...2. What are Wal-Mart’s Competitive Advantages? Wal-Mart’s strategy is based on ensuring customer satisfaction and high-volume sales by offering a diverse range of products at low price and with relatively good service. A key factor underpinning the phenomenal growth and success of Wal-Mart has been the way in which it has matched its internal resources and capabilities (what it does well) with its external environment (what the market demands and what the competitors offer) to satisfy customer needs, maximise revenues for shareholders and innovate and diversify ahead of the competition. Stalk, Evans & Shulman (1992: 57) maintain that Wal-Mart epitomises “capabilities-based competition”. Competencies are the collective learning, technologies and culture in an organisation which arise through the integration of diverse production skills, harmonisation of technologies, and open communication and commitment across organisational boundaries. Core competencies enable access to wide variety of markets, add customer value, and are difficult to imitate and thus constitute a source of competitive advantage (Prahalad & Hamel, 1990). Wal-Mart’s competitive advantages include: • Sophisticated logistics system – Wal-Mart’s internal capabilities in inventory management and distribution have played a key role in maintaining its ability to continuously deliver on its CVP of ensuring the maximum availability and accessibility of goods, being trustworthy, and ensuring ‘everyday low prices’. Supply...
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...Wal-Mart’s E-Commerce Success Possibly the single greatest success story of e-business and B2B implementation is that of the rise to dominance by Wal-Mart in the North American retail market. Love them or hate them, you have to hand it to Wal-Mart for their impressive growth in such a short time span. And arguably the single most important factor in this rise was their harnessing of the power of e-business, e-procurement, and the adjustment of internal processes to maximize this advantage. So, why does Wal-Mart think e-business is important? Wal-Mart's focus on its e-commerce strategy not only allows the retailer to reach customers who don't have stores nearby, but, more importantly, the online customer is a significantly better customer than one that only shops at a store. “Wal-Mart believes eCommerce Brings Access to Customers Anytime, Anywhere (eCommerce 1)”. As customers not only do we expect to have great prices; we have grown to consumers who want products anytime no matter where we are. Can Wal-Mart successfully adapt their model online to challenge Amazon? While Wal-Mart’s total revenue is projected to be over five times greater than Amazon’s, the e-commerce return for Amazon’s all revenue is over seven times greater than Wal-Mart’s e-commerce revenue. Wal-Mart has gone as far as establishing Wal-Mart labs in California in order to prepare to challenge the online retail king, Amazon. These labs are designed to primarily compete against tech companies by taking...
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...report described the logistics process of an American multinational retail corporation which is Wal-Mart. Wal-Mart is the world third largest public corporation. It runs chains of discount department stores and warehouse stores. The company was found by Sam Walton in 1962, and was incorporated on October 31, 1969. Wal-Mart is running Combined Supply-Chain Model, which means Wal-Mart get goods from manufacturers and sells it to retailers and end consumers. It is using a systematic logistics process in its supply chain system in term of inventory, order processing and distribution system. Wal-Mart’s process of procurement involves reducing its purchasing costs as far as possible so that it can offer best price to its customers. Wal-Mart is running two types of system in procurement which are Electronic Data Interchange (EDI) and Retail Link system. In the process of order processing, Wal-Mart is using three types of systems, which are voice-based order filling (VOF) system, hub-and-spoke system, and “Pretty Darn Quick (PDQ) displays”. Next, Wal-Mart is running four types of inventory process system which can ensure the control of the products along with easy packing and counting of inventories. These systems may forecasts and results data through the Internet, in order to reduce inventory costs while at the same time, enhancing product availability across the supply chain. In addition, the efficiency of Wal-Mart’s distribution systems allows Wal-Mart reduces inventory and thus...
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...its competitors and can be achieved in two ways: comparative advantage and differential advantage. In the case of Wal-Mart, it has achieved sustainable competitive advantage through comparative advantage by beating its competitors with the lowest cost structure. It has done so by valuing its employees, creating successful vendor relationships, and building an efficient operation management system. Walton believed that if the employees are treated well, then they would treat the customers well. Thus, Wal-Mart implemented several programs to motivate and empower their employees. For instance, in the “Yes We Can Sam” program, employees were able to provide suggestions to make processes more efficient. In 1993, Wal-Mart was able to implement 650 of these suggestions and it resulted in an estimated savings of over $85 million. In another program, Wal-Mart empowered department managers by allowing them to be store managers of their own “store within a store.” With this sense of responsibility, sales in some areas exceeded $1 million. There was also a shrinkage program that provided employees a bonus if the store had shrinkage below a certain percentage. Through this program, Wal-Mart’s shrinkage cost was estimated to be at 1.7% compared to 2% for competitors. Lastly, Wal-Mart had a profit sharing plan for employees after only one year of employment. Wal-Mart contributed a percentage of an eligible employee’s wage into their profit sharing account which the employee could...
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...Swott Analysis Twila Clayton BUS 475 June 6, 2012 James Sternieri Strategic Plan Part 2: Swot Analysis Internal Analysis Wal-Mart’s culture includes a list of values and beliefs based on their management and employee relations. This culture that’s included are an Open Door Policy where management believes open communication critical to understanding and meeting our associates’ and our customers’ needs. Associates can trust and rely on the open door; it's one of the most important parts of our culture. Sundown Rule is a rule that management attempts to answer request by the close of business. Grass Roots Process is a belief that associates’ ideas, suggestions and concerns matter. The 10-foot Rule is a customer service tactic that greets and engages customers that are within 10 feet distance. Servant Leadership is a policy Wal-Mart uses to listen to their partners and associates in an attempt to create morale and teamwork. Teamwork is a big part of their store culture as Sam Walton believes in the power of teamwork to help grow at the pace of modern life. Wal-Mart Cheer is incorporated by all associates by shouting enthusiastically inside the store to show pride in the company. Lastly, Wal-Mart reads associates’ stories to carry out their beliefs and values as well. Company image Wal-Mart aims to help customers save money to improve their purchasing power to live better. The company’s marketing efforts are to establish awareness that they are the price leaders in their market...
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................................................................... 8 2.1 Concept of Supply Chain Management.......................................................... 8 2.2 Elements of the Supply Chain......................................................................... 9 2.3 Three levels of Supply Chain Management.....................................................11 2.4 Supply Chain Management Technology…….................................................. 13 III. The supply chain solution for Multinational giant Retailers in China................. 13 3.1 Wal-Mart’s development in China............................................................. 14 3.1.1 When Wal-Mart first came into China............................................. 14 3.1.2 Challenges Wal-Mart met in China.................................................. 17 3.1.3 Wal-Mart’s supply chain solution in China....................................... 17 3.3 Carrefour’s development in China ............................................................. 17 3.2.1 Introduction of Carrefour ............................................................ 19 3.2.2 Learn from Taiwan’s experience entering into China....................... 19 3.2.3 Supply chain...
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...Can Wal-Mart Survive China’s Growing Middle Class? China’s rising standard of living and its impact on the discount retail market. Abstract This paper investigates published articles, financial information and books which discuss Wal-Mart’s recent business activities in China. The activity discussed includes Wal-Mart’s increasing impact and influence on the Chinese economy as a buyer and consumer of raw materials, a manufacturer of products, and as a retailer and employer in China. This paper discusses how Wal-Mart sources its finished products and raw materials in and from China, how Wal-Mart markets to China’s middle class, and how Wal-Mart manages China’s middle-class as both its primary customer and their source of labor in China. The intent of this paper is to provide readers with a high level understanding of how Wal-Mart is conducting business in today’s China and how Wal-Mart’s manages their exposure to the various supply chains in China, its increasing dependence on products and services sourced in China and how Wal-Mart is handling China’s growing middle-class and the nationally unionized workforce in their Chinese stores. Lastly, this paper discusses how Wal-Mart’s business strategy competes and compares with Target Stores, one of their leading competitors in the discount retailer marketplace. Keywords: wal-mart, target, china, supply chain management, sourcing, global marketplace Identification. This paper discusses Wal-Mart’s history in China...
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...Table of contents: 1. Introduction………………………………………………………………………………………………………….3 2. Critical review a well managed organization with culture of learning and innovation in international markets…………………………………………………………………….3 2.1 Literature review of a well managed organization with culture of learning and innovation in international markets………………………………..……………………………3 2.2 Examining Wal-Mart’s characteristics to the extent of learning culture and innovation …………………………………………………………………………………………………….4 3. Critical review internationalization theories and the case of Wal-Mart from 1994 onwards……………………………………………………………………………………………………….7 3.1 Theories of internationalization…………………..……………………….……………………...7 3.2 Wal-Mart’s internationalization strategies from 1994 onwards……………..……9 4. Wal-Mart entry Brazilian and Japanese market……………………………………………….10 4.1 Considerable issues of the company………………………………………………………… 11 4.2 Opportunity in those markets……………………………………………………………………13 5. Wal-Mart’s entry modes in international markets - Examining with Brazilian and Japanese markets…………………………………….…………………………………………… ….13 5.1 Mode of entry to Brazil ………………….…..……………………………………………………..13 5.2 Mode of entry to Japan……………………………………………………………………………….14 6. Summary……………………………………………………………………………………………………………15 7. References………………………………………………………………………………………………………….15 8. Appendices…………………………………………………………………………………………………………16 ...
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...Human Resources Management GB520-01N Wal-Mart Case Study Contents Introduction 3 Background 3 Summary 3 Exploring Answers 4 The Secret Formula 4 The Issues 5 Recommendations 7 Conclusion 7 Introduction The purpose of this analysis is to examine domestic Human Resource strategies in contrast to International Human Resource strategies. One goal of globalization is to be able to do business across borders without stress. Similarly, as companies grow customer bases, it is important to have strategic business units in areas local to the customer base. It is what is required to successfully build a successful global presence. This analysis will attempt to highlight potential issues faced by Walmart when they opened up for business in China in 1996. This analysis will also provide a set of recommendations that may have helped to avert the issues that Wal-Mart faced. Background Wal-Mart Stores, Inc. started when Sam Walton set out on an ambitious mission to have a store with the lowest prices anytime, anywhere. In 1962 Sam Walton opened the very first Wal-Mart in Rogers, Arkansas. By 1967, they owned 24 stores and continued to rapid expanding. In 1983, they added to their portfolio by starting a wholesale/bulk retailer called “Sam’s Club” and by 1988, they started a hybrid of general merchandise stores and supermarkets and aptly called them “Super Centers.” In 1990 Wal-Mart became USA’s number-one retailer. In 1991, Wal-Mart opened its first global store in...
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...Wal-Mart de Mexico Note: Most of this material is adapted from David Barstow, “Vast Mexico Bribery Case Hushed Up by Wal-Mart After Top-Level Struggle,” New York Times, April 22, 2012. In September 2005, a senior Wal-Mart lawyer received an alarming e-mail from a former executive at the company’s largest foreign subsidiary, Wal-Mart de Mexico. In the e-mail and follow-up conversations, the former executive described how Wal-Mart de Mexico had orchestrated a campaign of bribery to win market dominance. In its rush to build stores, he said, the company had paid bribes to obtain permits in virtually every corner of the country. The former executive gave names, dates and bribe amounts. He knew so much, he explained, because for years he had been the lawyer in charge of obtaining construction permits for Wal-Mart de Mexico. Wal-Mart dispatched investigators to Mexico City, and within days they unearthed evidence of widespread bribery. They found a paper trail of hundreds of suspect payments totaling more than $24 million. They also found documents showing that Wal-Mart de Mexico’s top executives not only knew about the payments, but had taken steps to conceal them from Wal-Mart’s headquarters in Bentonville, Ark. Wal-Mart de Mexico was the company’s brightest success story, pitched to investors as a model for future growth. (Today, one in five Wal-Mart stores is in Mexico. Wal-Mart now employs 209,000 people in Mexico, making it the country’s largest private employer. ) ...
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...need at a lower cost. Companies all over the United States are fighting to stay competitive and are seeking ways to restructure their company and still provide for consumers the best possible prices. Companies such as Wal-Mart do not have to change their structure to fit the demands of consumers because it already offers its customers brand name items at lower prices. Wal-Mart’s basic structure has helped make it a powerful retail business, and a place consumer’s love. Market Structure Wal-Mart Stores Inc. opened its first discount store in 1962, Sam Walton had no idea his business would be the success that it is today. The reason for Wal-Mart’s success is their ability to create a basic structure for their business. Wal-Mart offers a variety of well-known brands and sells them at about 5-10% cheaper than other retailers. This makes Wal-Mart a powerful force in the retail business. Wal-Mart Stores is considered an oligopoly market structure. Colander (2008) defines oligopoly as a market condition in which sellers are so few that the actions of any one of them will materially affect price and have a measurable impact on competitors. With their continued success, Wal-Mart’s market structure could also be considered a monopolistic competitive structure. Wal-Mart has all the characteristics of a monopolistic competitive structure as described by Colander (2008), they have many sellers, offer differentiated products, and they exhibit multiple dimensions of competition....
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...Wal- Mart Jose Vasquez MGT 230 MAY 20, 2014 Melanie Behunin Wal- Mart In a variety of business environments around the world, four management functions are usually found. The four functions of management are planning, organizing, leading, and controlling. Planning occurs within these functions of a business, and it helps to deliver strategic value. Organizing will build a dynamic organization and leading will mobilize people. Controlling is part of learning and changing as the organization grows. All four functions of management are the key concept to effective management. Internal and external factors influence the decision-making process that affects management. The competitive landscape is constantly changing; therefore, managers must consider people and businesses around the world. These are used from top-level management to frontline or organizational management. Globalization, technology, innovation, diversity and ethics are factors that affect these business functions. One can examine almost any organization and find this to be true. Wal-Mart is one of the leading retail organizations in the world whose management functions are affected by these factors. Opening its doors in Rogers, Arkansas, Wal-Mart started a profitable business in 1962. The founder, Sam Walton, could never have envisioned where his company would be in the present. Earning approximately $30,000 in 1962, Wal-Mart has evolved into a multi-billion dollar company earning over $15 billion in 2011...
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...CASE STUDY Professor: Dr. Mary Flannery Teaching Assistant: Jia-Yuh Chen ECON 136 – Business Strategy February 27, 2006 INDUSTRY ANALYSIS The retail industry is dominated by few retail giants, with Wal-Mart competing in several retail categories. Wal-Mart competes against Kmart and Target in the general merchandise retailing; against Costco in the warehouse club segment; and against Kroger, Albertson’s and Safeway in the supermarket retailing. Competition among retailers centers on pricing, store location, variations in store format and merchandise mix, store size, shopping atmosphere, and image with shoppers. Further analysis provided by the following figure diagnoses the competitive environment of the retail industry. Five Forces Model of Competition Threat of Substitute Products Weak: Substitutes for big box retailers are smaller grocery stores; substitutes are higher priced relative to the performance they deliver. Supplier Bargaining Power Weak: Industry members account for a big fraction of suppliers’ total sales and continued high volume purchases are important to the wellbeing of suppliers. Rivalry among Competing Sellers Fierce: Competing sellers have triggered heated price competition and are active in making fresh moves to improve market standing and business performance. Buyer Bargaining Power Weak: There is a broad base of buyers so no single buyer can demand price concessions; buyers purchase merchandise in small quantities; buyer loyalty for...
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...Supply Chain Management – Assignment (Wal-Mart & IKEA) Are they involved in strategic alliances with major trading partners? If so, how and for what purpose? Strategic Alliances Definition of Strategic Alliance: Strategic alliances are inter-firm collaborative business models that allow firms to create value by sharing resources, obtaining market influence or access novel markets. Simply put, strategic alliance allows for projects where companies can share their resources and risks for an agreed period or project. Resources such as distribution chains, development of products, technologies or services become communal amongst alliances. In recent times, the potential positive effects of alliances are highly regarded by firms, thus, leading to an increasing trend in entering into strategic alliances with the aim of constructing stable collaborations. While the successes of alliances are plentiful, there is also evidence of many undesirable business outcomes. This section of the research paper will discuss and analyze the applications of strategic alliance for global giants in the retail business: IKEA and Wal-Mart. IKEA’s Strategic Alliances: IKEA aims to provide consumers with low-price products through fostering long-lasting business relationships and networks with its main suppliers. These relationships are a pivotal part of the development of IKEA’s products and technologies. IKEA tends to push interactions with their suppliers as far upstream as...
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...Activities of Value Chain in Wal-Mart Wal-Mart is one of the leading Fortune 500 companies, which is spread across the globe. It is perhaps the largest retail chain which deals with everything from food to consumer electronics. In terms of the revenue generated, it leads the fortune 500 companies like GE and Microsoft. Simply put, it has everything a homemaker can ever think of. Affordable price range coupled with aggressive online and market strategy has led to wide acceptance for Wal-Mart in towns and cities alike. Wal-Mart is probably the only largest fortune 500 corporations in the world, which directly services the common man. The major point is that all of these activities have to be in sync in order for the value chain to operate effectively. The support activities is not bound to any of the primary activities, but is supposed to serve them, the first step in analyze of intern resources is to identify how the company’s different activities makes the foundation for its competition strategy. Supportive Activities: 1. Firm Infrastructure: There are 2485 Wal-Mart stores all over the world. This includes 682 Supercentres, 457 Sam’s Clubs, 5 Wal-Mart Neighbourhood Markets and 1007 units of Wal-Mart International. Wal-Mart serves over 100 million customers weekly worldwide. There are 1035000 associates, and the company is America’s largest private employer. Wal-Mart is run from a national headquarter. The headquarter takes care of orders, and every local store has to report...
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