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Comparison Of Costco And Sam's Club

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Costco and Wal-Mart's Sam’s Club are competitors in the retail warehouse market. The retail warehouse industry is in an industry in which retailers offer goods to consumers in bulk quantities at cheaper prices. Back in 1992 the estimated size of the industry was $40, recently it has grown over 10.5 times to be around $420 billion (Halzack, Paragraph 8). Looking at this growth rate we believe this is an excellent market to be in and believe it will continue to see impressive growth in the future to come, especially with the current growth its exhibited. Within the warehouse retail space, the majority of market share is held be 3 firms which are Costco, Sam’s club and BJ’s Whole Sale Club being a much smaller player (Soni. " Sizing Up the Competition …show more content…
Sam’s club seeks to gain a competitive advantage over Costco in the area of e-commerce. Costco made $4.5 billion from e-commerce and observed a 19% increase in sales since Q32015 (Wahba. " How Sam's Club Is Widening its E-Commerce Lead Over Costco." Paragraph 13 and 15). Wal-Mart does not break break down their digital sales by divisions. Costco seems less concerned about e-commerce than its competitor Sam’s Club. Costco’s CFO Richard Galanti stated to Phil Wahba in Fortune, “Costco is concerned about giving up incentives for shoppers to come into stores” (Wahba. " How Sam's Club Is Widening its E-Commerce Lead Over Costco." Paragraph 12). Sam’s Club’s website has around 51,000 items for sale and is currently generating around 16 million unique views a month (Wahba. " How Sam's Club Is Widening its E-Commerce Lead Over Costco." Paragraph 11). Sam’s club has also begun to focus heavily on their mobile phone application allowing users to place orders and pay for them in advance the pick them up curbside at a club's location all while being able to save their list for later use (Wahba," How Sam's Club Is Widening its E-Commerce Lead Over Costco." Paragraph 8). Members lists can also be saved to be reused later (Wahba. " How Sam's Club Is Widening its E-Commerce Lead Over Costco." Paragraph 4). Sam’s Club CEO Rosalind Brewer told Phil Wahba of Fortune “our members are telling us it’s their favorite app” (Wahba. " How Sam's Club Is Widening its E-Commerce Lead Over Costco." Paragraph 5). In our opinion Sam’s Club is clearly making the right move here. They have observed an opening that Costco has yet to really jump on and if it works well it could lead to a big win for Sam’s where online shopping will most likely continue to grow. They can use this as an opportunity to trust their brand over Costco’s and gain some market

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