Free Essay

Consumer Compatibility Test Report

In:

Submitted By lyzandra
Words 1498
Pages 6
Republic of the Philippines
BATANGAS STATE UNIVERSITY
Alangilan, Batangas City

COLLEGE OF ENGINEERING, ARCHITECTURE, FINE ARTS, AND COMPUTING SCIENCES

Chemical and Food Engineering Department

Consumer Acceptability Test
(Sensory Evaluation and Product Development)

Submitted by:
Group 3

Culiat, Lea G.
Dimasacat. Mariel
Garejo, Nikki Rose S.
Pasia, Nekke Lettie Joy A.

Submitted to:
Engr. Marielli Katherine C. Untalan

February 16, 2013

I. Introduction:
Consumer acceptability tests are one form of quantitative affective test. Quantitative affective tests are those which determine the responses of a large group (50 to 400) of consumers to a set of questions regarding preference, liking, sensory attributes, etc.
The analysts use Hedonic Scale Rating Test for determining the consumer acceptability of the product sample. This method shows the degree of liking for a product sample to be evaluated and indirectly shows preference. However, it does not show the reason for acceptability. In addition, it cannot be used for quality control purposes since it does not show product development.

II. Objectives:

1. To learn to conduct acceptability tests. 2. To know and understand the different types of consumer acceptability tests 3. To understand the principle involved in consumer acceptability test 4. To learn and understand how to analyze data from consumer acceptability test

III. Materials: * Watermelon wine * Master sheet * Sample containers * Trays * Cups * Napkins * Graduated cylinder

IV. Method: A. Determine the project objective. B. Determine test objective. C. Select/identify the appropriate test technique. D. Prepare the master sheet. 1. Fill up the date, sample, sensory test, panelist number, treatment and rep. no. 2. Choose four sets of three digit code numbers per replicate from the table of random numbers. Assign one code number per treatment in each replicate and enter these in the appropriate spaces provided for at the bottom of the master sheet together with the treatment identification. 3. Determine order of sample presentation (which sample will be served first, second, third or fourth) for each panelist and each replicate. As far as possible, the order of sample presentation must be balanced, i.e. all samples must be presented in one position the same number of times as the other samples and as in other positions. E. Rewrite the code numbers of the samples as they will be served to the panelist in the summary sheet. F. Code the sample containers for each judge based on the master sheet. The color and type of ink of the marking pen must be the same within each panelist. G. Design the score sheet. The score sheet should contain the following information: type of test being conducted, panelist code or name, identification of sample to be tested, date of testing, instructions, sample code numbers, space for additional comments from panelists. H. Prepare the score sheets. The score sheet is prepared for each panelist. The code numbers in the summary sheet for each panelist are copied onto the score sheets. The panelist numbers are written on the top right hand corner of the score sheets for ease of decoding later. I. Prepare the samples on a table or bench top that is properly marked with panelist’s numbers and treatment ID’s. Line up the coded sample containers for each panelist under the appropriate treatment ID’s and fill with the corresponding samples. Extra care must be taken to ensure that samples are dispensed in the right containers. J. Set up trays. The samples for each judge are placed on the tray based on the order of presentation determined in D5 above. K. Conduct the test. L. Decode the score sheets. Determine if panelists gave correct or incorrect responses and record on a data sheet. M. Analyze the data. For the type of test being considered here, there are several ways by which the data may be analyzed. N. Interpret and report results.

V. Score Sheet

CONSUMER ACCEPTABILITY TEST
PANELIST NAME: ___________________________ DATE:__________________
PRODUCT NAME: ___________________________
INSTRUCTIONS: Please evaluate the wine sample. Indicate how much you like or dislike the sample by checking the appropriate box. 9- like extremely 4- dislike slightly 8- like very much 3- dislike moderately 7- like moderately 2- dislike very much 6- like slightly 1- dislike extremely 5- neither like nor dislike

1. OVERALL: How much do you like the sample?
< > < > < > < > < > < > < > < > < >
1 2 3 4 5 6 7 8 9

2. How do you like the flavor of the sample?
< > < > < > < > < > < > < > < > < >
1 2 3 4 5 6 7 8 9

3. How do you like the spirit of the sample?
< > < > < > < > < > < > < > < > < >
1 2 3 4 5 6 7 8 9

4. How do you like the aroma of the sample?
< > < > < > < > < > < > < > < > < >
1 2 3 4 5 6 7 8 9

5. How do you like the taste of the sample?
< > < > < > < > < > < > < > < > < >
1 2 3 4 5 6 7 8 9

COMMENTS:
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

VI. Consumer Acceptability Test Results: Question no. | Consumer Acceptability Level | Total no. evaluated | | 9 | 8 | 7 | 6 | 5 | 4 | 3 | 2 | 1 | | 1 | 3 | 16 | 20 | 7 | 2 | 0 | 2 | 0 | 1 | 51 | 2 | 3 | 6 | 18 | 15 | 3 | 2 | 0 | 1 | 3 | 51 | 3 | 0 | 10 | 16 | 13 | 4 | 5 | 2 | 1 | 0 | 51 | 4 | 4 | 3 | 15 | 18 | 5 | 4 | 0 | 1 | 1 | 51 | 5 | 3 | 13 | 17 | 11 | 1 | 1 | 1 | 1 | 3 | 51 | Where: (in consumer acceptability level only) 9 - like extremely 4 - dislike slightly 8 - like very much 3 - dislike moderately 7 - like moderately 2 - dislike very much 6 - like slightly 1 - dislike extremely 5 - neither like nor dislike Where: (in question no.) 1 - OVERALL: How much do you like the sample? 2 - How do you like the flavor of the sample? 3 - How do you like the spirit of the sample? 4 - How do you like the aroma of the sample? 5 - How do you like the taste of the sample?

VII. Statistical Treatment:

VIII. Conclusion:
For this experiment to be successful, the following guidelines should be considered: * The panelist/judge should follow the guidelines on the proper sensory evaluation. * The samples to be judge is likely the same amount each. * Proper sanitation must be performed.

After the experiment was made, the analyst concludes that:

* The total number of judges evaluated is fifty-one (51).

* Based on the results for question no.1 which is about the degree of the overall acceptance of the watermelon wine sample, twenty (20) of the judges answered that they like it moderately compared to sixteen (16) of the judges answered that they like it very much. It proves that many of the judges are much satisfy for the overall acceptability of the sample wine.

* For result of question no.2 which is about the degree of the overall acceptability of flavor of the sample, it was incorporated by our senses. Eighteen (18) of the judges answered it that they like it moderately and slightly like fifteen (15) judges. It shows that still many of the judges are also much satisfy for the overall acceptability flavor of the sample wine.

* For result of question no.3 which is about the degree of the overall acceptability of spirit of the sample, it was identify after they taste the product and how they like the toughness or lightness it feels as the sample pass through the throat or for how they like the long or shortness felt of its spirit on the throat. Sixteen (16) of the judges answered it that they like it moderately and slightly like thirteen (13) judges. It shows that the spirit of the sample wine was still acceptable to consumer liking.

* For result of question no.4 which is about the degree of the overall acceptability of aroma of the sample, identify through sniffing the smell of the sample wine. Eighteen (18) of the judges like it slightly and moderately like fifteen (15) judges. It shows that some of the judges dislike or not satisfy of the aroma of the sample wine. Some say that its aroma is much strong and others said that its strong aroma is not matched to the taste of the sample wine.

* For result of question no.5 which is about the degree of the overall acceptability of taste of the sample, seventeen (17) of the judges like it moderately and very much like thirteen (13) judges. It proves that the overall taste acceptance is much like by the judges because they said that the taste of the sample wine doesn’t take long on the mouth which they prefer for more intake of it.

IX. Pictures: Preparation of Samples

Sensory Evaluation

Similar Documents

Premium Essay

Online Shopping

...A Project Report On “Online shopping” Submitted in partial fulfilment of the requirement for the award Of BACHELOR OF BUSINESS ADMINISTRATION (CAM) SUBMITTED BY- Shubham Pal BBA CAM 2nd ( Evening ) 02321001910 UNDER THE GUIDANCE OF Ms. Shivani Gupta Asst. Prof. ( IT ) IDEAL INSTITUTE OF MANAGEMENT AND TECHNOLOGY (Guru Gobind Singh Indraprastha University) Acknowledgement An undertaking such as this is never the work of a single person and this study is no exception. I, At a very outset thanks and express my gratitude to all those who directly or indirectly helped me a lot in the completion of the present project work and encouraged, inspired and enthusiasts me in the moments of and made it possible for this report to be in your hand today. First of all I wish to express my profound feeling of gratitude and indebtedness to my project guide MS. SHIVANI GUPTA ASST. PROFESSOR IIMT for sparing her time during completion of this project work. I thank her whole hearted. Shubham Pal BBA CAM 2nd (Evening) Enroll no: 02321001910 CERTIFICATE This is to certify that SHUBHAM PAL pursuing B.B.A (CAM) from IDEAL INSTITUTE OF MANAGEMENT AND TECHNOLOGY has completed this file under my supervision and guidance. He has taken care of all necessary aspects and shown interest and utmost sincerity during the completion of the project file to my full satisfaction. I clarify that the project...

Words: 4330 - Pages: 18

Free Essay

Rebate Coupons

...discrimination is generally thought to improve firm profits by allowing firms to extract more consumer surplus. In competition, however, price discrimination may also be costly to the firm because restrictive incentive compatibility conditions may allow the competing firm to gain market share at the discriminating firm’s expense. Therefore, with asymmetric competition, it may be the case that one firm would let the other firm assume the burden of price discrimination. We investigate optimal segmentation in a market with two asymmetric firms and two heterogeneous consumer segments that differ in the importance of price and product attributes. In particular, we investigate second-degree price discrimination under competition with explicit incentive compatibility constraints thus extending prior work in marketing and economics. Focusing on the managerial implications, we explore whether it would be profitable for either or both firms to pursue a segmentation strategy using rebates as a mechanism. We identify conditions under which one or both firms would want to pursue such segmentation. We find that segmentation lessens competition for the less price-sensitive consumer segment and that this results in higher profits to both firms. A key to understanding this result is the customer remixing that segmentation leads to. We establish the key result that if firms are asymmetric in their attractiveness to consumers, the disadvantaged firm in our model is more likely to pursue a segmentation strategy...

Words: 10009 - Pages: 41

Premium Essay

Apple Inc.

...Copenhagen Business College By group 2. International Business Department 09 IM Hand-in date: October 17th 2011 Team members: Wang Lehuan , Apple Inc. Fei Xuan , Liu Danfei , Jiang Yongming , Zhang Hao , Li Changhua Counselor: Sun Na Synopsis The paper is about Apple Inc. which is a famous IT company in the world. It's main business is to offer different kinds of high information technology electronic products. Through the internal and external analysis by using SWOT, STP, 4Ps, PEST models for Apple Inc., some problems are indentified. Firstly, in the analysis of internal environment, the paper tells that Apple's products are high quality and attractive. Apple is the world's most successful and healthy IT brands. It holds the leadership in electronic industry. Apple lead the production design in high technology. Most employees in the company are creative and pay attention to innovation. It prefers to build up good relationship with customers so that to attract them to buy their products again. But Apple don't have a wide distribution channels and its market is limited which only focus on middle and high income people who are pursuing modern, vogue and innovation, most of them are in developed countries. And their suppliers pollution issues are exposed in 2011 which is harmful to Apple's brand image. Apple products are hardly compatible with other companies' electronic products. Secondly, in the analysis of external environment, the paper tells that it is a big opportunity...

Words: 5223 - Pages: 21

Premium Essay

Hybrid Vehicles

...Psychographics Green Marketing Strategies The Decision Making Process a. About the Process b. Problem Recognition c. Information Search d. Evaluation of Alternatives e. Product Choice and Outcome f. Conclusion Diffusion of Innovation a. About the Process b. Compatibility c. Trialability d. Complexity e. Observability f. Relative advantage g. Prediction of Future Diffusion Conclusion Works Cited 2 3 4 6 9 10 12 16 20 23 1 EXECUTIVE SUMMARY This is a comprehensive report that discusses the innovation of the fuel efficient and environmentally friendly hybrid vehicle, which types of consumers purchase them and suggests certain Consumer Behavior concepts that explain why they are becoming so popular. The report begins with a brief explanation of the vehicles history along with a short explanation of how the vehicle operates. It also explains how the impacts of our economy and the environment have created a new wave of popularity and demand for the hybrid. It then transitions into the demographics and psychographics segment of the hybrid target market: age, gender, income, ethnicity, and the environmentally conscious attitudes that create the demand to purchase a hybrid vehicle. The next section of the report suggests three consumer behavior concepts that are associated with the purchase of a hybrid vehicle. The first is the concept of Green Marketing, which focuses on the business activities that hybrid vehicle manufacturers practice to relay...

Words: 5993 - Pages: 24

Free Essay

The Waterfall Model in Ict

...SICHALWE COURSE: ICT STUDENT NO: BFIN 0512014 PROGRAMME: BANKING AND FINANCE ASSIGNMENT: 1 1.(a) In plain words ‘E-commerce’ is simply Electronic commerce. E-commerce is the buying and selling of goods and services by businesses and consumers through an electronic medium. Below are three models of Electronic commerce; • Business-to-Business(B2B) – In this type electronic commerce, the trade is only between businesses or other organisations. An example of B2B is Cisco. Cisco is a corporation that designs, manufactures and sells networking equipment,. Cisco trades with other businesses and organisations. • Business-to-Consumer(B2C) – This type of electronic commerce involves a business and an individula shopper. Businesses sell goods and products to individual shoppers(Consumer). An example of B2C is Amazon. Amazon is a E-commerce company that deals with online retailing. Sells to consumers. • Consumer-to-Consumer(C2C) – In this model electronic commerce, the trade off is done between consumers directly. An example of C2C is e-bay. E-bay is an E-commerce corporations that enables C2C (b) Internet The Internet is a ‘Network’consisiting of a worlwide interconnection of computer networks that facilitate data transmission and exchange. As organisations grow larger, communcation becomes complex. The internet makes it more efficient o communicate...

Words: 1853 - Pages: 8

Premium Essay

Dth Project

...BM College Of Management and Research, Indore “Major Research Project” (Submitted towards the Partial Fulfillment of Master of Business Administration Awarded by DAVV, Indore) ON "An analysis of service compatibility of DTH companies with special reference to Videocon D2h & Sun TV” BM College Indore MBA IV Semester 2011-2013 Project Guide Research Student PROF.SONU AGRAWAL Nitin Sahu MBA IV Semester BM College Of Management and Research, Indore (i) CERTIFICATE This is to certify that Nitin Sahu has undergone project entitled "An analysis of service compatibility of DTH companies with special reference to Videocon D2h & Sun TV” towards the partial fulfillment of his/her two years Master Degree of Business Administration (MBA) Successfully. He has carried out this project with full sincerity and dedication and the work is original and genuine. Project Guide Director (BMCMR) External Examiner PROF.SONU AGRAWAL BM COLLEGE OF MANAGEMENT AND RESEARCH, INDORE (ii) DECLARATION I hereby declare that project entitled “An analysis of service compatibility of DTH companies with special reference to Videocon D2h & Sun TV “is authentic and I have put in my efforts meticulously to make this project to come up to the expectations and pragmatically viable. I also ensure that the research work done by me is completely original and analyzed by me and have not been copied from any other source. Research Student Nitin Sahu MBA IV Semester...

Words: 15142 - Pages: 61

Premium Essay

Attitudes Towards Online Shopping

...Online Shopping: A Comparison of Online Consumers in China and the US * Department of Marketing, Howard University, 2600 6th Street, NW, Washington, DC 20059, USA Department of Marketing, The George Washington University, Funger 301D, 2201 G Street, NW, Washington DC, 20052, USA ^ Department of Marketing, Towson University, Stephens Hall 123, 8000 York Road, Towson, MD 21252, USA 1 gong.gw@gmail.com; 2maddox@gwu.edu; 3rstump@towson.edu market, one that is striving to transform its economy from being manufacturing-based to technology-based. The Chinese government has attached great importance to e-tailing in spurring economic growth and recently has released a series of policies to regularize and guide Internet and e-tailing development (6). Furthermore, China has overtaken Japan as the world's second-largest economy and is predicted to replace the US as the world's top economy in roughly a decade (12). Collectively, all of these factors bode well for an improving etailing environment in China. The focus of this study is to examine whether online consumers in China and the US share similar attitudes with regard to online shopping. While there is a wealth of research focusing on online shopping behaviour in Western countries, relatively little research has compared consumer attitudes toward online shopping across nations. Reflecting the call by Van Slyke, Belanger and Sridhar (13) for more cross-cultural comparison research on consumers’ e-tailing attitudes and behaviour, the...

Words: 8805 - Pages: 36

Free Essay

Hyundai Genesis in Germany

...Segmentation Demographic Psychographic ‐ Vignette of the Target Market [Germany] 3. Hyundai Genesis in Germany………………………..…………3 ‐ Global Market Entry Strategy ‐ Product Characteristics Relative Advantage Complexity Compatibility Communicability Divisibility ‐ 2 Important Pricing Objectives & Strategies Pricing Objectives & Strategy 1 Pricing Objectives & Strategy 2 ‐ Channel Structures Key Functions of Each Channel Potential Conflicts Suggested Preventions & Solutions ‐ 3 Promotional Elements Promotional Element 1: Advertising Promotional Element 2: Public Relations Promotional Element 3: Product Placement ‐ Radio/ TV Commercial for the Product Advertising Objectives Advertising Appeals One Planned Commercial for Genesis in Germany ‐ Contrast Marketing Strategies to Those in the Home Market [South Korea] 4. Conclusion ………………………………………………………9 5. References...…………………………………………..…….....10 INTRODUCTION Planning to enter a foreign market is not a task that can be taken lightly. Before any serious considerations can be made, thorough research must be done to understand all factors involved. Demographics, consumer buying behavior, economic conditions and infrastructure are just some of the areas that must be analyzed to get a full understanding of the foreign...

Words: 7084 - Pages: 29

Premium Essay

Kudler Fine Foods Service Request Sr-Kf-013

...points with every purchase, redeemable for high-value gift items such as first-class airline upgrades, and other specialty items (Apollo Group, Inc., 2007). Facilitating this effort will require systems planning and selection as well as current and proposed systems analysis and design, in conjunction with systems implementation and integration, training, operations, and maintenance. Kudler Fine Foods Service Request SR-kf-013 Initiatives Outline Kathy Kudler, the founder of Kudler Fine Foods, opened her first gourmet food shop in 2003. Since that time, two additional stores have opened, and other locations in Carlsbad and San Francisco are under consideration. In the interest of expanding the customer base and increasing consumer loyalty, Kudler Fine Foods’ marketing and sales department has developed a strategic sales and marketing plan for the fiscal year. The plan includes a Frequent Shopper points program to leverage the firm with a better understanding of customer buying patterns. The program will...

Words: 7143 - Pages: 29

Premium Essay

Kudler Fine Foods Service Request Sr-Kf-013

...points with every purchase, redeemable for high-value gift items such as first-class airline upgrades, and other specialty items (Apollo Group, Inc., 2007). Facilitating this effort will require systems planning and selection as well as current and proposed systems analysis and design, in conjunction with systems implementation and integration, training, operations, and maintenance. Kudler Fine Foods Service Request SR-kf-013 Initiatives Outline Kathy Kudler, the founder of Kudler Fine Foods, opened her first gourmet food shop in 2003. Since that time, two additional stores have opened, and other locations in Carlsbad and San Francisco are under consideration. In the interest of expanding the customer base and increasing consumer loyalty, Kudler Fine Foods’ marketing and sales department has developed a strategic sales and marketing plan for the fiscal year. The plan includes a Frequent Shopper points program to leverage the firm with a better understanding of customer buying patterns. The program will...

Words: 7121 - Pages: 29

Premium Essay

Ford Case

...I N S T I T U T E F O R D E F E N S E A NA LYS E S Ford Motor Company’s Investment Efficiency Initiative: A Case Study James L. Nevins Robert I. Winner Danny L. Reed, Task Leader April 1999 Approved for public release; distribution unlimited. IDA Paper P-3311 (Revised) Log: H 99-001057 This work was conducted under contract DASW01 98 C 0067, Task AD-1-950, for the Office of the Deputy Director, Systems Engineering, Office of the Director, Test, Systems Engineering and Evaluation, Office of the Under Secretary of Defense (Acquisition and Technology). The publication of this IDA document does not indicate endorsement by the Department of Defense, nor should the contents be construed as reflecting the official position of that Agency. © 1999 Institute for Defense Analyses, 1801 N. Beauregard Street, Alexandria, Virginia 22311-1772 • (703) 845-2000. This material may be reproduced by or for the U.S. Government pursuant to the copyright license under the clause at DFARS 252.227-7013 (NOV 95). Preface This document was prepared for the Office of the Principal Deputy Under Secretary of Defense (Acquisition and Technology) under the task order Defense Manufacturing Strategy, and addresses a task objective, to provide a case study on integrated product/process development implementation. This case study will be used for acquisition and technology training purposes by the sponsor. Many of the incentives, strategies, and implementation approaches at Ford have parallels...

Words: 15990 - Pages: 64

Free Essay

Wal-Mart's Purchasing Process

...Title: Wal-Mart’s Purchasing Process To: Dr. Franklin Mitchell From: Mark Bieker Class: Class: AC 550 Accounting Information Systems Date: October 10, 2011 Introduction Wal-Mart was founded by Sam Walton in 1962 with the first Wal-Mart discount store opening in Rogers, Arkansas. The company was officially incorporated as Wal-Mart Stores Inc. on October 31, 1969. Currently, Wal-Mart has stores in 50 states in America and 15 countries worldwide, including Argentina, Brazil, Canada, Chile, Costa Rica, El Salvador, Guatemala, Honduras, India, Japan, Mexico, Nicaragua, Puerto Rico, and the United Kingdom. The growth of Wal-Mart over a period of 49 years is remarkable and has lead Wal-Mart to become the biggest retailer in the world. Wal-Mart also has a strong community presence in the areas the stores are located. Wal-Mart’s purpose is to save people money and to help them live better. In 2007, Wal-Mart changed its slogan from “Always low prices” to “Save money. Live better.” This slogan is demonstrated in the products that Wal-Mart sells. Wal-Mart will not be undersold. Wal-Mart caters to the low income and middle income people by offering goods at low prices. These low prices are demonstrated in the products Wal-Mart sells. The products include: food, drink, clothing, jewelry, electronics, automobile supplies, sporting goods, toys, and furniture. Basically, Wal-Mart offers customers a one stop shopping experience. In order to provide this variety of...

Words: 5069 - Pages: 21

Free Essay

Marketing Term Paper

...7 A. Industry Analysis 7 B. Marketplace Analysis 8 C. Competition 9 Customer Profile 9 Objectives & Strategy 10 A. Product Strategy 10 B. Place/Distribution Strategy 10 C. Price Strategy 11 D. Sales Strategy 11 E. Operations Strategy 11 F. Development Strategy 12 Advertising & Promotion 12 Survey (25 People) 13 Rodgers 5 characteristics 15 Relative Advantages: 17 Compatibility: 18 Complexity: 19 Triability 19 Observability 20 Sources 21 EXECUTIVE SUMMARY Business Description Micro Life is an innovative, convenient all-in-one card for those who use to carry all their cards in their daily life. Because of Micro Life, consumers will not have to carry them around. Micro Life wants their customers to experience the new technology; they will be able to move around without having to worry about losing their IDs or Credit Card. This card can hold up to 10 pieces of information or transaction cards.. We have a contract with Chase, Bank of America, different hospitals and some retailers. By using the card, the consumer is able to pay, travel, get in his car or house as fast as he can say “Micro Life”! Our Mission Statement Designed to make your daily life easy, convenient and secure, Micro Life can be used in all stores, websites, banks partners. It allows you to take live your life without worrying about losing your important information, carrying your credit card or healthcare card. Micro Life, designed to make...

Words: 3004 - Pages: 13

Premium Essay

Market Analysis

...Lampton, Renae' Harrison, and Lizbeth Parra ECO/365 September 9, 2013 Prof. Hank Lewis Market Competitive Analysis Businesses across the world experience the pressures of constant evolving technological changes in their industry. The recent economic recession forced many businesses to close. The businesses that survived technological advances, and economic hardship researched the market to develop sustainable marketing strategies. One company managing to stay afloat is Texas Instruments. The organization managed to revolutionize its industry, and its market research enables it to develop competitive products that consumers buy. Consumers across the world prefer companies that offer high quality products and services in a responsible manner at an affordable price. Texas Instruments invests time and money researching consumer behavior to discover what consumers want, and compares this data with other companies to remain competitive. The organization focuses mostly on technological advances and research. The following discussion details an analysis of the current market conditions for the development of a new product by Texas Instruments. History Texas Instruments is best known for its calculators, most people use these calculators in school. The company, established in Dallas, Texas, has 80 years vested in its industry. The organization experienced technological advances including touch-screen and wireless devices. Such advancement contributes to the research and development...

Words: 1632 - Pages: 7

Premium Essay

Busn-319

...Five Year Marketing Plan EBook Upgraded, INC 6/21/2015 Jennifer Van Puymbrouck Table of Contents 1. Executive Summary………………………………………………………………………………………………………. 2 2. Company Description……………………………………………………………………………………………………. 2 3. Strategic Focus and Plan……………………………………………………………………………………………….. 4 3.1 Mission Statement………………………………………………………………………………………………….. 4 3.2 Goals………………………………………………………………………………………………………………………. 4 3.3 Core Competency and Sustainable Competitive Advantage……………………………………. 5 4. Situation Analysis…………………………………………………………………………………………………………. 5 4.1 SWOT……………………………………………………………………………………………………………………... 5 4.2 Industry Analysis…………………………………………………………………………………………………….. 6 4.3 Competitor Analysis………………………………………………………………………………………………… 6 4.4 Customer Analysis…………………………………………………………………………………………………… 7 5. Market-Product Focus…………………………………………………………………………………………………… 7 5.1 Marketing and Product Objectives………………………………………………………………………….. 7 5.2 Target Market…………………………………………………………………………………………………………. 8 5.3 Points of difference…………………………………………………………………………………………………. 8 5.4 Positioning………………………………………………………………………………………………………………. 9 6. Marketing Program………………………………………………………………………………………………………. 9 6.1 Product Strategy……………………………………………………………………………………………………… 9 6.2 Price Strategy………………………………………………………………………………………………………… 10 6.2.1Breakdown Analysis………………………………………………………………………………………. 10 6.3 Promotion Strategy………………………………………………………………………………………………. 11 6.4 Place (Distribution)...

Words: 3130 - Pages: 13