Evidences from theory

In recent decades, management practitioners and theorists are increasing interest in organizational culture as a category, which determines the effectiveness of the organization. This sort of "molecular level" of the latter, on the one hand, gives it a unique, on the other - allowing it to adapt to the environment, and employees - to the existence within it, but at the same time inspiring them to solve common problems.
It is this circumstance had in mind a Swedish scientist Iesper Kunde, who in his book "Corporate Religion" suggests that all the famous brands owe their success above all a clear and strong integration of ideology and values in the consciousness of its employees.
The concept of organizational culture as a form of process management emerged in the late 70's and 80's of the XX century in the period of institutionalization of the organization, when from a producer of goods and services it has become a social unit. Until that time, the functions of management were reduced to coordinating and controlling the activities of groups, ensuring the interaction of units to achieve the goals, etc.
However, the concept of organizational culture was not something totally new. This phenomenon is considered in M. Weber, K. Levin, T. Parsons, F. Selonika. A C. Bernard and G. Simon introduced the concept of "organizational morale", in essence similar to the definition of organizational culture. Many Western researchers have linked the fact of handling the organizational culture as well as management functions and the need to find an answer to the so-called "Japanese challenge".
In studying the causes of the economic successes of the Pacific, which overtook the U.S. in many ways and Western Europe, there was a hypothesis that the basis is not a system and methods of management, and cultural characteristics, including attitudes toward work. A