Iceland. Influences on travel organizations The performance of travel organizations depends on the political systems within a region. The political setup has a significant impact on how companies form their structures and the way of operation. For example, the relationship established between two countries based on the political ties play a significant role in opening the global market for the tourism industry in Iceland. Also, an annual budgetary allocation which reflects on the spending priorities of the federal government also has a massive impact on travel agencies. That is, if the country decides to spend on security and cultural promotion, people from another region can consider it preferred destination due to the level of awareness created. The political system determines how the legal systems operates and laws...
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...I. Country Profiling Geography: Iceland Location: Northern Europe, island between the Greenland Sea and the North Atlantic Ocean, northwest of the UK Geographic coordinates: 65 00 N, 18 00 W Map references: Arctic Region Area: total: 103,000 sq km land: 100,250 sq km water: 2,750 sq km Area - comparative: slightly smaller than Kentucky Land boundaries: 0 km Coastline: 4,988 km Maritime claims: territorial sea: 12 nm exclusive economic zone: 200 nm continental shelf: 200 nm or to the edge of the continental margin Climate: temperate; moderated by North Atlantic Current; mild, windy winters; damp, cool summers Terrain: mostly plateau interspersed with mountain peaks, icefields; coast deeply indented by bays and fiords Elevation extremes: lowest point: Atlantic Ocean 0 m highest point: Hvannadalshnukur 2,119 m (at Vatnajokull glacier) Natural resources: fish, hydropower, geothermal power, diatomite Land use: arable land: 0.07% permanent crops: 0% other: 99.93% (2001) Irrigated land: NA sq km Natural hazards: earthquakes and volcanic activity Environment - current issues: water pollution from fertilizer runoff; inadequate wastewater treatment Environment - international agreements: party to: Air Pollution, Air Pollution-Persistent Organic Pollutants, Biodiversity, Climate Change, Climate Change-Kyoto Protocol, Desertification, Endangered Species, Hazardous Wastes, Kyoto Protocol, Law...
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...Emergence of a Freedom of Information Movement: Anonymous, WikiLeaks, the Pirate Party, and Iceland – Jessica L. Beyer Key words: Activism, File Sharing, Politics, Hacktivism, New Media, Online Communities https://www.youtube.com/watch?v=gMxhIfG0MpY – 0:00-1:16 | 2:10-3:20 How do you guys feel about the government's interference within ideas of “Freedom of Information”? Are copyright acts more about the broader ideas of controlling information, or more-so the ability to protect people's information and original content? Do you think the youth, anonymous, and people like Kim DotCom are to blame for copyright infringement? How can freedom of information exist alongside copyright? He is knowingly hosting this website whilst people pirate. What kind of message is the US government sending to the world with the Kim DotCom raid? An over the top, 72-person raid on a single lot of land, occupied by one person who is simply hosting a website. Are ISP's as equal to blame as Kim DotCom is? They are allowing this file sharing to happen, since they profit off of the traffic. Should Denial-Of-Service attacks be viewed as protest, or criminal activity? Are they akin to a peaceful protest of not allowing entry to a workplace/space, or are they more in line with rioting which does have criminal activity, and criminal punishment attached to it? Is WikiLeaks committing criminal activity? They are releasing private, government documents, and allowing for this free flow of...
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...Case Study IKEA “We chose UNIVERGE® SV8100 because you get exactly what you need - nothing more, nothing less. But also with a completely open road to future expansion and add-ons. The Business ConneCT call handling system was also way ahead of anything else I’ve seen. Although it is very advanced it is also very easy to customise to our daily changing parameters.” Ölvir Styrr Sveinsson Customer IKEA, Iceland Industry Furniture retailing Challenges • Call response efficiency Solution • UNIVERGE® SV8100 • Business ConneCT • 60 DECT handsets • 12 SIP-based Access Points Results • Six-fold increase in service level IT Manager, IKEA Iceland Challenges The Icelandic store of the world’s biggest furniture retailer IKEA has more than 250 employees and services a population of 320,000 people. Each day hundreds of telephone enquiries come in from customers asking about opening times, product delivery schedules, installation issues and many other topics. As a famously customerfocused organization, IKEA wanted to answer all of these calls as quickly, efficiently and as friendly as possible. Unfortunately, the telephone system that the store was using had limited monitoring and reporting systems. So it was impossible to know how many customers were calling and how quickly they were being answered. And even more importantly, it could not indicate how many customers were abandoning their calls due to frustration of long queues. www.ikea.is www.nec-unified.com IKEA Solution After an in-depth...
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...MCG Consulting Group | Icesave Dispute: Settlement Proposal to Oddný G. Harðardóttir | International Business MGCR 382- 001 Fall 2012 | | Contents Executive Summary 3 Description of the Icesave Case 4 Overview of the unsustainable growth and collapse of the Icelandic financial sector in 2008 4 The Collapse of Icesave (Iceland’s Landsbanki) 5 Attempts of agreements and Icelandic referendums 6 Ruling: European Free Trade Association v. Iceland – EFTA Court Case E-16/11 References 8 The proposal from MCG Group (MCG) 9 Economic benefits and arguments 12 Legal aspect of the Icesave dispute 14 Appendix A 17 Bibliography 18 Executive Summary Objective MCG Consulting Group is a consulting firm specialized in banking. MCG’s goal is to provide effective solutions for multifaceted issues by researching all avenues of a problem and ensuring to always have supporting evidence for given proposals. The following paper is an examination of the current Icesave loan conflict followed by a proposal which MCG believes takes all stake holders into consideration. Important Acronyms EEA (European Economic Area), EU (European Union), EFTA (European Free Trade Association), ECJ (European Court of Justice), Research Methods * Review of the history of the crisis including previous agreement attempts and referendums...
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...TIA084, Intercultural Communication Anonymous id: 41842 Intercultural communication. Cultural differences, power and ethics What are ethical norms and how do they differ from other norms? We can for an example talk about ethical norms in communication, than from reading Allwood, we would find that agent hood (give freedom), motivation (do not hurt) and rationality (give correct information) are the main universal ethical norms, or these are the basis of universal needs that we can create ethical norms from. Agent hood; when communicating with others we should give them the freedom to act according to their own will and intention by including this "brainwashing” and many kinds of propaganda are unethical. They are unethical whereas they remove the recipient´s possibilities to exercise his or her own critical judgement. Motivation; We should not hurt others, we should seek to give others joy instead of pain the golden rule would be “do unto others what you would have them do unto you”. Rationality, i.e., we should not lie or mislead. If we do that, the other person´s possibilities of obtaining the desired outcomes through the exercise of his/her rationality is radically diminished. Ethical norms differ from other norms whereas they involve the well being of others. The more serious the issue is for the well being of others, the more ethics is involved and usually the more universal the issues become. By other norms (not ethical norms, not involving the well being of others)...
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...THE ROLE OF THE UN SECURITY COUNCIL IN THE TWENTY-FIRST CENTURY Remarks by Alyson JK Bailes, Dept of Political Science, University of Iceland The UN Security Council seems to be one of the most admired and envied institutional bodies in the world – except perhaps by those who actually have to work on it. Even the nations like India, Japan and Brazil who are criticizing the Council for lack of representativity are doing so because they want to get on to it: they think the idea as such of having a limited group of nations with such special powers is great. Outside the UN, I have often heard debates in other institutions about why they can’t have something like the Security Council to ensure stronger leadership and faster action. This idea is often raised in the EU context in the shape of an inner core of big states or original founding states. It has also been repeatedly proposed in the OSCE, mainly by Russia. So perhaps if we want to look at the basic role of the UNSC we should ask not just what it was created for but why it could be created in that form, which really has little parallel anywhere else in the world structure. The answer to its original purpose is set out very clearly in the original UN Charter. I quote: ‘In order to ensure prompt and effective action by the United Nations, its Members confer on the Security Council primary responsibility for the maintenance of international peace and security, and agree that in carrying out its duties under this...
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