...Company Description Close Buy is a new personal shopping and fashion consultant service located in Geneva, Illinois. Close Buy will offer individuals with personal shopping services, locating their desired items at the lowest possible price, and will provide fashion consulting services by accompanying individuals on shopping excursions. Currently, Geneva is home to about 25,000 people with a median income of $86,790 a year. The residents of Geneva are mainly busy professionals that would choose to spend their free time pursuing interests other than spending the time looking for a specific item. In the time these busy professionals do spend shopping, they can utilize the fashion consultant service to ensure that they are following current fashion trends. Close Buy believes that customers will find value in the time and financial savings offered by utilizing its services. For a low charge, the service will allow people to obtain custom items with minimal interruption into their day and life. Close Buy will strive to establish close ties with the clients to ensure repeat business, encourage customer feedback to enhance further customized service, and promote word-of-mouth marketing. Strategic Focus and Plan This section of the marketing plan focuses on the strategic planning of Close Buy to make it a successful business. There are three aspects of corporate strategy that will be discussed: mission statement, goals, and competitive advantage...
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...1. Which of the following best defines the entrepreneurship process? A. Providing both direct and indirect services to customers B. Using IT to assemble materials into the final product C. Acquiring and combining resources to create goods or services for customers to buy. D. Exchanging or selling services to other companies Correct : The main role of the entrepreneur is to provide the vision and resources to create goods. The other activities listed are typically the role of employees. Materials The Role of the Entrepreneur 2. How do managers help the company’s stakeholders? A. Assisting customers with their purchases B. Assembling materials into finished products C. Providing financing to grow the business D. Creating profitable goods and services Correct : Managers are employees hired by business owners to “use their resources to create profitable goods and services” (Jones, 2007, p. 74). Materials The Role of Management The Agency Problem: The Separation of Ownership from Control 3. What is a difference between an employee and a manager? A. Employees are responsible for providing vision and leadership B. Employees hold each other accountable for success of the business C. Employees have decision making authority over the organization’s resources D. Employees perform the many jobs to make, facilitate, and sell a product Correct : Employees perform “the many jobs necessary to make and sell a product” (Jones, 2007, p....
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...Table of Contents Table of Contents Introduction: Company Background: External Analysis 3.1 Technological Factors: 3.2 Legal Factors: 3.3 Economic Factors: 3.4 Social Factor: 5 Force of Analysis 4.1 Threat of new entrants: 4.2 Threat of substitutes: 4.3 Suppliers: 4.4 Customers: 4.5 Intensity of rivalry: Internal Environment Analysis: SWOT Analysis: Recommendations: Conclusion: Reference List: Title: Valiram Group (Luxury Venture) Introduction: My scope of this essay is to let you know more about this company. What they are doing and how they operate as a team. Company Background: The Valiram Group was established in Kuala Lumpur, Malaysia in 1935, originally specializing in the textile trade. Today, the Valiram Group is Southeast Asia's leading luxury goods and specialist retailer with presence in Malaysia, Singapore, Indonesia, Australia and China, operating over 100 stores, representing in excess of 150 brands across various categories including fashion and accessories, timepieces and jewellery, leather goods, fragrance and cosmetics and confectionary. External Analysis 3.1 Technological Factors: Technology performs an increasingly important part in the retail store industry. Many consumers and some businesses buy on the internet. Companies that have yet to jump on this trend face lower revenue, creating financial problems. Large suppliers understand the advantages of on the internet accessibility. Not only does it provide...
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...A Financial Ratio Quarterly Trend Analysis of: Exxon Mobil Corporation Stock Symbol: XOM Listed on New York Stock Exchange Prepared for: Dr. Edward Lawrence Department of Finance and Real Estate Florida International University In partial fulfillment of the requirements of Course: FIN 6406 By: Nicole Suarez Panther ID # 1101809 1.0 Introduction ExxonMobil Corporation and its affiliated companies operate in the United States and most other countries. Headquartered in Irvine, TX, ExxonMobil was formed following the merger of Mobil and Exxon. It is the world’s largest publicly traded international Oil and Gas Company. They hold an industry-leading inventory of global oil and gas resources. They are the world’s largest refiner and marketer of petroleum products, and their chemical company ranks among the world’s largest. They are also a technology company, applying science and innovation to find better, safer and cleaner ways to deliver the energy the world needs. The company has more than 82,000 employees across the world. ExxonMobil’s stock is publicly traded on the New York Stock Exchange (NYSE) under the symbol “XOM.” This report provides a quarterly trend analysis for ExxonMobil for fiscal year 2011. Financial information was obtained from the company’s website by examining the 10-Q SEC filings for Quarters 1 through 3 and the 10-K SEC filing for Quarter 4. Additional financial information was also found on Yahoo! Finance, MSN...
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...Starbucks’ core competencies are found, and on elaborated. Those competencies are researched in the competitive set with the main competitors of Starbucks’ as well, via basic benchmarking there has been determined where Starbucks is within the market. Table of Contents Introduction 4 Core competencies 5 Key competitors 9 Competitive advantages 11 Communication within organization 12 Competency - strategy matrix 13 Conclusion and recommendations 14 Bibliography 15 Appendices 19 Appendix 1: Value chain analysis 19 Appendix 2: SWOT analysis 22 Appendix 3: Functional analysis 25 Appendix 4: VRIO analysis 26 Introduction The purpose of this paper is to analyze both Starbucks’ strategies and core competencies, and use this analysis to assess the degree of synergy between the two. First, the core competencies of Starbucks, specified to the US, are identified and presented with the use of a value chain analysis, SWOT analysis and functional analysis. Secondly, its competitive set will be presented. Key competitors will be identified using basic benchmarking, and Starbucks’ place in the competitive set is described. Next will be described how the core competencies provide a competitive advantage, using the VRIO...
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...[pic] Case Analysis : Electronic Payment System Metrodeal.com In Partial Fulfillment of the Requirements for GEEC381 E-Business 2011-2012 Submitted to Dr. Maria DP Ishii Submitted by: Ruby Rose Parani (Maggie) January 07, 2012 Synopsis: Metrodeal.com is the undisputed market leader in the Philippines’ group buying industry since it was launched early in 2011(www.metrodeal.com) where the best deals on the best things to do, see, eat and buy across the Philippines can be purchased online. Group buying also known as social buying or collective online buying or crowd buying is an online web site that provides great deals and discounts through the power of bulk buying. Big discounts can go up as high as 90% off the original price, which as compared to is way better than any mall sale promotion. Typically, these websites feature a deal of the day, with the deal kicking in once a set number of people agree to buy the product or service. Buyers then print off a voucher to claim their discount at the retailer. To get started, a buyer must register and open an account at www.metrodeal.com. Choose from the list of today’s deal and click “buy now” before the countdown ends. A buyer will have the option to pay for his purchase either through credit card, PayPal, bank deposit, Gcash or Smartmoney. After the successful payment, the buyer can access and print the voucher(s) when they log on to their Metrodeal account or they have the option to write down...
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...NewEgg.com Analysis Prof. Mehdi Beheshtian, Ph.D. Class: BUS 516 By: Chao-Wei Chen 11021298 Dongjie You 11028865 Date: 12/18/10 Abstract......................................................................................................... 3 Introduction.................................................................................................. 4 Background.................................................................................................. 4 NewEgg.Com marketing strategy……………………………………………. 6 SWOT Analysis………………………………………………………………….. 9 Recommendation……………………………………………………………….. 18 Conclusion................................................................................................... 19 References……………………………………………………………………….. 20 Abstract Online shopping is a tendency in 2010 and combines with other new technology such as smart phone. Internet provides more convenient environment that customers can purchase staff quickly and safely. Moreover, with new technology changing, online website should revise their strategy that can be adjusted in tendency. Within few years, online store will be tend to mature and diversity. In future, customers just open their computer and search that what they want. This development will change website, and online store need to follow this tendency. Introduction With the dramatic growing of using internet, Ecommerce becomes a powerful business...
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...Team 4 Best Financial Services Inc. Team 4 Critical Issues In order to retain valuable customers and capture a new customer segment for sustainability, Best Financial Services Inc. must address the following: How to identify a new segment of customers that can be developed for future years so that Best Financial Services can address an aging Sarnia population and differentiate itself against growing competition. Design a marketing plan which will target the chosen segment so that the values of this segment can be addressed. Analysis Industry and Competitive Analysis Best Financial Services Inc. (BFS) is currently positioned in a highly competitive market. BFS competes with both corporate competition (Exhibit 1 for Competitive Analysis) and private practices. Of the five variables listed in Exhibit 1, BFS only has control over the brand image, and service aspect of their business. Consumers in the market have high bargaining power due to low switching costs and many substitutes available. The long-term objectives of corporate competition are to target the general population as a whole, whereas the small competitors focus on niche needs and specific consumer markets. The financial services industry is largely based on reputation, relationship, and cooperation therefore relying on leveraging industry experience to strengthen BFS’s marketing strategy. Please refer to Exhibit 2 for Industry Analysis. Best Financial Service Inc. Client Segmentation Analysis According to the...
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...Renita Ellis Health Services Marketing 08-26-2012 Marketing and the Health Care System for TriHealth Cincinnati TriHealth Cincinnati is a partnership between Bethesda and Good Samaritan Hospitals. They perform over two thousand patient intakes per day. The mission of TriHealth is to improve the health status of the people we serve. We pursue our mission by providing a full range of health related services including prevention, wellness and education. Care is provided with compassion consistent with the values of our organization. The vision of TriHealth is to be the place where people want to work, where physicians want to practice, and most importantly where the community wants to go when they need the best quality, service, safety and value in health care. (www.trihealth.com). Key characteristics of the users of the products and/or services of TriHealth Cincinnati One of the key characteristics of services offered by TriHealth Cincinnati is their speed intake services. TriHealth Cincinnati has worked with Cincom to develop a streamline registration process. The registration process includes the creation of the patient’s record. Cincom developed Cincom IGR which is a rules based overly to guide registrars through a series of questions to get the correct and speedy result. In just six months, TriHealth has noticed an improvement in employee retention as well as reduced continuing education training. (Insight, 2006). The Competitive...
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...Metabical: Positioning and Communications Strategy for a new Weight-Loss Drug Q & A 1. Who is involved in the decision making process? What is the decision making process for Metabical? Since Metabical is a prescription drug for weight loss which can only be bought via a prescription, the overweight patients are not the only decision makers involved. The health care providers are also decision makers in this process for they are the ones who prescribe the drug. The consumer decision making process (J.Paul Peter & Donnelly, Ch3, p.49) for Metabical goes through five stages: a) Perceiving or recognizing a need. According to the case, 65 % of Americans are overweight. Many perceive themselves as social outcasts. Here Metabical ties in with a variety of needs in Maslow’s hierarchy of needs: the need for belongingness and love for companionship. After all no one likes being excluded. Exclusion can also negatively impact one’s self esteem. So it also ties in with the need for self esteem and self actualization since excess weight negatively impacts hiring, wages, and job promotion. b) Alternative Search: Once the need for love and belonging, and self esteem is recognized the overweight individual collects information from marketing sources like ads, or public sources like newspapers and magazines. The consumer might even ask his health care provider about it. He/she might even ask their overweight friends i.e. group sources who tried many diet drugs...
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...include Blockbuster, Netflix, Local vendors, and Red box. Netflix is in a great place on the strategic group map. It has highest product availability, because it allowed users to watch both Hollywood and Sundance-type films along with TV shows. 4. The key factors that will determine a company's success in the movie rental industry in the next 3-5 years would include: Economy, Mail system well-known brand and Satellite and cable companies. 5. Netflix strategy is include: viding subscribers with a comprehensive selection of DVD; Acquiring new content by building and maintaining mutually beneficial relationships with entertainment video providers; Making it easy for subscribers to identify movies; Giving subscribers a choice of watching streaming content; Spending aggressively on marketing to attract subscribers; Gradually transitioning subscribers to streaming delivery. Netflix is taking generic strategies like broad differentiation strategy, focused differentiation strategy, and best-cost provider strategy. Netflix is trying to achieve competitive advantage like: a wider selection of title; on business day delivery and the brand name...
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...Coca-Cola Case Analysis 4.SWOT (TOWS) Analysis, 11. List alternative strategies, giving advantages and alternatives for each 12. Recommend specific strategies and long-term objectives. SWOT (TOWS) Analysis Strengths Coca Cola is a well-known company. Being popular gives it a superior strength that is definitely incomparable. The branding system of the company is easily and obvious recognized. In this case, it is without doubt that there is no beverage company that can be compared with Coca Cola social popularity status. Most of the populations do buy coke, not because of its taste, but because it has been accepted widely and they do feel that they are part of something big and unifying. The best term of describing Coca Cola popularity is “Overwhelming”. If one speaks of the word Coca Cola, it is recognized all over the world. The other strength is money. The company is known to deal with massive amounts of money all year round. However, just like any other business, they have experienced up and downs financially, but they have tried to do their best in this compartment and they will continue to do well and improve (Brennan, Tunisini, Harrison and Baraldi, 2007). The money they collect from their sells is much better than most beverage companies, and with this money, they put it back to the company for improvement. Strength important to Coca Cola is its loyalty to its customers. The 80/20 rule becomes effective in this manner. Almost 20% of their profits come from their...
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...Marketing reflection Name Institution An organization cannot succeed without effective marketing, regardless of its reputation. Marketing is a process in which an organization understands the needs of customers, and delivers products to fulfill those specific needs at the right time and place. Marketing is a management function through which goods and services move from concepts to consumers. Throughout the course, my definition of marketing has changed. I used to think marketing is the same as selling, however there is a big difference. Selling is about the techniques used to get people to buy a product, selling even involves tricking people about characteristics of a product so that they can purchase. Marketing on the other hand is about prioritizing customer needs and ensuring that they are satisfied. Marketing is a complex process that is made up of various concepts that come together to ensure customer satisfaction. Marketing is not about getting customers to pay for the products, but it is about creating a demand for the product and satisfying customer’s needs. The definition of marketing is not complete without the 4P’s of marketing. Marketing is about creating the right product, at the right price, locating it at the right place and using the right promotion in the target market. 4Ps of marketing are the key concepts in marketing. Even with the right product, when the product is not placed in the right place at the right time an organization will fail. 4Ps...
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... It will be introduced in the market with the help of various promotional displays, advertisement and distribution of free samples to the general public and financial institution. This report examines that this product is initially launching in Singapore’s domestic market .The business plan aims to enter in a at least one of the potential countries that will accept the product and increase the product share at least 50% also to better understand the marketing mix that will best fit with the foreign country and meet the customer needs. For this purpose we have conducted SWOT analysis of the company to see the company’s strengths, weaknesses, opportunities, and threats. Then we have explained the purposes, benefits, and objectives of our product. Then we have made a marketing mix strategy for our product. We have divided market into different segments. And we have decided to place the product in all the markets in Singapore especially in canteens of colleges and universities. B. Situation Analysis I. Market Summary i. Company Profile Liwayway Holdings Company Limited, doing business as Oishi, is a snack company based in the Philippines. As of 2013 it is headed by Carlos Chan. Russell Flannery of Forbes wrote that "Oishi’s spelling looks a lot like the Japanese word for delicious, oishii." Oishi, started in 1946 as Liwayway, was originally a family-owned corn starch repacking business.The name "Liwayway" was chosen because it reflected the optimism...
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...over a million boxes of medicines daily and holds 3,483 product registration certificates. Eleven of the Facilities are based in the UAE and covers production areas including Tablets, Syrups and Suspensions. In 2013, Julphar launched a twelfth manufacturing facility in Ethiopia, as part of its ongoing international expansion strategy. Julphar maintains a diverse product portfolio which targets major therapeutic segments including endocrinology, anti-infective, cardiovascular and gastroenterology, over-the-counter, nephrology, dermatology, respiratory, metabolic and burn and wound management. Julphar’s core business is manufacturing and is into Generics. Generic medicines help in reducing the cost of manufacturing by allowing the company to buy raw material for their products from various raw material manufacturers. The product line chosen is Julphar Diabetes; it is one of the profitable lines of Julphar’s production. Julphar Diabetes is the division of Julphar that manages the manufacturing and commercialization of Diabetes products including orals and insulin. Julphar has made an important strategic decision to become one of the Middle East’s leaders in offering a world class treatment for...
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