...analysis, which analyzes the background of the market for the product, and the objectives, strategy and programs based on the background analysis that direct the product manager’s actions. MARKETING PLAN A marketing plan is a written document containing the guidelines for the business center’s marketing programs and allocations over the planning period. Give life to a marketing plan = business plan (CEO) Marketing plan= Chief Marketing Officer. One-year time framework (mostly). Short states and implements. At the end, check and asses. Kotler (NOT MORE than 15 pages). Straight to the topic, NOT wide. What you need and how to get there. * Written document: not something stored in a product manager’s head. It provides a vehicle for communications between functional areas of the firm. It pinpoints responsibility for achieving results by a specified date. * Business center level: the precise level at which plans are written varies from organization to organization. For example, in a company using a band management organizational structure, a marketing plan is written for each brand that is a profit center. Alternatively, some companies write plans for groups of brands or products, particularly when fixed costs are difficult to allocate by individual product. While marketing planning is common, it occurs at different organizational levels. * Planning period: the horizon varies from product to product. Retailing, fashion, short. Industrial have longer than annual. The typical...
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...SAGE India website gets a makeover! Global Products Enhanced Succinct Intuitive THE Improved Interactive Smart Layout User-friendly Easy Eye-catching LEADING WORld’s LEADING Independent Professional Stay tuned in to upcoming Events and Conferences Search Navigation Feature-rich Get to know our Authors and Editors Why Publish with SAGE ? World’s LEADING Publisher and home and editors Societies authors Professional Academic LEADING Publisher Natural World’s Societies THE and LEADING Publisher Natural authors Societies Independent home editors THE Professional Natural Societies Independent authors Societies and Societies editors THE LEADING home editors Natural editors Professional Independent Academic and authors Academic Independent Publisher Academic Societies and authors Academic THE World’s THE editors Academic THE Natural LEADING THE Natural LEADING home Natural authors Natural editors authors home World’s authors THE editors authors LEADING Publisher World’s LEADING authors World’s Natural Academic editors World’s home Natural and Independent authors World’s Publisher authors World’s home Natural home LEADING Academic Academic LEADING editors Natural and Publisher editors World’s authors home Academic Professional authors Independent home LEADING Academic World’s and authors home and Academic Professionalauthors World’s editors THE LEADING Publisher authors Independent home editors Natural...
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...the following items: (1) new jewelry (except costume jewelry); (2) new sterling and plated silverware; and (3) new watches and clocks. Also included are establishments retailing these new products in combination with lapidary work and/or repair services” (United States Census Bureau Jewelry Industry Definition, 2008). While Blue Nile competes in the larger Jewelry Retailing Industry, it also competes in the narrower Nonstore Retailers (Subsector 454) category because of the e-commerce component of the business model. The United States Census Bureau comments that “industries in the Nonstore Retailers subsector retail merchandise using methods, such as the broadcasting of infomercials, the broadcasting and publishing of direct-response advertising, the publishing of paper and electronic catalogs, door-to-door solicitation, in-home demonstration, selling from portable stalls and distribution through vending machines. Establishments in this subsector include mail-order houses, vending machine operators, home delivery sales, door-to-door sales, party plan sales, electronic shopping, and sales through portable stalls (e.g., street vendors, except food). Establishments engaged in the direct sale (i.e., nonstore) of products, such as home heating oil dealers and newspaper delivery service providers are included in this subsector” (United States Census Bureau, Nonstore Industry Definition 2008). To fully understand the factors that weigh on...
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...the following items: (1) new jewelry (except costume jewelry); (2) new sterling and plated silverware; and (3) new watches and clocks. Also included are establishments retailing these new products in combination with lapidary work and/or repair services” (United States Census Bureau Jewelry Industry Definition, 2008). While Blue Nile competes in the larger Jewelry Retailing Industry, it also competes in the narrower Nonstore Retailers (Subsector 454) category because of the e-commerce component of the business model. The United States Census Bureau comments that “industries in the Nonstore Retailers subsector retail merchandise using methods, such as the broadcasting of infomercials, the broadcasting and publishing of direct-response advertising, the publishing of paper and electronic catalogs, door-to-door solicitation, in-home demonstration, selling from portable stalls and distribution through vending machines. Establishments in this subsector include mail-order houses, vending machine operators, home delivery sales, door-to-door sales, party plan sales, electronic shopping, and sales through portable stalls (e.g., street vendors, except food). Establishments engaged in the direct sale (i.e., nonstore) of products, such as home heating oil dealers and newspaper delivery service providers are included in this subsector” (United States Census Bureau, Nonstore Industry Definition 2008). To fully understand the factors that weigh on...
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...INTRODUCTION The company that we have chosen is City Bank is one of the oldest private Commercial Banks operating in Bangladesh since 27th March 1983 commenced by thirteen local businessmen by opening its first branch at B. B. Avenue Branch in the capital, Dhaka. It is a top bank among the oldest five Commercial Banks in the country which started their operations in 1983. It was the vision of 13 local businessmen who braved the risks and uncertainty with courage and fervor that made the establishment & development of the bank possible. Those sponsor directors initially started the journey with only taka 3.4 crore worth of capital, which now is a respectable taka 330.77 crore of capital & reserve. It is among very few local banks which do not tend to follow the traditional, decentralized, geographically managed, branch based business or profit model. The bank holds 12th position among all the private sector banks in accordance to highest growth sector due to the dismal performances of government banks.According to the definition of human resources planning, it is a process that identifies current and future human resources needs for an organization to achieve its goals. It should serve as a link between human resources management and the overall strategic plan of an organization, and City Bank, apparently, is focusing on right placement of its major resource – human resources. The bank believes in putting the right people at the right place. In maximum part of the...
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...‘’Gosse du Margaux’’ A name which in English translates into ‘’Child of Margaux’’. A wine that is created by Chateâu Margaux, one of the four wines that received the highest rank of Premier Cru. The third wine carries the same prestige and luxury that the Margaux clienteles adore. Although the price is moderate paralleled to the existing two wines, the consumers recognize the definition of ‘’child of Margaux’’. Index INDEX 3 1. INTRODUCTION 5 1.1. COMPANY INFORMATION 5 1.2. PROBLEM STATEMENT 5 2. EXECUTIVE SUMMARY 6 3. EXTERNAL AND MARKET ANALYSIS 7 3.1. MARKET ANALYSIS 7 3.1.1. Import and Export 7 3.1.2. Customer Trends 7 3.1.3. Demographics 7 3.2. MAJOR SEGMENTS 8 3.2.1. Fine wine buyers 8 3.2.2. Enthusiasts 8 3.2.3. Image seekers 8 3.2.4. Savvy Shoppers 9 3.2.5. Traditionalists 9 3.2.6. Satisfied sippers 9 3.2.7. Overwhelmed 9 3.3. COMPETITOR ANALYSIS 9 4. INTERNAL ANALYSIS 9 4.1. TARGET MARKET 9 4.2. POSITIONING 10 4.3. COMPETITIVE 10 4.3.1. Competitive advantage 10 4.4. MARKETING MIX 10 4.4.1. Product 10 4.4.2. Place 10 4.4.3. Price 10 4.4.4. Promotion 10 4.5. SALES & PROFITS 11 4.5.1. Sales 11 4.5.2. Profits/Loss 11 5. SWOT ANALYSIS 12 5.1. CONFRONTATION MATRIX 12 6. SEGMENTATION, TARGET MARKET, POSITIONING 13 6.1. TARGET MARKETS, SEGMENTATION 13 6.1.1. Enthusiasts 13 6.1.2. Image seekers 13 6.1.3. Savvy shoppers 13 6.1.4. Traditionalists 13 6.1.5. Satisfied sippers 13 6.1.6. Overwhelmeds 14 6.2. FUTURE PROSPECT...
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...A Project Report On “Study On Customer Satisfaction In Business To Business Selling Relationship’’ Submitted To: Submitted By: Dr. P. Sridharan Ayan Naskar Associate Prof. & H.O.D. Roll no: 14382008 Pondicherry University MBA-International Business In Partial Fulfilment of Award of MBA-International Business Pondicherry University DECLARATION I, Ayan Naskar student of MBA-International Business from Pondicherry University hereby declare that I have completed my project on “Study on customer satisfaction in business to business selling relationship” as part of the course requirement. I further declare that the information presented in this project is true and original to the best of my knowledge. Date: 18.06.2015 Name:- Ayan Naskar Place: Kumardhubi, Jharkhand Reg. No: - 14382008 CONTENTS CONTENT | Page No | ACKNOWLEDGEMENT | 4 | CHAPTER 1 : Introduction | 5-8 | CHAPTER 2 : Profile of the organisation | 9-38 | CHAPTER 3 : Research Design and Methodology | 39-40 | CHAPTER 4 : Data presentation , Analysis...
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...E-Business Group Final Presentation and Project Depth Analysis AirBnB Tuesday Session-16h30/19h30 Agbaba Felipa- Bal Laura- B00538278 Castaneda Pablo- B00681481 Gillet Clara- B00537943 Hourlier Giovanni- Rimoux Tess- SUMMARY 1. Size and importance of the market globally, in Europe and (if relevant) in France 2. How the sector has traditionally worked 3. The effect of the Internet on the sector 4. Who the major global players are (then discuss one of the major global players as a more detailed example) 5. E-business models being used by the major player you chose in part #4 (including analysis of revenues and costs involved; you can use the business model canvas as a guide) 6. Consumer reaction to e-business in the sector (not just the chosen company, but the sector as a whole) 7. Future development of the sector driven by e-business (the sector as a whole) 1. Size and importance of the market globally, in Europe and (if relevant) in France. Tourism is one of the most dynamic and resilient economic sectors. With international globalization tourists’ arrivals are reaching one billion each year and growth only expected to increase. Opportunities in the tourism industry are endless. Europe is the world’s most visited regional destination, an increase of 5% in international tourist arrivals has been noticed. It’s the highest increase across all regions and a notable result for a rather mature region. In France tourism is a major industry, the...
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...Quick Scan Burger King Roos van Os & Tim Steinweg April 2008 SOMO Quick Scan Burger King SOMO Quick Scan Burger King Roos van Os & Tim Steinweg April 2008 2 SOMO Quick Scan Burger King Contents 1 2 2.1 2.2 2.3 2.4 2.5 2.6 3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 5 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 6 6.1 6.2 6.3 6.4 6.5 7 7.1 7.2 7.3 8 9 Introduction ...................................................................................................................... 4 Company Profile: Burger King Holdings....................................................................... 6 Corporate Profile................................................................................................................ 6 Burger King Holdings’ corporate history............................................................................. 7 Burger King Holdings ownership and corporation structure............................................... 8 Market presence................................................................................................................. 10 Purchasing activities........................................................................................................... 11 Burger King Suppliers in the Netherlands .......................................................................... 11 CSR Sector Analysis ....................................................................................................... 13 Consumer...
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...Statistics Regional Economics Introduction to Strategic Management Banking and Finance International Business Law Research Proseminar Accounting Managerial Economics International Economics Intermediate Macroeconomics Econometrics Research Methods Social Policy Game Theory Public Finance Investment Analysis BA Seminar Electives Financial Accounting Monetary Theory and Policy - The Impact of Global Crisis Principles of Marketing The World Economy – Retrospective View The Small and Medium-Sized Enterprises (SME) Sector Economics of Telecommunication Demography and Economics of Contemporary European Migration Personal Finance in Practice (with Excel) Contemporary China - Genesis and Background of Chinese “Economic Miracle" Negotiations and Communication Tax Policy Energy Security and Climate Protection in The European Union Risk Management 2 Lazarski School of Commerce and Law Student’s Handbook- Bachelor of Arts in Business Economics Introduction to Intercultural Management Accounting in...
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...Practical work is an integral part of BBA Program in Islamia University of Bahawalpur. Keeping in view the importance of practical work, The Department Of Management Sciences provides its students an opportunity to learn something practical along with theoretical knowledge. During 6th semester BBA, students are given the assignment to write the Literature review. This is a part of Subject of Human Resource Management. It is a great pleasure for us to complete this task under supervision of our respectable teacher Mr. Hassan Danial Aslam Acknowledgement It is our first and foremost duty to thank almighty Allah, Who blessed us with an opportunity to accomplish this uphill task. Nothing is possible without the will and wish of Allah, so we are very thankful to Him for His help. It would not be out of place to cordially thank our supervisor Mr. Hassan Danial Aslam whose expertise and vision continues to be a great source of due encouragement and inspiration. His vivid guidance and well versed advice in the preparation of grim documentation of this Literature review went a long way in its printing. A word of thanks also goes to the authorities of the all our team members who greatly co-operated with each other and for their unfailing support during the long days when we all were shackled to our computer keyboards. Although .we had tried to avoid as many mistakes as possible in this project work but still omissions...
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...International Business Linked to globalization Globalization 1. What is it ? It is a process where the world is moving away from independent countries to interconnected counties 2. Status ( where we are + measurements) Wave of globalization after WOII * 50 – 60 domination of the US (“free market wave”) The trade rules are set by the US * Now domination China, Asia US domination is gone, different countries dominate the world The demographics of the world economy has changed How do you measure globalization? * University of zurich * http://globalization.kof.ethz.ch/ The KOF Index of Globalization measures the three main dimensions of globalization: 1. Economic globalization * Actual flows (37%) * Trade (percentage of GDP) * Foreign direct investement, flows (percentage of GDP) * Portfolio investement (percentage of GDP) * Income payments of foreign nationals (percentage of GDP) * Restrictions * Hidden import barriers * Mean tariff rate * Taxes on international trade (percentage of current revenue) 2. Social (39%) * Data on personal contact * Data on information flows 3. political. (25%) * Embassieses 3. Types of globalization 1. Globalization of products 2. Globalization of markets Active vs passive globalization Globalization can also be passive. Companies that do not want to globalize...
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...Table Of Content TOPICS | REMARK | Acknowledgement | | Objective | | Executive Summary | | Introduction | | ICICI Bank | | Yes Bank | | HSBC | | SBI Bank | | HRIS | | ICT | | Role of Banks in India | | Recommendations | | Conclusion | | Bibliography | | Objective: The objective of this report is to study the banking sector in the Indian Economy on a global perspective. In this we have tried to study the different aspects of the banks. Here in we have considered 4 banks, namely SBI, ICICI, HSBC, Yes Bank. Research Methodology: The research methodology that we adopted was a dual one:- Primary Research Under Primary research we visited the banks, collected data directly from the respected persons and analysed it. Secondary Research Under Secondary Research we took information from the Internet, Books. INTRODUCTION Banking in India originated in the last decades of the 18th century. The first banks were The General Bank of India, which started in 1786, and Bank of Hindustan, which started in 1790; both are now defunct. The oldest bank in existence in India is the State Bank of India, which originated in the Bank of Calcutta in June 1806, which almost immediately became the Bank of Bengal. This was one of the three presidency banks, the other two being the Bank of ombay and the Bank of Madras, all three of which were established under charters from the British East ndia Company. For many years the Presidency banks acted...
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...BUSINESS ETHICS GROUP ASSIGNMENT WHAT LIES BENEATH THE BEAUTY Adityo Prasidi (1340000582) Cinthya Natalia (1340001244) Jeannie Purnamasari (1340001175) Karina Rizki (1340001130) Niltha Mathias (1340000462) Oktavius Ivoni (1340000771) Regvred Reinaldo (1340000784) Talita Anggreni (1340001023) TABLE OF CONTENT WHAT LIES BENEATH THE BEAUTY 1 CHAPTER 1 BACKGROUND: UNILEVER 2 1.1 Company Background: Unilever 2 1.2 Overview of Unilever Indonesia 3 1.3 Unilever Indonesia Foundation 3 1.4 Overview of Dove Products 4 1.5 Environmental Record 5 CHAPTER 2 CASE STUDY: UNILEVER VS GREENPEACE 7 2.1 Indonesia Palm Oil Plantation 7 2.2 Unilever Palm Oil Suppliers 11 2.3 Environment Destruction Caused by Palm Oil Plantations 14 2.3.1 Deforestation 15 2.3.2 Destruction of Orang Utan Habitat 17 2.4 The Impact to Unilever 18 CHAPTER 3 CASE ANALYSIS 19 3.1 Ethical Theory 19 3.1.1 The Stockholder Theory 19 3.1.2 The Stakeholder Theory 20 3.1.3 The Social Contract Theory 20 3.2 Triple Bottom Line 21 3.2.1 People 21 3.2.2 Planet 22 3.2.3 Profit 22 3.3 Environmental Issues of Business Ethics 22 3.3.1 Business and Ecology 23 3.3.2 The Ethics of Environmental Protection 24 3.3.3 Who Should Pay the Cost of Environmental Damage 24 3.3.4 Regulation 24 3.3.5 The Value of Nature 24 3.4 Ethical Issues 25 3.4.1 Environment Destruction 26 3.4.2 Violating the RSPOs Principles 28 3.4.3 Unilever Failure of Screening its Suppliers’ Code of Conduct 30 3.4.4 Government...
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...Page 1 – JPMorgan Depositary Receipt Guide 1. Introduction and market snapshot……………………………………………………………………….3 2. Depositary Receipt Structures……………………………………………………………………………..9 3. The JPMorgan Advantage…………………………………………………………………………….……..17 4. Establishing your Depositary Receipt Program…………………………………………….….22 5. Maintaining your Depositary Receipt Program……………………………………..…….….31 6. Legal and Regulatory Framework…………………………………………………………..………..38 7. Glossary……………………………………………………………………………………………………………….57 Page 2 – JPMorgan Depositary Receipt Guide Increasing globalization and investor appetite for diversification offer a unique opportunity to companies looking to tap a new investor base, expand awareness, or raise capital. By creating a depositary receipts program, you gain the flexibility and access you need to achieve your company’s strategic goals. Depositary receipts hold special appeal for investors because they make investing in a company beyond the investor’s home borders easy and convenient. That ease fuels investor appetite, which in turn has driven explosive growth in the depositary receipt market. Companies from more than 80 countries have gained new investors outside their home markets. More than 2,100 issuers have issued depositary receipts. 500 depositary receipt programs are listed on US exchanges, providing the issuing company with important access to new capital. Depositary receipts account for 16% of the entire US equity market.* Since JPMorgan established the first...
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