...[pic] LinkedIn: The Future By: Katarina Begonja Table of Contents Executive Summary...............................................1 Case Facts..............................................................2,3 Case Analysis.........................................................4,5,6 Recommendations.................................................7 Work Cited...............................................................8 Executive Summary Future of LinkedIn. Becoming more like Facebook. Despite being widely recognized as the undisputed champion of the professional networking industry, LinkedIn has made several recent changes to become more like the competition, most notably, Facebook. In an effort to attract daily users, LinkedIn has added many new features, such as, notifications and photo/video sharing. All of these features have long been available on Facebook. In addition to aiming for a similar user experience, LinkedIn also appears to be following in the footsteps of Facebook in regards to generating revenue. As users increasingly access these social networks via their mobile phone, LinkedIn has revamped their mobile app to include advertising. 1 Case Facts: -Updated version of their mobile app was launched in April. For the first time, it will have ads on the app, to generate revenue for LinkedIn. The CEO recognizes the task...
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...possibility of having the market virtually present in the comfort of their own home. In regard to this, any business that expands its market online will basically profit in expansion moving from a local to a global market. In this case, the income will be largely intensified. Home Dress’n X is a company that specializes in selling clothes, shoes, home accents, bed and bath products, and luggage. It opened its doors in 1982, selling its merchandise with bargain prices. Nowadays, it is well-known among the S&P, Fortune 500, and Nasdaq 100. Although Home Dress’n X has high ranges in the brick-and-mortar market, its website shows otherwise in the virtual market. The store has been very successful due its great prices as opposed to its competitors. However, when taking a look at the Home Dress’n X website, one can visibly see not much marketing there. Additionally, the website, as opposed to the store, is very dull and not enough diversity is shown. For instance, the store has a variety of merchandise, some brand names, and new trends. The merchandise are arranged according to sexes, sizes, genres, and new arrivals. Due to the high demands of established customers, though, according to Mr. Allendi, who is the sales manager of one of the Home Dress’n X stores, it would make a great impact on the store’s income/sales if there were great improvements on the website with better options for purchasing. How can improvements be made to the Home Dress’n X website so that it attracts and...
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...I. Assumptions underlying the market valuation End of July 7, 2011 LinkedIn price closed at $94, more than double its IPO of $45. It all started on 19 May 2011, when most od media published the headline like ‘LinkedIn stock more than doubles in IPO’. On this very day Jeffrey Weiner, LinkedIn’s CEO, answer to the question of Bloomberg ‘Do you think you left some money on the table Jeff with a price of $45?’ Answer ‘We are in for the long-term’. What does this mean exactly? The market was still finding the real price, as we can see on page 11 Exhibit 1 the price then dropped, around 21 of June 2011 the price rises again. Before hitting the key assumptions, it is good to also have a look at the Exhibit 2 on page 12. LinkedIn has been making net losses before 2010, with an exception in 2007. 2010 was an exceptional year with high growth rate, the market was changing. Early 2011 it had over 100 members over 200 countries and was growing at 1mil new members every 10 days. This was just the right time for the IPO. The key assumptions underlying the market price of July 7, 2011: a) The market assumed that LinkedIn would growth, at higher rate than 2010. Growth in all aspects, number of members and revenue. In fact since $94 was greater than the value in Exhibit 17 by JP Morgan and Morgan Stanley, this implies that the market expected a higher terminal growth rate of 6% (assuming market had the same assumption about cost of capital). Terminal growth rate meant the company would...
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...relationship, there are there models: business-to-consumer (B2C), business-to-business (B2B), and consumer-to-consumer (C2C). As a small company providing consultancy services in life science, the best sales strategy for Evolution Bioscience is E-business. However, this company does not make full use of its official website and several social media accounts to develop its business. This article describes Evolution Bioscience existing strengths and failing in using digital platforms such as its website and social media accounts first, and then, using SWOT and business models to analyse the company’s internal situation and via analysing the main social media to choose the suitable social media. Finally, according to the business models analysis, a recommendation mainly refers to B2B development is performed. Current situation of Evolution Bioscience EXISTING STRENGTHS As Jukes and Zilling presented in 2012, the most important for a company in E-business age is establish an official website. Evolution Bioscience has established its official website, which is http://www.evolution- bio.com/. In this official website, we will find that it has clear layout, and the details of the company features. Web site design has six elements: objectives, content, visual design, structure and navigation, interactivity and functionality and overall experience (Webby Awards, 2012; Chaffey and Smith, 2008). The...
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...Using Engagor, Excel and SPSS Statistical 22, we analyzed the e-business process support of Caterpillar on three social media platforms: Facebook, Twitter and LinkedIn. Next pie chart shows how much firm generated content had been analyzed, setting up a certain time frame. In the following, both quantitative and qualitative insights are provided. Number of analyzed firm generated content Processes supported on social media In order to give a brief overview of the business processes supported by Caterpillar on several social media platforms, we used SPSS Statistics 22. The following pie charts and frequency tables result from our statistical deceptive analysis. Facebook - Caterpillar Inc. Looking at the pie chart and the frequency table of the Facebook page ‘Caterpillar Inc.’, we can conclude that the overall presence of Trade Processes (Authentication, Customer Service and Search) is rather obvious. With 66.7% of the business processes, content regarding Authentication Processes are most likely to be generated by Caterpillar on this social media platform. The fact that this page is the main Facebook page of this company can be a logical explanation for its Trade Process focused nature. Since these processes are rather customer oriented, it is wise to reach their customers via their established brand name and the most well-known social media platform. Furthermore, we also recognize a small amount of Decision Support Processes. In light of the previous explanation...
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... 1995). However, it appears in variety of platforms, for example, television, website, social media, high street and magazine etc. In 2005, Student Beans (The Beans Group, 2014) established an platform that integrates all the useful information and resources for university students in the UK. It is a hub in the internet for students to search for discount, jobs, articles under the aim of ‘making student life a little more awesome’. Recently year, there are more incoming challengers like UniDays and Student Money Saver founded in 2011 and 2010 respectively. The competitiveness of these information hubs has been increasing. This essay aims to generate a situation analysis for Student Beans (SB) in terms of macro environment, marketing environment and microenvironment. 2. Macro Environment Analysis According to (Baines, Fill and Page, 2008), external environment is explaining the elements do not affect the companies or organizations, usually in a long-term basis. Moreover, these elements are out of companies or organizations’ control. Although the elements in external environment are out of control, it is crucial to SB to examine and evaluate. Hence, PESTEL will be the tool to examine the external environment. 2.1. PESTEL framework PESTEL framework is defined as political, economic, social, technological, ecological environment and legal. Political The UK Government has restricted the financial loan support (The Guardian, 2014). The outstanding...
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...through the click of the mouse. Facebook has allowed companies to be able to target customers and clients simply by the business the user is currently at and checking-in to. By checking-in to the business, Facebook feeds this information to businesses that relate, and could be of interest to the user. Social media allows the right information to reach the right group being able to guarantee to companies that the customers and clients will receive the message. As with any business, social media faces ethical issues as well such as security concerns, credibility, and maintaining a reputation. Social Media Tools How can new social media tools be used to distribute messages to consumers and clients? Media tools like Facebook twitter and LinkedIn can be used to send messages from companies to consumers who sign up for them. Companies have the ability to send messages to their customers and post advertising messages on the sites for consumers to read. Facebook has become the social site where everyone can sign up for an account and post messages for their friends to read. Even large corporations are opening accounts on Facebook to communicate with those who “friend” them....
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...Small Businesses and the Use of Social Media Networking Rasheeda Saboor Managerial Applications of Information Technology – MIS535 DeVry University, Keller Graduate School of Management June 16, 2013 Abstract Social media has grown to be very significant to small businesses in the past few years. In this study, I will analyze how a small business currently uses social media, how the business can expand the use of social media and precautions small businesses should consider when utilizing social media. The business owner interviewed for this research study is a small restaurant owner. The conclusion of the research will include recommendations for why a small business may consider the utilization of social media as a strategy to gain or maintain competitive advantage. Brief Company Background Stonewall Fish, Wings & Things (SFWT) is a small take-out restaurant located in Atlanta, Georgia. The restaurant is owned and operated by Kariem Abdul. The restaurant has been operating for 10 months. The restaurant has 4 employees that are responsible for providing customer service and preparing orders. I have established that Stonewall Fish, Wings & Things has a need to get its name out to more locals in the area. This need is brought about by the limited use of technology and marketing by SFWT. I propose that the company begin to use social networking outlets that are available as well as setting up a website. I will provide SFWT with the many advantages...
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...42 Ken Krogue insidesales.com Jamie Shanks 42 LinkedIn Inside Sales Tips By Ken Krogue and Jamie Shanks IntroductIon 42 The 42 LinkedIn Inside Sales Tips eBook is designed to help you drive new business. You’ll learn critical practices to help you connect better with prospects and customers and increase revenue. Traditional selling channels of email and phone are tried and true, but LinkedIn and other social channels can greatly increase sales performance. Here is a preview on just one of the powerful tips — did you know LinkedIn performs 7 times better than email in some cases? Get social and leave old school selling in the dust. These 42 tips were originally presented by Ken Krogue and Jamie Shanks as a webinar which you can watch here. LInkedIn Is out-pulling email 7-to-1 InsideSales.com | Sales for Life Share this eBook: LInkedIn cheatsheet Jamie ShankS TipS 1 be a tHouGHt leader 7 folloW ‘Hot ProsPects’ 8 timiNG WitHiN folloWers 9 timiNG WitHiN siGNals 10 attack folloWers 11 iNsiGHts iNto tHeir busiNess 2 drive oPPortuNitY 3 tHe secrets WitHiN GrouPs 4 skills as a seo HuNtiNG tool 5 save Your iNmails 6 ‘Hot ProsPects’ iN GrouPs ken krogue TipS 12 Grab Your Name 13 use a Good Picture 14 comPlete Your Profile 15 make Your WeddiNG/fuNeral list 16 coNNect to Your customers 17 folloW Your customer’s comPaNies 18 coNNect to Your emPloYees 19 Have a PoiNt PersoN 20 coNNect to Your ProsPects 21 resPoNd bY email tHeN coNNect 22 coNNect at trade sHoWs...
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...5 Brunel Business School …………………………………………………….. 5 BBS’s Social Media Accounts ………………………………………………. 5 Facebook …………………………………………………………………………. 6 Twitter …………………………………………………………………………….. 7 LinkedIn …………………………………………………………………………… 8 Youtube …………………………………………………………………………… 8 The Challenges Faced …………………………………………………………. 9 Facebook …………………………………………………………………………. 9 Twitter …………………………………………………………………………….. 9 LinkedIn …………………………………………………………………………… 10 Youtube …………………………………………………………………………… 10 Improvements ……………………………………………………………………. 11 Conclusion ………………………………………………………………………….. 11 Reference …………………………………………………………………………… 12 | | | | | | | | Executive Summary With social media gaining popularity in the past few years, it is no surprise that businesses of all kinds use them as a communication method between themselves and the customers. Higher education institutes such as Brunel University are no different to this either with their aim being to be able engage and communicate more easily with their current, ex and prospective students. Here we will be focusing on the Brunel Business School and analysing some of the social media accounts they have. The focus of the report will be on their Facebook, Twitter, Youtube and LinkedIn accounts, even though they have 4 other social media accounts. Whilst Google+, Wordpress and Flickr are notable media sites, their popularity amongst an audience of young adults isn’t on the same level as...
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...Competitors Analysis: * Aggregates competitors: Belen Sand & Gravel: website in construction, indeed you can see some pages but not all of them. It is a very basic website and not a very attractive one. Content: 9 different tabs (Home, Concrete, Aggregate, Service area, Credit appl, Key personnel, Tools, For sale, Contact us). In all this tabs there only is the strict minimum of information. In a general overview it not a good website, not well designed, not attractive. They don’t use (for the moment) any of the social media. Cook: The first page is sober and purified; you easily find some first information as their activity, etc… there some pictures of what they did that scroll, which permits a first impression on their work. There are only 5 different tabs: Services, Projects, Streetprint, Employment & Contact us. All content are well illustrated and explained; there is all the information you need. It is clear and precise and in each tabs there is pictures to illustrate. The negative point is that you can follow them on Facebook but it is not indicated on the website. Also it is only in English (you can not choose another language), there no searching bar to accelerate the research, not really interactive. Eker Bros: website under construction. Southway – FNF: very masculine website, lot of information even on the first page (different tabs, history, employee profile…). 10 different tabs, in all there is a lot of information but it stay clear. There...
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...University of Maryland, R. H. Smith Business School Case Report Facebook INC: The Initial Public Offering Group Members Ao Zhou 114214195 Zehua Huang 114352699 Emily Buczkowski 112344252 Rui Cao 114368911 Julian Gooch 112364922 University of Maryland, R. H. Smith Business School Summary Facebook is an emerging internet-based company which has astonishing growth in the past decade. Its substantial user base, subsequently massive database and pioneer brand image provide Facebook with the profitability base of its business. The main goal in this case is to evaluate the opportunity of investing Facebook in its IPO. Here we use both DCF valuation and Multiples valuation method to measure if Facebook is fairly priced. It turns out that both DCF valuation and Multiples valuation indicate that Facebook’s stock price is overvalued, suggesting the manager not to buy Facebook at IPO. We could also justify this decision by putting release of non-tradable stock and price trend of other recent IPOs into consideration. University of Maryland, R. H. Smith Business School Overview of problem Facebook is a leading social networking company with rapidly revenue growth, whose profit mainly come from advertisements. It planned to go public on May, 2012. Our issue in this case is to decide whether it is a good opportunity for CXT to invest on Facebook in IPO. So we need to estimate the value of a Facebook share to see if it is overvalued or undervalued. ...
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...distinct but interdependent groups of customers. Such platforms are of value to one group of customers only if the other groups if customers are also present. The platform creates value by facilitating interactions between the different groups. A multi-sided platform grows in value to the extent that it attracts more users, a phenomenon known as the Network Effect. * Network effects and Positive feedback loops are economic terms that describe the snowballing benefits to front-runners in some markets. * * Example and analysis: * LinkedIn is the world’s largest professional network. As of 31st March 2012, LinkedIn had 161 million members in over 200 countries. LinkedIn helps the professionals stay connected with each other by creating and managing a professional identity and building a professional network. LinkedIn has implemented a Multi-sided Platform, which offers different solutions to different categories of users. * * LinkedIn provides the following categories of solutions to its network members for free: An ability to manage professional identity using tools such as...
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...Executive summary: Self branding is the process in which we go through to create a self image that we can be proud of. This is done by deep self examination and analysis to find out who you are; then figure out how to effectively get that across to others. Our readers are individuals that want to learn about self branding. We did not limit our reach to just one demographic. Everyone is welcome because it is all about you when it comes to your personal brand. Projected advertisers were researched and found on the basis of them advocating self branding. We have chosen Facebook Inc., LinkedIn Corporation, and VistaPrint Inc. As for the competition, we simply found websites that were similar to ours in content. “The YOU Brand: It’s all about you!” is the name of our blogging site that we created to convey the message of personal branding. We have three postings on our blogging site: one interview and two articles. The interview that was conducted was with a small business owner. We asked this business owner questions about how he came to successfully create a personal brand as well as a brand for his business. Two articles gave informative steps to differentiate you from others in the workplace. Lastly, there is a creative article on the importance of understanding the concepts of humility and pride. Prospective approved media outlet: Our group, Executive Authority, has chosen to create a Blogging website Called: “The YOU Brand: It’s...
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...2.0 ANALYSIS The analysis section will be divided into two parts, which are the recruitment section and selection section. The analysis is done based on the human resources theories of recruitment and selection, and the theories are supported by the application practices in Deloitte Malaysia. In recruitment section, the theories of employer branding, e-recruitment & social media, university & campus recruitment, and recruitment & executive search firms are applied. As for the selection section, the theories of application form, interview, assessment centers, internships and reference/ background check are applied. 2.1 Recruitment Employer Branding Employer branding is the process of establishing employer identity directed at existing and potential employees, in order to differentiate the firm from its competitors (Sivertzen, Nilsen & Anja 2013). Nowadays, organizations realized that talents are scarce and recruiting the best talents will serve as a competitive advantage over competitors (Love & Singh 2011). Practicing employer branding is a must for organization to establish the favorable and desirable organizational image and identity, in order to attract and hire the best talent (Polyhart 2006; Sivertzen, Nilsen & Anja 2013). According to the Senior Manager of Recruitment, Baboo (2014, pers. comm. 15 May), Deloitte Malaysia had divided the employer branding process into 3 parts, which is attraction, acquisition and integration. In the attraction...
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