INTRODUCTION

Every company want to earn maximum profit as well as satisfaction of consumer by providing best Quality product, Service, etc. So company produce product with best quality & free of complaints. The main reason to undertake this study is doing “comparative study of four stock broking companies of gandhinagar with reference to SSJ FINANCE”. The other three companies include ANGELBROKING,SWASTIKA INVESTMART & SHAREKHAN. The comparision include SWOT analysis of these four companies & also interms of services,activation charges,amc etc.

In present booming situation all people are by one way or by other thinks about the developmental changes that occurred in recent past month in this situation those who are really remains in touch with per second activity are the broker who knows where people are investing they offers outstanding services like SSJ Finance & security pvt ltd ,angel broking etc at less brokerage don’t you thing all these are wonders!

Yes, it is because risk management they have in well regulated market economy. One prudent investor can also get a secure investment with his financial planning and well diversified portfolio investment in this report you will realize certain best judgmental, analytical, and risk awarse nature from both risk management and portfolio investment threw equity derivatives.

Savings form an important part of the economy of any nation. With the savings invested in various options available to the people, the money acts as the driver for growth of the country.
Broking firms like SSJ Finance & sec pvt ltd, angel, sharekhan scene too presents a plethora of avenues to the investors. Though certainly not the best or deepest of markets in the world, it has reasonable options for an ordinary man to invest his savings.

The options for investment, Banks, Post office schemes, Company fixed deposits are essentially for the risk-averse, people who think of safety and then quantum of return, in that order. For the brave, it is dabbling in the stock market. Stock markets provide an option to invest in a high risk, high return game.

While the potential return is much more than 10-11 percent any of the options for investment, Banks, Post office schemes, Company fixed deposits can generally generate, the risk is undoubtedly of the highest order. But then, the general principle of encountering greater risks and uncertainty when one seeks higher returns holds true.

However, as enticing as it might appear, people generally are clueless as to how the stock market functions and in the process can endanger the hard-earned money. SEBI has, from time to time, put in place various risk containment measures To address the risks involved in the cash and derivatives market. These Measures have successfully and efficaciously addressed the market risks.

However, to keep pace with the dynamic state of the markets, risk Management systems cannot remain static and has to constantly address the changing risk profile of the market. Further, there were also certain differences observed between the risk management systems in the cash and derivatives market.

We have covered the Major area of gandhinagar i.e. Krushibhavan, sachivalay, jillah panchayat, Aranyabhavan, G.I.D.C etc.

These are the activities which we were done during our training. * we got stock market basic knowledge for two weeks. i.e equity,derivatives depository participants, commodity ,IPO, etc * Then we got our company’s product/service knowledge. * After that we were on the field with the target of opening atleast 10 demat account.

In this report we have also mention name of the contact persons who have gave their information. Also we have mention name of the place which we have covered in Gandhinagar.
India is one of the growing markets in the world with a population of more than one billion. As far as the stock broking market is concerned, it is facing cut throat competition from the larger number of broking firms available in the market. So many companies available with their Different Brands, Amc plan, Qualities, etc. Every company tries to increase their market share and their sales volume.

Research Methodology

(2.1) Objectives of study:- * Primary objective:- to get the knowledge of stock broking industry & its growth.

* Secondary objective: - to study, compare four broking company i.e SSJ finance, Angel broking, share khan & swastika invest mart.

* To give solution that which company is best among this four.

* To get the knowledge of stock market.

(2.2) scope of study:- * The scope of study is restricted to gandhinagar only and time period was fifty-one days.

(2.3)Data collection:- * primary data:- personal meeting * secondary data:-official websites of respected companies.

(2.4) Data analysis tool: - SWOT analysis S:STRENGTHS concentrates on our strengths
W: Weakness Recognize your weakness
O: Opportunity evaluate your opportunities
T: Threats research your threats
(2.5) limitations of the project:- * The major limitation faced during the study was the lack of time by clients, as well as other broking firms. * Due to lack of time we could not cover the entire population in gandhinagar. * Another limitation was lack of knowledge about the stock market & broking industry. * The world wide depression of 2008-2010 created wrong perception about stock market among people

INDUSTRY PROFILE
(3.1)Introduction to brokerage industry:-
The Indian brokerage industry consists of companies that primarily act as an agent for buying & selling of securities (i.e. stocks, shares & similar financial instruments) on a commission or transaction basis.
Security market has two main independent segments: * Primary market:- when trading of securities is taken place first time means when a firm issue new securities for generating fund it is called primary market. * Secondary market:-when the existing securities are being traded again & again in the market so that market is known as secondary market.

(3.2)Evolution of Indian brokerage market:-
The Indian broking industry is one of the oldest trading industries that had been around even before the establishment of the Bombay stock exchange (BSE) IN 1875.The equity brokerage industry in India is one of the oldest in Asia Region.

The roots of a stock market in Indian began in the 1860s during the American civil war that lead to a sudden surge in the demand for cotton from india resulting in setting up of a number of joint stock companies that issued securities to raise fund.

(3.3) Basics of stock market:-

* What is a Stock?

When people refer to “stocks” or the “stock market,” they usually mean common shares. A common share is a financial security that gives the holder an ownership claim in a company.
It gives the holder the right to receive dividend distributions and a vote at the company’s annual meeting. The shareholders vote to elect the directors of a company who in turn appoint the company’s management and set the dividend policy.

The shareholders have specific rights under both corporate law and the company’s bylaws. Shares that are “publicly listed” on stock exchanges mean the company is required to provide information or “disclosure” to their shareholders in return for being publicly traded. Common shares are also referred to as “equity securities” or “equities” alluding to the accounting term “Owner’s Equity.” Investors and commentators use the terms “equity market” or “equities” when they refer to stocks or the stock market.
Equity investments are securities that represent ownership in businesses. This ownership is purchased in the form of shares.

* What are Derivatives?

The key to answering the question what are Derivatives? is understanding the concept of a premium. Some derivatives are compared to insurance.

Just as you pay an insurance company a premium in order to obtain some protection against a specific event, there are derivative products that have a payoff contingent upon the occurrence of some event for which you must pay a premium in advance.

Calls and Puts:- One property of calls and puts is that they can be converted one into the other, using a property known as put-call parity. Imagine that you have a call on IBM stock, giving you the right to purchase 100 shares at a price of $200 for expiry in three month’s time. If IBM stock were to trade up to $200 at any time before the option expired, let’s say that you sold the full 100 shares of the stock at $200.
You now effectively have a put on IBM stock with a strike price of $200. The combined portfolio of the call option and the short position have the same payoff profile at expiry and the same intermediate behavioural characteristics as a portfolio consisting of a put on 100 shares of IBM with a strike price of $200 for the same expiry date. If IBM’s stock at expiry is above $200, you exercise the call option, buy the stock at $200.

* Commodities: - Commodities are physical assets such as precious metals, base metals, energy stores, and food. There are two kinds of agents participating in the commodity markets: end-users (hedgers) and investors (speculators).

* What is a Mutual Fund?

Mutual fund is a vehicle that enables a number of investors to pool their money and have it jointly managed by a professional money manager.
The fund is divided into units and each holder is entitled to a proportionate share of the fund. Each “unit holder” has the right to their share of the assets of the fund and any income that the fund earns. Under tax law, the fund must distribute all of its income each year to avoid taxation. These “distributions” of realized capital gains, interest and dividend incomes are made as frequently as monthly.

(3.4) major players in stock broking industry:- * INDIA INFOLINE * ICICI DIRECT * ANGEL BROKING * GEOJIT PARIBAS * HDFC SECURITIES * KOTAK SECURITIES * RELIANCE MONEY * RELIGARE * SHAREKHAN * SBI DEMAT * MOTILAL OSWAL * ANAND RATHI * CITYBANK DEMAT * KARVY SECURITIES * HSBC INVEST DIRECT * TRADEBULLS * PRAVIN RATILAL * SWASTIKA INVESTMART * INDIA BULLS * 5 PAISA

* Above all are major player in the stock broking industry, following are the list of SSJ finance competitors which includes icicidirect.com, indiainfoline, sharekhan, angel broking, swastika investmart,5paisa & many more.

(3.5) COMPETITORS OF SSJ FINANCE:-

(1)ANGEL BROKING:-

About company
Angel Broking is the retail broking arm of SSKI, an organization with more than eight decades of trust & credibility in the stock market. It is India's leading retail financial Services Company with they have over 250 share shops across 115 cities in India.
While our size and strong balance sheet allow us to provide you with varied products and services at very attractive prices, our over 750 Client Relationship Managers are dedicated to serving your unique needs. Angel Broking is lead by a highly regarded management team that has invested crores of rupees into a world class Infrastructure that provides our clients with real-time service & 24/7 access to all information and products.
Our flagship Angel Broking Professional Network offers real-time prices, detailed data and news, intelligent analytics, and electronic trading capabilities, right at your fingertips.
This powerful technology complemented by our knowledgeable and customer focused Relationship Managers. We are creating a world of Smart Investor. Angel Broking offers a full range of financial services and products ranging from Equities to Derivatives enhance your wealth and hence, achieve your financial goals. Angel Broking' Client Relationship Managers are available to you to help with your financial planning and investment needs. To provide the highest possible quality of service, Angel Broking provides full access to all our products and services through multi- channels.
In a shot span of 25 years since inception, the Angel Group has emerged as one of the top five retail stock broking houses in India, having membership of BSE, NSE and the two leading Commodity Exchanges in the country i.e. NCDEX & MCX. Angel Broking is also registered as a Depository Participant with CDSL.

Angel Broking's tryst with excellence in customer relations began in 1987. Today, Angel has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India. With its unique retail-focused stock trading business model, Angel is committed to providing ‘Real Value for Money’ to all its clients.

Our Business * Equity Trading * Commodities * Portfolio Management Services * Mutual Funds * Life Insurance * IPO * Depository Services * Investment Advisory

Angel Group * Angel Broking Ltd. * Angel Commodities Broking Ltd. * Angel Securities Ltd.

Our Vision
To provide best value for money to investors through innovative products, trading/investments strategies, state of the art technology and personalized service.
Our Motto
To have complete harmony between quality-in-process and continuous improvement to deliver exceptional service that will delight our Customers and Clients.
Our CRM Policy : Customer is King
“A Customer is the most Important Visitor on our premises. He is not dependent on us, but we are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do”- Mahatma
Business Philosophy * Ethical practices & transparency in all our dealings * Customers interest above our own * Always deliver what we promise * Effective cost management

Our Quality Assurance Policy
We are committed to providing world-class products and services which exceed the expectations of our customers, achieved by teamwork and a process of continuous improvement.
MANAGEMENT
Mr. Dinesh Thakkar
Founder Chairman & Managing Director
Mr. Lalit Thakkar
Managing Director – Institutional broking
Mr. Amit Majumdar
Chief Strategy Officer
Mr. Vinay Agrawal
Executive Director – Equity Broking
Mr. Nikhil Daxini
Executive Director - Sales and Marketing
Mr. Santanu Syam
Executive Director - Operations
Mr. Ketan Shah
Associate Director – Information Technology and B2B Business

Mr. Naveen Mathur
Associate Director - Commodities and Currencies * MEDIA
Press
Events
Tv Commercial Ads
Angel habitually generates value added features without the cost burden being passed on to the clients as they strongly believe that better understanding of clients needs and wants is their top priority. Their e-broking facility is one such effort, which gives the client a platform to access state of the art trading facility at the click of a button.
Angel has always strived for delivering customer delight and developing strong long term bonds with its clients as well as channel partners. Angel thrives on a vision to introduce new and innovative products and services constantly. Moreover, Angel has been among the pioneers to introduce the latest technological innovations and integrate them efficiently within its business.
Angel Booking tryst with excellence in customer relations began more than 20 years ago. Angel Group has emerged as one of the top 3 retail broking houses in India and incorporated in 1987. Today, Angel has emerged as a premium Indian stock-broking and wealth management house, with an absolute focus on retail business and a commitment to provide "Real Value for Money" to all its clients.

It has memberships on BSE, NSE and the leading commodity exchanges in India NCDEX & MCX. Angel is also registered as a depository participant with CDSL.

Angel Group Companies Angel Broking Ltd. | Member on the BSE and Depository | | Participant with CDSL | | | Angel Capita&Debt Ltd | Market Membership on the NSE Cash and | | Futures & Options | | | | | Angel Commodities | Member on the NCDEX & MCX |
Angel Securities Ltd. Member of BSE

The mainline business activities of Angel are:
Stock Broking
Derivatives Trading
Internet Trading
Wholesale debt market operations
Depository services NSDL and CDSL
IPO Distribution
Portfolio Management Services
Commodities Trading
Currency Trading

Products and Services of Angel Broking
1.Online Trading
2.Commodities
3.DP Services
4.PMS (Portfolio Management Services)
5.Insurance
6.IPO Advisory 7.Mutual Fund
ONLINE TRADING
Specially designed for the net savvy traders and investors who prefer operating from their home or office through the internet. The investor can access state of the art Technology with three different e-broking products and voila trading on BSE, NSE, F & O, MCX and NCDEX.
ANGEL DIET
Application based product for Traders. Application based ideal for traders. Multiple exchanges on single screen Online fund transfer facility
User friendly & simple navigation BSC, NSC, F&O, MCX & NCDEX

ANGEL ANYWHERE
Application based product for Traders with Charts. Application-based platform for day traders
Intra-day/historical charts with various indicators Online fund transfer facility
BSC, NSC, Cash & Derivatives
ANGELTRADE
Browser based product for Active Investors. Browser based for investor No installation required

Advantage of mobility
Trading as simple as internet surfing BSC, NSC, F&O, MCX & NCDEX
ANGEL INVESTOR
User-friendly browser for investors Easy online trading platform
Works in proxy and firewall system set up.
Integrated Back office: Access account information – anytime, anywhere Streaming quotes.
Refresh static rates when required Multiple exchanges on single screen Online fund transfer facility.
Depositary Participant Services
Angel Broking Ltd. is a DP services provider though CDSL. We offer depository services to create a seamless transaction platform to execute trades through Angel group of companies and settle these transactions through Angel Depository services
PORTFOLIO MANAGEMENT SERVICES :
Angel offers discretionary PMS to investors in order to assist them in managing their funds amidst continuous changing market dynamics and increasing complexities of investing. Investing in equity market requires in-depth knowledge and thorough analysis coupled with clear understanding of domestic and international economies.
Investors need the services of an expert to manage their funds and deliver good returns in diverse market conditions. Continuous wealth creation with and emphasis on capital preservation is essential in today’s complex markets.
In order to systematically diversify the holdings of clients across varied sectors and with and intention to give them handsome returns, Angel devised the concept of the Model Portfolio :- Angel came out with its first Model Portfolio in August 2002Since then it has come out with Model Portfolios which have consistently outperformed the Sensex fact the latest model portfolio by Angel has successfully outperformed the Sensex by a whopping 80%.
Angel’s Portfolio Advisory Team had a successful track record of assisting its clients in managing their portfolios for over 4 years. The Portfolio Management Process starts with understanding each investor’s risk appetite and return expectations.
The Portfolio Management Team not only draws support from Angels in-house research team for new investment ideas but also has its own stocks picking by adopting bottom up research. Salient features of PMS schemes are 100% discretionary, time horizon 12-18 months and Wealth creation at minimum risk. NRI Services Living in a foreign country never weakens the thread that binds you to your homeland. Angel Broking understands the varied needs of the NRIs and value their patronage. We offer a bouquet of products and services for NRIs. Their Service Matrix: NRI services desk for personalized assistance to NRI and PIO clients Dedicated offline equity dealing desk Online equity trading platforms Depository services 24x7 back office NRI investment advisory desk PMS IPO and mutual funds Insurance and personal loan solutions Banking support Pan Card assistance

Angel Broking | Parent Company | Angel Group | Category | Brokerage Houses, Consumer Financial Services | Sector | Banking and Financial Services | Tagline/ Slogan | Service truly personalized | USP | Unique retail-focused stock trading business model | STP | Segment | Brokerage | Target Group | Urban and Rural Investors | Positioning | Complete Investment and Stock trading Solutions | Competition | Competitors | 1. Sharekhan2. IIFL3. Indiabulls |

(2)SWASTIKA INVESTMART:-

ABOUT COMPANY:-
Swastika Investmart Ltd. a Public Limited Company, was incorporated in 1992 with its Registered Office in Mumbai and Administrative office at Indore (M.P.). It was promoted by Mr. Sunil Nyati belonging to the Swastika group of Rajasthan, engaged in diversified business since 1959. .

Swastika Investmart Limited, corporate member of all the premier stock and commodity exchanges, is providing best value for money through personalised services, committed to high standards of corporate governance, highest levels of transparency, accountability and integrity in all its activities.

Since incorporation till 1998, the company was actively involved in the field of Hire Purchase and Lease Finance. It started the stock broking business as a sub-broker in the year 1998 and after getting the experience and with the blessings of its satisfied customers, it took the Corporate Membership of NSE in 2000 and BSE in 2004.
Later, it got registered with CDSL in 2006 as Depository Participant as well.
In the year 2007 the company has acquired membership of two premier Commodity Exchanges of India, NCDEX and MCX through its wholly owned subsidiary company Swastika Commodity Pvt. Ltd. It has also got the corporate membership of Currency Derivatives with NSE and MCX-SX in the year 2008.

In 2009 company has started the services of Portfolio Management Services after being Registered with the SEBI for the same. In year 2010, after having more than 20,000 clients in CDSL, NSDL Depository added in the Company Portfolio. Company has also taken Member ship of USE & ICEX. In 2011 company has added Membership of NCDEX Spot Exchange.

Over the years, Swastika has followed a consistent growth path and is established as one of the leading broking houses of the country with the support and confidence of its clients, investors, employees and associates. Today the Swastika group is managed by a team of more than 250 professional staff members and has got a nationwide network.

Swastika Investmart Limited, corporate member of all the premier stock and commodity exchanges, is providing best value for money through personalised services, committed to high standards of corporate governance, highest levels of transparency, accountability and integrity in all its activities.

VISION & MISSION VISION | | "To be a prominent destination to enhance the Prosperity of it’s Clients, Investors, Associates and Employees, always” | | "To provide best value for money to clients through personalised service, innovative products, best trading and investment strategies and state-of-the-art technologies. We at Swastika believe that 'Our services combined with our investors' trust will lead to a prosperous Swastika family" | | We are committed for : | * Integrity and transparency in all transactions, * Providing investment solutions based on quality and unbiased research, * Providing personalized services to all investors and business associates, * Achieving success through client’s growth.MISSION * Institutional Broking – Empanelment with Banks, FIs, & Insurance Companies, * Mutual Fund business, * Merchant Banking Services, * Registrar & Transfer Agents Services, * Equity Placement & Venture Capital Funding, * Dealing in Forex, * Financing & Loans Syndication. |
CURRENT ACTIVITIES OF SWASTIKA : * Stock broking – NSE & BSE – Equities & Derivatives. * Commodity Trading – NCDEX & MCX, ICEX & NCDEX SPOT Exchange. * Currency Broking – NSE & MCX-SX & USE - Currency Derivatives. * Depository Services – NSDL & CDSL. * Portfolio Management & Investment Advisory Services. * Mutual Funds And Fixed Deposits Investments. * Initial Public Offering ( IPO) And IPO Financing. * Technical Analysis and Research based advice. * Internet Based Trading

ABOUT THE MANAGEMENT Swastika is managed by a team of 200+ experienced and qualified professionals across all the levels of management. The company was promoted by Mr. Sunil Nyati. Mr. SUNIL NYATI:–MANAGING DIRECTOR

Swastika has been on a growth path under his able leadership and rich experience. He is a science graduate, having more than 15 years of experience in capital markets. He has been our guide all throughout success path of Swastika. His values of integrity and transparency have been inculcated in all the employees. He always innovates new ideas, adapts latest technology so as to provide quality and unbiased investment solutions to the investors. MR.ANIL NYATI:-DIRECTOR A commerce graduate having 20 years of experience in business development and marketing. He has played a key role in establishment of regional offices in Jaipur and Delhi for establishment of branch network across Rajasthan, UP and Hariyana. He currently heads business development and marketing for the company for North region. MR.VIJAY KUMAR CHOWDHARY:- DIRECTOR -MARKETING Mr. Vijay Kumar Chowdhary with us as a Director Marketing to take care of all the Marketing and Sales Function of the Swastika Investmart Limited. Mr. Chowdhary enjoy around 40 years of experience in the various fields like Marketing, Supply Chain Management, Administration, Global Project handling, these functional responsibilities were managed on a Senior position in a leading groups of India like U.P. Steels Ltd., Steel Tubes of India Ltd., Ranbaxy Laboratories, Kinetic Honda Motors Ltd, Kinetic Engineering & Mahindra Two Wheelers Ltd. SERVICES:-
The lure of big money has always directed investors to the stock markets. However, making money is not easy. It not only requires a lot of patience and discipline, but also a great deal of research and a sound understanding of the market. The recent volatility in the market has created a lot of confusion and apprehension in the investor community. There is a dilemma of what to buy, sell or hold and when to take the action.
Swastika gives the perfect solution to stay profitable in the stock market with its market experience, thorough research and analysis, trading solutions and personalized services. * Swastika is a Depository Participant with the Central Depository Services Limited (CDSL) * Competitive pricing for Depository Services * Support In dematerialization of physical securities * Services to both individuals and Corporates * Technologically advanced and user friendly Demat Back Office Software Regular assistance, upgradations and personalized services * Access to NSE and BSE * Get a combined view of your trading account and balances * Track your Portfolio * Quick and easy trade execution and settlement * Online cash Management

Integrated support via NSE NOW, ODIN * Daily and Weekly Fundamental and Technical Research Reports * Daily Research calls for intraday as well as positional trades via Software, Instant Messaging and SMS * Segment specific calls ( Cash, Futures, Options, Index, Index Options) * Option Strategies to make the most out of market volatility Dedicated Portfolio Management Services for investor specific needs and financial goals. KEY BENEFITS:- * Safe, fast and convenient * No risk of loss, theft, accident or bad delivery * Reduced paper work and taxation Instant disbursement of bonuses, rights issue and other benefits in your Account.

(3)SHAREKHAN:-

ABOUT COMPANY
Sharekhan is India’s leading online retail broking house. Launched on February 8, 2000 as an online trading portal, Sharekhan has today a pan-India presence with over 1,529 outlets serving 950,000 customers across 450 cities. It also has international presence through its branches in the UAE and Oman.

Sharekhan offers services like portfolio management, trade execution in equities, futures & options, commodities, and distribution of mutual funds, insurance and structured products. These services are backed by quality investment advice from an experienced research team which offers investment and trading ideas based on fundamental and technical research respectively, market related news, statistical information on equities, commodities, mutual funds, IPOs and much more.

Sharekhan is a member of the Bombay Stock Exchange, the National Stock Exchange and the country’s two leading commodity exchanges, the NCDEX and MCX. Sharekhan is also registered as a depository participant with National Securities Depository and Central Depository Services.

Sharekhan has set category leadership through pioneering initiatives like Trade Tiger, an Internet-based executable application that emulates a broker terminal besides providing information and tools relevant to day traders. Its second initiative, First Step, is targeted at empowering the first-time investors.

Sharekhan has also set its global footprint through the “India First” initiative, a series of seminars conducted by Sharekhan to help the non-resident Indians participate and benefit from the huge investment opportunities in India. it also held 20% market share. Their financial capability is 750-850 crores.

VISION & MISSION VISION:-to be the best retail broking brand in the retail business of stock market. MISSION:-to educate & empower the individual investor to make better investment decision through quality advice & superior service.

Product & services:- Products :- * Mutual fund scheme * Insurance * PMS * Shares –online & offline * Bonds * F.D * Commodities Sharekhan provides 4 in 1 account… * Demat a/c * Trading a/c: for cash calculations * Bank a/c:for fund transfer * Dial & trade: for query relating trading

Core services :- * Equity & derivatives on NSE & BSE * Commodity trading on NCDEX & MCX * DP services * IPO services * Sharekhan valueline (a monthly publication with review of recommendations, stocks to watch out etc.) * Pre –market report * Cool trading products(daring derivatives & market strategy) * Personalized advice * Live market information * Sharekhan first step * Dial & trade * Online services * PMS * Shareshops * Fundamental research * Technical research

* Trade tiger:-

* A single platform for multiple exchange BSE & NSE (Cash & F&O), MCX, NCDEX, Currency, Mutual Funds, IPOs * Multiple Market Watch available on a Single ScreenMultiple Charts with Tick by Tick Intraday and End of Day Charting powered with various Studies * Graph Studies include Average, Band-Bollinger, Know SureThing, MACD etc * Apply studies such as Vertical, Horizontal, Trend, Retracement & Free lines * User can save his own defined screen as well as graph template, that is, saving the layout for future use. * User-defined alert settings on an input Stock Price trigger * Tools available to guage market such as Tick Query, Ticker, Market Summary, Action Watch, Option * Premium Calculator, Span Calculator * Shortcut key for FAST access to order placements & reports * Online fund transfer activated with 14 Banks

ShareKhan | Parent Company | Sharekhan Financial services pvt. Ltd. | Category | BFSI | Sector | Consumer Financial Services | Tagline/ Slogan | Your guide to the financial jungle | USP | India’s leading online retail broking house | STP | Segment | Brokerage | Target Group | Urban and Rural Investors | Positioning | Complete Investment and Stock trading Solutions | Competition | Competitors | 1.Reliance Capital2.Indiabulls3. Angel Broking |

COMPANY PROFILE

SSJ FINANCE is a well-diversified financial services entity offering clients advice on structuring a complete investment portfolio. We have written for ourselves the mandate to be a single-point, unbiased financial advisor to our clients. Our vision is to be the preferred financial services entity through a nation-wide network of Branches, Financial Advisors and Business Associates.
We listen, analyze, advice and act - focused solely on our clients’ financial interest. With services in equities, derivatives, commodities and depository, we seek to give clients a well balanced exposure into the myriad financial products available, taking into consideration their risk profile and investment outlook.

The SSJ Finance Group is a clearing cum trading member of various Equity and Commodity Exchanges and market segments through these entities:

Philosophy of SSJ Finance
Our business is built upon three important cornerstones our Client, Business Associates and Employees. Our philosophy is unique and clearly defined * Towards our Client * Towards our Business Associates * Towards our Employees

1) Towards our Client

The Client is the driving force behind what we do. Our goal is to provide the highest quality of products and services, along with value-added advice and guidance based on the client’s needs. We look to develop long-term relationships with our clients built on strong ethics and trust.

2) Towards our Business Associates

The power of partnership engenders involvement, respect and mutual support. This is precisely the relationship that we foster with our Business Associates and Financial Advisors. We provide a complete platform built upon the best infrastructure and technology to enable our Business Associates and Financial

3) Towards our Employees

Our employees are what set us apart. We are all here for one reason - to serve our clients’ best interests. It is through leadership and accountability across our organization that we establish a common direction, encourage creative collaboration and provide an inspiring environment for our people. VISION Our vision is to be a leading wealth management service provider acting solely in the financial interest of our clients through a nationwide network of qualified professionals and business associates.

OUR VALUES
Upholding these values is the primary responsibility of leaders at every level within SSJ. * Respect for the Individual: We respect the dignity of each individual, whether an employee, shareholder, client or member of the general public. * Partnership: Relationships among our staff members as well as our clients are driven by the power of partnership. The power of partnership engenders involvement, respect, contribution and mutual support. We encourage free exchange of ideas and demand teamwork. * Striving for excellence: While serving our clients we constantly strive for excellence to ensure that they derive complete satisfaction in their dealings with us. * Client focus: We aim to provide the highest quality of products and services to best serve the changing needs of clients. * Teamwork: We strive for seamless integration of services through cooperation and collaboration within and across workgroups and teams. * Meritocracy: We invest in our employees’ development and actively strive to be the best at attracting and retaining talented people. Our success calls for entrepreneurial spirit and initiative from each individual. * Integrity: At SSJ, our goal is to act in ways that help us to exemplify the highest standards of personal and professional ethics in all aspects of our business. Privacy: We respect our clients’ right to privacy and use information with appropriate discretion.

OUR SSJ LOGO The SSJ alphabets in an ascending chain formation – signify the strong link that we strive to build between the company, our clients and employees. We work in the best interest of our clients, always!
The upward direction of the SSJ chain – signifies growth as the prime focus of the company.
Extension of the SSJ chain beyond the Logo borders –symbolizes unbounded prosperity for all its constituents as per ‘Vaastu’ philosophy.
The Green Colour – depicts wealth and an ethical work environment

At SSJ, we believe that investing is not a “one size fits all” proposition. Individual investors are real people, each with his or her own personal long-term financial goals. We offer financial solutions tailored specially to your individual needs.

So if you are interested in high quality investments, we invite you to explore this site and learn more about the unique services we have to offer to help you reach your financial goals. The SSJ Finance Group is a clearing cum trading member of various Equity and Commodity Exchanges and market segments through these entities.

SSJ Finance & Securities (P) Ltd.
Member: The National Stock Exchange (NSE);
Member: Bombay Stock Exchange Ltd. (BSE); Cash & Derivatives Segments

Member: Calcutta Stock Exchange Association (CSE)
Depository Participant: Central Depository Service (I) Ltd. (CDSL)
SSJ Commodities (P) Ltd.
Member: Multi-Commodity Exchange (MCX)
Member: National Commodity & Derivatives Exchange (NCDEX)
Member: National Multi-Commodity Exchange of India Limited (NMCE)
M/s Sureshchand S. Jain
Member: The National Stock Exchange (NSE); Cash & Derivatives Segments

Promoter Group and Intellectual Capital
The SSJ Finance team comprises a diverse group of talented and experienced individuals whose expertise and guidance will enable you to meet your investment objectives. We owe our success to the combined efforts of our Promoters and executives, both at the senior and junior management level.

* Mr. Sureshchand Jain - Founder-Promoter and Chairman * Mr. Saurabh Jain - Managing Director * Our Intellectual Capital

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Mr. Sureshchand Jain-
Mr. Sureshchand S. Jain, the founder-promoter and Chairman of the Group, has over 35 years of experience in the Equity and Commodity markets. He has seen the financial markets through various economic cycles over these years. His experience, vision and far-sightedness have been a great source of wisdom for all at SSJ Finance.
He spent the initial 15 years of his career in the Bullion markets as member of The Bombay Bullion Association and The Bombay Commodity Exchange Ltd. (the erstwhile Bombay Oilseeds & Oils Exchange Ltd.) and has acquired domain expertise in gold and silver.

His acquaintance with the Indian Equity bourses began in 1987 as member of Bombay Stock Exchange (BSE); which eventually gave shape to the present SSJ Finance Group. The SSJ Finance Group subsequently acquired memberships of all the major Equity & Commodity Exchanges in the country. Mr. Sureshchand Jain has been a pioneer in the development of arbitrage trading strategies in the Indian equity & commodity markets and leads the entire trading / arbitrage activities at SSJ Finance including the proprietary book of the Group.
Mr. Saurabh Jain
Overall management and strategic planning of the Group vest with senior executives including Mr. Saurabh Jain, Managing Director of the Group. Saurabh, a Chartered Accountant and an MBA by qualification, has more than 5 years of exposure to the Financial Services Industry with experience in Audit & Consulting, Investment Banking, Equity Sales & Trading, Asset Management and Investment Research.

Our Intellectual Capital
The senior management of the Group comprises of professional executives having broking, investment, trading & specialized research experience of over 10 years. They have prior experience in structuring Indices, carrying out Risk-free Arbitrage, Index Arbitrage as well as Risk Arbitrage strategies, executing Private Equity Placement, Project Finance, Currency Swap transactions, Fixed Income and Equity research and portfolio structuring.

SSJ Finance’s broking & research team has the experience of trading, hedging and developing strategies in Equities, Derivatives & Commodities. Members of the team analyze alternative investment avenues and prepare Special Situation Reports.SSJ Finance’s network of branches across the country is headed by senior professionals withexhaustive experience and knowledge of the Capital Markets. The Group is supported in its daily operations by senior executives who have been with the Group for several years now with extensive training and experience in their respective areas. Not only has this given them an excellent grasp over daily operations combined with knowledge of compliance requirements, it has also resulted in huge loyalty to the firm, the value of which is indeterminable. The heads of each department are easily approachable at all points of time. Benefits of Equity Investing with SSJ...As an investor, you would want quality services from a full-service brokerage firm whose function goes far beyond mere execution of buy-and-sell transactions.Congratulations! Your search has just come to an end.At SSJ Finance, we assure you that you will have a rewarding investing experience. We help you assimilate the massive amount of information – trends in the economy, the markets, specific industries and individual companies – that may affect your particular investments or investment decisions. The role of SSJ Finance is to help you, the investor, make deliberate, thoughtful decisions that match your personal needs with suitable investment alternatives.We particularly enhance your investing experience with: * Excellent trade execution capabilities on BSE, NSE, MCX and NCDEX * Futures & Options / Derivatives trading for those with a higher risk appetite * Online Trading Facility with integrated Depository and Bank Gateway * Arbitrage trading strategies * Daily Market Analysis, Advisory reports & Special Situation Research Reports * Online real-time back office, available 24/7 * Online Depository Services with Auto Pay-in facility * Seamless transaction flow.We have made investing and trading much simpler for you. By opening an account with SSJ Finance, you can enjoy the freedom to trade in any of the following 3 ways: * Trade Online – on your desktop through different trading platforms * Call-n-Trade (for online trading clients) * Contact or visit your nearest SSJ Finance branch office to place your orders.To start trading in Equities, Derivatives and / or Commodities, using any of the 3 methods mentioned above, all you need to do is open an account with us. |

ORGANIZATION STRUCTURE OF SSJ FINANCE

ENTERPRENURE M.D
ASSISTANT V.P RELATIONSHIP MANAGER
MARKETINGEXECUTIVE
DEALER
BACK OFFICE VICE PRESIDENT
BRANCH MANAGER
TELE CALLER

CLIENT LIST

No | Name | Address | CONTACT.NO | Ex. Broker | Remark | 1 | Solanki Naina | behrampur, Ahmedabad,380022 | 9726588707 | New | - | 2 | Kirtikant Parmar | 1st floor, office no.101 to105, Abhisekh building, sec.11, Gandhinagar | 8238055991 | New | - | 3 | Anand Prakash | SEC7-Gandhinagar | 9879206114 | NEW | - | 4 | Sanjay Chaudhari | Sec.6, 464/5, Gandhinagar | 9426123257 | New | Jan.2015 | 5 | Ramanbhai Ambalal Patel | Ch-3, Sec.10, Aranybhavan | 9998882785 | Stock holding Mahesana | Jan.2015 | 6 | Karamsibhai Jorabhai Desai | C-10, Madhav vibhay, Takshashila School, Audhav, Ahmedabad | 9726665940 | Stock holding Gandhinagar | Jan.2015 | 7 | Bhikhabhai.K. Barot | 69/1, Chh type, Sec.20, Gandhinagar | 9924678256 | New | Jan.2015 | 8 | Chandravadan. D. Parmar | 2, Bhagyodayanagar society, Govindnagar, Dahod | 9687954636 | SSJ Finance | Open | 9 | Kaushik Shukla | SF-4, Ashwveg Department, Maninagar, Ahmedabad | 9925055842 | Sharekhan | - | 10 | Ranjit.K. Gadhavi | Ahmedabad, | 9974768832 | Nagrik bank | - | 11 | Arvind. N. Reiyani | Ahmedabad | 9879712212 | New | - | 12 | Shailesh Dodia | Sec.5A, Gandhinagar | 7698143726 | Angel Broking | - | 13 | Shantilal. M. Patel | Sec.7, Block no-16/4, Gandhinagar | 9624487309 | Stock holding Gandhinagar | Aug.2014 | 14 | Kantibhai. V. Raval | 1188/1, Sec.4B, Gandhinagar | 9979971397 | Angel Broking | - | 15 | Jaswantbhai.S. Darji | Pethapur | 9909256753 | NEW | Open | 16 | Chetan vagela | Basan | 9924091035 | NEW | | 17 | Binita Prajapati | Sec.14, Block no-192/2, Gandhinagar | 9904881245 | NEW | | 18 | Mahesh Rabari | At-Aamja, TA- Kalol, Dist- Gandhinagar | 7698074880 | NEW | | 19 | Ramesh Ray | D-1, 202, Abhinandan, Sarthana, Jakatnaka, Surat | 9227907461 | Sharekhan | | 20 | R.K. Parmar | Mahanagarpalika, 1st floor,gandhinagar | 9725830027 | NEW | | 21 | Leelaben Modi | 14, Arbudadevi society, vibhag-2, Ghatlodiya | 8469190275 | Super bread | | 22 | Pradipbhai Shrimali | Ms building, 3rd floor, Gandhinagar | 9099955913 | Sindicate | | 23 | Ravat Vijay | Sec.14, Gandhinagar | 9879342973 | NEW | | 24 | Prafulbhai Vadnare | Valsad, Bilimora | 9898747025 | IIFL | | 25 | Jay Prajapati | Sec.14, Gandhinagar | 7405861605 | Sharekhan | | 26 | Joshi Jimit. M | Kalol | 9016823523 | S.B.I | | 27 | Mukund Soni | RNB circle, Gandhinagar | 079-23256681 | Sharekham | | 28 | Shailesh. B. Joshi | RNB circle, Gandhinagar, Patnagar yojna, 2nd floor | 9824594834 | Pravin Ratilal | | 29 | Sudip Shah | 1, Suridha Appartment, Near sharda society, | - | NEW | | 30 | Shirishbhai Shah | Torentbha Ltd, Gandhinagar | 9227250566 | HDFC | | 31 | M.B. Chauhan | Sec.7D, 1212/2, Gandhinagar | 9824663756 | Sharekhan | | 32 | Harjindrasinh Rathod | Sec.21, Gandhinadar | 7359601936 | NEW | | 33 | Shaileshbhai Torat | Greencity, Sec.26, Gandhinagar | 9825771987 | NEW | | 34 | Vinubhai Parmar | Sec.14, Block no-54/2, Gandhinagar | 9726976650 | NEW | | 35 | Haresh Panday | Sec.21, Gandhinadar | 9898718853 | Angel Broking | | 36 | Urvi Shah | Sec.21, Gandhinadar | 9909920130 | IIFL | | 37 | A.R. Vala | 36, Sadasive society, Viratnagar, Audhav, Ahmadabad | 9898064585 | Angel Broking | | 38 | Hasmukhbhai. D. Patel | Sec.23, Gandhinagar | 9825904492 | Sharekhan | | 39 | R.R. Mehta | Sec.21, Chh type, Gandhinagar | 9428050793 | Govt. Employee | | 40 | Bharatbhai Vasanni | GCSR, Block no-19, 3rd floor, Sachivalay | 9998684916 | KIFS | | 41 | Bharat Modi | Block no-16/2, Dev. Committee office Old sachivalay, Gandhinagar | 9426332481 | Manasvi | | 42 | G.V. Patel | Block no-16/2, Dev. Committee office Old sachivalay, Gandhinagar | 997824667 | IIFL | | 43 | R.T. Vachhani | S.A.G. Gandhinagar | 9427210227 | Stock holding | | 44 | Bharat Yadav | GMSCL, Gandhinagar | 9909926939 | New | | 45 | S.R.Patel | Director Municipal, Block ni-14/3, Old Sachivalay, Gandhinagar | 9274735693 | Angel Broking | | 46 | D.M. Prajapati | Director Municipal, Block ni-14/3, Old Sachivalay, Gandhinagar | 079-23256301 | IIFL | | 47 | R.S. Panchal | R&B Design circle, Block no-13, Old sachivalay gandhinagar | 9510094372 | Sharekhan | | 48 | Dharmendra Patel | 31/2, ch type, Sec.29, Gandhinagar | 9428482182 | New | | 49 | Amarat. B. Patel | Agriculture board, Block no-12, 2nd floor, Old sachivalay, Gandhinagar | 9824055879 | New | | 50 | Natvarlal. B. Patel | Bhagirath society, Ranip, Ahmedabad | 9979017122 | Sharekhan | | 51 | Pravin Hada | Block no-12,3rd floor, Old Sachivalay | 9925832812 | Pravin Ratilal | | 52 | Bharatbhai.J.Bharavad | Sarkhej, New fatehvadi, Ahmedabad | 9998027221 | Angel Broking | | 53 | Vagela Mukeshbhai | Block no-20, Ground floor, Oldsachivalay,gandhinagar | 8140170249 | New | | 54 | Vishal Patel | Block no-1043/2, Sec.3, Gandhinagar | 8000460299 | New | | 55 | Jatin Vankar | 462/5, J type, Sec.6, Gandhinagar | 9998497939 | New | | 56 | J.V. Thakur | LAD, Block no-17, Gandhinagar | 8401972900 | New | | 57 | Rajesh Chauhan | Gandhinagar | 9723327702 | IIFL | | 58 | Vishal Patel | C-6/2, Vikramnagar, iscon cross Road, Ahmedabad | 9157477360 | New | | 59 | J.K. Patel | plot no-400, Janki Apart., Sec.29, Gandhinagar | 9825848002 | New | | 60 | Atulkumar.M. Patel | 490/2, Sec.8, Gandhinagar | 8758628550 | Angel Broking | | 61 | Ajaybhai Chauhan | Sriram intercity at vijapur | 8511737475 | New | | 62 | Premalbhai Parmar | Plot no-38/7, Sec.3A, Near GH-5, Gandhinagar | 7359026007 | New | | 63 | R.G. Patel | Udhyogbhavan, Block no-3, 3rd floor, Gandhinagar | 9429124104 | New | | 64 | Bharat Modi | Sec.2, Gandhinagar | 9824409030 | Manasvi | | 65 | Pankaj Goswami | Saundrya, 444, Plot n0-201,Gandhinagar, Near Sargasan chokadi | 9428503195 | New | | 66 | K.J.Pandya | Plot no-23/2, Sec.3, Gandhinagar | 9825565336 | Pravin Ratilal | | 67 | Mukesh Vagela | Sec.3, Block no-1303/2, Gandhinagar | 8401090745 | New | | 68 | Mehul Pandya | Block no-18, 2nd floor, Old sachivalay, Gandhinagar | 9825091553 | New | | 69 | Paresh Mistri | Sachivalay, Gandhinagar | 079-23252812 | Pravin Ratilal | | 70 | G.J. Vagela | Sahyog building, C- block,gandhinagar | 8128803561 | New | | 71 | H.G.Vyas | Sec.4A, 111/2, Gandhinagar | 8490029865 | New | | 72 | A.K. Jain | Nirman Parisar, Behind Aranyabhavan, 4th floor | 9409307473 | New | | 73 | Pragnesh sir | 147, Superyawn market,Surat, 395003 | 9978810110 | Rally care | | 74 | Manhar sinh | Indraprasth society, Himmatnagar | 9427885664 | New | | 75 | P.A. Brahmbhatt | 472/2, Sec.6A, Gandhinagar | 9429066747 | New | | 76 | Bharatsinh Vagela | Vasna, Gandhinagar | 9426383983 | Angel Broking | | 77 | Haresh Chaudhari | Type 3, Gandhinagar | 8866103618 | New | | 78 | Bhupendra Rathod | G.E.B. Gandhinagar | 7405757826 | New | | 79 | Sindha Raj | Anand Vidhyanagar | 9376791140 | New | | 80 | Haresh Patel | Dahegam | 8338464748 | New | | 81 | Chavda Rajubhai | Sec.28, Gandhinagar | 9998727949 | IIFL | | 82 | Aravind Chanchad | Sec.21, Gandhinadar | 9601289013 | Kotak | | 83 | Bhushan Patel | Sec.21, Gandhinadar | 9898065140 | BOB | | 84 | I.I. Bhana | Sec.5A, Plot no297/1,Gandhinagar | 9727793253 | LKP | | 85 | Saurabh Bhatt | Maninagar, Ahmedabad | 9428151600 | New | | 86 | Girishbhai Kapadiya | Jansevakendra, Gandhinagar | 9428352335 | New | | 87 | M.V. Thakkar | Jansevakendra, Gandhinagar | 9824506249 | Goldmine | | 88 | G.R. Sharma | Ahmedabad | 9687617485 | New | | 89 | Manoj Mittal | Delhi | 8800299453 | New | | 90 | V.C. Pandya | Sec.2A, Gandhinagar | 9033633727 | Pravin Ratilal | | 91 | Ganpatbhai Parmar | Saibag, ahmedabad | 9998275517 | New | | 92 | Rajubhai Patel | Sec.22, Gandhinagar | 9067279002 | New | | 93 | Pravinbhai Patel | Gatlodiya, Ahmedabad | 9428401776 | New | | 94 | H.M. Thakor | Ahmedabad | 9824644515 | New | | 95 | Sanket Survey | G-block, Infocity, Gandhinagar | 9033684396 | New | | 96 | Bhikhabhai | Mahesana | 9727866513 | New | | 97 | M.K.Patel | Sec.4, Gandhinagar | 9428807029 | New | | 98 | Pravinbhai | Sec.6, Gandhinagar | 079-23254137 | New | | 99 | J,A.Patel | Ahmedabad | 9924779635 | New | | 100 | P.A.Zala | Sec.29, Gandhinagar | 9427007745 | New | | 101 | Lalitbhai | Sec.3, Gandhinagar | 9974687196 | New | | 102 | Yaswantbhai Patel | Madhur dairy | 9824551535 | New | | 103 | Pravinbhai. T. Patel | Madhur dairy | 9427554716 | New | | 104 | Sajidbhai | Madhur dairy | 9844519999 | New | | 105 | Anupsinh Chavda | Dreencity, Gandhinagar | 9909278512 | New | | 106 | Rabari Lallubhai | Varsoda, Mansa, Dist- Gandhinagar | 9824373219 | New | | 107 | Hardik Patel | Gatlodiya, Ahmedabad | 9722442266 | LKP, Rally care | | 108 | Dhirubhai Nayak | D-703, Sukan silver Residency, Kudasan Road Gandhinagar | 9427061385 | IIFL | | 109 | Manish. B. Patel | 27, Swaminarayan society, Vadodara | 7600001899 | New | | 110 | Jay Maheshwari | Sec.3A, Udyogbhavan,gandhinagar | 9574579467 | New | | 111 | Ravi Upadhyay | Guj. Eco. Commission, 1st floor,Udyogbhavan,gandhinagar | 9016404002 | New | | 112 | Shweta Patel | Sec.10, Block no-10, 1st floor, sachivalay | 9925133697 | New | | 113 | A.L. Tejnani | Sec.10 Block no-10, 3rd floor, Sachivalay,Gandhinagar | 9824679780 | New | | 114 | Sandip Patel | Sec.17, ISDSS,1st floor, Jilla panchayat, Gandhinagar | 9408824066 | New | | 115 | Mahesh. B. Darji | Civil defence office, Sachivalay | 9824745224 | New | | 116 | Zala Yogendrasinh | Sec.3B, 978/1, Gandhinagar | 9427801674 | New | | 117 | Manojbhai Nayak | Sec-11,Gandginagar | 9825902324 | Swastika | | 118 | Ronak Patel | Gandhinagar | 9601498998 | New | | 119 | Dhaval Bharatbhai Patel | 301/2, Sec.25, Gandhinagar | 9601303550 | New | | 120 | S.R. Rathod | Plot no-545/2, Sec.5B, Gandhinagar | 9974944085 | New | | 121 | Dineshbhai. D. Nayak | Sec.26, Block no-155, New greencity, Gandhinagar | 9825445575 | New | | 122 | Yogesh Shukla | 842/2, Sec,5C, Gandhinagar | 9426882596 | New | | 123 | Ghanshyambhai Darji | Jamla, Ta-Kalol, Dist- Gandhinagar | 9925741309 | New | | 124 | Dr. Kalpeshbhai | Gandhinagar | 9426041348 | New | | 125 | Chetan Vagela | Basan | 9924091035 | New | |

Theoretical Aspects of the study
In this chapter WE have done SWOT analysis & comparision of four broking companies in terms of different criteria like AMC, service etc. S.W.O.T ANALYSIS:-
S: STRENGTHS concentrates on your STRENGTHS
W: Weakness Recognize your weakness
O: Opportunity evaluate your opportunities T: Threats research your threats

SSJ FINANCE STRENGTHS * Quick documentation & account activation * Advise based trading * Manual brokerage rates * Centralized customer care desk * Personalized services * Comprehensive website * Effective CRM * Huge client base * Effective risk management- | WEAKNESSES * Less focus on marketing * Limited number of financial products * Lack of use of technology * Competition from banks | OPPORTUNITIES * Growing rural market * Improving technology * Education level * Dissatisfied customers of other company. * Earning Urban Youth | THREATS * Entry of new competitors * Technology based business * Stringent Economic measures by Government and RBI * Volatility of sharemarket |

ANGEL BROKING

STRENGTHS * SERVICE * DISTRIBUTION NETWORK * MARKETING * PRODUCTS * AMONG TOP 10 BROKING FIRM * PERSONALISED SERVICE | WEAKNESSES * CUSTOMER SATISFACTION * BRANDING * COMPETATION FROM BANK | OPPORTUNITIES * Growing rural market * Improving technology * Education level * Dissatisfied customers of other company. * Earning Urban Youth | THREATS * Entry of new competitors * Technology based business * Stringent Economic measures by Government and RBI * Volatility of sharemarket |

SWASTIKA INVEST MART

STRENGTHS * SERVICE * MOBILE TRADING * LOW BROKERAGE | WEAKNESSES * IMPROPER PORTFOLIOMANAGEMENT SERVICE * MARKETING * BRANDING * HIGH RISK TO CLIENT | OPPORTUNITIES * Growing rural market * Improving technology * Education level * Dissatisfied customers of other company. * Earning Urban Youth | THREATS * Entry of new competitors * Technology based business * Stringent Economic measures by Government and RBI * Volatility of sharemarket |

SHAREKHAN STRENGTHS * Widerange of innovative financial products * Intensive research on all industry sectors * Strong I.T infrastructure * Have one of the largest network of branches across country * Pan-India presence with over 1,500 outlets serving 950,000 customers across 450 cities * First Brockrage firm to go online * Huge client base(avg.15,000 client per year) * Effective PMS * Real time research report | WEAKNESSES * Penetration limited to urban areas * Difficult for client to get information. | OPPORTUNITIES * Growing rural market * Improving technology * Education level * Dissatisfied customers of other company. * Earning Urban Youth | THREATS * Entry of new competitors * Technology based business * Stringent Economic measures by Government and RBI * Volatility of sharemarket |

RESEARCH FINDINGS &CONCLUSION

CRITERIA | SSJ FINANCE | ANGEL BROKING | SHAREKHAN | SWASTIKA INVESTMART | * Demat AMC Charges | 250,1250,600, 4500 | 1250, 3000 | 400 | 599, 2000 | * Selling and buying with company | 25RS,10RS/scrip | 11RS/scrip | 15RS/scrip | 10RS/scrip | * Selling and buying without company | 25, 18/scrip | 21/scrip | 20/scrip | 15/scrip | * Brokerage:- * Intraday * Delivery | 0.030.30 | 0.030.30 | 0.030.30 | 0.010.10 | * Exposure * Intraday * Delivery | 10 times5 times | 10times5 times | 10 times4 Times | 20times10 times | * Debit Period | Manual | T+2 | Manual | T+2 | * Margin Money | Depend on client | 25000 | 25000 | Nil | * Software / application Installation charge | - | Free | Rs.1000 / year | Rs.2400 / year | * Software / application name | - | Angeleye, Angelspeedpro,Angelswift | Trade tiger | I-win, Netlite |

From above criteria & some extra secondary data we can conclude that- ANGEL BROKING provides trading in NSE, BSE and Derivatives. It also launched online Mutual Funds & Online IPO Bidding. Arbitrage facility is not available to customers. Unlimited toll free calls service is provided to customer in ANGEL BROKING Ltd. IPO Online service is better provided in ANGEL BROKING as compared to others. ANGEL BROKING research reports come in client e-mail at free of cost around 5-6 times in a day. But some brokers charged for it and some provide it only at once in a day. Already, BSE has shown its proactive response by increasingly using leading edge to technologies to effectively compete in the global environment. In the not too distant future, once full capital account convertibility is permitted in India, one could well witness an expansion of trading volumes and its resultant economic With the increasing Globalization, the Stock Exchange’s have tremendously affected the financial conditions of India. The stock markets of the future will have a redefined purpose and reinvented architecture due to the advent and widespread use of technology. Information and stock price quotations are available almost instantaneously, and, more importantly, investors can act on this data by executing a trade from anywhere at any time. This new market will bring benefits to investors, the listed companies, and the economies of the company. Trading will become cheaper, faster and settlement will be simpler with reduced risk. Raising capital for companies will become easier, thereby contributing directly to the Economic Growth.Inspite of all these positive predictions, the future of Stock Exchanges is likely to be uncertain and even their survival is a major question mark.
SSJ has such STRENGTHS that clients give their money without any questions about where they suggest.SSJ finance has four different schemes for AMC Demate charges which is Rs.250, Rs.1250, Rs. 600, and Rs. 4500. While Angel Broking has a scheme of Rs.1250, and Rs.3000.

Then Share khan has only one scheme is available for Demat AMC charges which are 400 and Swastika invest mart has Two Scheme 599 and 2000. In which 2000 is refundable at the time of closing Demat Account. From these we can conclude that Share khan has lower AMC charges compare to other broking firm.

The selling and buying of security through company is for SSJ finance Rs.25 and Rs.10 per scrip based on AMC scheme. In Angel Broking it is Rs.11 per scrip. Following that Share khan is Rs.15 per scrip and Swastika invest mart Rs.10 per scrip. Here, Swastika invest mart has lower per scrip charges.

The selling and buying of security without company is for SSJ finance Rs.25 and Rs.18 per scrip based on AMC scheme. In Angel Broking it is Rs.21 per scrip. Following that Share khan is Rs.20 per scrip and Swastika invest mart Rs.15 per scrip. Here, Swastika invest mart has lower per scrip charges.

Now the important thing which is Brokerage. The Intraday is 3 paisa(0.03) in first three companies which is SSJ finance, Angel Broking and Share khan. But it is less in Swastika investmart that is 1 paisa (0.01). While in Delivery 30 paisa (0.30) in first three companies which is SSJ finance, Angel Broking and Sharekhan. But it is less in Swastika investmart that is 10 paisa (0.10).

In Intraday, SSJ finance gives 10 times exposure to client and in Delivery it gives 5 times. The same applicable to Angel Broking also. Sharekhan gives 10 times in intraday and 4 times in delivery. While Swastika investmart gives highest exposure in intraday and delivery among four companies which is 20 times in intraday and 10 times in delivery.

Debit Period given to the client is according to T+2 rule which is applicable in Angel Broking and Swastika investmart and other two companies (SSJ finance and Sharekhan) is Manual.

SSJ finance provides the Margin Money to the client depend on client relationship with the company. In Angel Broking and Sharekhan Margin Money is 25000. Swastika investmart is not providing the Margin Money.

Software installation charges for Swastika investmart is Rs.2400 per year. While Angel Broking and SSJ finance do not charges and Sharekhan is Rs.1000 per year.
SSJ finance does not provide any application. While Angel Broking provide the technology software like Angeleye, Angelspeedpro, Angelswift. Sharekhan provide Trade tiger and Swastika investmart provide I-win and Netlite.

Swastika is taking high risk compare to other firms. it gives 20 times exposure to its client on its own risk. It may cause default in payment for client. swastika is also not focusing on promotion.
So, we conclude that among four broking firm share khan is the best.

Suggestions / Recommendations * SSJ finance shoud provide application/software to get competitive advantage.

* SSJ finance should focus more on marketing & promotion.

* Another thing SSJ finance should do is to offering the variety of financial products to the clients.

* Company should offer products like mutual fund, insurance, currency etc. so that client will not go to competitors.

* They should create awareness among customers about stock market through marketing campaign.

LEARNINGS * Application of concepts: during our tenure at the company we saw that companies are not following exactly what the theory says but they modified it according to the circumstances and requirement.

* Before training we don’t know about the stock market, this training gave us the knowledge of stock market. i.e Equiy,Derivatives,Commodity,Ipo etc.

* At SSJ ,we as a management trainee , Organization have gave us much opportunities to gain a knowledge of stock market and how to perform a duty of trainee, how to behave with clients and staff. In short we learn professionalism during our training.

* We learnt seven step selling process which we study in our classroom.

* We observed good relationship with customers is the golden key that can open the doors of customers trust and faith.

* Another thing we learn is that selling is not easy as we thought before training.

* During our training we realize that how difficult to convince the customer. * Sometimes we became very demotivated because after giving proper information & knowledge we could not convert our prospect in to qualified customer.

* This training help us to saw the reality of the market, it is very easy to give a lecture on sales but when it comes to practical it is very tough job.

* We also learnt how to position your product in the minds of the customer.

* We also observed that still now there is a bad perception about the stockmarket, in the minds of the people.

* During our training we met around 1500-1700 people, so it gives us great experience to met different type of people, it help us to know their perception,thoughts,their behavior towards brokers ,stock market etc.

* Meeting with many people’s help us to identify different types of personalities, which we studied in our ‘ORGANISATIONAL BEHAVIOUR’ subject in SEM-I.

* We also learn the power of ‘TEAM-WORK’, whenever needed we help each other by our own different skills, we have also learn that how to handle a stress effectively.

* This summer training boost high level of confidence in ourself & teach us that hard work is key to success of any job.

* We also realize the quote said by respected MR.MILKHA SINGH: ”HARDWORK, WILLPOWER & DEDICATION - for a person with this qualities, the sky is the limit.