Does creativity always lead to innovation both at individual and organizational level? If Yes, how and If Not, Why Not?

I would have to say not all of the time. The effects of today’s work environment means that organizations need to improve their competitive advantage and quickly respond to the changing technology and the markets. An organization’s ability to continuously innovate its services and products is essential to its success. However, the ability to promote innovation is highly dependent upon those potential ideas and solutions you’ve found to address the problem. Continuous innovation means that organizations have to be able to manage their creative processes effectively to ensure the innovation process has a good supply of ideas and solutions.
“We would need actual evidence on the creativity levels in the population to know if, in fact, these aspects that seem to be incrementing people’s creative capacity are actually doing so. This is, of course, a very complicated challenge and there might be several reasons not to pursue such a project. But, specifically in education, such a project might be worthwhile. Assessment of creativity in education might be beneficial in providing an adequate incentive to the system to actually promote creativity, and to be able to monitor progress. Creativity needs to be measured taking into account its complexity and multidimensionality. Certain indicators at the aggregate level presented above can be seen as proxies of domain and field aspects. For example, cultures that are more heterogeneous and that permit the creative actor to be exposed to a major number of ideas will more likely foster creativity.”