...homogenization of color TVs become increasingly serious shortcomings of the traditional marketing channels emerge and accept the challenge, which requires color TV enterprises must begin marketing channel Marketing channel structure and function in areas such as channel improvements and options channel mode. This paper reviews the Marketing channels of China's color TV enterprises the change process, analyze the reasons for change the channel and proposed channel Marketing channel strategy for a Time of Change home appliances. [Keywords:] change color TV industry Marketing channels One of China's color TV industry, the changing course of Marketing channels 1.1 The reform and opening up previously Before the reform and opening up of China's color TV has not yet formed a complete industry, although a few companies able to produce black and white TV, but because of restrictions on people's living standards, only a very small number of urban households and even the 'privilege' home in order to spend household appliances, color TVs for the rural households is going to happen. During this period the basic characteristics of China's household electrical appliance is inadequate supply, color TV manufacturers in the market has the absolute right to speak. At this point, China is still in the planned economy era, the latter part of the planned economy to market economy, the gradual transition period, sales of color TV's main...
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...Current situation analysis after China’s accession to WTO Introduction Since the reform and opening-up policy operated in China in 1978, China has already experienced a process of economic development and international trade improvement. In the early 1980s, China had tried to take several steps to end its economic isolation condition. After that, accompanying with the accession to WTO, China had received a new tide of development no matter in the field of economy or world trade. It has no doubt that China’s accession into WTO would bring about tremendous changes in China’s economic performance. Known as “World Trade Organization”, WTO is one of the most important international economic organizations and also a platform for ideas’ negotiation among different countries. Currently WTO has 159 members and is regarded as the "Economic United Nations”. China has joined the World Trade Organization as the 143rd member of it. From then on, China has made a significant economic improvement in foreign and international trade area, whereas, it also has brought some problems underlying the surface economy boom. And as some experts’ sayings, the disadvantages are far more than the advantages that WTO has brought along these 12 years’ development based on the analysis on the current economic environment, which has also been a challenge to China’s economy and future development from my point of view. The benefits that WTO has brought into China As some experts’ saying, China’s accession...
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...African Journal of Business Management Vol.6 (22), pp. 6456-6464, 6 June, 2012 Available online at http://www.academicjournals.org/AJBM DOI: 10.5897/AJBM11.2673 ISSN 1993-8233 ©2012 Academic Journals Review Key issues in cross-cultural business communication: Anthropological approaches to international business Tian Guang* and Dan Trotter Shantou University, Shantou City, Guangdong Province, Southern China. Accepted 8 March, 2012 Cultural factors have long been known to influence the communication and success potential of competition. Cultural awareness shapes how business firms behave in cross-culturally reflected international markets. It is broadly recognized that cultural factors act as invisible barriers in international business communications. Understanding cultural differences is one of the most significant skills for firms to develop in order to have a competitive advantage in international business. This paper probes some key elements of cross-cultural issues in international business communication and provides a framework for creating competitive advantage for firms engaged in international business. Culture affects many aspects of international business communication. It impacts free trade policies, localization and standardization strategy decisions, advertising, brand effectiveness, business relationships, international business management, international marketing, international negotiation, and consumer behavior. Seven themes are suggested as guidelines...
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...Management The new role of WTO as a World trade court 1957 : GATT General Agreement on Tariff and trade 23 countries only when Gatt was created. A club of countries dominated by US. Major discussions on tariff reductions : KENNEDY ROUND NIXON ROUND Try to reduce the tariff among countries. 1990 : URUGAY ROUND Decision to convert GATT Into a more formal organzation 1995 : creation of WTO = World Trade Organization 125 countries Involved in four new fields : Financial services Telecommunications Shipping Business Services China becomes a member in 2001 Russia becomes a member in 2011 Today 154 countries which report over 97% of world trade Some outsiders : NORTH KOREA WTO : Two groups of countries Faborable to free trade Attracted by protectionism Free trade theory and deregulation * Free trade theory : Countries who think that global production will increase if countries do not interfere directly to affect trade. * Deregulation policy : Removal of government interference Ex : USA air transportation Protectionism and infant-industry policy * Protectionism : Government restrictions on imports that frequently give direct or indirect subsidies to industries to enable them to complete with foreign production * Infant-industry policy : An emerging industry should be guaranteed o large share of the domestic market until it becomes efficient enought to complete against imports. WTO Objectives : - To obtain...
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...Teaching Case ______________________________ Journal of Applied Case Research Sponsored by the Southwest Case Research Association “BUSINESS AS UNUSUAL”: A CASE STUDY ON THE BODY SHOP Subhadip Roy ICFAI University, India Lopamudra Ghosh ICFAI University, India © Journal of Applied Case Research Accepted: September 2008 2 “BUSINESS AS UNUSUAL 1 ”: A CASE STUDY ON THE BODY SHOP “The business has existed for one reason only – to allow us to use our success to act as a force of change, to continue the education and consciousness-raising of our staff, to assist development in the Third World and above all, to help protect the environment. What we are trying to do is to create a new business paradigm, simply showing that business can have a human face and a social conscience”. - Anita Roddick (1991) 2 ANITA RODDICK STEPPED DOWN AS THE BODY SHOP CHAIRPERSON February 2002, the founder of one of the biggest cosmetics companies in the world, Anita Roddick (Anita) stepped down as the chairperson of the Body Shop along with husband Gordon Roddick (Gordon), who was a co-chair along with her. A number of controversies in the mid and end 1990’s had badly affected the company’s image as doing “business with a human face” as opined by Anita in the quote given above. Periods of losses, coupled with poorly motivated shareholders, de-motivated franchisees, unsuccessful restructuring attempts and public propaganda against the company was proving to be too strong for the company...
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... The Russian court system is composed of three essentially separate and distinct court systems. They are the: (1) Courts of General Jurisdiction; (2) Arbitrazh (or Commercial) Courts; and (3) Russian Federation (and in a few cases, "subject"-level) Constitutional Courts. (9) With respect to constitutional issues, in the Russian system, if a constitutional issue is encountered during the course of litigation in either the Courts of General Jurisdiction or in the Arbitrazh Courts, the constitutional issue is referred out to the Constitutional Court, adjudicated there, and then reported back to the appropriate non-constitutional court for further proceedings in accordance with the Constitutional Court's ruling. (The Russian Court System) Arbitrazh courts are specialized courts for settling property and commercial disputes between companies and individual entrepreneurs, both Russian and foreign. Arbitrazh courts are granted special jurisdiction over disputes arising out of the application of legislation governing corporations, and consequently, disputes between companies and among shareholders and participants in Russian companies on all matters excluding employment issues. Under Russian law, foreign individuals and legal entities enjoy the same rights to sue and be sued in Russian courts as Russian individuals and companies. Russian civil procedure has traditionally been acknowledged by Western specialists...
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...for the transnational enterprise in local market. Subsequently, based on investigation, providing insightful recommendations to increase effectiveness and efficiency of the company’s operation to achieve competitive advantage and sustainable competitive advantage. There are three main sections involved in localization problems in Panasonic Company. Firstly, current customer localization strategy should be updated, as the improvement of Chinese peoples’ lives, nowadays there is a huge change of customer demands and preference, such as high quality and multifunctional requirement for TV design. Secondly, under strong influence of Japanese culture, current human resource management have some disadvantages, such as lacking of sufficient number of local staffs, complex hierarchical structure in the organization decreasing the efficiency of decision-making and local staff promotion and welfare issues. Thirdly, distribution channel should adapt to local market situation with Chinese characteristics, such as eliminate unnecessary direct selling all over the country, concentrate on collaboration with factories store and establish E-commence selling products through the online shop. The most interesting finding through the report refers that, implementing web-based tools and technologies of supporting online payment will certain benefits Panasonic in distribution channel aspects especially for sales transaction carried out on the local famous online shop such as in Taobao, Jingdong...
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...Case Analysis of L’Oreal Zhang Jiameng (Bryna) 0930822 Dr. Vijay Patel 2015.12.08 Table of Contents Overview and History…………………………………………………………….pg3 Current Situation and Major Issue…………………………………...………… pg3 Competitive and SWOT Factors ………….……………………………………..pg4 Major Objective and Why………………………………………………………..pg8 Alternatives and Assessment…………….……………………………………….pg9 Recommendation and Implementation…………………………………………pg10 Work Cited……………………………………………………………………….pg12 I. Overview and History The L’Oréal Group is a French cosmetics and beauty company founded by Eugene Schueller in 1909, headquartered in Clichy, Hauts-de-Seine. It is the world’s largest cosmetics company, which has developed activities in the field of cosmetics, concentrating on hair color, skin care and so on. In 1973, L’Oréal purchased Synthelabo to pursue its ambitions in the pharmaceutical field. Later on, Synthelabo merged with Sanofi in 1999 to become Sanofi-Synthelabo, which merged with Aventis in 2004 to become Sanofi-Aventis. In the same year, L’Oréal acquired Yue Sai. L’Oréal also purchased The Body Shop in 2006 and acquired major Chinese beauty brand Magic Holidings in 2014. Timeline of L’Oreal Group II. Current Situation and Major Issues 1. Current Situation 1) Global market: L’Oréal is the world’s largest cosmetics company, with worldwide sales of €19.5 billion in 2010. 2) Chinese market: * L’Oréal is the second largest beauty and skincare player in China and No...
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...JAPAN III. Geographical setting A. Location- Island in East Asia B. Climate-Tropical in south to cool temperate in north C. Topography-mostly rugged and mountainous IV. Social institutions A. Family 1. The nuclear family- Close relations with immediate family 2. The extended family- Not so close of a Relationship 3. Dynamics of the family a. Parental roles b. Marriage and courtship- 4. Female/male roles (changing or static?) B. Education 1. The role of education in society a. Primary education (quality, levels of development, etc.)- High quality, mostly all public b. Secondary education (quality, levels of development, etc.)- High quality, students tend to start going to private c. Higher education (quality, levels of development, etc.)- High quality, students mostly attend private university 2. Literacy rates- 99%: Men=99.9% Women=99.7% C. Political system 1. Political structure- Constitutional monarchy 2. Political parties- Liberal Democratic Party & Democratic Party of Japan 3. Stability of government- Relatively Stable but high turnover of Prime Ministers 4. Special taxes- Income, Enterprise, Property, Consumption, Vehicle Related, Liquor, Tobacco, Gasoline, and Income Taxes 5. Role of local government D. Legal system 1. Organization of the judiciary system- Summary Courts, District Courts, High Courts, Supreme Court 2. Code, common, socialist, or Islamic-law country? - Code 3. Participation in patents, trademarks, and other conventions E...
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...Doing Business in Vietnam: 2009 Country Commercial Guide for U.S. Companies INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND U.S. DEPARTMENT OF STATE, 2008. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES. • • • • • • • • • • Chapter 1: Doing Business In Vietnam Chapter 2: Political and Economic Environment Chapter 3: Selling U.S. Products and Services Chapter 4: Leading Sectors for U.S. Export and Investment Chapter 5: Trade Regulations and Standards Chapter 6: Investment Climate Chapter 7: Trade and Project Financing Chapter 8: Business Travel Chapter 9: Contacts, Market Research and Trade Events Chapter 10: Guide to Our Services 3/3/2009 Return to table of contents Chapter 1: Doing Business in Vietnam • • • • Market Overview Market Challenges Market Opportunities Market Entry Strategy Market Overview Return to top • Vietnam is a true emerging market, offering ground floor and growing opportunities for U.S. exporters and investors. Vietnam’s economic growth rate has been among the highest in the world in recent years, expanding annually at 7-8.5 percent, while industrial production has been growing at around 14-15 percent per year. Vietnam’s macroeconomic challenges and the global financial crisis dampened this growth in 2008 and will continue to do so in 2009. • In response to significant macroeconomic challenges, including high inflation and a large and growing current account deficit, the...
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...crises of governance at Institutional level. Suggest remedies to mitigate this situation. (2007) GLOBALIZATION * Discuss politics of World Trade Organization and Globalization. (2000) * Globalization, as being shaped by the World Trade Organization in a world of un-equal nation-slates, has un-manageable implications. Discuss. (2003) 911 CONSEQUENCES * “A single catastrophic event –‘Nine Eleven’ – has turned the entire world topsy-turvy”. Discuss. (2002) * Give a long-term scenario of Afghanistan and Iraq beyond the perspective of' Nine Eleven'. (2003) TERRORISM * The phenomenon of terrorism has occupied center stage in today’s world. Highlight the difference between terrorism and a freedom struggle. Discuss the issue of terrorism in the back drop of what is happening in Iraq, Chechnya, Kashmir...
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...1 GLOBALIZATION 2 PART 1 Globalization PART ONE Planet Starbucks T hirty years ago Starbucks was a single store in Seattle’s Pike Place Market selling premium roasted coffee. Today it is a global roaster and retailer of coffee with more than 7,600 retail stores, some 2,000 of which are to be found in 34 countries outside the United States. Starbucks Corporation set out on its current course in the 1980s when the company’s director of marketing, Howard Schultz, came back from a trip to Italy enchanted with the Italian coffeehouse experience. Schultz, who later became CEO, persuaded the company’s owners to experiment with the coffeehouse format—and the Starbucks experience was born. The basic strategy was to sell the company’s own premium roasted coffee, along with freshly brewed espresso-style coffee beverages, a variety of pastries, coffee accessories, teas, and other products, in a tastefully designed coffeehouse setting. The company also stressed providing superior customer service. Reasoning that motivated employees provide the best customer service, Starbucks executives devoted much attention to employee hiring and training programs and progressive compensation policies that gave even part-time employees stock option grants and medical benefits. The formula met with spectacular success in the United States, where Starbucks went from obscurity to one of the best known brands in the country in a decade. In 1995, with almost 700 stores across the United States...
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...Contents I. Ray Ban’s Profile 3 1. History 3 2. MOST 3 3. Internal and External Analysis 4 4. Ray Ban’s Issue 4 II. Ray Ban’s Customers 4 1. Value Chain 4 2. Final customer: Care abouts and Solutions 5 3. Kano Model 5 III. Ray Ban’s Defensive Strategy 6 1. Spider Chart 6 2. Ideal Vector 6 3. Market segmentation 7 4. Marketing MIX 7 a. The 3 Ps 7 b. Price-Marketing relationship 7 5. SWOT Analysis 8 a. Ray Ban’s SWOT 8 b. Carrera and Ray Ban’s SWOT 8 c. TOWS Matrix 9 IV. Internationalization Development 9 1. Sources of comparative advantage and strategy clock 9 2. Market selection 10 3. Internalization drivers 10 4. Modes of entry 12 5. Competitor retaliation matrix 13 V. Conclusion 14 VI. Appendices 15 VII. Bibliography 17 Ray Ban’s Profile History Ray-Ban is not just a company that manufactures sunglasses; it also has a huge contribution to the American culture and history. From Presidents to movie stars, from grandparents to teenagers, everyone owned (or at least dreamed of owning) a pair of these iconic glasses. Nowadays, Ray-Ban is considered as an immortal legend, selling its sunglasses worldwide for more than 74 years. Ray-Ban was founded in 1937 by the American company ‘Bausch & Lomb’. Everything began when the Army started looking for sunglasses to protect Aviators from the damaging rays of the sun, but at the same time still look elegant. These glasses were extremely...
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...its most important topics. We begin by presenting globalization—describing its influence on markets and production and the forces behind its growth. Each main argument in the debate over globalization is also analyzed in detail. We then identify the key players in international business today. This chapter closes with a model that depicts international business as occurring within an integrated global business environment. A LOOK AHEAD Part 2, encompassing Chapters 2, 3, and 4, introduces us to different national business environments. Chapter 2 describes important cultural differences among nations. Chapter 3 examines different political and legal systems. And Chapter 4 presents the world’s various economic systems and issues surrounding economic development. 24 Emirates’ Global Impact DUBAI, United Arab Emirates—The Emirates Group, founded in 1985 and headquartered in Dubai, is one of the world’s leading commercial air transportation service providers. Emirates has built up a strong brand name as a leader in the aviation industry, particularly in terms of its excellent customer service and its very rapid growth. It provides passenger, cargo, and postal carriage services to approximately 100 destinations...
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...International Business- Dr. R. Chandran 1. International Business: Meaning And Scope Interdependency is a natural phenomenon; nations, living beings and companies cannot totally depend on themselves. It is the major driving force for international business. Learning value: This chapter covers the essential aspects, 1. 2. 3. 4. 5. Definition of international business Emergence of developing nations in international business Motives of international business from companies and nations Fundamental differences between Domestic and International business Few successful organizations in Domestic & International business International business: Meaning and Scope In the post independence era, more than half-century Indian entrepreneurs concentrated on domestic operations and a surplus production was exported. The physical movement of goods, called EXPORT cannot represent International business. International business is defined as “any commercial transaction-taking place across the boundary lines of a sovereign entity”. It may take place either between countries or companies or both. Private companies involve themselves in such transactions for revenue, profit and prosperity. If governments are involved, they need to maintain their image, dependency and economic growth. Sometimes economic ties are strengthened through such transactions. These transactions include investments, physical movements of goods and services, transfer of technology and manufacturing. Today every company...
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