...produciendo vinos finos 1883 Don Melchor Concha y Toro, destacado abogado, empresario y político chileno, tomó la decisión de explotar el potencial vitivinícola del valle del Río Maipo en momentos en que surgía en Chile la industria del vino. Don Melchor Concha y Toro incorporó cepas francesas, traídas de la región de Bordeaux, y contrató a un eximio enólogo francés, Monsieur Labouchere, para elaborar los primeros vinos de su viña. De este gesto emprendedor nació la Viña Concha y Toro, en un momento en que la producción nacional de vino iba en aumento. 1891 Nace la leyenda: Don Melchor esparció el rumor entre los trabajadores de la viña que el diablo rondaba en la bodega donde él guardaba sus mejores vinos. De esta forma logró mantener a salvo de los intrusos sus reservas más finas y, sin saberlo, dio nombre a uno de los vinos más célebres de Concha y Toro y Chile: Casillero del Diablo. 1921 Viña Concha y Toro pasó de un negocio familiar a ser una Sociedad Anónima dedicada a explotar predios agrícolas para la producción de vino. La orientación hacia la calidad impulsada desde el principio por los fundadores recibió, de este modo, los primeros grandes resultados. 1933 Cuando el mundo aún no se reponía de las secuelas de la depresión económica de 1929, la solidez financiera de Concha y Toro le permitió cotizar por primera vez en la Bolsa de Valores de Santiago. Su acertada gestión comercial le permitió abrirse hacia nuevos mercados, y mientras los inversionistas depositaban su...
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...Principles of Accounting Individual Report Wine Industry Vina Concha y Toro (Chile) History of Chile Wine and Concha y Toro The Chile wine industry has enjoyed immense success and growth on the past two decades. The quality of Chile wine brands are at par with the most famous brands from the Old World countries and has been able to secure international prestige. Wine making began from the late 16th century by the Spanish conquistadors and missionaries. Despite the political connection to the Spanish, Chile wine is historically influenced by the Bordeaux French wine which started in the late 19th century with many wealthy Chile wine makers importing Bordeaux grapes such as Cabernet Sauvignon, Merlot, Malbec, Carmenere, and Cabernet Franc to plant in the ideal valleys of Chile. These species of grapes were rare and are considered the “lost” species of grapes from Bordeaux due to having been imported before the phylloxera (blight) epidemic which ravaged and destroyed Bordeaux vineyards in the late 19th century. The ruined wine industry in the late 19th century also prompted many French wine makers to travel to South America bringing their experience and accumulated traditional techniques. This was the second tide of Chile wine history where currently famous firms were established by the wealthy wine makers of Chile such as Vina Errazuriz by Don Maximiano, Ochagavia Wines by Don Silvestre Ochagavia Echazarreta and Concha y Toro by Don Melchor de Santiago in the late 19th century. The...
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...1. In this course we have discussed the factors that have lead to the growth of the global economy and therefore the rise in global marketing. Discuss drivers and how they have assisted the development of the global wine market. How do the macro environments (political, legal/regulatory, cultural, and economic) influence the ability of the wine industry to grow within a given country? . There have been many factors that have led to the growth in the global economy. Some drivers that have been discussed in this course so far are: peace following WWII, the global support of GATT & the WTO, along with major improvements in information technologies and communications. But as the world revolutionized so did world trade and the global wine industry. Innovations where born, and communication between countries became easier which streamlined the distribution process a global market for the wine industry began. The demand for wine also increased worldwide as World War II came to a close. We learned in Chapter 1 that global commerce thrives during times of peace. An increase in the demand for wine during the postwar era coupled with new innovations that enabled wine to travel further distance without going bad, allowed “New World” producers to step up and compete with “Old World” traditional wine makers. This in turn caused new regulations and “standards” (of which we learned about in chapter 2) in order to protect their own domestic wine industry. ...
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...The wine produced in Chile were used to be made for religious purposes. It has now been changed to be enjoyed with a meal or with a friend. When the Spaniards came in 1551, a Spanish officer succeeded in making wine located 500 kilometers North of Santiago. In 1979, more that 400 years later, Miguel Torres Arrived in Chile. He brought with him new technology to improve the Chilean wine. Miguel brought with him a machine that transformed the verification process. The weather in Chile has the perfect conditions to growing healthy vines. Chile has the Atacama Desert on the north. They have the Andes mountains on the east, that bring the cool breeze from the snow. The pacific ocean on the west brings the cool breeze from the ocean. Antarctica...
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...increasing demand of their products. 4) Online Sales: As part of the marketing effort, Online sales can help company knowing its end users and that will help company monitor the changing trends and consumer behavior about their product. THREATS 1) Competition from worldwide manufacturers like California, Australia, South Africa: We believe that one of the main threats for the company are the new competitors, not only new competitors from countries such as United States (California), Australia, South Africa, and New Zealand, have modern production techniques, bigger vineyards and an increasingly good quality; but also from other French companies like Mouton-Rothschild who launched a Franco-Chilean premium wine, Almaviva, in partnership with Concha y Toro, Chile’s biggest wine producer. New competitors, modern production techniques,...
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...Market size The U.S Wine market has been claimed as the largest market in the world by Wine Institute representative and CEO Robert P. This industry is highly fragmented and relatively large with a total of $17 billion in revenue as of 2014. There are currently about 1,800 established wineries in the nation, with half of these located in California. Wine sales from all distributers in the U.S have seen a record increase in their sales of 9- liter cases totaling 360.1 million worth $34.6 billion. 58% of those sales were attributed to California, the leading wine producing state in the nation. California had a total of 250.2 million cases distributed worldwide. 90% of the industries revenue comes from California. The other top wine producers are located in new york, Oregon, and Washington. Domestic demand for U.S wine was recorded as $21, 619.1 million in 2014 with a per capita alcohol consumption of 25. Our U.S wine industries have attained a substantial amount of foreign market share with exporting revenue totaling $1.610 million. Scope of rivalry Wineries have a wide competitive scope, providing goods to a highly segmented market base, across various geographic regions and demographics. There’s a high existing level of competition among wine producers. Individual wineries compete on the basis of quality, branding, prices, and diversity of products offered. Competition among wineries originates from other wineries, manufacturers, and substitutes including beer and spirits...
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...Field Study – Chilean Wine Industry Chile country analysis 1. Country Profile: i. Population: 16,634,603. About 90% of them are classified as white people and mestizos. ii. Currency: Chilean Peso (CLP). Current spot rate: 0.001924 USD/CLP iii. GDP: Its estimate GDP for 2013 is $285.703 billion (38th in the world ranking). It had been growing constantly since 1997 until 2009 (global crisis). Adjusting it at PPP (reflects real purchasing power) it rises to $341.914 billion (43rd in the world ranking). iv. Income distribution: Since July 2013, Chile is considered a high-income economy. The percentage of Chileans beyond the poverty line was only 11.5% back in 2009. In addition, 64% of the population benefits from government welfare programs, which include poor people and those in risk of becoming poor. Nevertheless, the income distribution is still far from being equal, as shown by the GINI Index of 0.503 (2011). This index hasn’t varied much for the past 20 years. v. Approach to International Trade: Since early decades after independence, Chile has always had active involvement in international affairs. Consistent economic policies since the 1980’s have contributed to a steady economic growth, much of it thanks to its international trade. It currently has the highest degree of economic freedom in South America (7th in the world). In the past 15 years Chile has also signed free trade agreements with more than 10 countries (including Japan,...
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...(paleo-lithos) o piedra tallada la obtenían golpeando la roca. * El periodo neolítico aparece cuando los grupos humanos se establecen y dejan de ser nómadas. * Se da la invención de la “agricultura” y la “ganadería”. * De esta época son también las primeras cucharas, que no se usaban para comer sino para mezclar los alimentos en cocción. * Sedentarismo El pasaje del nomadismo al sedentarismo fue gradual. La época de las glaciaciones había concluido y la temperatura había aumentado, pero como consecuencia del intenso frío de la época anterior muchas especies de animales y vegetales se habían extinguido, y hubo que hallar nuevas formas de supervivencia. Agricultura y Ganadería Por el método de la observación, pudieron apreciar, que la circunstancial caída de una semilla en la tierra hacía brotar de ella una planta, a veces, por la costumbre de arrojar granos silvestres, como ofrendas a sus muertos. Así comenzaron a sembrar, siendo las primeras zonas, Asia y África, y los primeros cultivos, los cereales, sobre todo, el trigo, la cebada y el mijo. El centeno y la avena, fueron considerados hierbas por mucho tiempo, hasta descubrir sus propiedades nutritivas. El maíz se conoció en Europa recién con el descubrimiento de América, ya que es originario de esa zona. Se pasa de una economía depredadora a una economía productora y autosuficiente, que favorecerá el sedentarismo. En la península ibérica, esta influencia se generaliza hace 5.000 años. El cambio climático...
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...October 7th 2007 Poland: Roads to market by Tomasz Prange-Barczynski Compared to the mature markets of Western Europe, the Polish wine scene is still relatively young. After years under the state monopoly, the market is developing modern distribution channels. [pic] As young as the Polish market is, so too are the wine-drinking habits of most Poles. The difference between the early years after the fall of communism and now is merely that back then it was the importers and distributors who created those habits. Today, the consumer's desires are shaping the portfolio of the distributors. While the costs of wine imports in Poland are still high, consumption is low, resulting in the steepest shelf prices in Europe, which does not favour consumption. Further, wine advertising is forbidden, which limits exposure. Last but not least, although wine sales are rising, Poles are traditionally vodka and beer drinkers. Where to buy wine in Poland Wine sales in Poland are dominated by the off-trade (77%), with the main distribution channels being hypermarkets (21.9% market share) and supermarkets (25.9%), where together nearly half of all imported wine is sold. While common in western Europe, large outlets and shopping malls are still a novelty. They have, however, especially in the larger cities, already become the trendiest places to shop. Today, every third Pole buys only in super- and hypermarkets. In total, there are slightly over 200 hypermarkets in Poland. The largest chain...
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...Coffee 2013: Ready for Take‐Off Overview of Coffee Trends in New Consumer Markets March 5, 2013 | Strictly private and confidential Agenda Sections I II III IV Introduction Strategic Considerations in Global Coffee Demand Regional and Country-Level Snapshots Key Points to Consider 3 7 13 22 2 4 1 Ross Colbert, Global Strategist Beverages Mr. Colbert joined Rabobank in January 2011 and is responsible for developing FAR’s research portfolio and Rabobank’s global view toward the beverage sector. Rabobank’s FAR team provides information and analysis covering all of the major sectors throughout the food chain. The seven-member FAR Beverage team is part of Rabobank’s global FAR group, which is comprised of Rabobank s approximately 70 analysts around the world. Colbert joined Rabobank following an extensive career in the beverage industry. Most recently he was Managing Director of M&A Americas for Zenith International, which is one of the world’s leading consulting, market intelligence and financial advisory firms focused on the global food and beverage industry. Prior to that, he was Managing Director and Chief Operating Officer for eight years at Beverage Marketing Corporation, which provides market intelligence and financial advisory services to the global beverage industry. Over his career he has served as an advisor to Pepsico, Coca-Cola Enterprises, Heineken, Nestle Waters, Snapple Beverages, and Seagram's as well as many independent, private beverage companies...
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...Índice Greetings – Saludos 1 Small Talk – Conversaciones Cortas 2 Numbers – Los Números 6 Time and Date – El Tiempo y Fechas 8 Airport – En el Aeropuerto 11 On the Plane – En el Avion 13 Taxi – En un Taxi 14 Hotel – En el Hotel 15 Restaurant – En un Restaratante 17 Bars – En el Bar 20 Supermarket – En el Supermercado 21 Department Store – En una Tienda 22 Internet Café – En un Cibercafé 24 Emergencies – En una Emegencia 25 Hospital – En un Hospital 26 Pharmacy – En la Farmacia 28 Bank – En el Banco 29 Post Office – En el Correo 30 McDonald's – En McDonald’s 31 Dating – Citas Sociales 32 Directions – Pidiendo Direcciones 34 Street Vendor – Vendedor Ambulante 36 Tourist Attractions – Lugares Turisticos 37 Greetings – Saludos Hello! ¡Hola! Good morning! ¡Buenos días! Good afternoon! ¡Buenas tardes! Good evening！ ¡Buenas noches! Goodbye. Adiós. Bye, bye. (eliminate) See you tomorrow. Nos vemos mañana. See you later. Hasta luego. See you later. Nos vemos. Take care. Cuídese. How are you? ¿Qué tal? How are you doing? ¿Como está? How are you doing? ¿Come le va? Very good, thanks. And you? Muy bien, gracias. ¿Y usted? What is your name? ¿Come se llama? My name is... Me llamo… Small Talk – Conversaciones Cortas Thank you. Gracias. You’re welcome. De nada. I’m sorry. Lo siento. I’m sorry. Perdone. It doesn’t matter. No importa. No problem. No hay problema...
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...TEMA 1.- EL PALEOLÍTICO INFERIOR: La cultura de los cantos tallados. TEMA 1.- EL PALEOLÍTICO INFERIOR: La cultura de los cantos tallados. El Pleistoceno antiguo significa una larga etapa temporal que abarca desde las primera glaciaciones, hasta los tiempos medios del interglaciar Günz - Mindel (aprox. 1.300.000 años). Durante ese tiempo se asiste a la aparición de los dos complejos culturales más antiguos: La cultura de los cantos tallados. El Achelense La presencia de los primeros guijarros o cantos tallados intencionalmente, la llamada "Pebble - tool culture", en la cual el hombre construye sus primeros instrumentos, y que posiblemente llegó a la P. Ibérica hacia el 900.000 BP. de acuerdo con los datos de la investigación actual. LA CULTURA DE LOS CANTOS TALLADOS Su origen africano parece indudable, aunque por el momento se discuta la fecha de la llegada de los primeros colonos que, procedentes del África Noratlántica, región en la que se desarrolló una importante cultura de cantos tallados, se establecieron sin duda en las costas gaditanas. El yacimiento que por el momento ha proporcionado una mayor información sobre los primeros momentos de la cultura de los cantos tallados en la Península ha sido El Aculadero (Cádiz). Este yacimiento se ha fechado en el Pleistoceno medio, dentro del interglaciar de Günz - Mindel, fecha que no parece aceptable, ya que el Estrecho de Gibraltar no pudo ser franqueado durante una etapa interglaciar que originó una importante...
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...Global Wine War 2009: New World versus Old “We have the people, expertise, technology and commitment to gain global preeminence for Australian wine by 2025. It will come by anticipating the market, influencing consumer demand, and building on our strategy of sustainable growth.” — Sam Toley, CEO of Australian Wine and Brandy Corporation. “By phasing out the buyback of excess wine and increasing incentives for farmers to uproot their vines, the EC reforms will only bring in the New World’s agro-industry model. We need to protect the age-old European model built on traditional vineyards.” — Jean-Louis Piton, Copa-Cogeca Farmers Association. In 2009, these two views reflected some of the very different sentiments unleashed by the fierce competitive battle raging between traditional wine makers and some new industry players as they fought for a share of the $230 billion global wine market. Many Old World wine producers—France, Italy, and Spain, for example—found themselves constrained by embedded wine-making traditions, restrictive industry regulations, and complex national and European Community legislation. This provided an opportunity for New World wine companies—from Australia, the United States, and Chile, for instance—to challenge the more established Old World producers by introducing innovations at every stage of the value chain. In the Beginning1 Grape growing and wine making have been human preoccupations at least since the times when ancient Egyptians and Greeks...
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...File Federal taxes FREE, before 4/18! TurboTaxSponsored Learn more dragt r Apr 5, 2016, 5:02 PM From Me Details The American wine industry is a stable and present market in the United States with room to grow. The wine industry began with the first settlers and has persevered for centuries. There are three classifications of wine: Red, White, and Blush, and table wine (a wine containing 7% to14% alcohol traditionally consumed with food) is the most popular and fastest-growing type of wine consumed. Even though wine is produced virtually everywhere in the U.S. the wine producers in California have the largest economic impact of $30 billion. Wine sales have risen in the last ten years from 11.7 billion dollars to 19 billion dollars. The Alcohol, Tobacco, and Firearms division of the Internal Revenue Service, at 8%, which is around $1.07 per gallon, heavily taxes these sales. Technological impacts have allowed winemakers to help control the quality of the wine from the vine to the liquor store. The wine industry contains high barriers to entry due to high costs of land and building manufacturing facilities. Product differentiation is quite vast, being able to make several different types of wine varieties. The value of the wine varies year to year and is often set by the opinions of a few wine experts. The economies of scale in the wine industry have the greatest impact on the cost of land for grape growing. This because the type of land needed to produce quality wine is...
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...9-910-405 AUGUST 13, 2009 CHRISTOPHER A. BARTLETT Global Wine War 2009: New World versus Old “We have the people, expertise, technology and commitment to gain global preeminence for Australian wine by 2025. It will come by anticipating the market, influencing consumer demand, and building on our strategy of sustainable growth.” — Sam Toley, CEO of Australian Wine and Brandy Corporation. “By phasing out the buyback of excess wine and increasing incentives for farmers to uproot their vines, the EC reforms will only bring in the New World’s agro-industry model. We need to protect the age-old European model built on traditional vineyards.” — Jean-Louis Piton, Copa-Cogeca Farmers Association. In 2009, these two views reflected some of the very different sentiments unleashed by the fierce competitive battle raging between traditional wine makers and some new industry players as they fought for a share of the $230 billion global wine market. Many Old World wine producers—France, Italy, and Spain, for example—found themselves constrained by embedded wine-making traditions, restrictive industry regulations, and complex national and European Community legislation. This provided an opportunity for New World wine companies—from Australia, the United States, and Chile, for instance—to challenge the more established Old World producers by introducing innovations at every stage of the value chain. In the Beginning1 Grape growing and wine making have been human preoccupations at least since...
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