...market reached a value of $142.9 billion in 2003, having grown with a compound annual growth rate (CAGR) of 0.7% in the 1999-2003 periods. The leading revenue source for the global PCs market in 2003 was the desktop sector, which accounted for 69.3% of the market’s value. In value terms, this sector was worth $99 billion in 2003. During the next five years, the market is expected to experience steadily growing growth rates. By 2008, the market is forecast to reach a value of $158.2 billion, equating to a CAGR of 2.1% in the 2003-2008 period.” (Datamonitor, 2010) b. The Company “Lenovo Group (Lenovo) is engaged in the manufacturing of personal computers (PCs) related IT products, and services. The group also provides a range of notebook computers, desktop computers and servers. It divested the...
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...On 24 August 1910, ITC was corporated under the name Imperial Tobacco Company of India Limited. At 1970, when the Company's ownership progressively Indianised, the Company's name was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited and in 1974 it turned to I.T.C Limited. In the recognisation of the company there was a wide range of business establishing in the market. The Company emphasis on the Fast Moving Consumer Goods which comprises of the Personal care products, Foods, Cigarettes and Cigars, Branded Apparel, Education and Stationery Products, Incense Sticks and Safety Matches, Paperboards & Specialty Papers, Packaging, Hotels , Agri-Business and Information Technology. ‘ITC’ is today no longer an acronym or an initialised form.It stands rechristened 'ITC Limited,' The first six decades of...
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...Information Technology in India - setup, history and present day situation Share India is one of the great standup country in the field of science and technology. every year india produces more than 500 thousands engineers. No doubt it is a bulk producers of scientists and technologists. Information Technology remain the backbone of the economical growth of India. and you can see it from the observed facts of exports. The share of IT in exports has increased by 17% from 1990 to 2001. IT based sectors such as Backoffice, remote maintainence, accounting, public service, medical, insurence and other bulk processiong fields are rapidly expending. Indian companies such as HCL, WIPRO, INFOSYS, TCS are today's tough competitors for the other IT organizations. History of Information Technology in India The setup of IT in India was done by the Tata group in association with the Burroughs at Mumbai in 1967. The first software export zone SEEPZ was setup in 1973 this was what we can call the old avatar of the IT parks. at that time 80% of india's software were exported from there. The indian government baughtEVSEM computers from soviat unions in 1968 which was used in big organizations only for the technological and scientific researchs. After the freedom of india in aug 1947 it was an economically beleaguered country. but due to the efforts of PM late. sir Jawaharlal Nehru india very repidly become a wide scientific work-field, such big that it was ranked 3rd after the...
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...picked micro chip components off tapes and placed them onto the boards. Other machines soldered, cleaned and tested, until the guts of a notebook personal computer (PC) popped out to be encased in black plastic or metallic silver by human hands. Each line produced a new notebook computer every 16 seconds, for a combined output of 13,500 PCs per day . However, none of these PCs carried the Inventec name. Instead, the notebooks produced in this Chinese factory bore the brand logos of three competing multinational computer companies. Each PC was packaged in a brand manufacturer box, and shipped to client distribution centers around the world. Some were shipped via UPS from the Shanghai factory directly to consumers in the United States, with return address labels bearing the name and U.S. address of the brand company. Inventec, with annual revenues topping 150 billion ew Taiwan Dollars (NT$)a and market capitalization valued at over $1 billion, was one of Taiwan's leading Original Design Manufacturers (ODM). ODMs designed and manufactured electronic products such as computers, servers, MP3 players, PDAs and cellular telephones for client companies that marketed the products globally. In early 2005, scenes like the one above were taking place simultaneously in at least 10 Taiwanese ODM PC factories in and around Shanghai. Taiwan's four major notebook PC manufacturers were expected to account for nearly 60% of world production in 2005.1 Inventec had been one of...
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...in cash. "[The direct model] worked very well for them in the past because the bulk of their business has been in the enterprise and public sectors," Ma explained. However, Dell has had limited success in the Asia-Pacific consumer market, where its lack of physical retail presence was a disadvantage particularly against competitors such as Hewlett-Packard (HP) and Acer. Diptarup Chakraborti, Gartner India's principal analyst of Asia-Pacific client computing markets, said Dell has been facing some resistance from users who do not buy or make advance payments for expensive products such as a notebook, without first seeing the product. Chakraborti noted that this has compelled Dell to change its strategy and enter the retail space. In addition, Ma noted that a lot of growth in the last few years had centered on the consumer market, with Acer and HP gaining a fair bit of market from their notebook shipments. "That's where Dell has been left out of the game, so this decision is a good step forward," he said. Chakraborti added that the PC...
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...market globalization can be viewed as a ------------. Ans: 6. Which of the following statements is true about the firm-level consequence of market globalization? Ans: 7. Peter, a graduate student from Michigan, ordered a notebook from Opus Inc., an American MNC manufacturing and selling computers and related products. The notebook that Peter ordered from Michigan was assembled in Opus ‘factory in Taipei. This exemplifies the ----------- stage in the international value chain. Ans: 8. A born global firm is defined as -------------. Ans: 9. Which of the following is characteristic of collectivist societies? Ans: 10. Titania is a country characterized by a high-context culture. This implies that ---------. Ans: PART – B a. Discuss the impact of market globalization on consumer lifestyles and preferences around the world. Provide examples to illustrate your answer? Globalization/Internationalization of businesses has had an extreme and largely beneficial impact on consumer attitudes world over. Lifestyles, preferences and perceptions have been drastically altered and the process is ongoing. This is particularly noticeable in the developing countries, where the consumer had limited choice of only locally produced products as trade barriers made access products manufactured elsewhere prohibitively expensive. * Globalization,...
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...market capitalization values over USD$ 1 billion, other companies within the same industry were simultaneously growing. At least 10 Taiwanese ODM factories moved in and around Shanghai. This was related to the fact in 2001 Taiwan eased government restrictions of high tech investment in China and all major ODM’s began opening PC plants in China in order to reduce their operating costs. In some cases, the operating costs we be 1/7 the cost in Taiwan. This had such an effect that competition got fierce and constant underbidding was necessary to attain contracts with clients such as HP, Dell, Apple and Palm. The aftermath of the above mentioned situations caused net margins on notebook computers drop drastically from 10% in 2001 to basically 3-4% and below 1% for second tier ODMs. Since 1995, the notebook PC’s represented nearly 80% of Inventec’s Corp. revenues. Quantifying that Inventec has earned over 150 billion NTS$ this represents approximately 120 billion NTS. Additional concerns about underutilizing Inventec’s Chinese plants triggered Inventec’s stock to go down in the mid 2005. Prior to this year Inventec had lost Apple’s iPods exclusive manufacturing contract and a portion of Cisco’s VOIP phone business. In review of all these events and situations Inventec experienced, despite is rapid growth pace, were grounds which hindered Inventec’s profit growth margins. Question 2 The industry is comprised by two segments: Electronics Manufacturing Services (EMS) Original...
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...Lenovo, China’s largest PC maker, made headlines around the world. A relative upstart in the business, founded with $25,000 of seed capital from the Chinese Academy of Sciences, Lenovo was acquiring the IBM division that invented the PC in 1981. While Lenovo was arguably the best known brand in China and had some brand presence in Asia, it was virtually unknown to the rest of the world. In 2004, over 90% of Lenovo’s revenues came from China (see Exhibit 1 for financials).2 But with this major deal, Lenovo aimed to become a global technology giant. Annual revenues would triple to $12 billion, making Lenovo the third-largest PC maker in the world after Dell and Hewlett-Packard. As a new multinational with 20,000 employees operating in 138 countries, Lenovo needed a global marketing and branding strategy to match its new reach. This meant determining what Lenovo stood for and designing products that supported that claim. In January 2006, 13 months after the deal was announced and eight months after it closed, Lenovo was preparing for the intense limelight that would come with its sponsorship of the February 2006 Turin Winter Olympics. There it planned to introduce a Lenovo-branded product line designed from the bottom up for small and medium enterprises, a move considered bold and risky by industry observers. The Global PC Industry History Twenty-five years before this landmark deal, IBM introduced its first PC after...
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...Its motherboard business model was based on white box manufacturers and by early 2000s, ASUSTeK became the number one manufacturer of motherboards in the world. Keeping a firm focus on innovation and technical expertise, ASUSTeK ventured into the Notebook market and gained significant market share. Their attempt to enter the PC market failed due to lack of efficient supply chain expertise and a mismatch in their organisational goals with those needed to succeed in the PC market. ASUSTeK positioned itself as a high-end product manufacturer earning a premium price. It eventually started subsidiaries like AsRock and ASUSALPHA to deal with various market segments like low end motherboards. In a bid to build their own brand name and move away from anonymity, ASUSTeK separated from its contract manufacturing arm (Pegaatron) and retained only their ASUS brand along with the sales and marketing organization. ASUSTeK now targets to become a global leader in the PC industry. ASUSTeK has two major product lines – motherboards and notebooks. The value chain for both these products can be represented as follows: OBM OBM ODM ODM While motherboards are only a subsystem that go inside the final Desktop PC and/or Notebooks, the Notebooks themselves are the finished products that are sold to the end customers. As it turns out in case of the PC...
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...young, and then they were thrown out of the house by their father’s brother. Being the eldest brother, he took responsibility of his younger siblings. To educate them, he gave up his studies and started his own small business. He used to go to households on a four wheel cart and ask them from recyclable wastes, which primarily included paper, wood, etc. From that income he educated all his younger brothers. Soon along with his brothers, they started their own recycling unit. From that point in time, the family never looked back. They started publishing text books and reference books which were used in every school which followed the regional board. As the other brothers joined they expanded to different boards, languages and subjects. In India, usually children join their fathers business. As there were already 5 partners in the company, the company would be too crowded if every child was also made a partner in the company. So the directors made a law which stated that in order to become a partner in the company, one will have to prove himself/herself useful and contributing to the company. So the next generation was busy with proving themselves. The main directors (AR Gala and brothers) were not that well educated at that time, as their main concern was to make money. Because of that the company’s financial statements and balance sheets were not at all organized which led to some problems. The younger son of AR Gala became a chartered accountant and sorted all the finances of...
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...------------------------------------------------- Cigarettes | | | | | | Armenteros Handrolled Cigars | | | ITC is the market leader in cigarettes in India. With its wide range of invaluable brands, it has a leadership position in every segment of the market. It's highly popular portfolio of brands includesInsignia, India Kings, Lucky Strike, Classic, Gold Flake, Navy Cut, Players, Scissors, Capstan, Berkeley, Bristol and Flake, Silk Cut and Duke. The Company has been able to build on its leadership position because of its single minded focus on value creation for the consumer through significant investments in product design, innovation, manufacturing technology, quality, marketing and distribution. All initiatives are therefore worked upon with the intent to fortify market standing in the long term. This in turns aids in designing products which are contemporary and relevant to the changing attitudes and evolving socio economic profile of the country. This strategic focus on the consumer has paid ITC handsome dividends. ITC's pursuit of international competitiveness is reflected in its initiatives in the overseas markets. In the extremely competitive US market, ITC offers high-quality, value-priced cigarettes and Roll-your-own solutions. In West Asia, ITC has become a key player in the GCC markets through growing volumes of its brands. ITC's cigarettes are produced in its state-of-the-art factories at Bengaluru, Munger, Saharanpur, Kolkata and Pune...
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...[edit] History [pic] Michael Dell, Founder of Dell. [edit] Origins and evolution | |This article or section may contain an inappropriate mixture of prose and timeline. | | |Please help convert this timeline into prose or, if necessary, a list. | While a student at the University of Texas at Austin in 1984, Michael Dell founded the company as PC's Limited with capital of $1000[4]. Operating from Michael Dell's off-campus dorm room at Dobie Center [1], the startup aimed to sell IBM PC-compatible computers built from stock components. Michael Dell started trading in the belief that by selling personal computer-systems directly to customers, PC's Limited could better understand customers' needs and provide the most effective computing solutions to meet those needs. Michael Dell dropped out of school in order to focus full-time on his fledgling business, after getting about $300,000 in expansion-capital from his family. In 1985, the company produced the first computer of its own design — the "Turbo PC" — which contained an Intel 8088-compatible processor running at a speed of 8 MHz. PC's Limited advertised the systems in national computer-magazines for sale directly to consumers, and custom-assembled each ordered unit according to a selection of options. This offered buyers prices lower than those of retail brands, but with greater convenience than assembling the components...
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...MAKE IN INDIA – PROSPECTS OF ELECTRONIC SECTOR Presented By: Sandeep.P.S, Akhila Reddy FEBRUARY 26, 2015 SIVA SIVANI INSTITUTE OF MANAGEMENT KOMPALLY, HYDERABAD PAPER PRESENTATION MAKE IN INDIA – PROSPECTS OF ELECTRONIC SECTOR Students-PGDM D. Akhila Reddy (ph:8008603183, mail: akhila.23tps@ssim.ac.in) Sandeep P.S(ph:09037323232, mail: Sandeep.23tps@ssim.ac.in) Siva Sivani Institute of Management, Secunderabad. ABSTRACT “Make in India” is an international marketing strategy, conceptualized by the Prime Minister of India, Narendra Modi on 25th September 2014 to attract Foreign direct investments from businesses around the world. Ultimately this process will strengthen the India's manufacturing sector. The campaign's purpose is to enhance job creation, boost the national economy and convert India to a selfreliant country and to give the global recognition to Indian economy. The purpose of Make in India is to convert the Indian economy as the manufacturing hub and to transform the Indian economy. India is inviting the investors from the rest of the world by eliminating laws and regulations, making bureaucratic processes easier and shorter, and make government more transparent, responsive and accountable. India is well known for software industry but lagging in hardware industry, therefore India is importing most of the electronic goods like Mobiles, Laptops, Flat panel LED, LCD TVs from foreign countries like Japan, China USA,UK, Singapore etc. as they have the brand...
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...Executive Summary Integrated marketing communication is being practiced by almost all companies now. The purpose of this report is to focus on the communication tools that will be used by Hewlett Packard (HP) and UNICEF to communicate their message to their target audience. Furthermore the objectives of each company will be analyzed in detail as well as the measure they will be using to measure their IMC outcome. Lastly we will be analyzing the differences between both companies based on their IMC tools and how they differ from each other in terms of objectives. This report will give both companies a glimpse of how they can enhance their brand equity by effectively using the appropriate IMC tools and how the IMC tools will benefit them. Table of content A. Background of Hewlett Packard Company 4 1.0 HP’s Target Audience 4 1.2 Integrated Marketing Communication objectives of HP 6 2.0 The Integrated Marketing Communication Mix of Hewlett Packard 7 2.1.1 Advertising 7 2.1.2 Online Marketing 8 2.1.3 Personal Selling 8 2.1.4 Sponsorship 8 2.1.5 Public Relation 9 3.0 Measuring IMC outcomes 9 B. UNICEF 12 1.0 Target Audience of UNICEF 12 1.1 Market Segmentation 13 1.2 Integrated Marketing Objectives of UNICEF 13 2.0 The Integrated Marketing Communication Mix of UNICEF 14 2.1.1 Social Media 14 2.1.2 Sponsorship 14 2.1.3 Online marketing 15 2.1.4 Events 15 2.1.5 Public Relation 15 3.0 Measuring IMC outcomes 16 4.0 Analysis of IMC practices...
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...A RESEARCH BASED PROJECT NEW PRODUCT LAUNCH IN THE MARKET DONE BY MONU JAIN COMPANY PROFILE: * Type: Public (BSE:ITC) * Founded: 24 August 1910a Radha Bazaar Lane, Kolkata, India * Headquarters: Kolkata, India * Key people: Yogesh Chander Deveshwar, Chairman K. Vaidyanath, Director, Partho Chatterjee, CFO * Industry: Tobacco, foods, hotels, stationery, greeting cards Products: Cigarettes, packaged food, hotels, apparel Employees: over 25,000 (2009) Website: http://www.i tcp ortal.com/ Forbes Global 2000 List: 987 rank (2009) * Sales ($ billion):3. 65 Profits($ billion):0.79 Assets($ billion):4.43 Market Value($ billion):13.48 * ITC S VISION | | Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian economy and the Company’s stakeholders. * ITC S MISSIONTo enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value | | ITC is one of India's foremost private sector companies with a market capitalization of over US $ 30 billion and a turnover of US $ 6 billion. ITC is rated among the World's Best Big Companies. ITC ranks among India's `10 Most Valuable (Company) Brands', in a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia's 50 best performing companies compiled by Business Week. ITC has...
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