G3 Enterprises Analysis

Company Introduction In January 2003, four companies came together to form a single solution provider for several products and services in one industry: beverage packaging. G3 Enterprises has incorporated Packaging, Printing, Shipping, and Real Estate into one coercive unit, dominating all stages of the supply chain. Our main focus for this analysis is on the printing portion, known as the Label Division.

G3 Label Division started out as Grand Street Printing, originally located in downtown Modesto, California. In 2004 the division had outgrown its previous location and found a new how on Crowslanding Road in Ceres, California. With the added space and fresh set of financial backing, G3 Label Division was destined for dominance of the lithographic and flexographic printing market for wine and spirit labels.

Currently, the capabilities of Label Division are very focused, yet diverse compared to many of its large competitors. They have the ability to print large quantities of cold-glue, sheet fed, labels on many different type of paper stock. These labels may use conventional air-dry ink or Ultra Violet drying ink. They can also apply various types of foil stamping, and/or embossing to the products. When these labels are finished being printed, they are stacked up in sets of 1000 and either square cut or die cut, depending on the customer requirements. Label Division also has the ability to print Pressure Sensitive labels. This version of label is printed on a roll of paper that already has the adhesive applied to the backside, along with a liner to protect it, much like a sticker. This type of label has all the same capabilities as the sheet fed label, but its all done inline on one machine instead of four to five different ones.

Once the labels are finished with the printing stage, the shipping department makes a