...Abstract Neptune Gourmet Seafood is facing a problem with oversupply for existing demand. It can either decrease supply to match demand or increase demand to match supply. I recommend the latter. I further recommend the way to increase demand is for Neptune to increase its marketing efforts in its existing markets and to penetrate other markets it currently is not in. The Competitive Environment Neptune is a 40-year-old, $820,000,000 company, specializing in quality shell and non-shell seafood in a $20 million industry. It is North America¡¦s third-largest seafood producer, but that designation is misleading, because its revenues account for only 4.1% of the total market. As such it is but one of many firms operating in the seafood processing industry, one whose market structure could be termed monopolistic competition. The industry is not limited to North American firms such as Neptune, but also includes companies from China, Peru, Chile, and Japan, competition from which has pushed Neptune to upgrade its fishing fleet and which also has helped shrink the company¡¦s margins by 10%.. Neptune markets to the high end of the market, differentiating itself from the competition by its quality, selling its high-end brand at 25-30% above the rest of the market. Their years of ex perience coupled with the company¡¦s value development pose a threat to any new firm trying to enter the market. It is the only member company of the U.S. Association of Seafood Processors and Distributors...
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...was achieved, the revolution has left us with a shaking economy. Various key economists around the world have pointed out that the health of a state’s economy lies in its entrepreneurs. Therefore, we chose to study closely a relatively new yet booming company owned by young and zealous entrepreneurs. The Bakery Shop (TBS) is owned by three young men, Tarek El Nazer, Basel Mashhour and Sameh El-Sadat but only managed by the first two. It originated as a small booth in the North Coast in 2008 catering for the high class society living within and around the Diplomats 3 Resort. Their competitive edge in sahel was to provide freshly baked bread in a place where it is rare to find fresh bread at all. Their edge was successful and experienced a positive push in sales via word of mouth. After two consecutive flourishing summers, TBS opened its first capital outlets in Zamalek followed by Heliopolis. However, they greatly expanded their range of pastries to include freshly baked muffins, don nuts and a wide variety of bread ex. white and brown baguette and different types of Italian bread such as focaccia and ciabatta, soft white bread which includes burger buns and rolls; toast; mint bread, a range of whole wheat German breads, and the hard to come by corn bread is also available. TBS also provides a sandwich station where consumers choose their type of bread, and their fillings from a range of cold cuts, cheeses, dressings and salad components. It provides finger foods, canapés...
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...Disclosure Beyond Financial Reporting—An Integrated Approach to Corporate Disclosure Amy Hutton, Dartmouth College Making Financial Goals and Reporting Policies Serve Corporate Strategy: The Case of Progressive Insurance An Interview with Tom King, Progressive Insurance Identifying and Attracting the “Right” Investors: Evidence on the Behavior of Institutional Investors Brian Bushee, University of Pennsylvania Roundtable on Corporate Disclosure Panelists: John Graham, Duke University; Trevor Harris, Morgan Stanley; Amy Hutton, Dartmouth College; Charles Kantor, Neuberger Berman; Tom King, Progressive Insurance; Rick Passov, Pfizer; Erik Sirri, Babson College; and Joe Willett, (formerly) Merrill Lynch. Moderated by Don Chew. Where M&A Pays and Where It Strays: A Survey of the Research Robert Bruner, University of Virginia Pathways to Success in M&A Mahmoud Mamdani and David Noah, Morgan Stanley In Defense of Incentive Compensation: Its Effect on Corporate Acquisition Policy Sudip Datta and Mai Iskandar-Datta, Wayne State Reappearing Dividends Brandon Julio and David Ikenberry, University of Illinois Making Capitalism Work for Everyone Raghuram Rajan and Luigi Zingales, University of Chicago University, and Kartik Raman, Bentley College Reappearing Dividends by Brandon Julio and David L. Ikenberry, University of Illinois at Urbana-Champaign * I n his 1976 classic called “The Dividend Puzzle,” Fischer Black wrote...
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...identified SWOT and PEST analysis, both internal and external environments for Nando’s Restaurant that is based in Singapore. 2. Environmental Analysis 2.1 Definition of Environmental Analysis “Environmental analysis presents information regarding the organization’s current situation with respect to the marketing environment, the current marketing objectives and performance.” (Houghton Mifflin Company. Appendix C Sample Marketing Plan.) “Before developing any marketing strategy, one should immerse in what you know about the markets in which you are interested. One should read all about the markets. Look at what the competitors are doing in those markets. Talk to customers or potential customers in those markets. Consider any trends that affect those markets.” (Don Sexton. 2010. Trump University Marketing 101 – Maco Trends.) 2.2 Importance of Environmental Analysis A marketing environmental analysis is a vital step in identifying all internal and external environmental elements that that might affect the business performance and evaluating the level of threat or opportunity. These factors are largely not able to be controlled by the organisation but the business and marketing strategy is adaptable to take advantage of the opportunities they present while minimising the potential threats. PEST and SWOT are closely related approaches to environmental analysis. PEST analysis measures the market potential, external macro-environmental changes and is generally combined with...
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...Specifications These notes are designed to assist you when completing the Job Description & Person Specification templates. Before you start The job description and person specification should be completed by someone who has a good knowledge and understanding of the role and is able to identify the appropriate criteria to select the best candidate. If it‟s helpful, your HR Advisor can work with you to ensure all the key areas are captured. Tips to help you create a good Job Description & Person Specification o Create a Business Case This is essential when creating a new role or changing an existing role as it is needed as part of the Vacancy Control Procedure, and allows you to focus on what you want the role to actually achieve. o Don‟t focus on grade at this stage This is likely to detract from thorough consideration of the actual job. o Create a Structure Chart This shows where the job sits in the team and how it relates to other roles, clearly showing reporting relationships etc. Again try not to focus on grades. This is also an essential part of the Vacancy Control Procedure. o Write in plain English Use clear and plain English and think carefully about how you describe the job. Formatting & Layout (See Example Later) The design and layout of the Job Description & Person Specification template has been specifically set and agreed. Therefore sections, boxes and key headings should not be removed or added. The font used throughout should be „Gill Sans MT‟ and size...
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...Using the example of one or more types of outsourcing (IT, HR, etc) review the pros and cons of outsourcing and examine its implications for future firm strategic direction. Introduction Outsourcing has become an increasingly popular strategic tool for worldwide organizations. Due to two key phenomena such as technological advances and globalisation, most organizations have be forced to continuously produce goods and services in higher qualities and lower prices. Since the benefits of outsourcing were revealed, it has become an increasingly widespread strategic tool among organizations. A survey reports that up to 90 percent of Australian employers had out sourcing at least one activity and at least half of them had outsourced cleaning, catering, maintenance and transport (Stone, 2005:61). On the other hand, only 5 percent of outsourced organizations had reported highly satisfied with the outsourcing services ( McIvor, 2000). To gain a better understanding of whether outsourcing should be continuously pursued as a strategic tool, the following essay will be divided into four main parts. The first section will contain an outline of the motives of outsourcing. The second will be an exploration of possible advantages and disadvantages associated with the process. The last part will include implications for the strategic direction of the firm. First and foremost, it is essential to define the key terms relevant to the essay. According to Stone (2005,60), outsourcing is an organization...
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...Catering Theory 2 Question 1 What factors influence the visual effect food has on a customer? Explain your answer. I believe that personal preferences, background, religion, time of month and day even can influence the visual effect food has on a customer. The chef‟s responsibility is to present a dish that will be visually appealing to a wide variety of customers and in this respect the following techniques can be used: Contrast Harmony Simplicity Garnishes However, as outlined above in my opinion personal factors are key in the way customers perceive food visually. A very hungry individual might find a big portion visually stimulating but same cannot be said for an individual that is sick or on a special diet. A pork chop can be the most beautiful thing in the world for some, but for others that have religious constraints it can be a complete disaster. The examples can continue with positive stimuli for some being negative stimuli for others and in my opinion there can be as many factors influencing customers as there are customers so the combinations of stimuli is almost endless. Question 2 Why is it important that food is served at the correct temperature? I think it is important to serve food at the correct temperature mainly because two factors: a) Food safety. b) Food service principles that If we are to classify the two factors presented above I would be inclined to say that Food Safety should be the main factor why establishments choose to serve food at the correct...
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...Introduction: AirAsia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts, AirAsia flies to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from hubs located in Malaysia, Thailand, and Indonesia. Today, AirAsia has flown over 55 million guests across the region and continues to create more extensive route network through its associate companies. AirAsia believes in the no-frills, hassle-free, low fare business concept and feels that keeping costs low requires high efficiency in every part of the business. Through the corporate philosophy of “Now Everyone Can Fly”, AirAsia has sparked a revolution in air travel with more and more people around the region choosing AirAsia as their preferred choice of transport. AirAsia creates values through the following vision and mission. AirAsia’s vision is to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. Whereby, their mission is to create a globally recognized ASEAN brand, attain the lowest cost so that everyone can fly with AirAsia and maintain the highest quality product, embracing technology to reduce cost and enhance service levels. EXECUTIVE SUMMARY AIR ASIA Strategic management has played a key role in the success of many business organizations in the world including...
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...SWEDISH BUSINESS CULTURE FIELD REPORT – NOVEMBER/DECEMBER 2010 [pic] [pic] [pic] SWEDEN FACTS AND FIGURES (2009 -2010) : Full name : Kingdom of Sweden (Sverige (SE), Ruotsi (FI) ) Capital :Stockholm ( 5 m inhabitants) Major language :Swedish Major religion : Christianity Land Area 449,964 sq.km (173 732 sq miles) Population: 9,3 m (=0,14 % of world´s population) Foreign born inhabitants : 13,8 % Population density: 20 sq. km Life expectancy: Men 80 years , women 84 years Adult literacy: 99% Average per household 2.1 Divorces per1,000 : 2.1 Internet domain : .se International dialing code :+46 Currency : Swedish Krona ( 9, 1310 Kr ~1 €) Parliament: The Riksdag, with 349 members in a single chamber National Day: June 6 Education: Nine years of compulsory schooling, but most pupils continue to the three-year upper secondary school. Around one third go on to higher education at universities and colleges throughout Sweden Working hours: Standard work week is 40 hours, minimum paid vacation is 5 weeks Labor force participation: Men: 74.0 %. Women: 68.3 % Employment (% of total): Agriculture 2%, industry 23%,services 75%,unemployed 9 % Longest north-south distance: 1,574 km Longest east-west distance 499 km Agricultural land: 8 % Forests: 53 % Marshland: 9 % Grasslands: 7 % Bare rocks and mountains: 12 % Lakes and rivers: 9 % Highest mountain: Kebnekaise (2,103 m) Biggest lake: Vänern (5,650 sq km) Natural resources: forest, ore, water power (see...
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...Starting Your Own Business Contents List of illustrations ix Preface xi 1 Getting Started 1 What's holding you back? 1 Learning to handle success 3 Overcoming the mental blocks 3 Fighting back 6 Checking your readiness 12 Case studies 13 Action points 15 2 Finding Ideas 16 Looking right in front of you 16 Cashing in on change 17 Carving a niche 18 Acquiring commercial skills 20 Working on your self-esteem 20 Choosing a trading name 21 Checking your readiness 24 Case studies 24 Action points 26 3 Creating a Winning Business Plan 27 Planning ahead 27 Making sure the plan is yours 30 Your blueprint for success 30 Getting help from the public sector 36 Getting help from the banks 36 Checklist 37 Constructing your 'blueprint for success' 38 Case studies 43 Exercises 45 4 Funding Your Enterprise 46 Getting your hands on some seed money 46 Start-up costs 46 Getting outside finance 49 Approaching the public sector 50 Approaching potential funders 54 The plan that will fix your funding 58 Presenting your case 61 Checklist 62 Case studies 63 Action points 65 5 Planning Ahead 66 Choosing a partner 66 Case studies: going into partnership 69 Measuring the competition 71 Competitive analysis 75 Finding the right premises 77 The systems you will need 79 Deciding your business status 80 Understanding the basics of taxation 81 Preparing to survive - and succeed 84 Case studies 85 Action points 87 6 Marketing Your Enterprise 89 Debunking...
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...100 stores globally and employs about 150,000 people. A Gap spokeswoman declined to comment on the loss of the top spot to Zara. Let's check analyses of these two giants with full provided information. Firstly take brief tour to their history and about founders. Brief History of Brands Fashion giant, Zara, forms part of the retail group ‘Grupo Inditex’ which Mintel (2007) acknowledges as one of the “largest, fastest growing and successful” clothing retailers across Europe. Grupo Inditex is formulated by an amalgamation of major high street names from across Europe, including Zara, Pull and Bear and Bershka, in total boasting 3.825 stores across 68 countries.Zara’s success story begins by offering a product range capable of catering for men, women and children, providing affordable and stylish clothes whatever...
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...http://www.lancs.ac.uk/dialogue_nw/index.htm Success is the Journey not the Destination Introduction Please note: this PDF version does not contain the many links to websites and documents that are available on the website version. This is available at: http://www.lancs.ac.uk/dialogue_nw/events/success/index.htm This short booklet is an edited collection of the ideas and resources which were presented at the Dialogue NW event at Blackpool College in October 2009 called Success: Never Standing Still. We hope that those who attended will be able to use the resources and activities themselves and that it will be stimulating as well as useful for those who were unable to attend. As with all of Dialogue NW activities this event was more than a training session telling people how to do it – instead we wanted to provide a space for critical discussion and reflection. Our focus was on the learners and what success meant to them, acknowledging that this may be very different to official concerns and discourses around recruitment, retention and achievement. If we start from the learner, then success is more about the journey than crossing an imaginary finishing line: it is about the hurdles, the timing and in some cases the stamina to finish what might feel like a gruelling race. It also allows us to appreciate that the journey is not always straightforward and it is often easier when travelling with others. It is much more than the bullet point statements often used to describe or monitor...
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...Goldilocks: From family fairy tale to global phenomenon When Filipinos think of Goldilocks, a curious blonde girl and her three bear companions are not usually what come to mind. For Filipino families around the world, Goldilocks is more than a character in a fairy tale, but is a delectable and cultural fact of life. The most famous and largest bakeshop/restaurant based in the Philippines is expanding beyond the book to better serve its loyal and growing customers. For nearly 50 years, Goldilocks has provided unique, quality Filipino meals and baked goods to thousands worldwide. With eight locations in Northern California, three in Southern California, and one in Las Vegas, Goldilocks is known to Filipino communities all over the West Coast. It has also made its mark as a global brand, selling goods and products to markets internationally, including Asia and Canada. Today, the company continues to reach out to its growing customer base at home and abroad, while sticking true to its Filipino roots. “Fairy tale” beginnings The story of Goldilocks began where most fairy tales start: with family. In 1966, two close half-Filipino/Chinese sisters, Milagros Yee and Clarita Go, and their sister-in-law, Doris, were baking sweets in their humble Makati City apartment to provide for hospital patients and family friends, who were their first dedicated customers. Nicknamed “The Two Moms,” the sisters were known for their ambitious work ethic and special homemade recipes—especially...
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...effective or ineffective handling of an administrative situation. LOGISTICS CASE STUDY DEVELOPED F OR : COUNCIL OF LOGISTICS MANAGEMENT Walls (China) Co., Ltd. Logistics Operations Startup In mid 1994 the Unilever company Walls (China) Co started manufacturing and selling ice cream in China. Bob Smith, the General Manager of Wall’ outlined some of the s challenges: Operating in China means a number of new concepts for the Chinese managers -profit, selling and customer service. The Chinese manager of the past sat in his office and the customers came to him. It was absolutely a supply driven market. I read in an official report some time ago a list of phrases that should not be used when talking to customers. The list included “Go away and don’ waste my time’ t and ‘ Can’ you hear? Are your ears dirty?’This has now changed and a key to t success is getting our product out to the customers. Distribution costs here are 20 per cent of MPS compared to 5 per cent in Europe. As Loic Courant, Bob Smith’ Commercial Manager in Shanghai, summarized the s situation: He who wins logistics wins China. Unilever in China Unilever is an Anglo-Dutch company that has over 500 operating units in 75 countries. The company markets over 1000 brands, including margarine, soap, food products, cleaning products, personal care products and specialty chemicals, and employs over 300,000 people worldwide. Revenues in 1994 were $US42 billion. In the 1920s Unilever established a soap operation in China which...
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...winning formula. The growth in numbers of high income families in the Fenton area is projected at over 30%. There is a need for a family fine dining restaurant in the Fenton area. PHC would be the perfect neighborhood restaurant in the perfect neighbourhood. The Pasta House Co. in Fenton will be the second location for Dennis Boldt, who has operated a successful franchise unit in High Ridge, Missouri for 20 years. The Pasta House Co. based out of St. Louis, and now has over 34 successful company and franchise locations in the United States and Mexico. PHC Fenton will have a prime location, great food, a proven concept, super franchise support, no competition, a senior management and crew, a fantastic neighborhood marketing program, a huge catering base to build on, personalized service in a warm Italian imported grocery store atmosphere, and the support of the community resulting in a highly profitable PHC restaurant in Fenton. Objectives The objective is to purchase the current...
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