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Computer Support Business Plan

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Submitted By RedPap12
Words 7733
Pages 31
1.0 Executive Summary 1 Chart: Highlights 2 1.1 Objectives 2 1.2 Keys to Success 3 1.3 Mission 3
2.0 Company Summary 4 2.1 Company Ownership 4 2.2 Start-up Summary 4 Chart: Start-up 5 Table: Start-up 5 Table: Start-up Funding 6 3.0 Products and Services 6 3.1 Product and Service Description 7 3.2 Technology 7 3.3 Macro-environment 7 3.4 Future Products and Services 7
4.0 Market Analysis Summary 8 4.1 Market Segmentation 8 Chart: Market Analysis (Pie) 9 Table: Market Analysis 9 4.2 Target Market Segment Strategy 9 4.2.1 Market Needs 10 4.2.2 Market Trends 10 4.3 Service Business Analysis 10 4.3.1 Business Participants 10 4.3.2 Competition and Buying Patterns 11
5.0 Strategy and Implementation Summary 11 5.1 SWOT Analysis 12 5.1.1 Weaknesses 12 5.1.2 Opportunities 12 5.1.3 Threats 12 5.1.4 Strengths 12 5.2 Competitive Edge 13 5.3 Marketing Strategy 13 5.3.1 Distribution Strategy 13 5.3.2 Marketing Programs 13 5.3.3 Positioning Statement 14 5.3.4 Pricing Strategy 14 5.3.5 Promotion Strategy 15 5.4 Sales Strategy 15 Table: Sales Forecast 15 Chart: Sales Monthly 16 Chart: Sales by Year 16 5.5 Strategic Alliances 17
6.0 Management Summary 17 6.1 Organizational Structure 17 6.2 Management Team 17 6.3 Personnel Plan 18 Table: Personnel 18 6.4 Training 18 6.5 Feedback and Control 18
7.0 Financial Plan 19 7.1 Break-even Analysis 20 Chart: Break-even Analysis 20 Table: Break-even Analysis 20 Table: General Assumptions 21 7.3 Key Financial Indicators 22 Chart: Benchmarks 22 7.4 Projected Profit and Loss 23 Table: Profit and Loss 23 Chart: Gross Margin Monthly 24 Chart: Gross Margin Yearly 24 Chart: Profit Monthly 25 Chart: Profit Yearly

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