...Mass Media Control Tambela Vaughn Everest University Brandon Online Abstract The research included within this paper is several online articles, periodicals, and related books to mass-media control and its psychological adaptation in an individual’s mind. I also performed a media and mind control case study. I used my family for the subjects; my older sister who is a Licensed Practical Nurse (L.P.N.) and my mother who is a widow, an evangelist, and retired home nurse, for the control group, and my nephews who are fraternal twins, age thirteen for the experimental group. My observations were to observe both groups for a week during different intervals of media exposure. My nephews, the experimental group, were observed during and after watching television, using the computer, and listening to music. They were then observed when these forms of media were limited. My mother and sister, the control group, were observed during the limited periods of their television usage and listening to non-secular music. I believe there is direct correlation between adults and children who watch and listen to obsessive amounts of television, movies, news, and popular music and aggressive behavior, stress, dispositions, and sleep and eating habits. The case study observations supported this theory. Keywords: mass media, mass-media control, aggressive behavior, perceptions, adverse misconceptions, psychological adaptation, media nationalism, suggestive media, groupthink nationalism...
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...Evaluate the pluralist view of the ownership and control of the mass media The mass media is the means by which messages and images are communicated to a mass audience, it does this through its various Mass Communication Technologies (MCTs), and for instance the Internet is a very powerful and influential MCT communicating worldwide. MCTs educate, persuade and inform as well as entertain their audience. Media is geographically dispersed and has no limits due to its global domination. It is also culturally diverse and socially mixed. Pluralists believe that the mass media is reflective of social reality, and acts as a 'mirror'. They state that it has a functional role in meeting the demands of its mass audience, and thus owes a duty to the people. Marxists on the other hand would argue that the media constructs desires and creates social reality. In other words it is a sculptor of a worldview and distorts social reality which is based on exploitation of a powerless majority, thus it is an ideological tool of the powerful bourgeoisie and reflects their interests. Over eighty percent of the media is owned by Trans National Corporations. But does ownership have any effect on the media coordinators? According to pluralists the answer is simply no. They back this by highlighting the fact that power is dispersed within society and that different pressure and interest groups all influence the media, which reacts accordingly. For instance Green Peace;...
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...The portrayal of the mass media is seen to neutral and unbiased. Media is an agent of political socialization, which has created an impact on politics. Mass media has operated in a way that can affect politics in America. Today, significant factors contribute to the workers of mass media as their reports can face a high chance of influence to politician. Such influences include big corporations or the government, primarily to manipulate the mass audience for their own advantage. Mass media has a great influence on the public opinion as they can fluctuate what individuals should think, know and feel about politicians. The media supplies the general audience with information that voters can base their decisions on. From this, the media is able to manipulate the general public on extreme issues that interfere with the general publics’ rights, such as important issues regarding health or even political interferences. Although one may believe what they learn from the media may be a from an objective point of view, but in truth all information from the media has many external factors that can influence stories for a purpose. This paper will argue how the mass media has a direct influence on the general audience’s perspective and the opinions of the opinions of our political candidates. One area to notice is how certain issues in the media are given more attention in comparison where others are not. What is determined to be on the agenda of the media is a continuous competition from...
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...Analysis based on Mass Communication as a Political Economy and Culture Saad Rana ICMS Abstract Before the advent of television, radio was the form of broadcast medium to disseminate information to the masses. Broadcasters announced news, provided infotainment, as well as entertainment in the form of stories and shows with live audiences in the studio. This paper will look at radio as a form of mass communication, the proliferation of other types of broadcast media. The paper will try to understand the political economy of the industry and how it has become big business by analyzing Murdock and Golding's The Industrialization of Mass Communications. MacDonald's Theory of Mass Culture will be dissected to understand that although radio was a form of mass culture, it provided entertainment to the masses, which allows the economy to thrive. Discussion In their paper, 'The Industrialization of Mass Communications,' Murdock and Golding imply that mass communications—how people or organizations communicate to the masses—is a money-making industry, and like all other industries such as technological, auto etc.; it is susceptible to losing its value for what it was intended to be –a pure form of communicating to the masses. Their theory on mass communications focuses on the industry as a political economy which is how an economy cycles, questioning and arguing the ownership and control of media, factors that bring together media industries with other media platforms and with...
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...being an unbiased medium for the communication of information, the U.S. media plays an intricate role in shaping and controlling political opinions. Media is extremely powerful in the sense that without an adequately functioning media, it is virtually impossible for a sophisticated social structure like the U.S. Government to exist. All known sophisticated social structures have always been dependent upon the media’s ability to socialize. The U.S. government generally will exploit the media, often times manipulating the enormous power of the printed word. This exploitation ultimately empowers the U.S. government by strengthening it with the ability to determine and control the popular perception of reality. One way in which government achieves this objective is by misusing the media’s ability to set the agenda. Contrary to popular belief, the media is in fact an enormous power in society. Separate independent news organizations do not exist for the most part. Rather than creating an independent structured agenda of their own, smaller news organizations adapt to a prepared agenda, previously constructed by a higher medium. Based upon this information alone, it is quite apparent that media has the characteristics of a hierarchical rule. In order for the U.S. government to control and determine the public’s popular perception of reality, the government must shape and oversee the information that the media reports to the people. This particular process of democracy is known and...
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...hypodermic syringe model of the relationship between the mass media and the audience. (18 marks) There are a variety of sociological theories and evidence that suggests that the hypodermic syringe model has a relationship between the mass media and the audience however there also some flaws to these ideas. The hypodermic syringe model assumes ideas/ideologies transmitted in mass media products are automatically ‘injected’ into the minds of the audience for example a newspaper telling its readers who to vote for. The audience is seen as passive recipients. The hypodermic syringe model shows that we are a passive homogenous audience. The hypodermic Syringe Model (HSM) is an early theory model, which believes that there is a direct correlation between the violence and anti-social behavior portrayed in different media types (e.g. Television, computer games and films). Sociologists found that the most venerable audience to the HSM is children and teenagers. This is because they are still in the early stages of socialization so are therefore very impressionable. A prime example to support this theory is the case of Jamie Bugler. Jamie was a 2 year old boy that was abducted and murdered by two 10 year old boys. The boys had apparently watched 'Childs Play 3' before they murdered the toddler, and as the murder was very similar to the death in the film newspapers such as 'The Sun' created a debate to whether such violence in the media should be accepted. However, when the case was carried...
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...theories. Authoritarian: The state, as the highest expression of institutionalized structure, supersedes the individual and makes it possible for the individual to acquire and develop a stable and harmonious life Mass communication, then, supports the state and the government in power so that total society may advance and the state may be viable and attain its objectives. The State (the elite that runs the state) directs the citizenry, which is not considered competent and interested enough to make critical political decisions. One man or an elite group is placed in a leadership role. As the group or person controls society generally it (or he or she) also controls the mass media since they are recognized as vital instruments of social control. The mass media, under authoritarianism, are educators and propagandists by which the power elite exercise social control. Generally the media are privately owned, although the leader or his elite group may own units in the total communication system. A basic: assumption a person engaged in journalism is so engaged as a special privilege granted by the national leadership. He, therefore, owes an obligation to the leadership. This press concept has formed and now forms, the basis for many media systems of the world. The mass media, under authoritarianism, have only as much freedom as the national leadership at...
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...Culture (E-Tracker 2) Mass culture reflects a culture of mass production for mass consumption promoted by mass media such as radio, television and magazines in modern capitalist societies. The culture industry is a global, multibillion dollar enterprise, driven, primarily, by the pursuit of profit. It is the culture for the proletariat that has been allowed to exist by the bourgeoisie and it is often argued that it is a means of control and lacks intellectual or artistic value. An example of modern day exploitation would be the genre of hip-hop, the genre’s cultural origins date back to the Griot speakers of Africa but today is used in mainstream media to promote materialism, misogamy and consumerism amongst other things. Traditionally a folk culture the ruling class have adapted the genre to fit the ideology they want to promote, it has been used as a tool in presidential campaigns and promotes the latest fashion to consume. Mass culture is unavoidable, it’s in your Coca-Cola, in your Nike shoes and it’s playing in cinema’s nationwide, but why is their ‘mass culture’? “The class which has the means of material production at its disposal has control at the same time over the means of mental production, so that thereby, generally speaking, the ideas of those who lack the means of mental production are subject to it.” - Karl Marx: The German Ideology (1845) Marx suggests that those who control the production of the materials we consume also control our ideas; if an individual...
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...Effects of Mass Media In today’s time media has completely changed our lives. We use our cell phone and other electronic devices to stay in touch with what is going on in the world. We often you media to research questionable information, learn about things that are taking place in other countries as well as here and place we would one like to travel to. Over the last century mass media has changed and grown is a lot of different ways. What were the major developments in the evolution of mass media during the last century? The change in meda has been going on for years and will continue to evolve in years to come. Long ago reading print was the most common way of getting information. Then television and radio came ago showing that media could indeed take media to another level. With television people who now able to see different form of media whether it be news, late night talk show or particular show. Radio brought on more of a listening approach that give the listeners music and radio shows. As time passed technology became more advanced and the use of electronics became more popular. Mass media has really evolved by making information more accessible. Information started to be accessed by ads, and different marketing tools that can reach a wide range of people quicker than what they were previously use to. The internet was introduced and this cause media to grow and spread rapidly. Nonetheless, this growth allowed media to make to people, causing stations and publishers...
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...Mass media messages and effects Heather Gilliland BSCOM/268 06-06-16 Mabelle Reynoso Mass media messages and effects Introduction The mass media is in the business of steering your thoughts about subjects and controlling how the public thinks. The press, the television, and the radio play an important role in society. The mass media informs, educates, and entertains the public. They also influence how society looks at the world and can often alter that view. Mass media shapes public opinion on many different matters. When you want to see the most current events, read about the news or listen to get the latest gossip on celebrities, or learn the latest fashion trends, members of society usually turn on the television, the radio, or access the internet through your computer or smartphone. Mass media has developed a technology to reach the vast majority of the population. The mass media is constantly changing and growing as new technological advances are being made. The public is exposed to vast amounts of content in the stories they read and the news they listen to, and even though we depend on mass media for almost everything we listen to, all the stories may not be very ethical. There are many undependable sources of mass media out there, but there are also true, dependable and reliable sources that we are exposed to as well. As the public depends on the media to such a great degree, it is important to know which sources to trust, and which to disregard as unreliable...
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...The media of mass communication have long played a fundamental role in people’s lives. The media informs, persuades, entertains, and even sells. For the most part; mass media is only owned by a few private companies, as we learned in the “media ownership” discussion. According to the “Telecommunications Act of 1996,”, this act was to spawn some competition the broadcast companies. It also eased the restrictions on the number of television stations one individual company can own. The media, controlled by power corporations and government organizations, has positioned itself to influence people in all manner of ways, but no one group controls the system as a whole. 90% of all television media is controlled by only six broadcast corporations. Media can provide companionship, shape perception. They are fundamental to an informed and educated public.(Pavlik, McIntosh 2004). “An important aspect of digitization is that the boundaries between different media have brought into question, and a presupposition has the developer that we are in an era of media convergence” (Storsul,Fagerjord (2008). Strosul and Fagerjord believe that “blurring the border between media does not have to mean convergence. There is also development toward stronger differentiation of media in which elements from earlier separate media and sectors are combined in new ways.” In communication, there are three forms of interpersonal, intrapersonal...
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...The Death of Mass Marketing Mass marketing is dead, or so the heads of social media companies would like companies to believe. Social media has transformed the foundation of marketing, introducing new protocols, paradigms, and procedures for targeting consumers. Indeed, consumers are using social media to communicate directly with companies whose brands they support, offering invaluable feedback in a nearly continual discursive loop on Twitter and other apps. Yet “personal marketing,” as Spellings (2009) puts it, is not necessarily the most effective means for all companies to manage their marketing strategy. Some companies still need to, and do, rely on mass marketing to get across their message to a broad consumer base. Take a company like McDonald’s, which has a target market too diverse for personal marketing to be necessarily of any greater value than mass marketing. Switching from mass to personal marketing would require enormous investments of time and personnel, and might not be as effective either. A similar thing can be said for Apple, which continues to use direct as well as personal marketing for its line of consumer products. The larger the brand, and the more broad its consumer base, the more necessary mass marketing becomes to ensure continued brand management and profitability. Mass marketing works in favor of the company, not the consumer. As a company-driven form of marketing, it is “based on taking your attention away from what you care about, and redirecting...
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...Fear of mass shooting can breed its own anxiety. When people keep worrying about being murdered or killed in a mass shooting, stress and anxious would come after them; therefore, over stress and anxious would be the first killer to kill themselves. Dayvid Diamond, a neuroscience professor at the University of South Florida, he mentions, “Anxiety alters the way of our brains process information. It actives a primal part of the brain known as the amygdala that can be hard to turn off, making it hard to relax in a theater if you’re afraid someone is going to walk in and start shooting” (qtd in Daileda). When people overwhelming with something, they will feel extremely anxious, which is a feeling that is hard to turn off. When people receive surprising news or statistics about mass shootings continuously, anxiety will develop quickly without their knowledge, which is when a panic occurs. Besides, once this feeling is developed, it is hard to turn it off because human’s brains are very sensitive to those surprising information. Accordingly, if people control their reactions when they see media’s inflated...
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...Assess sociological explanations of the role of the mass media in creating moral panics about crime and deviance: A moral panic is the process of arousing social concern over an issue, this is often an exaggerated over-reaction by society to a perceived problem, which is usually driven or inspired by the media. In this situation the reaction ends up amplifying the problem out of proportion to its real seriousness. This creates anxiety amongst the general population, and this therefore puts pressure on the agents of social control to deal with the problem, who then act accordingly to the group responsible for the panic. There is a strong relationship between mass media and crime. On average, around 30% of newspaper content is dedicated to crime, however it can be debated whether this news is true because the media exaggerate the truth in order to publish a newsworthy story. The mass media are heavily involved in creating moral panics about crime and deviance in society. According to Cohen, the mass media play a vital role in the societal reaction to crime and deviance. He suggests that moral panics have a number of stages, in which the media label certain groups, in order to maximise profit. Firstly, the media use exaggerated language and headlines when reporting on a particular event that has occurred and use follow-up articles, in which they identify this event as a social problem. Whereby ‘folk devils’ are created (Goode and Ben-Yehuda: 1994). Folk devils are over simplified...
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...Theories of Communication – MCM 511 VU LESSON 01 COMMUNICATION Defining communication Communication is seen as central to our everyday ideas about what makes life worth living. It is not surprising that academicians have attempted to unravel the secrets of the communication process. In this section of the study we will examine the theorizing and theories of this discipline of communication. To understand communication theory we need to understand the nature of communication. Nature of communication People define terms in different ways, and those differences in definition can have a profound impact on the extent to which we understand each other and the way we move forward with both academic and everyday pursuits. Given the variety of ways in which words are used and understood, we are often ill-served to search for the single, so-called correct definition of a term. In other words, it is better to evaluate definition in terms of their utility rather than in terms of their correctness. So we should not assume that there is always a single right way to define a concept. There is a great deal of variation in the definitions. Some are very abstract and some are extremely specific. Few definitions are cited below. Communication is the process by which an individual (the communicator) transmits stimuli (usually verbal) to modify the behavior of other individuals (the audience). (Hovland Janis and Kelly in 1953) Communication is the process by which we understand others and in turn...
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