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Psychology Influences

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Psychology And Our Influences Tony Scott PSY/103
September 22nd, 2014
Russell Sprinkle Psychology and Our Influences The understanding of how consumers think, feel, reason, and select between different alternatives depends on their psychology, the consumer’s environment has an influence on them such as their culture, family, signs and the media that is around them on a daily basis. There are four main points when determining consumer behavior for example marketing strategy, which would be understand that consumers are more responsive and attentive to food advertisements so there are more food advertisements in the late afternoon. There is the public policy, social marketing which should be studied. The new IPhone 6 just released and everyone is uploading pictures and their reviews of the new phone. If a person was an IPhone fan or looking to switch to the new IPhone they would be highly influenced by the social media. This takes us to the second question about society being influence by psychology. It goes back to our culture and how we were brought up. Knowing that psychology is the understanding of how a person thinks if we were raised a certain way no matter what happens we are always a product of our society. Growing up we were taught that education is important but we were also taught to be happy in what we choose to do in life. This shaped how our future was going to be. Other areas where society is influenced by psychology is violence, music, sports and the amount of people who graduate from high school in a certain area. We allow at times for people to cloud our judgment and influence our thoughts and/or behaviors which can make our place in society better or for worse.

References
"Psychological Musings." : Social Influences on Behavior. N.p., n.d. Web. 22 Sept. 2014.

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