...Pepsi, A reflection on its price & income elasticity Laura-Ashley Williams Colorado Technical University Author Note This paper was prepared for [ECON212], [CS13-01], taught by [Professor James Pirner] on [July 23, 2014]. Introduction The product chosen was Pepsi. It is a product produced by PepsiCo, which is one of the world's top marketer of premium juices and soft drinks. PepsiCo offers products to over 200 countries and territories, and our Global Brands are our biggest sellers. Pepsi is a carbonated soft drink sold in stores, restaurants, and vending machines internationally. Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. Pepsi is one of the world’s most iconic and recognized consumer brands globally. Today, the Pepsi portfolio includes three products - Pepsi, Diet Pepsi and Pepsi MAX — that each generates more than $1 billion in annual retail sales. Today, more than ever, consumers are seeking new options for their snacking and beverage occasions. And now, more than ever, PepsiCo is strongly committed to providing a wide range of foods and beverages, from treats to healthy eats. In order to understand how Pepsi remains a product that meets or exceeds the customers’ expectations, I will describe the price and income elasticity of the product. Also, explaining any cross-elasticities that are involved. Pepsi's Price Elasticity The elasticity of demand for a commodity is the rate...
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...Running head: CASE 7 !1 ! ! ! ! MICROSOFT V THE WORLD Marc Mattison Colorado Technical University ! ! ! ! ! ! ! ! ! ! ! ! Author Note This paper was prepared for [PHIL301], [CS13-01], taught by [Carolyn Geiser] on [October 20, 2013]. CASE 7 !2 ! MICROSOFT VS THE WORLD Long before Google was born and before Apple was the most powerful company in the world there was Microsoft. Microsoft was the leader in software, services and solutions. Unfortunately for the competition Microsoft didn’t seem to like to play fair or enjoy competition. Microsoft’s competitors constantly called its business practices both monopolistic and anticompetitive. With Microsoft bringing in annual revenues of more than $66 million a year, a strong case could be made that Microsoft’s competitors were absolutely right. Microsoft had a practice of selling Windows to original equipment manufacturers (OEMS) at a 60 percent discount if they agreed to pay Microsoft for every computer sold. Microsoft was using its large share of the market to squeeze out smaller companies. Then when Microsoft battled Apple Computer, Bill Gates threatened to stop making Apple compatible products if Apple didn’t stop developing competitive software. Eventually both Apple and Microsoft worked out their differences. So in 1998 Microsoft paid $150 million of non-voting stock in Apple and $100 million for access to Apple’s patents. Microsoft used its market power to force another competitor to play by its rules. Microsoft...
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...Nursing Management 1 Running head: OVARIAN CANCER Nursing Management of a Patient with Ovarian Cancer Jane A. Student Pasadena City College Nursing Management 2 Nursing Management of Patient with Ovarian Cancer H.S., a 57 year old female with a medical history of hypertension and chronic kidney disease, was diagnosed with a Stage IIIB clear cell carcinoma of the ovary and had surgery in April of 2007. When the patient began to have physical discomfort, an exploratory lapartomy was performed. A pelvic mass had developed post peritoneal chemotherapy. The patient had surgery to remove the intraperitoneal port, pelvic mass fluid drainage and pelvic biopsy. Often patients with cancer develop cachexia and should be assessed for adequate nutritional intake. Martin (2006) states that one of the greatest challenges for a woman with ovarian cancer is malnutrition: she may have little appetite as a result of treatment of advancing disease, causing her to lose weight. Pathophysiology The symptoms of ovarian cancer are vague and the causes may be related to several factors. As Bohnenkamp (2007) has explained, one or more risk factors may increase the likelihood of developing ovarian cancer, but their presence does not guarantee the cancer will occur. Martin (2006) claimed that the most significant risk is a positive family history of the disease; it is present in about 10% of women with the disease. Although it is not known if H.S. had a history of ovarian cancer in her family, Ignatavicius...
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