...THE COW… The cow is a domestic animal which is found all over the world. It has four legs, two horns on its head, and a long tail. Its body is covered with soft hairs. Its hoofs are parted in the middle. Cows may be of various colors. They may be white, yellowish white, brown, black or a mixture of these colors. They are gentle and timid by nature. The cow is a very useful animal. It gives us milk which is very nutritious. From the milk, we make butter, curd, ghee, sweetmeats etc. It lives on grass, leaves and bran. The bullocks are engaged by us in manifold jobs. They draw carts which carry load of men and goods. They plough lands; and sometimes they are yoked to a grinding tree for extracting oil from seeds. The cow is a common domestic animal, because of its various types of usefulness. Even the cow-dung is a good fertilizer which is generally used in the fields for better growth of crops. When the cow dies, its skin is used in making shoes, bags etc. Its bones are used in making buttons, combs, knife-handles and similar other useful articles. Thus the cow is the most popular domestic animal in the world. The cow is a very useful animal. It is a domestic as well as religious animal. It gives us milk. The people worship it. The cow is given "mother's" status in our religion. It is a pious animal. The cow has a large body. It has four legs, two horns and a long tail. It has two ears. It is found everywhere in the world. Cows differ in shape and size. They are of different...
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...cow Conclusion- When New Product and Customer Loyalty Collide Pacer’s CEO should have done few market survey to come out of the situation and his confusion which is created due to a letter from one of his loyal customer. Following could possible be a way out: 1. Analysis of product life cycle stage for existing product: Henry could get a simple survey condugvfkjajbfgila;hg;iaognb;o kjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjbggiadghpighipghjpoagjoaghj[oaghjoaphgj’oagjh[gj[Ojgdhposahdpowshpswohgaswohg[paSOghjSPOhgdjpsohdgposwhdposwhgpsohdpos[;ghjdpSO:gdhjasjcted to know which product has started to decline and which one could still hold on to customers expectations. This survey could help him to plan his product portfolio accurately. 2. In a dynamic and highly segmented market such as athletic footwear, it’s smarter to let your customers drive your strategy. By focusing on customers rather than competitors, a company can uncover differences among market segments and design products and marketing programs that create value for buyers in specific segments. Because customer-oriented companies have a clear understanding of customer needs, they may compete based on meaningful differentiation, not bells and whistles. For example, Pacer could meet the needs of many runners by offering models that help correct pronation or that protect tender knees or backs, as well as models for the competitive runner who needs a basic, well-made shoe. This...
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...levels. The first is its level of growth within the market, while the second measures its market share relative to the competition within its industry. To help businesses further analyze its assets, the matrix divides the business units or products into four categories, including: Stars: The business units or products that have the best market shares and generate the most cash are considered stars. However, because of their high growth rate, stars also consume large amounts cash. This generally results in the same amount of money coming in that is going out. Stars can eventually become cash cows if they sustain their success until a time that the market growth rate declines. Cash cows: Cash cows are the leader in the marketplace and generate more cash than they consume. These are business units or products that have a high market share, but a low growth prospects. According to NetMBA, cash cows provide the cash required to turn question marks into market leaders, to cover the administrative costs of the company, to fund research and development, to service the corporate debt, and to pay dividends to shareholders. Dogs: Business units or products that are dogs are those have both a low market share and low growth rate. They don't earn a lot of cash, nor do they consume a lot. Most likely these aspects of a business are making little, if any money. Dogs are generally considered cash traps...
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...File 1 dsfsdfs dfs dfs df sdf sdf sdf sdf sdf sdf sd fsd fs sd fsd fs dfs df sdf sdf sdf sd ff gd gh sfh fh sd fas dw g sgh sfd gs df dg f sd fa sf sfg fg hd fg sdf f hf g sf asf dgh fd sfs d fs g dg dsfsdfs dfs dfs df sdf sdf sdf sdf sdf sdf sd fsd fs sd fsd fs dfs df sdf sdf sdf sd ff gd gh sfh fh sd fas dw g sgh sfd gs df dg f sd fa sf sfg fg hd fg sdf f hf g sf asf dgh fd sfs d fs g dg dsfsdfs dfs dfs df sdf sdf sdf sdf sdf sdf sd fsd fs sd fsd fs dfs df sdf sdf sdf sd ff gd gh sfh fh sd fas dw g sgh sfd gs df dg f sd fa sf sfg fg hd fg sdf f hf g sf asf dgh fd sfs d fs g dg dsfsdfs dfs dfs df sdf sdf sdf sdf sdf sdf sd fsd fs sd fsd fs dfs df sdf sdf sdf sd ff gd gh sfh fh sd fas dw g sgh sfd gs df dg f sd fa sf sfg fg hd fg sdf f hf g sf asf dgh fd sfs d fs g dg dsfsdfs dfs dfs df sdf sdf sdf sdf sdf sdf sd fsd fs sd fsd fs dfs df sdf sdf sdf sd ff gd gh sfh fh sd fas dw g sgh sfd gs df dg f sd fa sf sfg fg hd fg sdf f hf g sf asf dgh fd sfs d fs g dg dsfsdfs dfs dfs df sdf sdf sdf sdf sdf sdf sd fsd fs sd fsd fs dfs df sdf sdf sdf sd ff gd gh sfh fh sd fas dw g sgh sfd gs df dg f sd fa sf sfg fg hd fg sdf f hf g sf asf dgh fd sfs d fs g dg dsfsdfs dfs dfs df sdf sdf sdf sdf sdf sdf sd fsd fs sd fsd fs dfs df sdf sdf sdf sd ff gd gh sfh fh sd fas dw g sgh sfd gs df dg f sd fa sf sfg fg hd fg sdf f hf g sf asf dgh fd sfs d fs g dg dsfsdfs dfs dfs df sdf sdf sdf sdf sdf sdf sd fsd fs sd fsd fs dfs df sdf sdf sdf sd ff gd gh sfh fh sd fas dw g sgh sfd gs df...
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..."The cow is a successful animal. Also he is quadrupud, and because he is female, he give milk,but will do so when he is got child.He is same like God,sacred to Hindus and useful to man.But he has got four legs together. Two are forward and two are afterwards. "His whole body can be utilised for use. More so the milk. What can it do? Various ghee, butter,cream, curd, why and the condensed milk and so forth. Also he is useful to cobbler, watermans and mankind generally. "His motion is slow only because he is of asitudinious species. Also his other motion is much useful to trees, plants as well as making flat cakes in hand and drying in the sun. Cow is the only animal that extricates his feeding after eating. Then afterwards she chew with his teeth whom are situated in the inside of the mouth. He is incessantly in the meadows in the grass. "His only attacking and defending organ is the horn, specially so when he is got child. This is done by knowing his head whereby he causes the weapons to be paralleled to the ground of the earth and instantly proceed with great velocity forwards. "He has got tails also, but not like similar animals. It has hairs on the other end of the other side. This is done to frighten away the flies which alight on his cohoa body whereupon he gives hit with it. The palms of his feet are soft unto the touch. So the grasses head is not crushed. At night time have poses by looking down on the ground and he shouts his eyes...
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...1) Star | Problem child | Cash cow | Dog | SnapchatWhatsApp | KakaoTalk | Facebook | WeChat | 2) Facebook – Cash cows are products or services that have achieved market leader status and provide positive cash flows. These products produce profits long after cash back is achieved. By generating steady streams of income, cash cows help fund the overall growth of a company. They (like Facebook) usually bring in cash for years, until new technology or shifting market preferences renders them obsolete. This is why I put Facebook at cash cow because it has all these features. Snapchat - Stars are high growth products competing in markets where they are strong compared with the competition. Often Stars need heavy investment to sustain growth. Eventually growth will slow and, assuming they keep their market share, Stars will become Cash Cows. Snapchat is still growing so is in the Star stage but will eventually join Facebook in cash cow 3) WeChat will be facing some facors that are causing a threat to the success of it. One of these factors is that WeChat is not growing. WeChat is based in China which can be a good thing as there are so many people living in china however over time when everyone in China has tired WeChat the demand for it will no longer grow and demand will fall rapidly so they need to expand to other countries like apps such as Facebook has done in order to continue growing and no face a massive problem in the years to come. The second factor is the growing...
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...Purple Cow Examples: Italian Butcher, Otis elevator, Lady Gaga, Apple. The lesson is simple – boring always leads to failure. Boring is always the most risky strategy. Smart businesspeople realize this, and work to minimize (but not eliminate) the risk from the process. They know that sometimes it’s not going to work, but they accept the fact that that’s okay. The opposite of remarkable is very good. NEW MARKETING: Create remarkable products that the right people seek out. The more intransigent the market, The more crowded the marketplace, The more busier are the customers, The more we need a Purple Cow. INNOVATIVE: Unique, Take a chance, Be the purple cow, Take risks The challenge is to do two things simultaneously: Milk the Purple Cow for everything its worth. Figure out how to extend it and profit from it for as long as possible. Invent an entirely new Purple Cow in time to replace the first one when its benefits inevitably trail off. 10 WAYS TO RAISE A PURPLE COW: Differentiate customers •Pick one underserved niche to target •Create two teams: the inventors and the milkers •Start getting email addresses of customer base that loves what you do •Do the "unsafe" thing every time you have the opportunity •Explore the limits •Think small but outside the box •Find things "just not done" , and do them •Ask, "Why not?" •Always tell the truth Why There Are So Few Purple Cows: One reason is that people think the opposite of...
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...Tipping the Sacred Cow of Gender Generalization in Young Boys Gender generalization in gender-specific activities for young boys is a sacred cow because it is assumed in society that boys can only play with trains and actions figures, have to mask their emotions and should not take pride in their attire. A sacred cow is something that is widely acknowledged in society with no question as to why it is readily accepted, usually without justification. Sacred cows are troublesome in that we should not be blindly following what is “standard” thought. We should be questioning every widely held belief to see if it is accurate and linear with our own ideology. In actuality, it should be completely acceptable for boys to have a kitchen set, play house...
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...The BCG Matrix, the Growth-Share Matrix and Portfolio Analysis If you enjoy vivid visual metaphors for business, then you'll love the Boston Matrix! Also called the BCG Matrix, it provides a useful way of screening the opportunities open to you, and helps you think about where you can best allocate your resources to maximize profit in the future. Understanding the Model Market Share and Market Growth To understand the Boston Matrix, you need to understand how market share and market growth interrelate. Market share is the percentage of the total market that is being serviced by your company, measured either in revenue terms or unit volume terms. The higher your market share, the higher the proportion of the market you control. The Boston Matrix assumes that if you enjoy a high market share you will be making money. (This assumption is based on the idea that you will have been in the market long enough to have learned how to be profitable, and will be enjoying scale economies that give you an advantage). The question it asks is, "Should you be investing additional resources into a particular product line just because it is making you money?" The answer is, "not necessarily." This is where market growth comes into play. Market growth is used as a measure of a market's attractiveness. Markets experiencing high growth are ones where the total market is expanding, meaning that it’s relatively easy for businesses to grow their profits, even if their market share remains stable...
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...Cannibalistic Cows Micah Bittner June 10th, 2012 Professor Norton DeVry University Cannibalistic Cows America’s diet is in a great dilemma. Just ask anyone where their food comes from, and they will usually say that it comes from the grocery store. However, one might ask where the food in the grocery store comes from. To gain a better understanding of the issues facing American’s eating habits and where its food comes from, Michael Pollen researches these questions in his book, The Omnivores Dilemma. Through his research, he notes that the 100 million head of cattle breed for food are living on Concentrated Animal Feeding Operations (C.A.F.O.) are fed slaughtered cow parts. As a nation, we need to educate consumers on the dangers of consuming corn fed beef, begin pushing for agri-business policy change from the top down, and partake in the benefits of eating healthier meat; if these changes are not implemented soon healthcare rates will soar, along with e Coli and outbreaks of other diseases associated with processing infected beef. The main problems with eating corn fed beef are the dangerous health risks and hidden costs that are passed down to the public. Associated with these problems are the government policies that prevent change. Continuing to ignore these problems will result in increased obesity, heart disease, and other ailments; as well as economic troubles for those in agriculture, business, and consumers. However, if we properly educate people on nutrition...
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...generate revenues for the company. Firms should get rid of the products that fall in this cell as they tend to require huge investments from time to time. • b. Cash Cows. In a slow growth market products that hold a high share are represented by the Cash Cows in the BCG matrix. Cash Cows generate revenues more than that is invested in them since they are the leaders in the mature market. Firms can still continue to have them as a part of the portfolio till they eventually become dogs and stop generating revenues. • c. Question Marks (also known as the ‘problem child’). These products have low market shares and do not generate much cash. However, these products are in a rapidly growing stage and thus consume large amounts of cash. A question mark has the capability to gain market share when the market growth slows, and can thus become a star and finally a cash cow. Before making the investment required to grow the market share. Question marks must be analyzed carefully in order to determine their potential. • d. Stars. These products generate high amounts of income as they are in high growth markets with a relatively high share of that market. However, they require large amounts of investment because of their high growth rate. When the market growth rate decreases, a star will become a cash cow, if it...
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...Services marketing mix: the 7 Ps • Product • Price • Place • Promotion • People • Process • Physical evidence Persona Services marketing mix: 1. Product: persona sells everything that enhances beauty of both male and female. Persona has separate units for male and female customers: Persona Adams and Persona Beauty Parlor. Along with that Spring Spa and Gym ensures Beauty of face, body and mind. Various services designed and monitored by experts ensure maximum quality. Persona helps flourish natural beauty as well as provides make over opportunity and through Persona Studio, one can frame it. Canvus magazine will help the customers to learn and apply various fashion and beauty concepts. 2. Price: fo Persona applies value based pricing. It offers a range of services, starting from a minimum standard price. Customer segments are considered from middle income groups to high ends for Spring Spa. 3. Place: Persona selects the places in Dhanmondi 27, Mirpur, Banani and Gulshan in Dhaka and in Panchlaish of Chittangong. The places are very convenient for the target groups and are in prominent locations of the cities. 4. Promotion: * Persona is mainly promoted through word of mouth. It is well known to the beauty lovers of the city and the CEO Kaniz Almas Khan is a celebrity make up artist which makes persona a very trusted name. * However, in the early stages it had promotional offers in 1st Boishakh and ads published in newspaper. Nowadays the...
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...SABMiller STRATEGY The direction & scope of an org over the long term, which achieves advantage in a changing environment through its configuration of resources & competencies with the aim of fulfilling stakeholder expectations. * 3-5 plans are appropriate according to Fast Moving Consumer Goods (FMCG) companies, which includes non-food consumer products Porter’s Generic Strategies (Bases of Competitive Advtg) Differentiation Strategy – differentiates its products from competitors’ in a way to make them more appealing across whole market. Customers are willing to pay extra for difference. SABMiller differentiates their products by satisfying customer’s need through a sustainable competitive advantage. It allows SABMiller to desensitize prices and focus on value that generates a comparatively higher price and a better margin. Cost Focus – if premium price unlikely, so could be suitable due to closeness to customers, local firm w/ low costs overall. Bowman’s Strategy Clock – analyse the competitive position of a company in comparison to the offerings of competitors. Hybrid (moderate price/moderate differentiation) They offer products at a low cost, but offer products with a higher perceived value than those of other low cost competitors. Volume is an issue here but these companies build a reputation of offering fair prices for reasonable goods. The quality and value is good and the consumer is assured of reasonable prices. This combination builds customer...
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...From the Wall Street Journal of “H&M Opening Online and Physical Stores at Record Pace” that stress H&M opening online and more physical store in Swedish, predicting the two retail universes will complement rather than cannibalize each other. Saving money takes time and sensible planning. As for an online business owner saving money leads to further funds for the business. Physical Stores shopping and online shopping have their own positives and negatives. With careful research, a shopper can find many deals when combing both Physical Stores and online shopping. H&M had 3,970 physical stores as of Feb. 29, and its net profit in the three months to Feb. 29 was 2.55 billion Swedish kronor ($313 million). H & M plan to open more than 425 stores by November. H&M is already of the second-biggest clothing retailer in the world. H&M having built its own state-of-the art distribution network, the company is leaving the competition in the dust in terms of sales and profits, speed of inventory management and turnover, it adopt corporate vertically integrated system in which it could control every aspect of the supply chain, from design and production to distribution and retailing, corporate VMS is Vertical marketing system that combines successive stages or production and distribution under single ownership. Channel leadership is established via common ownership. Effective vertical integration makes H&M faster, more flexible, and more efficient than competitors...
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...KES SHROFF COLLEGE OF ARTS AND COMMERCE SUBJECT:- STRATEGIC MANAGEMENT PROJECT REPORT ON: B.C.G. (Godrej) And G.E (Yamaha) SUBMITTED TO PROF. Shweta Mishra PRESENTED BY: Group no. 6 MEMBER DETAIL ROLL NO. | NAME | SIGNATURE | SDMS036A | DIPIKA JAIN | | SDMS037A | SHRENIK JAIN | | SDMS038A | AISHWARIYA JOGIA | | SDMS039A | SMRUTI JOSHI | | SDMS040A | VISHAL JOSHI | | SDMS041A | POOJA KAPADIA | | SDMS042A | ASIF KHAN | | ACKNOWLEDGEMENT An old Chinese proverb says; When eating your bamboo sprouts, remember the man who planted them. Now that our sprouts are ready to eat, it is time for us to express our deepest gratitude to all those to have made this possible. We wish to express our sincere gratitude to prof. “ ”, who guided and helped us from time to time to successfully conduct this research. We think her directions were the best thing that could happen to us and our project. We would also like to thank our college for letting us use the library. We hope you enjoy reading the report as much as we enjoyed making it. INDEX SR.NO | Topics | Page No. | 1. | B.C.G Matrix | 5 | 2. | Diagram & its Explanation | 6 | 3. | Godrej | 8 | 4. | G.E Matrix | 11 | 5. | Diagram & its Explanation | 12 | 6. | Yamaha | 13 | 7. | Comparison between B.C.G & G.E Matrix | 16 | 8. | Conclusion | 17 | 9. | Bibliography | 18 | B.C.G MATRIXBoston Consulting Group (BCG) Matrix is a four celled matrix (a 2 * 2 matrix)...
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