...Environmental and Consumer Influences Paper A product that I am familiar with is the Apple Iphone. I will go over and analyze the factors that affect consumers purchasing decisions when it comes to considering to buy and actually purchasing the Apple Iphone. When it comes to consumers they just do not make decisions when it comes to purchasing a certain product or service. There are many internal and external factors that lead them to purchase something for a specific business or company. This paper will go over some of those internal and external factors that influences consumers desire to purchase certain products or services over others. When people Purchase and Apple Iphone many psychological and social factors come into play that leads up to a consumer choosing the Apple Iphone over another phone within another company. A consumer has motives when buying a certain product or service; they want a product that can live up to the name and reputation of selling and providing the consumer a high quality product. The consumer wants to achieve a certain outcome. If their motives are to purchase an Apple Iphone then they will not likely stop until they achieve that goal. Another factor is the personality of the consumer. This is usually made up of how the consumer interacts with others. Consumers have their own ways of thinking which may not be the same way of thinking others in their circle may or may not have regarding something. Reference groups are groups of people that...
Words: 1098 - Pages: 5
...Advertising Message The iPhone referred to be one of the Apple’s line of products, happens to be a very advance and can be very helpful for each individual. The message is, life is busy, read your favorite newspaper, watch your favorite TV program and listen the music that you like. Addressing various questions, knowledge can be expanded by message, creates awareness and entices the consumer. The good way to impress consumer is to make them excited by utilizing the product. To Who Is It Directed Each and every product is specifically for all ages, regardless if it’s the youth, working mom, dad, grandma and grandpa. The Iphone is for each demographic, access photos to the family and can help coordinate for the trip across the country for consumers to take advantage of. This product plays the role as a phone, can basically make phone calls and call those we love. “For anyone who wants to get to the next level handheld technology, this is the product and the product is marketed as such” (….). Relationship Between Consumer Behavior and Target Markets For a Starbucks coffee, consumer did not have any issues paying $5.00 two years ago. Now today consumer can buy full can of coffee for 5 dollars. “Consumer behavior has advised that the consumer is stretching his or her dollars and gourmet coffee is no longer a priority. That being said, the behavior of the consumer is dictating the overall market” (Jacqui, 2007 ) . The relationship between behavior and target markets...
Words: 1634 - Pages: 7
...BUYER BEHAVIOR: 4MAM7A4 A research into the magic world of Apple and the Iphones: Athina Polimeri: w1406681 Le Van Huong: W141732952 Date: 21/11/2013 Contents Executive Summary: 4 1. Introduction: 5 2. Background: 5 2.1 Dates of facts: 5 2.2 Mission and vision statement of Apple: 6 2.3 The competitive advantage of Apple: 7 3. Marketing strategy: 8 3.1 Ignore your critics: 8 3.2 Turn the ordinary into something beautiful: 8 3.3 Justify your price: 9 3.4 Communicate with the language of your audience: 9 3.5 Extend the experience: 9 3.6 Build a tribe: 9 3.7 Become the name: 9 4. The success of Apple: 10 4.1 For any product that Apple creates, the people who create it have to want it themselves: 10 4.2 The product has to be easy to use: 10 4.3 Keep things simple: 10 4.4 Offer great customer service and in-store experience: 10 4.5 Apple only makes product if Apple can do it better: 10 5. Competitors analysis: 11 6. Research objectives: 14 7. Primary Research Method: 14 8. Research Findings: 15 9. Buyer Behavioral Theories: 16 9.1 Means End Chain: 16 9.2 Reference Group: 17 9.3 Classical Conditioning Theory: 17 9.4 Positioning Map: 18 9.5 Fishbein Model: 19 10. Conclusion: 22 11. Recommendations: 22 12. References: 23 Appendix: 24 Executive Summary: This report’s aim is to identify the background and history of the apple company and how the iphone is developed and become one of the most...
Words: 4981 - Pages: 20
...Japan to Apple iPhone "No Thanks" and Would Mickey Mouse Eat Shark Fin Soup these two case studies shows what happens when consumer behavior and marketing mix in globalization goes very wrong. These two studies reveal how marketer think they are giving a wonderful product and service in the case of Apple's the iPhone and Disney the Shark's Fin Soup. Understanding the consumer’s behavior and the customs and values of the culture impacted these two campaigns. Apologies good media press and changes in the strategy to get the approval of the consumers. Both case studies points out the impact of technology and how it at first affected the campaigns for bad with negative that changed the reputation of both companys. Apple's dilemma was very embarrassing for the company with negative reports and predictions of how the iPhone was going to sell in Japan. The propaganda was already put out to the media about the Japanese saying No Thanks to Apple concerning the iPhone 3. Apple thought that Japan would be ecstatic with the new product but supposedly the opposite occurred with reports of weak showing of the iPhone3. Of course with Apple being the cutting edge in technology and innovation in the western world Japan did not feel the same way about Apple's iPhone3. First Japan was a hard market to try to get into the for Apple and their competition Nokia, and Motorola, whose attempts to grab Japanese customers were futile. So this was going to be a difficult campaign for Apple. At the...
Words: 1514 - Pages: 7
... Case Study Analysis Consumer behavior determines how and why a person makes a purchasing decision. Marketers try to understand this behavior so that they can adjust their marketing strategies to increase their brand loyalty and profit. There are social, cultural and psychological factors that influence these behaviors. Some social factors include lifestyle, personality, family, peers, and life roles. The psychological element includes attitude, perceptions, beliefs and motivation. Some cultural factors include basic values, ideals and behavior. When a business is going to “go global”, they need to understand their target audience and interpret their buying behavior. Apple iPhone in Japan case study In 2008, Apple released the latest version of the iPhone. The release of the iPhone did well in most places except in Japan. Apple had estimated on selling a million units there but had later changed that estimate to 500,000. There consumer behavior in Japan was much different from the behaviors of other countries. These other markets were happy to welcome the new iPhone and all of its capabilities, but the people in Japan were not impressed. In the case study of Japan to Apple’s iPhone: “No Thanks”, there was a hard lesson learned by Apple. It is fair to say that they did not do their research on Japan and the need for the iPhone. First there is cultural opposition because Japanese have high, complex standards when it comes to cell phones. The iPhone offered the 3G access which...
Words: 1164 - Pages: 5
...2013 My company is called Henderson’s iPhone Store. We market all the latest versions of Apple smartphones. We will be marketing the new Apple iPhone 6 and entering all foreign markets. The target market for the iPhone is teenagers, college students, business class individuals, and adults. (Apple Inc., 2013). Our specific target market for this report is a married person, approximately 36 years old, and lives in a major city. This individual has a steady job, makes a solid income of about $65K a year. This individual likes to play sports, and has a very active social life. He has high goals which include gaining the experience which will assist him in landing his dream job with an income of over $100K yearly. Consumer’s behaviors include finding convenient mobile devises that offers more efficient ways for calling, messaging, and entertaining using a single button. These consumers are looking for the latest technology to satisfy their personal and social needs. Most of these consumers are affluent, and will purchase expensive products and brands which are shown as a status symbol (Apple Inc., 2013). Identifying the target audience is an important success factor for Henderson’s iPhone Store. Market segmentation can be used in many ways to construct the framework to influence their targeting activities. Understanding the market and the factors that influence consumer buyer behavior can ensure the soon to be launched iPhone 6 will be on the buyers list. Our knowledge...
Words: 1302 - Pages: 6
...the photo such as the ribbons, the iPhone, and the overall design of the poster. The title “Rogers Wireless Happier Holidays are Just around the Corner”, portrays that the holiday season is fast approaching. Second, the creator of this advertisement used axial balance, whereby the visual elements of this advertisement have been separated by an imaginary horizontal line. The bow is placed horizontally at the center of the picture, then the title and caption of the ad are on the upper half. Meanwhile, the price and a picture of the iPhone can be seen at the lower half. There is also a larger picture of an iPhone which stands at the left side of the poster, the said iPhone is has a red ribbon wrapped around it which signifies that it is a present awaiting everyone (Berger, 1995). There is a relationship between the pictorial elements and the written material. The word “iPhone” is depicted by the iPhone picture at the bottom of the advertisement, and the larger iPhone picture on the left of the advertisement. The words “happier holidays” are represented by the large, red bow that runs in the middle of the poster. The red bow implies that the advertisement is a gift to the customers on the holiday season. The “499” means that the item is for preorder. It also indicates the price of the iPhone. Finally, “iPhone is here” is depicted by a large picture of an iPhone. Showing a photo of the iPhone to the possible clients proves that the iPhone already exists, and Rogers will soon...
Words: 4245 - Pages: 17
...Contents 1.INTRODUCTION............................................................................................................................1 1.1. ABOUT APPLE – iOS ................................................................................................................... 1 1.2. VISION AND MISSION STATEMENT ....................................................................................... 1.3. MOTIVATION BEHIND SELECTING THE PRODUCT AND THE BRAND ............................. 2. OBJECTIVES .................................................................................................................................... 2.1. CORPORATE OBJECTIVES ........................................................................................................ 2.2. DIVISIONAL OBJECTIVES ......................................................................................................... 2.3. MARKETING OBJECTIVES ........................................................................................................ 2.3.1. CUSTOMER RETENTION .................................................................................................... 2.3.2. INTERMEDIARY RETENTION ............................................................................................ 3. SITUATION ANALYSIS ..................................................................................................................... 3.1. MARKET FACTORS ....................
Words: 5468 - Pages: 22
...affected by the product itself and consumer demand. According to Weber (2002), when marketers are looking to export their products or services to other countries they need to understand the consumer’s demands, expectations, and tastes in the region. Not all consumers feel and think the same way. For example, consumers in Hong Kong have different historical and cultural views than Mainland China, although they may have similar cultural values (Weber, 2002). Consumers within these two regions may have different preferences and environmental standards. The same could be said for Japan. Therefore, when marketers are trying to enter other regions they must understand the region’s culture and behavior toward a product or service. Marketers must also understand demand factors of that region, such as economic and social. Case one: Japan to Apple’s iPhone: “No Thanks!” Although technology is used all over the world, different countries can provide many challenges when trying to introduce new technologies to them. Apple found this out when trying to introduce the iPhone in Japan. According to Frommer (2010), reasons the iPhone was not successful in Japan was because Apple failed to understand what the Japanese consumer expected of an iPhone and the competitive marketplace. Although the iPhone is successful in the United States, many consumers in Japan believe the phone’s technology is old and inadequate. Some Japanese consumers also believed that the iPhone did not look good and the network...
Words: 1152 - Pages: 5
...Marketing the iPhone 6 Kegan Wilson MGT 330 Management for Organizations Instructor: Donna Falloon August 31st, 2015 Section 1: The Introduction This paper will discuss and outline how the marketing practices and strategies are defined as well as utilized to market the sales of the iPhone 6 to foreign markets. Marketing is defined as the method by which companies generate value for consumers, and it is built on that same value in order to develop strong, lasting relationships with the target audience who thus become the company’s primary customers. Marketing entails understanding consumer needs and consequently developing products and/or the services required to satisfy those needs. The marketing process involves understanding the consumer, building strong, lasting consumer relationships, creating a sound marketing strategy, and capturing the value from consumers. (White, 2012) This paper will present the process of marketing while also attempting to market the iPhone 6 in the United States and overseas. Section 2: Understanding the Consumer In the marketing process, the first step is to understand the marketplace and the consumers’ needs. During this step, the market manager needs to comprehend the consumers’ requirements and then offer the associated products and services to satisfy those particular items. Their individual personality shapes the customers' desires, and when supported by their purchasing power, their wants become demands. To fulfill the customers’...
Words: 2949 - Pages: 12
...Psychology And Our Influences Tony Scott PSY/103 September 22nd, 2014 Russell Sprinkle Psychology and Our Influences The understanding of how consumers think, feel, reason, and select between different alternatives depends on their psychology, the consumer’s environment has an influence on them such as their culture, family, signs and the media that is around them on a daily basis. There are four main points when determining consumer behavior for example marketing strategy, which would be understand that consumers are more responsive and attentive to food advertisements so there are more food advertisements in the late afternoon. There is the public policy, social marketing which should be studied. The new IPhone 6 just released and everyone is uploading pictures and their reviews of the new phone. If a person was an IPhone fan or looking to switch to the new IPhone they would be highly influenced by the social media. This takes us to the second question about society being influence by psychology. It goes back to our culture and how we were brought up. Knowing that psychology is the understanding of how a person thinks if we were raised a certain way no matter what happens we are always a product of our society. Growing up we were taught that education is important but we were also taught to be happy in what we choose to do in life. This shaped how our future was going to be. Other areas where society is influenced by psychology is violence, music, sports and the amount...
Words: 321 - Pages: 2
...Why does the majority decide to buy iPhones, when other smartphones supplied contain better features even at lower prices? This insight brief seeks to explain some of the reasons why the majority decides to buy iPhones. By pointing out some of the biases usually incurred in consumers’ decision-making process, this might help consumers to identify and be aware of the biases they make through this process. Especially, the biases occurred in the state of information search. Thereby, hopefully, this insight brief might encourage better decision making. The internet contains limitless access to information. This fact makes the consumers capable of finding websites comparing technological devices, such as smartphones, easily and effortless. Therefore, consumers should be able to make the best decision regarding their purchase of smartphones. In spite of this, consumers do not always make the best decisions. Often consumers choose to purchase iPhones mainly because of some biases occurred when processing and acquiring information. According to the traditional model of consumer decision making, consumers reach the state of information search after they have recognized a problem (Kardes et.al. 2011). In the state of information search consumers often choose a cluster of brands to consider, called a consideration set. The consideration set is often evoked from memory, i.e. internal search, instead of through external information search, because information derived from memory is often...
Words: 1084 - Pages: 5
...BMKT Consumer Behavior Deconstruction Exercise February 20, 2012 The two consumer products advertisements in the same product category I chose to write about are Apple’s iphone 5 and the Samsung Galaxy S3. These are both big time smart phones that are competing for the top spot in the smart phone world. I chose these two because of a commercial The Galaxy S3 came out with last year that makes fun of people waiting in line for the their iphone 5. At the end of the commercial it said, “The next big thing is already here.” The Apple ads I watched dealt with how the Iphone 5 is the perfect size for everything and how taking beautiful photos in panorama is as simple as saying "cheese". I also feel that Samsung and Apple are developing into serious competitors. Apple fully understands that all aspects of the consumer experience are important and that all brand touch points must reinforce the Apple brand. Primary customer targets is the middle-upper income professional to coordinate their busy schedules and communicate with colleagues, friends and family. Secondary consumer targets are high school, college and graduate students who need one portable multifunction device (Yang, 2011). In the Galaxy S3 ad I feel like they were targeting the Generation Y group of people. The Galaxy knows that the iphone is a huge competitor so they are taking them head on as its strategy. You want to grab and hold your viewers attention, which I believe the Galaxy S3 has accomplished. You want to keep...
Words: 802 - Pages: 4
...around the world queued for hours just to purchase a gadget of the future – the iPhone 4S. “Outside the Apple store on Regent Street in London, a line of shoppers snaked down nearby Hanover Street ... [whilst] in Covent Garden at least 700 people were queuing (Mathis, 2011).” It makes one wonder how innovative this product really is to draw this much attention. What do consumers see in the iPhone? Is it about product viability, status enhancement or just another Apple product to tick off the list? “Consumer behaviour refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants (Shah, 2010).” There are six main types of consumers in society, each with different roles. It is vital to examine the various functions of each type of consumer with regard to the iPhone. Several factors influence the type of the consumer and his/her consumption. These range from culture, social class, family, roles and status, age, occupation, economic situation, lifestyle and beliefs. Basically, consumers identify themselves within a particular group and act accordingly towards consumption and demand for innovation whilst considering the product life cycle. In order to determine the effect of the iPhone on consumers, a background of the product must be considered. The iPhone 4S is the most advanced piece of technology Apple has ever invented. It is an upgrade to the iPhone 4 and was released only a month ago. Its new features include Siri, an intelligent...
Words: 1876 - Pages: 8
...[pic] Buying Process Consumer Behavior [pic] CONTENTS Title Page No. Introduction 2 1. Need Recognition 3 1.2 Identify the Problems 2. Search Information 4 2.2 External Search 3. Evaluation of Alternative 5 3.1Desire Cell Phone 5 Samsung Galaxy S5 Features 5 IPhone 5 Features 5 HTC One M8 5 3.2 Information from friends and family 6 IPhone 5 Review 6 Samsung Galaxy S5 Review 6 HTC One M8 6 Price 6 4. Purchase Decision 7 Comparing Decision based on the Evaluation Alternatives 7 Reason for my decision 7 Place to buy My Phone 7 5. Post Purchase 8 Decision 8 My Review 8 6. References 9 Introduction [pic] Samsung galaxy S5 was innovating by the Samsung Electronic as upgrading from their previous cell phone S4. The upgrading of their cell phone let them become more popular and compete in the market. Nowadays S5 become popular in youth and it’s absolutely valuable in price but also value the person that have it. In 11 April 2014 Samsung Electronic released their latest mobile phone (Samsung Galaxy S5) with a variety of additional features that differentiate them from their competitors such as Apple (Iphone). Their additional features include dust and water resistance...
Words: 1670 - Pages: 7
