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Competing with Korea

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Submitted By mattvo
Words 1182
Pages 5
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Masters in General Management
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2011 - 2012

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Learning map
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Entrepreneurship

Prof Dr Miguel Meuleman
Prof Dr Jan Lepoutre

Stefan Van Meirhaeghe
Anouk Schoors
Matthias Van Oyen
Loïque Verhasselt
Willem Coppitters
Tom Van Steendam

Engaging in irregularities is severely sanctioned in correspondence with article 34 of the Examination rules.

We hereby declare that we have not engaged in any such irregularities.

Student(s)’s signature(s)
In this short paper we would like to give a rundown of different insights we obtained throughout the entire process of our business plan, linked to the different topics we dealt with.

Industry insights
Once we had our initial idea to create a beneficial drink that should prevent a hangover, we started digging into the medical literature to set up an efficient formula. We started contacting people who were working in the Belgian food industry and learned what rules we had to take into account in order to attain an approval of the national Food and Drug Administration. Decola, a producer of vitamins, was of great help because they were willing to share their experience regarding this issue and limit the time spent to get the necessary insights in this matter.
After we were sure that our drink would get the approval, we could continue our way to develop our idea. Paul Vanhonsebrouck who is running several Delhaize supermarkets helped us to find a myriad of producers and was so kind to introduce us to these bottle fillers. His reference helped us substantially to get competitive prices and gain the sympathy of these partners. We had the opportunity to speak

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