Corporation Community Building Responsibility: The analysis of how Cadbury balance the interests between interior and exterior stakeholders

Being one of the global confectionery magnates, Cadbury operates a business incorporating production and promotion of sugary food in a worldwide scale. The flagship brands Cadbury Dairy Milk, Trident, Halls, Dentyne and Clorets underpin the leading position throughout the world for the corporation, with a significant market share of 10.1%. The renowned name ‘Cadbury’ and symbolic purple are manifestation of high-quality sweetmeat according to mindset of the consumers. However, a high profile in taking on the social responsibilities is gradually a necessity for this globalization era, as the emergence and lucidity of the social contract between the businesses and the society. Despite the provision of prevailing goods and services for consumption under a legitimate circumstance, the corporations are supposed to practice in a scope where the beneficial organizations can be achieved in a broader width. The trend for interests of stakeholders to be on the company’s agenda becomes one aspect of this invisible contractual relationship, rather than narrow down its mission for profits maximizaion for present and potential shareholders. This article aims at analysing and evaluating the balancing extent of the fulfillment between interests of shareholders and stakeholders outside the corporation by Cadbury Schweppes PLC.

Enterprises, with an entitlement of a certain corporate citizenship within the society wherever it operates, is facing a catastrophic collapse of both financial and reputational positions, once the courage and capacity are available for a breach of the social contract. For Cadbury, it is stated in Our Business Principles, the code of conduct, that they ‘create brands people love’ as the most imperative goal by