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Company Motivational Profile

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Company Motivational Profile
In the late 60’s, Dr. Edwin Locke proposed a Goal-setting theory on motivation. His theory asserted that “(1) hard goals produce a higher level of performance (output) than easy goals; (2) specific hard goals produce a higher level of output than a goal of “do your best”; and (3) behavioral intentions regulate choice behavior.”( Locke, Shaw, Searl & Latham,1981) When people are given the appropriate goals and corresponding feedback, they will be more motivated. The Goal-setting theory hinges on five
Principles. The goals must contain the following qualities in order to motivate; clarity, challenge, commitment, feedback, and task complexity. The first quality, clarity or specificity, “refers to how clearly a goal informs the performer precisely what he is to do.”( O'Neil, & Drillings, n.d.). Locke’s studies found that test subjects performed better when given a concise goal rather than a vague “do-your-best” goal. In order to posses this quality, a goal should have a specific time frame for completion. The second quality, challenge or difficulty, refers to the fact that the goal must be a significant enough endeavor in order to motivate. Easy goals do not motivate, but goal with a level of difficulty” energize behavior, which is to say that they increase the performer’s effort and persistence.” The challenge provides the impetus, while the clarity quality provides a clear guide of what to do. The goal can’t be unattainable, though, as failure to achieve a goal may be more de-motivating than a goal that is too easy. It has to be challenging enough to enervate, but realistic enough to be achieved. Commitment is the third quality of a proper goal. “Commitment is a force that binds an individual to a course of action that is of relevance to a particular target.” (Meyer & Herscovitch, 2001,). Essentially, if an individual or group has

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