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Cost Management Accounting

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ACCT 3020 Cost and Management Account II Case Study Zhuhai Company

The Company

Zhuhai Company was a medium-sized, partly integrated paper company, producing white and kraft papers and paperboard. A portion of its paperboard output was converted into corrugated boxes by the Design division, which also printed and colored the outside surface of the boxes. Including Design, the company had four producing divisions and a timberland division which supplied part of the company’s pulp requirements.

For several years each division had been judged independently on the basis of its profit and return on investment. Top management had been working to gain effective results from a policy of decentralizing responsibility and authority for all decisions but those relating to overall company policy. The company’s top officials felt that in the past few years the concept of decentralization had been successfully applied and that the company’s profits and competitive position had definitely improved.

The Issue and controversy

In early 2013 the Production division designed a special display box for one of its papers in conjunction with the Design division, which was equipped to make the box. Design’s package design and development staff spent several months perfecting the design, production methods, and materials that were to be used. Because of the unusual color and shape these were far from standard. According to an agreement between the two divisions, the Design division was reimbursed by the Production division for the cost of its design and development work.

When the specifications were all prepared, the Production division asked for bids on the box from the Design division and from two outside companies. Each division manager was normally free to buy from whichever supplier he wished, and, even on sales within the company,

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