Cross Cultural Implications for doing Business in Emerging Markets International business is the act of investment and trade activities by firms across national borders. Small, Medium, and Multinational companies who have the resources tend to be attracted at doing business abroad. There are nine reasons why firms choose to internationalize which are (1) to gain market share, (2) earn higher profits and margins, (3) acquire new ideas about products, service, and business method, (4) to follow and better serve key customers that have relocated abroad, (5) to be closer to their supply chain, (6) have access to lower-cost or better value factors of production, (7) to develop economies of scale in production, sourcing, research and development, and marketing, (8) to challenge international competitors more effectively, (9) invest in a potentially rewarding relationship with a foreign partner. There are different ways companies can engage in international business. Companies can be involved in international trade, exporting, importing, international investment, international portfolio investment, and foreign direct investment. Depending on the type of risk the company decides to take, for example if the company wants the lowest risk possible for doing business abroad then exporting would be one of the safest ways to get their products or service abroad. Foreign Direct Investment is considered high risk due to the structure of each country’s culture, government, laws, rules, regulations, language barriers and much more. There are risks and rewards for companies who engage in international business. As mentioned above some rewards could be to gain market share, earn higher margins and profits, and to develop economies of scale; consequently, there are also risks involved. The four major risks companies’ faces in international business are Cross-Cultural Risk,