...Entrepreneur p. 1 The purpose of this paper is to conduct an interview of a business owner to conduct a critical analysis of the business. On Sunday, 2013, I will interview X about her experience with business ownership in the cosmetology industry. Interview Question 1. What are the products and services offered at your local business? A.: X offers a wide variety of retail hair products and they cater to both male and female needs. Interview Question 2. What made you decided to open a salon? How did you move forward? Having been a beautician in salons owned by other people for 3 years, independence sounded like a luxury. Witnessing other salon owners’ conduct their business in a less favorable manner made her want to run her own salon so she could build her own reputation. She purchased a salon that was already established, changed the name to X and hired a few additional employees. The salon had employees working at the location already. Mrs.X’s desire for independence reflects the “Need to Achieve” (Boone, 2012, p. 195) characteristic of an entrepreneur. Entrepreneurs want to excel, they enjoy the challenge of reaching difficult goals and are dedicated to personal success (Boone, 2012, p. 195). Interview Question 3. Is the business operated as a sole proprietorship, a partnership or a corporation? What are the particular advantages and disadvantages of the form(s) experienced? A.: The business, X, began as a partnership, but later it was mutually...
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...customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price and value relationship. The business also maintains a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. Keys to Success: * Location: providing an easily accessible location for customers. * Environment: providing an environment conducive to giving relaxing and professional service. * Convenience: offering clients a wide range of services in one setting, and extended business hours. * Reputation: reputation of the owner as providing superior personal service. Business Objectives * Going Hair aims to provide an affordable personal care service across gender and race in a time and environment where affordability is the most important factor, along with personal attention. The services may include any trade relating to wellness (e.g. slimming), beauty (ranges from skin/nail care to massaging and teeth whitening) * Expansion of the business through hairdressing or complementary trades in order to utilize the entire shop and not be vulnerable to a rent share position where parties joining and leaving cause disruption and constant change in the business set up, marketing and branding structure. Products and Services Going Hair is considered an upscale full-service hairdressing salon that offers a wide range of services that include cuts, relaxers, perms, colours, shampoo, and conditioning...
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...IV Situation Analysis Industry Analysis An industry analysis is a component of the business plan that provides statistics about the market potential of your business, product and services. The analysis contains specific information about the current state of the industry and target market. According to the book, “Essentials of Marketing 6th ed.”, an industry analysis should also include a report of the trends, competitors, customer profile and technology within the industry. Industry Overview The US colleges and universities industry includes about 4,300 degree-granting institutions with combined annual revenue of approximately $400 billion. Sixty percent of industry revenue is generated by state-operated public schools, 40 percent by private schools. Some 1,700 schools are public, another 1,600 are private nonprofit institutions, and about 1,000 are for-profit private schools. Close to 75 percent of students are enrolled in public schools. Mainly because of big state universities, the industry is concentrated: 50 percent of all students are enrolled in the 400 largest schools. Among the fastest-growing UTPA is ranked in the top ten. Industry Forecast US personal consumption expenditures for higher education, a major driver for university and college revenues, are forecast to grow at an annual compounded rate of 2 percent between 2009 and 2014. Data Published: October 2009. Industry Indicators The bank prime loan rate, an indicator of colleges' and universities'...
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...Marketing Plan, First Draft Oriental Beauty Salon Chain DeVry University Nov, 9, 2013 Table of Contents 1. Executive Summary 3 2. Situation analysis 3 2.1 Market Summary 4 2.2 SWOT Analysis 8 2.3 Competition 10 2.4 Service Offerings 10 2.5 Keys to Success 11 2.6 Critical Issues 12 3. Marketing Strategy 12 3.1. Mission 13 3.2. Marketing Objectives 13 3.3. Financial Objectives 13 3.4. Target Market 13 3.5. Positioning 15 3.6. Strategies 16 3.7. Marketing Research 17 References 18 1. Executive Summary 2. Situation analysis Oriental Beauty Salon Company is in its first year of business as a start-up company, and it is preparing to launch an elite oriental beauty services for the Arab American female community living in USA. The Arab American population has been growing rapidly as a result of immigration, high birth rate, and conversions, it was estimated that in 2010 that Arab American community will form % 0.50 of total population of the USA (Asi& Beaulieu, 2013).The U.S. Census Bureau estimates the Arab American population to be approximately 1.4 million. However, the Arab American Institute (AAI) notes that this estimate is low as a result of a lack of comprehensive tracking. The AAI estimates the actual population of Arab Americans to be 3.4 million (AAI, 2008).The median household income for Arab Americans is $56,331 which is higher than the median income for all U.S. households (AAI, 2008). However...
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...hot stop for investor, but also a homeland of many entrepreneurs going out of the national barriers and growing internationally in a remarkable way. With rising of wages, a stability of inflation, Brazilian population is getting richer. In the last couple years, that was increase of the wealth population and a significant improvement of the middle and low class purchase power, resulting in growing of the country and putting new challenges for local business thinking of going to other countries. Not surprising, Brazilians are spending more in many different market segments, one of them cosmetics, fragrances, and personal hygiene. In 2010, with an impressive 12% growing of the cosmetic market, Brazil became the second largest consumer of cosmetics in the world just behind United States. According the ABIHPEC, Brazilian Association of cosmetics, fragrances, and personal hygiene, the market of these products has grown substantially over the past 15 years. Exports grew 17.8% in 2010, reaching $ 693 million, versus $ 588 million in 2009. Imports of these products to Brazil also increased, reaching U.S. $ 696 million from $ 456 million in 2009 (increase of 52.6%). In 2010 the sector accounted for 4.282 million job opportunities, maintaining an average growth of 9.3% per year. This scenario represents a great opportunity for companies such as Natura to explore new markets and expand its business. To succeed internationally, companies must have...
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...start up thousands of businesses each year however, not all succeed. Statistics gathered by the National Federation of Independent Businesses reports that only 39% of new businesses in the United States finish the year making a profit. Numerous reasons exist why new businesses fail, but many new business owners find that although they are very competent in their profession, they struggle with operating a business (Klein, 1999). B-Team Consulting can help the new business owner make sure he or she winds up in the 39% group of profitable new businesses. Our firm provides several services to ensure the new business reaches its goals. The firm offers business plan preparation, often the first impression investors have of a business. Marketing analysis services will help a new business with a complete marketing strategy to make the most of its advertising resources. The B-Team Consulting firm can help in website design and promotion to ensure optimal Internet exposure. These are a sampling of many services B-Team Consulting can offer (Williams, 2011). Problems the Firm Can Remedy Many small businesses face declining sales and fewer repeat customers after expansion. The owner of the small business finds that once the business expands beyond the initial workforce, there is a drop in repeat customers. When questioned, customers report declining customer service. The B-Team Consulting firm can help small business owners overcome these growing pains and eliminate perceived customer service...
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...to soul searching as well as becoming closer with our lord and savior. By reviewing the meta-narrative of the bible I have been able to more closely and attentively delve into the would of Christianity. This has propelled my thought process as to better analyze each passage and thus creating a better understanding what what was being proclaimed in the biblical scriptures. Before starting this class I would read the scriptures and have a vague understanding of the message hidden in the words. After reviewing all of the video lectures and hearing what the professor has had to say about the meanings of each passage, I have been able to redirect my though process to that of biblical understanding. Recalling week one of our biblical passage analysis, after reading the given passage I received and comprehended very little information on the passage. I began to speak with family, friends and others of the christian religion, and after consulting with thhem I was better able to understand what the passage was calling for. I had come to the understanding that God needs us to be able to comprehend what he has left for us and to put his words into action and how all of the passages have a meaning and relation back to our life in modern society. But, I can...
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...[pic]DE LA SALLE UNIVERSITY Taft Avenue, Manila In Partial Fulfillment of a Requirement in Instructional Leadership Brother Andrew Gonzales College of Education For the Degree in Master of Education Major in Educational Leadership and Management By: Imelda P. Tabian I.D. # 11293853 Dr. Eric Olivares Professor ONE YEAR DEVELOPMENT PLAN OF PITOGO HIGH SCHOOL S.Y. 2014-2015 I. Introduction and Background Information 1. Historical Development of the School Pitogo High School or otherwise known as PHS has its origins from the vision of the Local Government of Makati City of providing quality education for each of its students. Through the initiative of the city officials headed by then former Mayor Jejomar C. Binay now Vice-President and in collaboration with the Department of Education, both sector worked hand in hand in fulfilling its mission of providing access to education through technologically driven formal, non-formal and other alternative delivery system. The creation of a localized school was initiated by Mayor Binay and it was intended to benefit the citizens of Barangay Pitogo along with its co-barangay catchment areas of South Cembo, Pinagkaisahan, Cembo and Guadalupe Nuevo. Its first year of operation started 2004-2005 with Mrs. Luzviminda L. Bannag as its first administrator in her capacity as Officer-in-Charge. The number of students of PHS on its maiden operation...
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...MA Design Management for Fashion Industries Name: Leong Ruoh Shiang Course: Fashion Brand Marketing Course Leader: Anna Watson Case Study: Chinese Herbal Medicine Cosmetics brand, Herborist Topic A International Marketing Strategies of Herborist Abstract This paper attempts to investigate the internationalization process of a Chinese domestic cosmetics brand, Herborist by making a comparison of marketing strategies applied for different countries as a case study. In addition, by gaining understanding on the development of a local brand and analyzing the issues, which block the way for business expansion, suggestions are made for the exploration of future potential market. This case study is mainly based on quantitative research, which was carried out in the form of a questionnaire conducted by 100 local and Malaysian Chinese. Besides from that, secondary data are taken from Internet and based on literatures published in English and Mandarin. The crucial steps for a domestics brand to enter the international arena is by utilizing different or undifferentiated strategy, reinforcing the innovation of Chinese oriental essence and also enhancement on brand awareness. Keywords- Oriental, Domestic cosmetics, International marketing strategy, Market entry, Brand story, France, International business, Marketing Channels 1. Introduction In recent years, it is obviously seen that there is a thriving and robust...
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...Critical Review of Cizek, Gregory J. (2005). High-Stakes Testing: Contexts, Characteristics, Critiques, and Consequences In Richard Phelps (Ed.), Defending Standardized Testing (pp. 23-54). New York, New York: Psychological Press. By Cheryl LeBlanc-Weldon When I decided to delve into the issue of high-stakes testing, I purposefully set out to find its defenders. Critical thinking is important to me and part of the process of thinking critically is to view a variety of perspectives on an issue in order to obtain an informed understanding and from that, an opinion. As an experienced educator, I have participated in standardized testing in a variety of ways. I have administered and graded tests in both Mathematics and Language Arts. I believe that currently in Nova Scotia we don’t have the type of high-stakes testing they have in the USA and other parts of the world. Our students do not need to achieve a certain level of achievement on the standardized tests they take in order to grade and teachers are not fired or have their salaries docked when students fail to achieve the benchmarks. Still, the provincial tests our students write do have a degree of importance in that the results are published for media and public consumption (which directly affects the opinion people form of the health of our education system) and certain resources are channeled into schools with the weakest performance. In addition, the way students view themselves and their abilities are affected...
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...Financial Management Analysis and Trends: For-Profit Schools 06/13/2012 ED 7837 TABLE OF CONTENTS Introduction……………………………………………..………………………………………..……………………………………..3 Abstract………..…………………………………………..…………….………………………………………………………………..3 Where the money comes from: Revenue sources……………………………..….……..……………………………5 Pricing and discounting practices within institutions..…………………………...………………………………….6 Where the money goes: Standard expense categories……………………….….……..…………………………7 What is tuition discounting…………………………………………………………………...………………………………...8 Tuition discounting is attractive to higher education institutions..……………………………….………….9 Negative consequences to tuition discounting………………………………….……………..……………….…..10 For-Profit and Distance Learning Schools.……….……………………………….…………………………………...12 Trends in revenue and funding………………………………………………………….…...……………………….…….11 Gainful employment.……………………………………………………………………………….…………………………….13 Solutions……………….…………………………………………………………………………..……….………………………….14 Conclusion………………………………………………………………………………………….……….…………………………15 References…………………………………………………………………………………………………………………………….16 Introduction The most important investment that someone will make in life is education. It sets the foundation for one’s professional life and career. Education needs to be accessible to everyone who chooses to pursue it. This means that education should be accessible both in a classroom, online, digital, for both non-traditional and traditional students. Having...
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...“Lifestyle Study of Fortis La Femme patients, to help, plan promotional activities for the hospital” STUDY CONDUCTED AT: [pic] Fortis La Femme, New Delhi. SUBMITTED BY: Miss Ankita Srivastava SUBMITTED TO: Prof. P.N. Mishra Director Institute of Management Studies DAVV, Indore. And Mrs. Nidhi Sharma Kohli Manager, Marketing Fortis La Femme, New Delhi. [pic] INSTITUTE OF MANAGEMENT STUDIES DEVI AHILYA VISHWAVIDYALAYA, INDORE. JUNE-JULY, 2007. ACKNOWLEDGEMENT A project work is done by a student with a view to learn about a topic right from its base to peak, which is altogether a collaborative work where all the staff members of the organization(where study was conducted) and all the people around the student help and teach him/her in working out the study. First and foremost I would like to thank my internal project guide Prof. P.N. Mishra for extending his incessant guidance and support. His supervision has always encouraged me to improve in my work towards perfection. I have been really lucky to have done my summer training project at Fortis La Femme, New Delhi where all the staff members have been co-operative to their utmost level. I am grateful to Dr. Gayatri Ghadiok, Managing Director Fortis La Femme for providing me the opportunity to undertake this study in this hospital. I would like to pay my gratitude to Mrs. Nidhi Sharma Kohli, Manager Marketing...
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...Stem cells: What they are and what they do Researchers believe stem cells offer great promise for new medical treatments. Learn about stem cell types, current and possible uses, ethical issues and the state of research. By Mayo Clinic staff You've heard about stem cells in the news, and perhaps you've wondered if they might help you or a loved one with a serious disease. You may wonder what stem cells are, how they're being used to treat disease and injury, and why they're the subject of such vigorous debate. Here are some answers to frequently asked questions about stem cells. Why is there such an interest in stem cells? Researchers hope stem cell studies can help to: * Increase understanding of how diseases occur. By watching stem cells mature into cells that eventually become bones, heart muscle, nerve cells, and other organs and tissue, researchers and doctors may better understand how a variety of diseases and conditions develop. * Generate healthy cells to replace diseased cells (regenerative medicine). Researchers hope they can train stem cells into becoming specific cells so that those specialized cells can be used to regenerate and repair diseased or damaged tissues in people. People who might benefit from stem cell therapies include those with spinal cord injuries, type 1 diabetes, Parkinson's disease, Alzheimer's disease, heart disease, stroke, rheumatoid arthritis, osteoarthritis and multiple sclerosis. Stem cells could also be grown to become new...
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...Gloria Davies and Gil-Soo Han KoreAn coSmetic SurGery AnD DiGitAl publicity: beAuty by KoreAn DeSiGn Abstract This article examines the relationship between digital publicity and cosmetic surgery. While focused on South Korea, it also discusses China because of the conspicuous Chinese demand for Korean cosmetic surgery in recent years. In fact, China has become the largest export market for Korean cosmetic surgery. The analysis is based on the premise that there is a vital link between cosmetic surgery and digital technology in both these countries. We argue that the celebrity culture spawned by entertainment media has facilitated the normalisation of cosmetic surgery to the extent that it is commonly viewed, quite unproblematically, as a form of human physiological enhancement. The article examines the publicity surrounding cosmetic surgery (comprising media reports, advertisements and commentaries) to see how it is presented in the Korean media and on the internet. These findings are then considered in relation to the promotion of Korean cosmetic surgery in China. In the 2000s, Korean cosmetic surgery rose as a by-product of the massive cultural phenomenon known as Hallyu, or the ‘Korean wave’. Hallyu represents Korea’s media success: its entertainment products have generated enormous revenues since the first exports of Korean popular culture in the 1990s. In 2009, Hallyu revenues were estimated to have reached US$6 billion (cited in Oh, 2010). Cosmetic surgery was first...
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...A Study on Purchase Pattern of Cosmetics among Consumers in Kerala Dr. Vinith Kumar Nair* Dr. Prakash Pillai R* Introduction Understanding behaviour of consumers is a key to the success of business organizations. Marketing personnel are constantly analyzing the patterns of buying behaviour and purchase decisions to predict the future trends. Consumer behaviour can be explained as the analysis of how, when, what and why people buy. Consumer behavior can be understood as: "The decision process and physical activity individuals engage in when evaluating, acquiring, using, or disposing of goods and services." (Loudon and Della Bitta, 1980). Nowadays, this phenomenon, can also be illustrated in the following way: "activities people undertake when obtaining, consuming, and disposing of products and services" (Blakwell, Minard and Engel, 2001). A study by Voss and Parasuraman (2003) suggests that the purchase preference is primarily determined by price than quality during pre-purchase evaluation. Given explicit quality information, price had no effect on pre-purchase or post-consumption quality perceptions. Instead, post consumption quality evaluations had a favorable impact on price evaluations. Another study by Chernev (1997) analyzed the effect of common features on brand choice and the moderating role of attribute importance. It is argued that when brand attributes differ in importance, with the best value on the most important attribute, thus further polarizing brands’ choice shares...
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