Memo
To:
CC:
Date: December 11, 2010
Re: Part II Team Paper

Apple’s New Innovative Product

Worldwide mobile device sales were reported to 1.6 bill units in 2010. This was a 31.8 percent increase over sales the previous year. Of those 314.9 million units sold Apple posted 8.7 million in sales that quarter which was a 100 percent unit to the previous year and a market share of 1.2 percent. But the technology sales market place is not just about mobile phones it also includes other mobile devices such as the tablet. In 2010 there were 15.7 million units sold with an estimated increase of 400% by 2012. (Tudor & Pettey 2010.)

This means to stay competitive in the market place Apple needs to do several things which includes pushing the limits of the Apples latest iPhone 4’s capabilities, create a green alternative to support devices, add features like an SD memory slot to make the iPad more user friendly, and to lead the way in the mobile device market place launch the iPhone5 which will have true 4g capabilities. This memo will recommend a new project added to Apple existing device portfolio. Also, we will explain the selection process and methods used to evaluate and justify selected project to be launched by midyear 2010.

Portfolio Management Process (including selection criteria)

The Project Management Office, during its guidelines, strategies and Apple’s innovative business advice will present current and future projects to the executive leaders and board of directors while observing projects in development. Thus, this will guarantee successful financial quarterly maintenance while still following the company’s product sustainability, SEC filing, product innovation, environmental considerations and project value. (Apple, 2011)
Phase 1: Prioritization & Selection of Projects
Evaluating Candidate Projects
In evaluating candidate projects