...Introduction to e-commerce Copyright © 2012 Pearson Education 1 Slide 1-1 Introduction to e-commerce OBJECTIVES To understand the complexity of e-commerce and its many facets. To explore how e-business and e-commerce fit together. To identify the impact of e-commerce. To recognize the benefits and limitations of e-commerce. To use classification frameworks for analyzing e-commerce. To identify the main barriers to the growth and development of e- commerce in organizations. Copyright © 2012 Pearson Education Slide 1-2 1. What Is E-commerce? Use of Internet and Web to transact business More formally: Digitally enabled commercial transactions between and among organizations and individuals Copyright © 2012 Pearson Education Slide 1-3 Advent of the Internet -The term ecommerce :1. Electronic trading of physical goods and of intangibles such as information. 2. All the steps involved in trade, such as on-line marketing, ordering payment and support for delivery 3. The electronic provision of services such as after sales support or on-line legal advice. 4. Electronic support for collaboration between companies such as collaborative on-line design and engineering or virtual business consultancy teams Copyright © 2012 Pearson Education 4 Slide 1-4 Facebook: The New Face of E-commerce? Do you use Facebook, and if so, how often? What has the experience been like? Have you purchased...
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...Creating Usable Customer Intelligence from Social Media Data: Network Analytics meets Text Mining Killian Thiel Tobias Kötter Dr. Michael Berthold Dr. Rosaria Silipo Phil Winters Killian.Thiel@uni-konstanz.de Tobias.koetter@uni-konstanz.de Michael.Berthold@uni-konstanz.de Rosaria.Silipo@KNIME.com Phil.Winters@KNIME.com Copyright © 2012 by KNIME.com AG all rights reserved Revision: 120403F page 1 Table of Contents Creating Usable Customer Intelligence from Social Media Data: Network Analytics meets Text Mining............................................................................................................................................ 1 Summary: “Water water everywhere and not a drop to drink” ............................................................ 3 Social Media Channel-Reporting Tools. .................................................................................................. 3 Social Media Scorecards .......................................................................................................................... 4 Predictive Analytic Techniques ............................................................................................................... 4 The Case Study: A Major European Telco. ............................................................................................. 5 Public Social Media Data: Slashdot ....................................................................................................
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...Copyright Infringement and the Internet: Sharing Protected Materials through Social Media Frank R Palazzo Information and Social Media USFLIS4930 University of South Florida June 22, 2014 Introduction Since the creation of the Internet, copyright laws are losing their significance due to the difficulty of enforcement of these laws and finding a viable source of infringement. According to United States and most international law, a copyright is established as soon as the original work is created (Hawkins, 2011). Enforcement of copyright law in the age of information is proving to be extremely problematic, tracing the source of the infringement and proving that infringement has occurred can be very difficult and expensive. In the information age material can be distributed from many different sources almost simultaneously to numerous recipients, much of the time the sources of the alleged copyright infringement are private individuals conducting this activity within the privacy of their own home often through social networking sites. Sites such as Facebook, Twitter and others are frequently used tools to distribute copyrighted material such as music, videos, and links to pirated movies but many people are unaware that some things that are seemingly insignificant such as a picture are protected under copyright as well. When individuals copy and paste small items such as pictures for public viewing on their Facebook page they are generally not aware that they are breaking...
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...Introduction Should a person or organization copy music and video DVDs or a profit? While there are definite legal and social reasons which would lead to the answer of “no,” there are also ethical reasons. We have the technology to easily copy music and video onto DVDs but having the ability does not make something ethical. Katz, E (2011) states technology in and of itself can be used to undertake unethical, and even evil endeavors. Many rationalize that from an ethical standpoint, technology is neutral, even if this technology has the potential for unethical uses state often engineers and designers of technology consider ethics as something of a constraint on them. Often, when designing technology is being developed, engineers find themselves being presented with moral/value conflicts. Moral concepts such as security vs. privacy; safety vs. autonomy; accountability vs. confidentially and even individual rights vs. rights of a group are all related to technology. The aforementioned concepts are not only related to designing and manufacturing technologies but they also relate to the use of technology. Taking this into consideration, one can begin to see the ethical issues of using technology for all intent a purposed to pirate music and DVDs. Discussion Anthony, S. (2013) made a case for using technology to copy music and video. According to Anthony, S., copyright law exists to protect an artist through lobbying and legislation. When a consumer purchase a movie or song, he or she...
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...2014 business. technology. society. tenth edition Global Edition Chapter 1 Introduction to E-Commerce Kenneth C. Laudon Carol Guercio Traver Copyright © 2014 Pearson Education Copyright © 2014 Pearson Education Class Discussion Puma Loves Social, Mobile, Omni How effective do you think Puma’s Web site is as a retail e-commerce site? How does Puma use social media to support its business? How does what it does on its Facebook page differ from what it does on its Twitter page and YouTube channel, and vice versa? E-commerce Trends 2013–2014 Expansion of social, local, and mobile e-commerce Mobile platform begins to rival PC platform Continued growth of cloud computing Explosive growth in “Big Data” E-books gain wide acceptance Continued growth of user-generated content Copyright © 2014 Pearson Education Copyright © 2014 Pearson Education 1 The First 30 Seconds First 17 years of e-commerce Just the beginning Rapid growth and change What Is E-commerce? Use of Internet and Web to transact business More formally: Digitally enabled commercial transactions between and among organizations and individuals Technologies continue to evolve at exponential rates Disruptive business change New opportunities Copyright © 2014 Pearson Education Copyright © 2014 Pearson Education E-commerce vs. E-business E-business: Digital enabling of transactions and processes within a firm, involving information systems under firm’s control Does not include...
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...Property-Music and Art and Fair Use I. Intellectual Property a. What is IP? b. How has technology affected IP? c. What laws protect IP? II. Music & Art work a. How has broadband changed the music industry? b. How is it so easy to copy and paste someone else’s work? 1. Does citing a source give one the permission to use? 2. What laws govern copyright? III. Fair Use a. What is fair use? b. How does fair use fit with copyright law? c. How does the court know if a use is fair? . IV. Moving forward a. Advancing Technology vs. Copyright laws b. Artistry vs. Commercial reward What is Intellectual Property? Intellectual Property By definition intellectual property IP, is all products derived of human intellect that the law protects from unauthorized usage. Ownership creates a limited monopoly innately of this protected property. Intellectual property consists of four categories they are Copyrights, Patents, trademarks and trade Secrets. (Cornell University Law School, N.D) Intellectual property in business such as copyrights, patents and trademarks are treated separately than that of property, as ownership implied by a piece of paper. It’s an expression of an idea and its existence is...
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...the Stop Online Piracy Act was a proposed that intended to go after copyright violators by restricting access to the problem website that facilitates or host the material. Though SOPA intended target was overseas violators the language itself was vague and opened a door to hold U.S. companies accountable for many reasons. Supporters of SOPA included the owners of the copyrighted material being distributed such as many Hollywood studios. From their point of view they require protection against pirates because if their copyrighted material is pirated is cost them money. On the other hand however major computer and internet companies such as Google and Youtube.com among many felt SOPA made them by law accountable for copyright violations of others, using their website. For example the vague language of the bill states “a site could be deemed a SOPA scofflaw if it facilitates copyright infringements.” (claoit.umn.edu.), making anybody accountable. This paper will analyze from a few perspectives what where the potential implications of SOPA and will attempt to analyze ethically what this failed law means to both sides of the table. Additionally it will explore a bit the relevant legal principles and rule of law by analyzing what SOPA means legally to all. Lastly all the involved companies protecting their investment and their interests by taking a stand on both side of the issue but what about society? The Social responsibility goes above the legal and moral laws of these companies...
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...media policy brief 1 Creative Destruction and Copyright Protection Regulatory Responses to File-sharing Bart Cammaerts and Bingchun Meng London School of Economics and Political Science Department of Media and Communications LSE Media Policy Project: Media policy brief 1 Creative destruction and copyright protection Acknowledgements The authors would like to thank Professors Robin Mansell and Sonia Livingstone for their insightful editorial contributions on earlier drafts of this media policy brief. We are also grateful for the research and organizational assistance of our resourceful and talented interns: Dorota Kazcuba, Nate Vaagen, Ben Murray, Davide Morisi and Liam O’Neill. In addition, Jim Killock and Mark Margarattan contributed to stimulating discussion during the project’s expert meeting on ‘File-sharing, the DEA and its implementation’. The LSE Media Policy Project is funded by the Higher Education Innovation Fund 4. LSE Media Policy Project Series Editors Zoetanya Sujon and Damian Tambini Creative Commons copyright licence, Attribution-NonCommercial. This license lets others remix, tweak, and build upon your work non-commercially, and although their new works must also acknowledge you and be non-commercial, they don’t have to license their derivative works on the same terms. March 2011. LSE Media Policy Project. http://blogs.lse.ac.uk/mediapolicyproject/ 1 LSE Media Policy Project: Media policy brief 1 Creative destruction and copyright...
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...Midterm #2 • defamation - the action of damaging the good reputation of someone; slander or libel. o slander - wrongfully hurting a person’s good reputation. Breaching this duty in orally involves the tort of standard ▪ Slander Per se – If a false statement constitutes “slander per se,” it is actionable with no proof of special damages required. In most states the following four types of declarations are considered to be slander per se: o LIABLE – wrongfully hurting a person’s good reputation. Breaching this duty in writing or in another permanent form (such as digital recording) • *TO ESTABLISH DEFAMATION; Plaintiff must normally prove the following: ▪ 1. The defendant made a false statement of fact ▪ 2. The statement was understood as being about the plainfiff and tended to harm the plaintiffs reputation ▪ 3. The statement was published to at least one person other than the plaintiff ▪ 4. If the plaintiff is a public figure, she or he must prove actual malice o defenses ▪ Truth is normally an absolute defense against defamation ▪ If he speech is privileged or concerns a public figure ▪ Privileged communications. • Privilege or immunity o public figures ▪ Politicians, entertainers, professional athletes, and others in the public eye are considered...
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...WHAT IS MOTIVATION? Motivation “Why a person does something” Is the process by which a person’s efforts are energized, directed, and sustained towards attaining a goal. Energy: a measure of intensity or drive. Direction: toward organizational goals Persistence: exerting effort to achieve goals. Motivation works best when individual needs are compatible with organizational goals. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 15–10 NEEDS VS. WANTS WHAT DO WE NEED? In a group, list what you need at the moment. Categorize the needs based on: Biogenic needs Psychogenic needs Status Power Affiliation Utilitarian needs Hedonic needs MOTIVATION AND EMOTION Motivation is largely driven by raw emotions (affect). Television commercial uses emotion to motivate people. http://www.youtube.com/watch?v=yTO4FHf8MBs http://www.youtube.com/watch?v=6ljQDJ4EILc http://www.youtube.com/watch?v=aRV-2_Un-kk http://www.youtube.com/watch?v=lUer_ZA4sJs http://www.youtube.com/watch?v=ZrDxe9gK8Gk HOW SOCIAL MEDIA TAP INTO OUR...
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...Annual India e-Marketing 2011 Benchmark Research on India Digital Marketing © Copyright Octane Marketing Pvt. Ltd. Octane Research, January 2011 0 Octane Marketing Pvt. Ltd. Report No: AIE2011 First Impression, 2011 Price USD 999 Address: The Research Group, Level 4, Rectangle 1, Commercial Complex, D-4, Saket, New Delhi - 110 017. INDIA Phone: +91 11 324 34 436 research@octane.in Copyright © Octane Marketing 2011 All rights reserved. This report has been prepared by Octane on the basis of information and opinions delivered by marketers which are believed to be reliable and accurate. Octane has tried its best to ensure the accuracy of the information; however no responsibility, expressed or implied, is being accepted or will be accepted by Octane for any consequences that may arise from errors or omissions in this publication. This publication is intended to provide only a general outline of the subjects covered and not a substitute for detailed research or the exercise of professional judgment. Professional advice should be sought before taking any action on any issue. The information contained herein is current as of January 31, 2011, unless otherwise specified. © Copyright Octane Marketing Pvt. Ltd. All rights reserved. Permission should be sought from Octane for the reproduction of the contents of this publication in whole or in parts. 1 Message from the CEO… Indian marketers are moving at a fast speed to tap the ‘new normal’ opportunity. Consumers...
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...AND ALTIMETER GROUP SOCIAL MARKETING ANALYTICS A NEW FRAMEWORK FOR MEASURING RESULTS IN SOCIAL MEDIA JOHN LOVETT AND JEREMIAH OWYANG WITH ERIC T. PETERSON, CHARLENE LI AND CHRISTINE TRAN EXECUTIVE SUMMARY Business Must Adopt A Measurement Framework For Success. The rapid evolution of the web and digital media over the past decade illustrates that we operate in an environment that is constantly in flux. Technologies emerge, communication channels open and consumer behaviors adapt. These changes are apparent in the ways in which consumers interact with marketers and their brands as well as the ways in which consumers empower one another. Yet, as consumer connections, networks and relationships spider to the edges of the globe, marketers take their messages to social media channels with reckless abandon. Organizations that view social marketing as experimental forays jeopardize the relationships they have with their customers because consumers do not regard their actions as frivolous endeavors. They’re making decisions based on the new information they learn from their networks and using that knowledge to take actions and influence others. These actions leave indelible impressions upon brands and the consumers that interact with them. In an effort to help clients better understand the value of these emerging channels on their business, Web Analytics Demystified and Altimeter Group interviewed dozens of companies who are active participants in social media. Through our research...
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...Traver What were the objectives of the Financial Times in redesigning its e-commerce presence? What considerations, if any, unique to the newspaper business were involved? What did Financial Times do to meet the needs of mobile device users? Copyright © 2014 Pearson Education Slide 3-1 Copyright © 2014 Pearson Education Slide 3-3 Imagine Your E-commerce Presence What’s the idea? Vision Mission statement Target audience Intended market space Strategic analysis Internet marketing matrix Development timeline and preliminary budget Chapter 3 Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps Copyright © 2014 Pearson Education Copyright © 2014 Pearson Education Slide 3-4 1 Imagine Your E-commerce Presence (cont.) Imagine Your E-commerce Presence (cont.) Where’s the money? Business model(s): Portal, e-tailer, content provider, transaction broker, market creator, service provider, community provider Characterize the marketplace Demographics Size, growth, changes Structure Competitors Suppliers Substitute products Revenue model(s): Advertising, subscriptions, transaction fees, sales, and affiliate revenue Where is the content coming from? Static or dynamic? Copyright © 2014 Pearson Education Slide 3-5 Copyright © 2014 Pearson Education Slide 3-7 Imagine Your E-commerce Presence (cont.) Imagine Your E-commerce Presence (cont.) Who and where is the target audience? Describing your audience Demographics Age, gender, income, location Behavior patterns...
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...Chapter Five Consumer Markets and Consumer Buyer Behavior Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter 5- slide 1 Consumer Markets and Consumer Buyer Behavior Topic Outline • • • • • Model of Consumer Behavior Characteristics Affecting Consumer Behavior Types of Buying Decision Behavior The Buyer Decision Process The Buyer Decision Process for New Products Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 5- slide 2 Model of Consumer Behavior Consumer buyer behavior refers to the buying behavior of final consumers—individuals and households who buy goods and services for personal consumption Consumer market refers to all of the personal consumption of final consumers Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 5- slide 3 Model of Consumer Behavior Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 5- slide 4 Characteristics Affecting Consumer Behavior Factors Influencing Consumer Behavior Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 5- slide 5 Characteristics Affecting Consumer Behavior Culture is the learned values, perceptions, wants, and Family Oriented Cultural symbol Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Future Orientation behavior from family and other important In Group - Collectivism institutions ...
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...Copyright © 2005 Stuart Fischoff. All rights reserved. 1 Media Psychology: A Personal Essay in Definition and Purview by Stuart Fischoff, Ph.D. Introduction The subject matter of media psychology is a mother lode of material that psychology has actively mined for decades, but only within the last ten to fifteen years has the enterprise emerged as a distinct and explicit subdivision of psychology. Media psychology found its inspirational roots more than 90 years ago within the discipline of social psychology and in the early work of social psychologist Hugo Münsterberg concerning the psychology and the psychological impact of film. Published in 1916 under the title, The Photoplay: A Psychological Study, it was the first empirical study of an audience reacting to a film. Münsterberg also provided such a keen analysis of a screenplay's (then called a photoplay) grammar of visual construction and nascent cinematic conventions and their psychological impact on the audience, that his incisive words still echo today in numerous film school lecture halls and classroom seminars. And there was psychologist L.L. Thurstone, arguably the Father of Attitude Scale Construction and Measurement (a signature area of theory and research in social psychology), who developed scales for the measurement of attitudes toward movies for the famous and notoriously politicized Payne Fund Research in 1928. This study’s practically avowed purpose was to indict (not investigate) the medium of film...
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