...its own operating system has failed. The alliance gives Microsoft access to the world’s largest phone maker and its huge mindshare—in many developing nations a mobile phone is known as a Nokia. The deal with Microsoft gives both Nokia and Microsoft a route to the future in the smart-phone market. ------------------------------------------------- 2# SBU (Strategic business unit), called interpreter level: ------------------------------------------------- This kind of strategy is concerned with succeeding in chosen markets. ------------------------------------------------- There are many great examples of SBU's that we can relate to. For instance, AP Moller has a lengthy list of SBU's, such as marine shipping, marine terminals, trucking, 3rd party logistics, energy, and oil exploration. Another widely recognized company is General Electric, which has 49 SBU's in such markets as appliances, aerospace, electronics, and so on. LG operates along the same lines...
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...What is goal congruence? It simply means making sure your goals are in harmony with and aligned to what you really want in life. An Important Illustration: Let's say you hate your job so you set a new goal find another job. You're so desperate and emotional to leave your current work situation you focus your goal on what you are feeling in the moment. Your goal: Find a better job, that pays money, with less stress. Maybe you follow the SMART goals formula and add specifics that you can measure, such as you want to find this job within four months and your minimum salary requirement is 10% more than your current job. Let's say four months later you achieve your goals - you have a better paying job and less stress. However, you're still dissatisfied, because the new job is not challenging. Your workday seems extremely long and you're unhappy. When you ensure your goals are aligned with what really want in life then you will be happier in the long run. If you would have taken the time to focus on what you really wanted your job search may have taken you in a new direction. In the end, you'd be doing work you love, with more energy, and interest. You'd feel a sense of accomplishment and be happier. Never underestimate the power of effectively aligning your goal. It's the foundation for really smart goals. Objective: Setting Personal Goals that Will Spark Your Enthusiasm and Lead to Lasting Success You Want to Be With the 3% That Succeed! 97% of people do not know how...
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... the mission should focus on customers and the customer experience the company seeks to create.” When (40). The text goes on about McDonald’s mission being to their customers’ favorite place to eat rather than being the best and most profitable quick-service restaurant and that profits will follow if they accomplish their mission. 2) The business portfolio is the collection of businesses and products that make up the company, it is guided by the mission and objectives. When portfolio planning the business must perform a portfolio analysis. The business must ask itself, “Where are we? And, where are we going?” Companies must also ask how they are going to get there and how to carry it out. It is managements job to analyze SBU’s and determine which SBU’s need support and how much support they need to grow. The portfolio planning also should include considering products for the future (43-45). 3) It is extremely important for all departments of an organization to “think consumer.” Marketing provides the guiding philosophy that suggests the company strategy should revolve around building relationships with consumers, identifies attractive market opportunities, and design strategies for reaching the...
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...Marketing Management Swati Sisodia swati.sisodia@nmims.edu Introduction to Marketing What is Marketing ? ‘Marketing is the ManageMent process that identifies, anticipates and satisfies custoMer requireMents profitably’ What is marketing? ‘the right product, in the right place, at the right tiMe, and at the right price’ What is marketing ? ‘Marketing is the huMan activity directed at satisfying huMan needs and wants through an exchange process’ Management definition it is the process of planning and executing the conception, pricing, proMotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. What is Marketed? • • • • • • • • • • Goods Services Events Experiences Persons Places Properties Organizations Information Ideas Implications of Marketing Who are our existing/potential customers? What are their current/future needs? How can we satisfy these needs/ Can we offer a product/service that the customer would value? • Can we communicate with our customers? • Can we deliver a competitive product or service? • Why should customers buy from us? • • • • CUSTOMER VALUE AND SATISFACTION Customer Value & Customer Cost Customer value Customer cost “Is the bundle of costs customers expect to incur in evaluating, obtaining, and using the product or service” “Is the bundle of benefits customer expect from a given product or service” Total Customer Cost is the summation of: -Monetary...
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...Strategic Management Section A: Objective Type (30 marks) •This section consists of multiple choice questions & Short notes type questions. •Answer all the questions. •Part one questions carry 1 mark each & Part two questions carry 5 marks each. Part One: Multiple choices: 1. A plan of action designed to achieve a particular goal is: b. Strategy 2. It is important to develop mission statement for: a. Allocating organizational resources 3. The five forces model was developed by: c. Michael E. Porter 4. How many elements are involve in developing in an organizational strategy: a. Six 5. The three important steps in SWOT analysis are: b. Opportunities, Threats, Strengths 6. GE matrix consists of how many cells? a. Nine cells 7. Which of these is the type of Games: d. All of the above 8. SBU stands for c. Strategic Business Unit 9. The BCG matrix is known as: a. Growth share matrix 10. ______________ specifies sales revenues and selling distribution and marketing costs. b. Sales budget ________________________________________ Section A: Part Two: 1. What are the dimensions of Strategic management? Answer: Strategic management process involves the entire range of decisions. Typically, strategic issues have six identifiable dimensions: 1. Top management involvement: Strategic management relates to several areas of a firm’s operations. So, it requires top management’s involvement. Generally, only the...
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...Summary of Key Points for Chapter 2 Chapter Objectives: 1. Explain companywide strategic planning and its four steps. 2. Discuss briefly how to design business portfolios and develop growth strategies. 3. Explain marketing’s role under strategic planning and how marketing works with its partners to create and deliver customer value. 4. Describe the elements of a customer-driven marketing strategy and mix, and the forces that influence it. 5. List the marketing management functions, including the elements of a marketing plan. COMPANYWIDE STRATEGIC PLANNING: DEFINING MARKETING’S ROLE The task of selecting an overall company strategy for long-run survival and growth is called strategic planning. Companies typically prepare annual plans, long-range plans, and strategic plans. Strategic planning is the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing market opportunities. Refer to Figure 2.1 on pg. 63, which shows the 4 steps in strategic planning. 1. Defining a Market-Oriented Mission Many organizations develop formal mission statements. A mission statement is a statement of the organization’s purpose – what it wants to accomplish in the larger environment. A clear mission statement guides people in the organization. A market-oriented mission statement defines the business in terms of satisfying basic customer needs. See Table 2.1 (pg. 64) for market-oriented vs...
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...BY Muhammad Hayat Malik Amir Ali Adnan Rana Muhammad Ilyas Sami ullah Khan MBA (1st Semester) TO SUFIAN MASOOD AHMED SAN INSITITUTE OF MANAGEMENT SCIENCES LAHORE INTRODUCTION TO NESTLE: Today, Nestle is the world leading Food Company. Nestle headquarters is in Switzerland. Its international R&D network supports the products made in more than 500 factories in 86 countries. The Nestle factories are operating in the region of: 1. Africa 2. America 3. Asia 4. Europe 5. Oceania Being a company dedicated to food from the beginning, Nestle remains sensitive to culinary and eating habits, and responds to specific nutritional problems, whilst also setting and matching new trends such as growing out-of-home consumption and caring about the well being of its consumers. EANING OF NESTLE:[pic] Henri Nestlé endowed his company with the symbol derived from his name. His family coat of arms, the nest with a mother bird protecting her young, became the Company's logo and a symbol of the Company's care and attitude to life-long nutrition. The Nestlé nest represents the nourishment, security and sense of family that are so essential to life. BRIEF HISTORY OF NESTLE: 1866 -1905 In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's...
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...INTRODUCTION TO NESTLE: Today, Nestle is the world leading Food Company. Nestle headquarters is in Switzerland. Its international R&D network supports the products made in more than 500 factories in 86 countries. The Nestle factories are operating in the region of: 1. Africa 2. America 3. Asia 4. Europe 5. Oceania Being a company dedicated to food from the beginning, Nestle remains sensitive to culinary and eating habits, and responds to specific nutritional problems, whilst also setting and matching new trends such as growing out-of-home consumption and caring about the well being of its consumers. EANING OF NESTLE:[pic] Henri Nestlé endowed his company with the symbol derived from his name. His family coat of arms, the nest with a mother bird protecting her young, became the Company's logo and a symbol of the Company's care and attitude to life-long nutrition. The Nestlé nest represents the nourishment, security and sense of family that are so essential to life. BRIEF HISTORY OF NESTLE: 1866 -1905 In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes. People quickly recognized the value of the new product, after Nestlé's new formula saved the child's life, and soon, Farine Lactée Henri Nestlé was being sold in much of Europe. 1905-1918 ...
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...Excellence in Financial Management Course 12: Competitive (Part Intelligence (Part 2 of 2) Prepared by: Matt H. Evans, CPA, CMA, CFM This course provides more in-depth coverage about competitive intelligence – specific techniques and models used as well as CI Systems. Before taking this course, you should complete Part 1 of this course. This course is recommended for 2 hours of Continuing Professional Education. In order to receive credit, you will need to pass a multiple-choice exam which you can take over the internet at www.exinfm.com/training/course12-2 Chapter 1 Critical Concepts Before we get into Part 2 of this short course, let’s touch on the fundamentals behind competitive intelligence. From Part 1 of this course, we learned that competitive intelligence relies on a very analytical process to transform data and information into intelligence. We also understand that competitive intelligence is not just about studying the competition, but studying the entire external landscape - customers, suppliers, regulators, and all forces that impact the organization. Therefore, our analysis must be very broad in scope. The primary output from competitive intelligence is the ability to make forward-looking decisions. For example, Jack Welch, former CEO of General Electric determined strategy based on key intelligence questions: What is the detailed global position of your business and that of your competitors: market shares, strengths by product line, and by region...
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...Company and Marketing Strategy - Partnering to Build Customer Relationships Chapter 2 Rest Stop: Previewing the Concepts • Explain companywide strategic planning and • • its four steps Discuss how to design business portfolios and growth strategies Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value Copyright 2013, Pearson Education Inc., Publishing as Prentice-Hall 2-2 Rest Stop: Previewing the Concepts • Describe the elements of a customer-driven • marketing strategy and mix, and the forces that influence it List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing return on marketing investment Copyright 2013, Pearson Education Inc., Publishing as Prentice-Hall 2-3 First Stop - McDonald’s: A CustomerFocused “Plan to Win” Strategy • Loss of identity • Rapid expansion causes McDonald’s to lose product focus • Faces criticism for nutritional quality and service standards • The turnaround • From “being the world’s best quickservice restaurant” to “being our customers’ favorite place and way to eat” • Increase in share price, sales, and profits Copyright 2013, Pearson Education Inc., Publishing as Prentice-Hall 2-4 Copyright 2013, Pearson Education Inc., Publishing as Prentice-Hall 2-5 Figure 2.1 - Steps in Strategic Planning Copyright 2013, Pearson Education Inc., Publishing as Prentice-Hall ...
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...NORTH SOUTH UNIVERSITY BUS 489-Internship Submitted To: Adnan Habib (Intern Faculty) Lecturer School of Business North South University ACI Agribusiness Submitted By: Mushfiqur Rashid Chowdhury ID: 111 0195 030 North South University Date of Submission: 25th April, 2015 INTERNSHIP R E P O R T Table of Contents Contents | Page No. | Overview of the organization, department and people | 05 | Contribution to the organization | 06-07 | Lessons Learned | 08-09 | Interaction with supervisors | 09 | Dealt with difficulties encountered | 09-10 | Difference between expectation and experience | 10 | Influence in career plans | 10-11 | What would I do differently if I had to redo this internship | 11 | Appendix | 12-21 | Letter of Transmittal April 25, 2015 To Adnan Habib Lecturer North South University, Dhaka, Bangladesh. Subject: Submission of Internship Report Dear Sir, It is a great pleasure for me to have the opportunity to prepare my internship report which is prepared as a partial requirement of the Internship Course BUS 489 of BBA program under Department of Business Administration, North South University. In this internship report I have tried to come up with the experiences I have gathered from my three month stay in ACI Agribusiness under the Strategic & Planning department. I would like to thank you for giving me the opportunity to have the chance to prepare my internship report under you. ...
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...BY Muhammad Hayat Malik Amir Ali Adnan Rana Muhammad Ilyas Sami ullah Khan MBA (1st Semester) TO SUFIAN MASOOD AHMED SAN INSITITUTE OF MANAGEMENT SCIENCES LAHORE NESTLE PURE LIFE DRINKING WATER INTRODUCTION TO NESTLE: Today, Nestle is the world leading Food Company. Nestle headquarters is in Switzerland. Its international R&D network supports the products made in more than 500 factories in 86 countries. The Nestle factories are operating in the region of: 1. 2. 3. 4. 5. Africa America Asia Europe Oceania Being a company dedicated to food from the beginning, Nestle remains sensitive to culinary and eating habits, and responds to specific nutritional problems, whilst also setting and matching new trends such as growing out-of-home consumption and caring about the well being of its consumers. EANING OF NESTLE: Henri Nestlé endowed his company with the symbol derived from his name. His family coat of arms, the nest with a mother bird protecting her young, became the Company's logo and a symbol of the Company's care and attitude to life-long nutrition. The Nestlé nest represents the nourishment, security and sense of family that are so essential to life. BRIEF HISTORY OF NESTLE: 1866 -1905 In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes. People quickly recognized the value of the new product, after...
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...Title: Strategy, Process, Content, Context, an international perspective Authors: Bob de wit en Ron Meyer Third edition Chapter 6,7,8 and 11 (each chapter also contains two readings) Chapter 6 Corporate level strategy Firms have a lot of growth options, while staying within the boundaries of a single business or broaden their scope even further through venturing into other lines of business and becoming multi-business corporations. Vertical integration: when a firm enters other businesses upstream or downstream within its own industry column. It can strive for backward integration by getting involved in supplier businesses or it can initiate forward integration by entering the businesses of its buyers. Horizontal integration: if the firm integrate related businesses at the same tier in the industry column. (Horizontal) diversification: if a firm expands outside of its current industry. The issue of corporate configuration: the issue of deciding on the best array of businesses and relating them to one another. Determining this can be disentangled into two main questions: 1. What business should the corporation be active in? (corporate composition. 2. How should this group of business be managed? (corporate management). Corporate composition This can be divided into: - corporate scope (how many businesses) - corporate distribution (the relative size of the activities in each business are covered) A common way of depicting...
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...Bus 297 – Quiz # 1 Review In preparation for the upcoming quiz, focus your review on the following topics in the textbook. This is a closed book and note quiz. The quiz will be taking on Canvas, be sure you have installed browser lockdown. This is a timed quiz with 45 minutes to complete. Chapter 2: * Types of sales jobs * Salespeople who focus on gaining new customers called hunters or pioneers. * Order-takers this category of salespeople try to increase sales as they build customer share * The sales effort by providing information and performing other supplemental services called Missionary sales people * Merchandiser * Personal selling approaches * Stimulus response: stimulus response selling is the least flexible and least focused on the buyer’s unique needs and strategic priorities. * Mental states: Mental states selling is essentially a sequential approach to selling in which the salesperson leads the customer through stages, or mental states, in the buying process. * Problem solving: Problem-solving selling extends need satisfaction selling beyond identifying needs to developing alternative solutions for satisfying these needs. * Need satisfaction: Salespeople using this method help customers identify their needs if customers are not already aware of their needs, and then sell customers products and services to meet the needs. * Consultative selling: Consultative selling is the process...
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...http://www.docstoc.com/docs/21061665/AIR-TEL-PPT http://www.authorstream.com/Presentation/rohit.arde123-323275-airtel-presentation-final-others-misc-ppt-powerpoint/ http://www.moneycontrol.com/company-facts/bhartiairtel/history/BA08 Company History - Bharti Airtel Bharti Tele-Ventures was incorporated on July 7, 1995 as a company with limited liability under the Companies Act, for promoting telecommunications services. Bharti Tele-Ventures received certificate for commencement of business on January 18, 1996.The Company was initially formed as a wholly-owned subsidiary of Bharti Telecom Limited. The chronology of events since Bharti Tele-Ventures was incorporated in 1995 is as follows: http://www.indiainfoline.com/Markets/Company/Fundamentals/Directors-Report/Bharti-Airtel-Ltd/532454 Company Snapshot Bharti Airtel provides telecommunication services primarily to corporate, and small and medium scale enterprises in India. It offers global system for mobile communication (GSM) services, broadband and telephone services, national and international long distance services, and enterprise services. The company's mobile communication services include information services, short message, and prepaid and post paid services, as well as wireless application protocol-enabled Internet access and roaming services. Its telephone services include telephone services, dial-up services, special phone plus services, unified messaging, and audio conference services; and broadband...
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