1- Englishnization at Rakuten was a good idea but implemented in wrong way as Mikitani don’t follow the proper change strategy in my opinion. Englishnization for sure will help the company to have more benefits like competitive advantages in the market and can conduct global business easier. On the other hand this policy made more pressure on the employees, miscommunication, less productivity and lead to employee frustration and decrease their morale.

2- Mikatani wants his company to catch up with the global business. He wants Rakuten to become the world number one company in internet services and to acquire many international companies from his experience he knows that English is the global business language, so he wants the company to run completely in English to ensure proper global communication with the whole world.
3- According to the results of the survey in exhibit 3, employees experience the new mandates according to their previous language background. Most of Japanese native speakers saw this new policy as a threat and don’t like it, even they become more afraid of losing their jobs. But for those English speakers and other foreigners they found it a good policy for them. They already know this language and they will become more important in the organization with that policy.

4- The productivity of employees is one of the determinants of acceptance. In the case they show lesser productivity so I think this one indicator of rejecting this policy. Also improvement in the score of TOIFC will be one of the determinants. Very close to the deadline many of employees still don’t have a good score. Also the time of communication between different staff.

5- Mikatani had a good vision but not implementation plan. He wants to do big and radical change in a big company without involvement of the employees. A lot of research stated that employee involvement in