Premium Essay

Company Analysis Report

In:

Submitted By penpennie92
Words 1195
Pages 5
Google Inc.
Company Analysis Paper
FINA 3301
Wenxin Nie

Introduction of Google Inc.
Google Inc. is an American multinational corporation and specializing in internet-related services and products. It is in the leading status in the industry and covers almost 70% of market share compared to other searching engine. Google’s major competitors in the industry of Internet information providers are Yahoo and Facebook; as well as two Chinese corporation Baidu.com and Tencent.. In this case, I would discuss the competitors of Yahoo and Facebook in the following ratio analysis.
Google Inc. is well known as an internet base searching engine, it also provides an integrated package of content and services, such as news, e-mails, instant messaging, maps, calendars, music downloads, video streaming and more, all in one place in Google. For the type of Google corporation, it generate revenue primarily by attracting very large audiences, charging advertisers for advertising placement, collecting referral fees for steering customers to other sites, and charging for premium service. The online advertising service has evolved into a primary source of revenue of Google. Furthermore, on August 15, 2011, Google announced an agreement to acquire Motorola Mobility, which is a leading company in the industry on mobile innovation and development. The acquisition of Motorola Mobility enables Google into a higher level of technology innovation development as well as generates more revenue and gains market capitalization and market share.
For the corporate governance perspective, Google are striving to maximize its shareholders and stockholders’ value by maintains a long-term focus. Furthermore, rather than thinking about ways in which Google can create short-lived economic gains each quarter, they focus on serving the users by delivering the most relevant information as fast as

Similar Documents

Premium Essay

Company Analysis and Report

...University of Ballarat Australia Accounting for Managers (BSMAN 3009) Company Analysis and Report Student Name : Xie Shanling Student ID : G1032489R Due Date : 29/09/2013 Submitted to : Mr. Yang Word counts : 2701 words (exclude references) Table of content 1. INTRODUCTION 3 1.1 Rule 7: Principal Actively 3 2. A brief introduction of DANG and YOUKU 3 2.1 Introduction of DANG 3 2.2 Introduction of YOUKU 3 3. SWOT ANALYSIS 4 3.1 SWOT analysis for DANG 4 3.2 SWOT analysis for YOUKU 4 4. RULE 1: FINANCIAL HEALTH 5 5. PROFITABILITY 5 5. 1 Rule 2: Management Assessment 5 5.1.1 Market Capitalization 5 5.1.1.1 Market Capitalization of DANG 5 5.1.1.2 Market Capitalization of YOUKU 6 5.1.2 Benchmark of Lincoln Indicators 6 5.1.3 Calculation of four ratios for DANG 6 5.1.3.1 ROA 6 5.1.3.2 ROE 6 5.1.3.3 EPS growth 6 5.1.3.4 Revenue Growth 7 5.1.4 Calculation of four ratios for YOUKU 7 5.1.4.1 ROA 7 5.1.4.2 ROE 7 5.1.4.3 EPS 7 Formular: EPS = net profits/total shares. 7 5.1.4.4 Revenue Growth 7 5.2 Rule 3: Outlook/Forecast 8 5.2.1 Forecast for DANG 8 5.2.2 Forecast for YOUKU 8 6. MARKET PERFORMANCE 8 6.1 Rule 4: Share Price Value 8 6.1.1 Estimated share price of DANG 8 6.1.2 Estimation share price of YOUKU 9 6.2 Rule 5: Share Price Sentiment 9 7. LIQUIDITY AND SIZE 10 7.1 Rule...

Words: 3531 - Pages: 15

Premium Essay

Financial Analysis of a Company Report

...Table of Contents 1.0 Introduction 4 2.0 Methodology 4 3.0 Non-Financial Information 4 3.1 SWOT Analysis 5 3.2 Porter’s 5 forces model 5 3.2.1 Fig 1 Porter's five forces Model 6 3.3 Corporate Social Responsibility 7 4.0 Financial Information 7 4.1 Directors’ Report 9 4.2 Auditors’ Report 9 4.2.1 Understanding Unqualified and Qualified Phrases 10 4.3 Financial Notes 10 5.0 Balance Sheet 11 5.1 Assets 11 5.1.1 Cash and Cash Equivalent 11 5.1.2 Temporary Investments 12 5.1.3 Accounts Receivable 12 5.1.4 Inventory 12 5.1.5 Prepaid Expenses 13 5.1.6 Total Current Assets 13 5.1.7 Property, Plant and Equipment (PPE) 13 5.2 Liabilities 14 5.3 Stockholders’ Equity 14 6.0 Working Capital 14 6.1 Current Ratios 15 6.2 Financial Leverage 15 7.0 Income Statement 15 7.1 Profit Margins 16 8.0 Cash Flow Statement 17 8.1 Financial Ratio Analysis 18 8.1.1 Return on Capital Employed ROCE 18 8.1.2 Calculating ROCE 18 8.1.3 Return on Assets ROA & Return on Investments ROI 19 8.1.4 Calculating Return on Fixed Assets ROFA 19 9.0 Summary 20 References 24 1.0 Introduction. Abacus Accounts are seeking to outsource most of their Facilities Management operations to an external FM provider; these will include: maintenance, cleaning, catering, security and vehicle management. They are a large business which is seeking to identify a strategic partnership and will therefore, only be willing to deal with significant organisations...

Words: 6167 - Pages: 25

Free Essay

Lg Company Analysis Report

...Slide 1:  INTRODUCTION : INTRODUCTION The company was originally established in 1958 as Goldstar, producing radios, TVs, refrigerators, washing machines, and air conditioners. The L.G group was a merger of two Korean companies Lucky and Goldstar. Is the second largest producer of television and third largest producer of mobile phones. l.g. india : l.g. india LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January, 1997 after clearance from the Foreign Investment Promotion Board (FIPB). LG set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in 1998, with an investment of Rs 500 Crores In 2004, LGEIL also up its second Greenfield manufacturing unit in Pune, Maharashtra LG plans to set up Rs 500-cr unit in South Buisiness divisions : Buisiness divisions Market segmentation : Market segmentation Demographic - Income -Occupation Geographic -Tier 1 cities - Tier 2 cities Psychographic -Life style -Personality Behavioural -Value -Benifit S.w.o.t. analysis : S.w.o.t. analysis Strengths:- Market leader in home appliances. Has got manufacturing unit in tax incentive . Wide range of products to serve all categories. Widest distribution network in the industry(47 barnches,10000 trade partners). Good after sales service offered. Annual production GRAPH : Annual production GRAPH ANNUAL PRODUCTION GRAPH : ANNUAL PRODUCTION GRAPH weaknessES. : weaknessES. Samsung being its competitor...

Words: 1730 - Pages: 7

Premium Essay

Ensco Plc Company Analysis and Sell Report

...Ensco PLC Company Analysis and Sell Report Nathan Green December 2, 2010 Finance 573 Dr. John Settle Rick Watson Contents Executive Summary 4 Company Overview 5 Sale Thesis 6 Energy Industry Overview (Oil and Gas Focus) 7 The “Upstream” Oil and Gas Sub-Sector Overview (Offshore Focus) 8 Macro-Level Trends in the Oil & Gas Industry 11 Industry Attractiveness Using Porters Five Forces 13 Bargaining Power of Suppliers: Low 13 Bargaining Power of Customers: Medium 13 Threat of New Entrants: Low 13 Threat of Substitute Products: High 14 Government Action: Medium 14 Competitive Rivalry: Medium 14 Five Forces Summary 14 Ensco’s Operations & SWOT Analysis 15 Strengths & Weaknesses 15 Opportunities & Threats 16 Financial Performance 17 Revenue, Cost of Sales, Net Income, & Margins 17 Capital Expenditures 18 Return on Assets 18 Relative Valuations 19 Financial Forecast 21 Discounted Cash Flow Valuation 22 Conclusion and Recommendation 23 Table of Figures Figure 1) World-Wide Energy Consumption Growth since 1965. 7 Figure 2) Example Photograph and Diagram of "Jackup" Oil Rigs 9 Figure 3) Example Photograph and Diagram of "Semisubmersible" Oil Rigs 9 Figure 4) Comparison of the Average Size of 2009 Oil Field Discoveries: Offshore vs. Onshore 10 Figure 5) Historical WTI Oil Prices 11 Figure 6) Historical and Projected Jackup Rig Demand 12 Figure 7) EIA Projected Global Demand for Energy...

Words: 8241 - Pages: 33

Premium Essay

Dissertation Report on Comparative Analysis of Foreign Exchange Activities: a Case Study on Some Selected Banking Companies in Bangladesh

...Foreign Exchange banking system. Globalization of the world economy for goods and services makes foreign exchange necessary for almost every citizen across the country. So I have decided to study on the topic Comparative Analysis of Foreign Exchange Activities: A case study on some selected banking companies in Bangladesh”. 1.2 Objectives of the Study: The main objective of the study is to critical evaluation of Foreign exchange dealings of all Bank In order to attain the basic objective of the study, the following are the specific objectives: * To identify the various foreign exchange activities performed by Listed Banks. * To point out factors affecting the performance of foreign exchange dealings of the studied banks. * To identify the documents used in foreign exchange activities of the sample banks. * To analyze the trend of export, import and foreign remittance of the selected banks. * To suggest in order to improve the foreign exchange dealings performance of Listed Banks. 1.3 Methodology of the Study: Methodology of the study is an essential part of the study. It is designed in a way so that it correspondent to achieve the objectives of the study. It includes designing samples, sources of data, collection procedure of data, analysis techniques data, etc. It was an exploratory study. So the methodology of this...

Words: 25229 - Pages: 101

Premium Essay

Business

...Business Analysis & Valuation Project The objective of this project is to apply financial statement analysis techniques in a typical (equity) investment decision-making context. You should assume that you are required to make an investment recommendation to a fund manager. The fund manger wishes to add a stock to a diversified portfolio. The investment manager has a strategy of maximizing investor returns over the long term. Consistent with the course objectives, the project is an essential part of the course and aimed at developing your understanding of, and practical skills in financial statement analysis and valuation. It is also designed to enhance teamwork, and analytical and communication skills. To maximize the benefits of the project, you are required to progressively complete the project as the techniques are examined in the course. The project comprises two components: (1) an industry and company analysis, (2) a detailed project report, and Getting Started (Weeks 1-2) By the end of Week 2 you are required to: (1) Form groups of ideally 4 or 5 members. For part-time students who have difficulties in finding common free time for group meetings, groups of 2 or 3 are acceptable. (2) Select a company that is listed on the Australian Securities Exchange (ASX). Your companies must have at least three years of annual reports available – it is your responsibility to pick a company with the required information available); (3) Enroll your group members online through Blackboard...

Words: 1942 - Pages: 8

Premium Essay

Case Study

...On the basis of official company sources and external literature, evaluate and report on the most recent annual report of a company (Seven Network Limited), as if you were security analysts making a recommendation on whether or not your clients should invest in it. Your report should include the following: 1. Business and Strategic Analysis, including • an analysis of the economy, the industry, and the company’s place in the industry; • the company’s competitive and corporate strategy; • the company’s and the industry’s growth potential; • and the implications of all of these for its future profitability. 2. Accounting Analysis, including • a discussion on the company’s accounting policies that are likely to affect the interpretation of its financial reports, • One way of doing this would be a comparison with a competitor 3. Financial Analysis, including the presentation and interpretation of relevant ratios for the company and the competitor (not from the list of companies below), • a time series analysis of these for both companies over the past three years, • and an analysis of the company’s overall financial position. Your analysis should include a drill-down analysis which assesses operating management, investment management, and financial leverage, and also includes a cash flow analysis. Note that this task is not intended as a mere exercise in ratio calculation. Your analysis should attempt to explain and interpret significant trends or changes...

Words: 623 - Pages: 3

Premium Essay

Managerial Accounting

...Financial Statement Analysis For the requirement of the course, each student is required to conduct a case study. This case study enables the students to use their hands on skill in applying their knowledge on the financial statement analysis. This project will expose the students to apply the analysis using actual data which is relevant information obtained from the companies’ annual report. In conducting the case study, students are expected to be able to critically analyse, evaluate and provide detail discussion in their report on the performance of the companies that they have selected. Students can refer to the following instructions as a guide in conducting the case study: 1. Students need to download annual reports for a public listed company of their selection. The company selected must be from the Trading or Manufacturing sector and the annual reports should cover either from the year 2009 to 2011 or from year 2010 to 2012. 2. Based on the annual reports, you are required to do a complete financial statement analysis of the company. i. Calculate the following ratios: 1. Liquidity ratios – 4 ratios 2. Profitability ratios – 7 ratios 3. Solvency ratios – 2 ratios ii. Provide trend analysis (where possible) iii. Provide comparison on intra company & industry average bases (if the information is available) 3. Explain the significance of these ratios, trend analysis & comparison...

Words: 440 - Pages: 2

Premium Essay

Tesla Motors Guide

...Strategic Analysis Report Guidelines Applied Strategy Inc. – Fall 2011 Company: Tesla Motors, Inc. (Tesla) Overall Objective: To analyze Tesla’s current operations and provide strategic recommendations to the board of directors of Tesla in order to answer how to protect and strengthen a current competitive advantage, or to create a new competitive advantage and then protect and strengthen it. The recommendations should be creative, should leverage Tesla’s current strengths and/or address Tesla’s biggest weakness, and should be supported with sound financial analysis and justification. Refer to the financial analysis provided by Paul Gregg, ASI’s CFO, and use this as your financial model for all analysis and projections. Introduction (up to 1 page) Executive Summary Please provide an executive summary in the front of the report outlining in a concise manner the most critical aspects of your analyses. Formatting for readability will be important in this section. Your executive summary should identify your most critical findings and then highlight key components of your strategic recommendation. Consider your audience here – based on your research for Tesla and the industry, what does the CEO or Chairman of the Board of Tesla need to know to achieve the company’s goals? Part 1 (2-4 pages) Identify Tesla’s current mission and analyze Tesla’s strategy In less than one page, identify Tesla’s mission. Consider all of the parts of Tesla when you reflect on the vision and mission statement...

Words: 2052 - Pages: 9

Free Essay

Gap Analysis

...Report: Gap analysis RSB sustainability standard [Company A] Report date: [Day] [Month] [Year] Report authors: Ander Paz and Peter Vissers (Partners for Innovation BV) (corresponding author: p.vissers@partnersforinnovation.com) Report reviewer: [Person P] Report status: Confidential, final version Report produced for: [Company A] [LOGO Company A] PREFACE >> This preface provides background on the report template for the gap analysis against the RSB sustainability standard. Report template and toolbox This report template is part of the toolbox that was developed and piloted within the project “Towards Sustainability Certification of Jatropha Bio-fuels in Mozambique”. This project was initiated in 2009 and implemented in 2010 by the Jatropha Alliance together with Partners for Innovation and GEXSI. The report template is published for inspiration. We hope that the tools developed within the pilot project can inspire other companies involved in assessing and developing their sustainability practices. Toolbox and tools are made available through the websites of the project team: www.jatropha-alliance.org and www.partnersforinnovation.com. Structure of the report template The RSB gap analysis report template offers an example on how an assessor can report on the gap analysis. The template is available in MS Word. It contains a number of introductory sections, four main chapters and three annexes. The report template basically provides a structure...

Words: 3013 - Pages: 13

Premium Essay

Market Research

...2014 Market Research Report on Global and China Tire Industry 中国市场报告网 www.360baogao.com 报告简介 |【名 称】 |2014 Market Research Report on Global and China Tire Industry | |【编 号】 |13A9370 | |【版 本】 |2014年2月 | |【价 格】 |纸质版:14000元 电子版:14000元 纸质+电子版:15000元 | |【优惠价】 |¥ 12600 元 | |【电 话】 |400 612 8668、010-66181099、010-66182099 传真:010-66183099 | |【邮 箱】 |Kf@360baogao.com | |【网 址】 |http://www.360BaoGao.com/2014-02/2014_Market_Research_Report_on_Global_and_China_Tire_Industry/ | |【提 示】 |如需中文、日文等其他语言版本报告,请向客服咨询。 | was professional and depth research report on Global and China Tire industry. The report firstly introduced Specialty Tire basic information included Tire definition classification application industry chain structure industry overview; ...

Words: 1798 - Pages: 8

Premium Essay

Sa Guidelines

...Strategic Analysis Report Guidelines Applied Strategy Inc. – Fall 2011 Company: Tesla Motors, Inc. (Tesla) Overall Objective: To analyze Tesla’s current operations and provide strategic recommendations to the board of directors of Tesla in order to answer how to protect and strengthen a current competitive advantage, or to create a new competitive advantage and then protect and strengthen it. The recommendations should be creative, should leverage Tesla’s current strengths and/or address Tesla’s biggest weakness, and should be supported with sound financial analysis and justification. Refer to the financial analysis provided by Paul Gregg, ASI’s CFO, and use this as your financial model for all analysis and projections. Introduction (up to 1 page) Executive Summary Please provide an executive summary in the front of the report outlining in a concise manner the most critical aspects of your analyses. Formatting for readability will be important in this section. Your executive summary should identify your most critical findings and then highlight key components of your strategic recommendation. Consider your audience here – based on your research for Tesla and the industry, what does the CEO or Chairman of the Board of Tesla need to know to achieve the company’s goals? Part 1 (2-4 pages) Identify Tesla’s current mission and analyze Tesla’s strategy In less than one page, identify Tesla’s mission. Consider all of the parts of Tesla when you reflect on the vision and mission statement...

Words: 2024 - Pages: 9

Premium Essay

Mktg 522 Week 3 Assignment Create the Value

...SEGMENTATION ANALYSIS AND A VALUE PROPOSITION Your U.S.-based company has decided to explore the possibility of developing a business based on the organic farm concept Daylesford—developed by Lady Bamford—which is successful in the UK (daylesford.com). Please prepare a report that would form the basis of a planning discussion with your senior marketing managers. Your report should include a detailed analysis of a potential market segment and a description of the proposed value proposition. Your report should be about 1,000–1,250 words and include a minimum of three references. Please use the APA format for your paper and references. Please include the following sections. MKTG 522 WEEK 3 ASSIGNMENT CREATE THE VALUE MARKET SEGMENTATION ANALYSIS AND A VALUE PROPOSITION Your U.S.-based company has decided to explore the possibility of developing a business based on the organic farm concept Daylesford—developed by Lady Bamford—which is successful in the UK (daylesford.com). Please prepare a report that would form the basis of a planning discussion with your senior marketing managers. Your report should include a detailed analysis of a potential market segment and a description of the proposed value proposition. Your report should be about 1,000–1,250 words and include a minimum of three references. Please use the APA format for your paper and references. Please include the following sections. MKTG 522 WEEK 3 ASSIGNMENT CREATE THE VALUE MARKET SEGMENTATION ANALYSIS AND A VALUE...

Words: 866 - Pages: 4

Premium Essay

2014 Market Research Report on Global and China Smartphone Industry

...2014 Market Research Report on Global and China Smartphone Industry 中国市场报告网 www.360baogao.com 报告简介 |【名 称】 |2014 Market Research Report on Global and China Smartphone Industry | |【编 号】 |13500A1 | |【版 本】 |2014年2月 | |【价 格】 |纸质版:14000元 电子版:14000元 纸质+电子版:15000元 | |【优惠价】 |¥ 12600 元 | |【电 话】 |400 612 8668、010-66181099、010-66182099 传真:010-66183099 | |【邮 箱】 |Kf@360baogao.com | |【网 址】 |http://www.360BaoGao.com/2014-02/2014_Market_Research_Report_on_Global_and_China_Smartphone_Industry/ | |【提 示】 |如需中文、日文等其他语言版本报告,请向客服咨询。 | "2014 Market Research Report on Global and China Smartphone Industry" was professional and depth research report on Global and China Smartphone industry. The report firstly introduced Smartphone basic information included Smartphone definition classification...

Words: 1799 - Pages: 8

Premium Essay

Project Valuation

...many interesting ideas. I am very impressed by some analysis which gives very technical and detailed description. These works have shown that you have great potential to go further, either to a comprehensive report for practical consultancy or to deepen the knowledge for academic research. However, there are some problems that I must mention for your future work. • Lack of theoretical foundations: Some reports just filled the paper with lots of facts, figures and data. The question follows is often “and so what?” The report will be more scientific based if you provide some explanations linking to the theories and interpretations we learned in the class. Present your shining points first: Many reports just give the introduction as a general description of the background of the selected companies. However, a more important part expected in these reports is your research questions and key points of analysis. If you don’t highlight the shining points from the beginning, you make your report less worthy of further reading. Coordination problem: I found some reports give strongly contradict results. I understand that you just share the task among the team members. But at least you must have something complete and logically right. Avoid using abbreviations for words that are less frequently used (eg. ADS, ROI, OTC…). If you insist to use, please write the full words for the first time you employ them. Reference of data: Some reports provides lots of data without mentioning where they...

Words: 3815 - Pages: 16