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Communication is process of senders and receivers exchanging any information. In business, communication is a key of the organizations to operate the business activity through any level of departments and employees. The ability of the organization to communicate well within the company is one of the main factors in business success. Bovee implies that a potential organization are not only those who could be an excellent in operating the business, instead those who are also able to enhance the effectiveness of communication (Business Communication Essential, 2012). Unison as biggest trade union has indicated that communication is essential to be assessed to ensure that the interaction within the company works well. Unison has implied communication through internal and external communication where both are intended to create the direction and as a base of everyone’s activity. Furthermore, there are several methods within internal and external communication; despite claims both communication are effective, the discussion and evaluation for each methods are required to strengthen the measure of effectiveness towards the methods. In broad outline, with total over 1200 staff in more than thousand branches around the world, Unison can be considered as the public service that require the advance of technology in order to fulfill the internal communication between staff within the organization which can be indicated through the utilization of intranet. Intranet works as private collection of network that consists of database system to communicate between employee by sharing information and knowledge. Advantage of Intranet is the information that provided is reliable since it is accurate and up-to-date (Prescient, 2013). Moreover, intranet is the methods of communication that are completely credible enough to assure the safety of information within the organizations. The downside is that it can be a complex method of communication for the employee who feels difficult and overwhelmed to utilize intranet. However intranet is still pivotal methods of communication that encourage empathy where this method works as knowledge center that assist users to share, collaborate, exchange and communicate particular information.

Beside intranet, Unison distributes the house magazine that highlights issues and challenges for staff. Advantage of magazine is to gather all the information into a paper to attract the audience to read through all the issues within Unison so it does not require any verbal communication. According to Christopher (2013) , the measures of frequency of the staff to read the entire magazine could be one of the downside of magazines since the tendency large number of people believes that to read the entire information in the magazine is time-consuming activity. Not only that, magazine is inactive communication because the issues and challenges that are highlighted is not up to date and can not simply be changed due to the distribution of magazine are normally conducted periodically together with the scale of money that has to be invested from the Unison to produce and design the magazine are relatively huge. Hence magazine is less effective methods of communication due to the issues and challenges that are listed within the magazine is practically cannot be solved directly and appropriately. Third methods of communication is website that works as a window to the outside of the world for Unison to represent their collective information. Advantage of website is to gather all the information into one link that helps to educate the members to learn more about the current activity that Unison do. In addition, the expenditure that are require to establish a website is moderately lower to publicize the organizations compare to magazine and television (Leone , 2012). The downside of this method is the needs of network connection availability to access the website where it could be an issue for those people outside of the Unison who have lack of connection availability. Regardless the network availability, website can still be categorized as an effective method since it opens the opportunity for Unison to improve and enhance the relationship to the outside of the world. Next related methods is DVDs, that are design to persuade the new members to work with Unison by providing the good reasons to be a part of it. This method is appealing for those who are interested to work in Unison since it is convenient to know further the credibility of Unison are by only attain the DVDs and help the local branches to recruit the potential applicants. However, this method does not represent and depict the realistic job preview due to only good aspect is presented. According to Schumacher (2013), the organization ought to share both positive and negative aspect towards the job so the applicants can contemplate both aspects before they sign the contract. Again, this method can not be guaranteed as a secure methods by considering the chance of other competitor to imitate Unison’s performance through identifying the content of DVDs. Hence DVDs is practically less effective methods regardless how convenient and helpful it was to help local branches to recruit new applicants. The barriers in communication may leads to miscommunication as well as the confusion that can be a huge threat to the process of business activity. It is pivotal for Unison to reduce the issues of technology utilization, language barriers and lone workers through certain process such as providing practical training and tutorial to understand on how to utilize technologies are the compulsory activity to be done. Further, the barriers of language can also be overcome by providing multiple channels for those who are non-native in English. For instance, the receiver allows selecting which language that suitable for their language background. Together with the discussion and conference to obtain all the constructive feedbacks from the workers to complete the process. Conclusively, Unison is just likely as other organizations that are willing to strengthen their communication internally and externally through several methods. For one, the information that are provided within the intranet and website can be considered as an effective communication since they are reliable and accurate. Secondly, the fact that DVD is not fully indicating the realistic preview of Unison and magazine that require huge investment practically are categorized as ineffective methods. Thirdly, the barriers to communication can be overcame through certain process that involves Unison to educate further about how to minimize the barriers of communication to workers. In a nutshell, communication is necessarily needed to be effective to attain the goal of the organizations. Words Counted : 1055

References
Bovee, C and Thrill, J. (2012) Business Communication Essential. 5th ed. New Jersey: Prentice Hall

Christopher, M. (2013) What is Magazine, Available from: http://flippingpagesblog.com/what-is-a-magazine/ [Accessed Sept 12 2013].

Leone, C. (2012) Measure Website Effectiveness, Available from: http://www.webstrategiesinc.com/internet-marketing/four-ways-to-quickly-measure-website-effectiveness [Accessed Sept 14 2013].

Prescient (2013) Measuring Intranet Effectiveness, Available from: http://www.prescientdigital.com/articles/intranet-articles/measuring-intranet-effectiveness/ [Accessed Sept 17 2013].

Schumacher, L. (2013) What is a Realistic Job Preview and Why Should You Care, Available from: http://talentbitsandbytes.com/2013/01/27/what-is-a-realistic-job-preview-and-why-should-you-care/ [Accessed Sept 19 2013].

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