Continuing with the company/product you chose in week one writes a 6-7 paragraph analysis of the competition this product faces. What particular market segment is this product trying to reach? In your opinion, are they successful? How is the product being positioned? What type of outside influences do customers face when purchasing this product? What impact, in any, does it have on the consumer?
The Ford Fusion Hybrid faces some pretty good competition from several direct and indirect competition. Hybrids are becoming more popular and some are going to choose based on the company and not the actual vehicle. Chevrolet, Honda, and Toyota have some good competitive models for those people who are being targeted. The environmentally minded and those wanting to cut their fuel consumption are also being targeted by the all electric cars on the market and the very high gas mileage vehicles offered by most manufacturers of vehicles. When looking at hybrids, the target markets include those people who are environmentally savvy and those who want value for their money. The ability to gain from the low fuel consumption combined with safety issues of driving in any conditions and in any type of traveling traffic is a goal feature to promote in those markets. However, many will still prefer the more comfortable knowledge of how the high mileage cars work and their reliability. People wanting to just lower their gas bills will be targets of these types of vehicles and though they may have the dual concerns of the environment, people are often slow to change. So far, the Ford Fusion is selling very well to its target markets and even with the all electric competition of the Ford Focus, the Fusion is expected to remain a good seller. One aspect that makes it popular and more competitive, especially with the Prius and the other hybrids is the size. The Fusion is not a small