...Student’s Name: Course Name: Instructor’s Name: Institution: Date: Consumer choice theory is a microeconomics branch that tries to relate preferences to both consumer demand curves and consumer expenditures. The theory analyses the way consumers maximize their need to consume which is measured by their preferences against the limited ways on their expenditure. Consumers do this by utility maximization subject to a constraint on their budget. Other times it gets referred to as the theory of consumer behavior. Through the study of this theory, researchers can explain why the consumers would buy more of the product when its price is less as compared to when its price is high. Another elaboration of the theory is that it shows the reason why the households spend their income as they always do (Haugtvedt, Herr, & Kardes, 2008). The greater assumption is that every consumer is rational and aims at maximizing their satisfaction. Some major theories explain the consumer behavior. First is the Cardinalist approach or the marginal utility theory and the second is the ordinalist approach or the analysis of the indifference curves. The former describes extra satisfaction a consumer derives after consuming an extra unit of a commodity while consumption of all other products remains unchanged. The law of diminishing marginal utility gives a thorough elaboration on why the demand curves always have a downward sloping nature. The latter shows the line of combinations (indifference curves)...
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...Price Theory Assignment 1 – Consumer Theory Click Link Below To Buy: http://hwaid.com/shop/price-theory-assignment-1-consumer-theory/ Answers are in Image Format Suppose that Sally’s preferences over baskets containing petrol (good x), and food (good y), are described by the utility function U (x, y) = xy + 100y. The marginal utilities for this function are, MUx = y and MUy = x + 100. Use Px to represent the price of petrol, Py to represent the price of food, and I to represent Sally’s income. Question 1: Find Sally’s petrol demand function, and Sally’s food demand function. (8 Marks) Question 2: From Sally’s perspective, is food a normal good, an inferior good, or neither normal nor inferior? Briefly explain with reference to your answer to question 1. (2 Marks) Question 3: Suppose that the price of petrol is $2 per litre, the price of food is $5 per kilogram, and Sally’s income is $400. What quantities of food and petrol does Sally consume? What level of utility does Sally receive from this consumption basket? (3 Marks) Question 4: Suppose that, as in question 3, the price of petrol is $2 per litre, the price of food is $5 per kilogram, and Sally’s income is $400. Now suppose that the government is considering two alternative policies to improve Sally’s welfare. Policy 1: Place a $0.4 per litre subsidy on petrol, reducing the price of petrol to $1.6 per litre. Policy 2: Give Sally a voucher that can be used to purchase food (but not petrol). What...
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...Jeff Bray Consumer Behaviour Theory: Approaches and Models Consumer Behaviour Theory: Approaches and Models...............................................2 1.1 Consumer behaviour & consumer decision making ............................................2 1.2 Theoretical approaches to the study of consumer behaviour..............................3 1.3 Economic Man .....................................................................................................4 1.4 Psychodynamic Approach ...................................................................................4 1.5 Behaviourist Approach ........................................................................................5 1.6 Cognitive Approach .............................................................................................6 1.6.1 Cognitive Models of Consumer Behaviour ..................................................9 1.6.1.1 Analytic Cognitive Models ..................................................................10 1.6.1.2. Prescriptive Cognitive Models............................................................20 1.7 Humanistic Approach ........................................................................................25 1.7.1 Humanistic Models of Consumer Behaviour..............................................25 1.9 Summary ............................................................................................................28 References.................
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...Introduction The theory of bounded rationality is one that been a cause for discussion in economist circles around the world for many years. The theory, originally coined by Hebert Simon surrounded the limitation of humans to process the amount of information available to make a logical, economic decision and the consumer would therefore, settle for something that satisfyingly sufficient, or ‘satisfice’(Simon 1955). Furthermore, the theory expanded over time to also include mans use of heuristics to simplify cognitive effort in the decision making process (Simon and Newell 1972) and it was argued that ‘logical and economic’ decisions were never reached by humans due to emotions and judgement controlling the decision making process and causing a range of biases and errors (Tversky and Kahneman 1986). The theory identified that humans would use these heuristics, such as rule of thumb or an estimation, to find something that is satisfactory to their needs rather than making the ideal economic decision. I agree with the notion that the world is ‘too complex for people to solve problems by employing strict logical rules and comprehensive thought processes’ (Simon 1955) and am also of the belief that humans will rely on heuristics to make the cognitive process more straightforward. Rational Consumer Choice Rational consumer choice theory has been around for many years and stems from the ideal that consumers act in a ‘rational’ fashion when making economic decisions. Not as...
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...making money. Therefore, this essay will apply standard consumer theory to the housing market and clarify the differences of the decision-making process in purchasing a residential dwelling between standard consumer choice theory and behavioral economics. Moreover, the specific characteristics of speculative bubbles in the real estate market in Spain before and during 2008-2012 will be examined. Part 1: Applications of Traditional vs. Behavioral Economics Explanations Consumer choice is about maximizing their satisfaction by using the limited incomes to fulfill their preference (Silberberg and Suen 2001, 252). There are few general assumptions about consumer’s preferences. Firstly, consumer can rank and compare their choices according to their preference. For example, they can decide to prefer residential dwelling to holiday activity, holiday activity to residential dwelling or indifferent between both choices. This is the assumption called completeness (Isaac 1998, 9). Secondly, preferences are transitive. It means that if a consumer prefers residential dwelling to holiday activity and holiday activity to car, then the consumer also prefers residential dwelling to car. Therefore, consumer consistency is necessary for transitivity. Thirdly, consumers usually prefer more goods to less because they are never satisfied and think that more is always better (Pindyck and Rubinfeld 2009, 70). Utility shows the satisfaction of consumer, and it is represented by indifference curves (Silberberg...
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...the relationship between consumer needs and what is readily available in the market. The inherent relationship between the price of a good and the relative amount of that good consumers will demand is the fulcrum of recognizing demand curves in the broader context of consumer choice and purchasing behavior. Generally speaking, normal goods will demonstrate a higher demand as a result of lower prices and vice versa. Giffen goods are a situation where the income effect supersedes the substitution effect, creating an increase in demand despite a rise in price. Neutral goods, unlike Giffen goods, demonstrate complete ambivalence to price. That is to say that consumer swill pay any price to get a fixed quantity. The consumer equilibrium condition determines the quantity of each good the individual consumer will demand. The example illustrates, the individual consumer's demand for a particular good—call it good X—will satisfy the law of demand and can therefore be depicted by a downward‐sloping individual demand curve. The individual consumer, however, is only one of many participants in the market for good X. The market demand curve for good X includes the quantities of good X demanded by all participants in the market for good X. The market demand curve is found by taking the horizontal summation of all individual demand curves. For example, suppose that there were just two consumers in the market for good X, Consumer 1 and Consumer 2. These two consumers have different individual...
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...In: Miscellaneous Consumer Behaviour CONSUMER BEHAVIOUR • It is the study of how people buy, what they buy, when they buy and why they buy. • It attempts to understand the buyer decision processes/buyer decision making process, both individually and in groups. • It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. • The theory of consumer behavior in managerial economics depends on a) Budget • constrained by income and the price of the goods, • The budget constraint specifies the combination of goods the consumer can afford to buy. b) Preferences • Economists use the concept of utility to describe preferences. • There are some assumptions of consumer behavior theory like :- a) rational behavior b) clear cut preferences • Consumer behaviour can be explained using two main approaches: 1. Marginal Utility Theory (The Cardinalist Approach); and 2. Indifference curve Analysis (The Ordinalist Approach) 1. MARGINAL UTILITY THEORY (THE CARDINALIST APPROACH) • developed by Alfred Marshall who introduced an imaginary unit called the util as a means of measuring utility. • 1 util = 1 unit of money. • Utility is additive. • This approach was termed cardinal since cardinal numbers could be used to measure utility. • Each consumer chooses quantity demanded of all goods and services in order to maximize his/her utility or want satisfying power, given the limits imposed by available income...
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...Utility means satisfaction which consumers derive from commodities and services by purchasing different units of money. “Ineconomics, utility is a measure of satisfaction;it refers to the total satisfaction received by a consumer from consuming a good or service. Utility is often affected by consumption of various goods and services, possession of wealth and spending of leisure time.s CONSUMER BEHAVIOUR • It is the study of how people buy, what they buy, when they buy and why they buy. • It attempts to understand the buyer decision processes/buyer decision making process, both individually and in groups. • It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. • The theory of consumer behavior in managerial economics depends on a) Budget • constrained by income and the price of the goods, • The budget constraint specifies the combination of goods the consumer can afford to buy. b) Preferences • Economists use the concept of utility to describe preferences. • There are some assumptions of consumer behavior theory like :- a) rational behavior b) clear cut preferences • Consumer behaviour can be explained using two main approaches: 1. Marginal Utility Theory (The Cardinalist Approach); and 2. Indifference curve Analysis (The Ordinalist Approach) 1. MARGINAL UTILITY THEORY (THE CARDINALIST APPROACH) • developed by Alfred Marshall who introduced an imaginary unit called the...
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...that studies how individuals, governments, firms, and nations make choices on allocating scarce resources to satisfy unlimited wants.” Economics is broken down into microeconomics and macroeconomics. Microeconomics analyzes how firms and households make decisions about how they should spend their money respectively. Microeconomics focuses on a smaller scale, hence the prefix micro-. It looks at the basic economic theory of supply and demand which tells businesses how much of a certain product they should produce, and how much they should be charging for it. Macroeconomics on the other hand studies the whole economy which includes things like unemployment rate, national income, rate of growth, gross domestic product, inflation, and price levels. There are also two main schools of thought in economics. The first is classical, and they thought that when there was a problem that the solution should be aimed to fix it in the long run. Keynesian economists thought that solutions should be geared towards fixing them in the short run. Classical economics also believes in the theory of the invisible hand....
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...microeconomics, the theory of consumer choice relates preferences (for the consumption of both goods and services) to consumption expenditures; ultimately, this relationship between preferences and consumption expenditures is used to relate preferences to consumer demand curves. The link between personal preferences, consumption, and the demand curve is one of the most closely studied relations in economics. Consumer choice theory is a way of analyzing how consumers may achieve equilibrium between preferences and expenditures by maximizing utility as subject to consumer budget constraints. Preferences are the desires by each individual for the consumption of goods and services that translate into choices based on income or wealth for purchases of goods and services to be combined with the consumer's time to define consumption activities. Consumption is separated from production, logically, because two different consumers are involved. In the first case consumption is by the primary individual; in the second case, a producer might make something that he would not consume himself. Therefore, different motivations and abilities are involved. The models that make up consumer theory are used to represent prospectively observable demand patterns for an individual buyer on the hypothesis of constrained optimization. Prominent variables used to explain the rate at which the good is purchased (demanded) are the price per unit of that good, prices of related goods, and wealth of the consumer. The...
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...Economics 2A Assignment 1 “Consumers are statistics. Customers are people.” Stanley Marcus (1905 –2002) In order to explain HOW economic theory determines the choices of the consumer, we need to know WHAT the theory states. We use the terms baskets or bundles for groups of items, consumer preferences to tell us how the consumer ranks those baskets according to his tastes and we do that by: 1. Assuming the preferences to be complete, and that the consumer can distinguish which basket he prefers, or whether they are indifferent to him. 2. When a customer enjoys basket A better than B, and B better than C we assume that the preferences are transitive and accept that for him A > C. 3. Finally we assume that the customer will always be glad to have more of a product than to have less, and more will raise the utility. John will be my example to explain the theory. His budget is £100. He likes two products: wine and cheese. The price per item is £5 for cheese, and £20 for wine. The budget line represents the maximum amount of either John can buy. To get the line we divide the budget by the price of the item, in order to get the maximum quantity of each bundle and then connect the points on the graph: Quantity of wine Quantity of wine 20 20 5 5 The slope of the line is ∆W/∆C = - (Pw/Pc) The slope of the line is ∆W/∆C = - (Pw/Pc) Quantity of cheese Quantity of cheese We can represent someone’s preferences with a function that we call utility function...
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...distinctions between things such as styles, manners, consumer goods and works of art and relating to these * Preference involves a choice between options. Consumer preferences represent each individual's desires for goods and services, which translate to choices based on income or wealth combined with the consumer's time to define consumption activities. Example: I have a taste for good wine. I have a preference (choose) for Cabernet over Merlot. KEY POINTS * Changes in taste lead to increased or decreased demand, which is one factor that economists consider when looking at changes in demand. * Consumer choice is a theory in microeconomics that connects preferences for goods and services to consumption expenditures and, therefore, consumer demand curves. TERMS * budget constraint The condition that constrains expenditure to income (for a person) or the value of exports to imports (for a state) Full text Consumer Preferences Consumer choice is a microeconomic theory connecting preferences for consumption goods and services to consumption expenditures. Consumer choice ultimately affects consumer demand curves. The link between personal preferences, consumption, and demand curves is one of the most closely studied relations in economics. Consumer choice theory is a way of analysing how consumers may achieve an equilibrium between their preferences and expenditures by maximizing utility as subject to consumer budget constraints. Preferences represent individual...
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...Principles of Microeconomics Consumer Behavior and Utility Maximization – Lecture 9 Income & Substitution Effect: * We have earlier mentioned to explanations for the downward sloping demand curve: * Income & Substitution Effect – Purchasing Power * Law of Diminishing Marginal Utility (DMU) * The income effect is the impact that a change in the price of a product has on a consumer’s real income and consequently on the quantity demanded of that good. * The substitution effect is the impact that a change in product’s price has on its relative expensiveness and consequently on the quantity demanded. The cheaper the product is, the more attractive it becomes. * Income and substitution effect combine to increase consumer ability and willingness to buy a product as price falls Law of Diminishing Marginal Utility: * A second explanation of the downward sloping demand curve is that although consumer wants in general may be insatiable, wants for particular commodities can be satisfied. * In a specific span of time over which consumer’s tastes remain unchanged, consumers can get as much of a particular good or service as they can afford. * But the more of that product they obtain, the less they want still more of it. * This is the Law of DMU that causes the demand curve to be downward sloping. Utility: * A product has utility if it can satisfy a want. * Utility is want-satisfying power. * Important points to keep...
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...Economics Group Assignment With Individual Component Questions A, B & C EC161/EC282 Walter Heering Seminar Group K Louis Quinton Toby Redman Charlie Spall Question 1……………………………………………………………………………….3 Question 2…………………………………………………………………………….12 Question 3…………………………………………………………………………….23 Toby Redman – Student Number: 13820112 Seminar group K EC161/EC282: Economics coursework: Group assignment with individual component – Question A Table of Contents Introduction 4 Price Ceiling 4 Main Body 5 How It Effects Landlords 6 How It Effects Consumers 7 How It Creates A Black Market For The Good 8 Conclusion 10 References 11 Introduction Price Ceiling A price ceiling is a government imposed price control to make sure that a goods can not be sold for more than a certain price, they cap the price at a certain point rather than letting be sold at the equilibrium. When a price ceiling is set there is more demand in the market than the product being supplied. The government has created excess demand by driving down the price of the product. Taylor (2006) claims that in order for a price ceiling to work it must be set below the equilibrium price of a market. If this does not happen then the ceiling would not have an effect on the price of a good because it would still continue to operate at the current price. As shown on the graph above when the price ceiling is put into place the price shifts from P* to P1 this then lowers the quantity available to the...
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...Economics-Mr. Doebbler-Chapter 6 Study Guide Chapter6: Consumer Behavior p. 116 AFTER READING THIS CHAPTER, YOU SHOULD BE ABLE TO: | 1 | Define and explain the relationship between total utility, marginal utility, and the law of diminishing marginal utility. | 2 | Describe how rational consumers maximize utility by comparing the marginal utility-to-price ratios of all the products they could possibly purchase. | 3 | Explain how a demand curve can be derived by observing the outcomes of price changes in the utility-maximization model. | 4 | Discuss how the utility-maximization model helps highlight the income and substitution effects of a price change. | 5 | Relate how behavioral economics and prospect theory shed light on many consumer behaviors. | 6 | (Appendix) Relate how the indifference curve model of consumer behavior derives demand curves from budget lines, indifference curves, and utility maximization. | If you were to compare the shopping carts of almost any two consumers, you would observe striking differences. Why does Paula have potatoes, peaches, and Pepsi in her cart, while Sam has sugar, saltines, and 7-Up in his? Why didn't Paula also buy pasta and plums? Why didn't Sam have soup and spaghetti on his grocery list? In this chapter, you will see how individual consumers allocate their incomes among the various goods and services available to them. Given a certain budget, how does a consumer decide which goods and services to buy? This chapter will...
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