The primary target market will caters to individuals and families who want to enjoy a good home cooked meal. Cora’s Kitchen plans to succeed by giving people a combination of outstanding and remarkable food in an atmosphere that everyone will like. We will focus on making our presence known in the community with a grand opening. Cora’s main focus in marketing after that will be to increase customer awareness in the nearby communities. Cora’s will create a likeable and entertaining environment with unbeatable quality at an outstanding price. Our goal is to be the talk of the town. All menu items are moderately priced for the area. While we are not striving to be the lowest-priced restaurant, we are aiming to offer exceptional food at reasonable prices for the average restaurant diner.
In the area of competiveness the owners' of Cora’s will have thorough understandings of opening and running a restaurant, all menu items are moderately priced for the area and will offer an employee training, incentives and retention program. They will also be aware of what other competitors have and offer. In the area of technology Cora’s Kitchen will have a committed website. The website will offer menus, prices, reviews and any special entertainment that might be happening at Cora’s. In order to attract new customers the site will have a section that will highlight special events from the previous month. The website will also have an on-line order feature, so customers will be able to order a selection for pickup using a credit card. This is also a benefit for customers who might need catering. The website will include email capabilities and online reservations and special events scheduling.
In the area regulatory Cora’s will adhere to all government regulation for a restaurant, such as hygiene, health, and food standards. Cora’s will also acquire all licenses and receive all health inspections required by the government and state. Cora’s will work with local banks to secure a low interest rate. Since Cora’s will be a soul food restaurant in the south it appeals to southern culture. People love a good home cooked meal and Cora’s will provide that without all of the headache and time of doing it yourself in the kitchen.