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Csr of Pepsi

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Pepsi Philippines engages its employees to turn good intentions into reality.

Pepsi Philippines’ values and commitments as a social enterprise are driven from all levels of the company. Management and employees together ensure that the values permeate every aspect of the business. Through the Bukluran Council, employees are given company time, logistics and funding to work with Human Resources on socially responsible projects and relevant activities of their choice. As stakeholders, they identify specific societal concerns in their neighborhoods that need to be addressed. Pepsi employees are often among the first to deliver aid in times of calamity. Instead of having a Christmas party, the Naga plant management committee and Bukluran Council launched the Sagip Buhay sa Albay Relief Operations to give aid to those affected in 2006 by Typhoon Reming in Albay. In 2004 the STRO Bukluran Council distributed 330 grocery packages and 140 boxes of Pepsi products to typhoon victims in Infanta, Quezon. In 2006, the Bukluran Council of Tanauan and the Leyte Pepsi-Cola Employees Union (LEPCEU) distributed food and clothing packages to the 150 families who were fire victims in Tacloban City. Pepsi employees performed scores of individual and corporate acts of kindness to those hit by Typhoon Pedring and Typhoon Sendong. When Typhoon Sendong struck Cagayan de Oro, head office employees worked with two volunteer neo-natal pediatricians to send breast milk to needy infants exposed to the elements in evacuation centers. Months after the typhoon, over a hundred thousand Sendong victims were still housed in relocation centers. As an advocate of health and wellness, Pepsi employees organized a medical and dental mission for 500 informal dwellers living in stilt houses along the shoreline of Laguna Lake. In Bicol, Pepsi Philippines supported the major activities of Barangay Concepcion Grande, including the Model Breastfeeding Program that was recognized during the National Nutrition Celebration in Manila, as well as a blood drive and Hataw sa Barangay wellness activity. The company also organized a Christmas party for 200 financially disadvantaged kids in the same barangay. Pepsi Philippines champions the right of every child to a safe, secure and full life. Each month for the past four years, Pepsi employees visit Balay Canossa, run by the Canossian Sisters in Cagayan de Oro for orphaned, abandoned and abused children. The employees bring glad tidings, food and other donations, funded largely through employees’ contributions and partly by Bukluran’s fund-raising activities. To nourish young bodies and hearts, the company also donates each Christmas some Pepsi products and other food items to abandoned children at the Haven for Children in Muntinlupa and the House of Joy of the Missionaries of Charity in Tayuman, Manila. Employees provide entertainment to the children by singing Christmas carols and engaging in fun games. The collective expertise, resources, and commitment that Pepsi employees have poured into volunteer service and local projects have not only fostered goodwill and grown the Pepsi presence but also strengthened and deepened the company’s relationships with its communities. At the same time, the employees find much satisfaction in their social presence in their regions, taking ownership over their choice of initiatives. They proved once again that the company’s value is more than the sum of its parts. For Pepsi, such collective action and welfare initiatives are not charity, but a profound connection with the fellowmen. This is the essence of kapwa—the unity of “one of us and the other." By: Janet Villa
Excerpt from: The Pepsi Challenge: A Journey of Remarkable Resilience

Pepsi Philippines empowers and equips every community that it operates in.

As a corporate citizen, Pepsi Philippines ensures sustainable development in its communities and linking their future to it. Since children are also agents of change, Pepsi Philippines helps children teach themselves. Pepsi employees pooled funds to provide school supplies and food for the students of Hagonoy, Bulacan Elementary School, which was among those severely affected by Typhoon Pedring. Pepsi also donated solar-power systems, as well as two computers and two netbooks, to a remote elementary school in Antipolo. Most of its 130 students come from the Dumagat tribe. Both the school and its barangay have no access to electricity. In Iloilo, the Iloilo Bukluran Council awarded scholarship grants to 12 elementary students, three high school students, and two college students. In 2007, Pepsi Philippines and 7-11 teamed up with Cancer Warriors Foundation (CWF) in Bike for Life, a two-week bike trip that brought the message of hope from Luzon to Mindanao. The partnership extended beyond business operations to organize the fundraiser for the treatment of 80 indigent cancer victims under CWF’s care. A team of Pepsi Philippines volunteers also participated at the Habitat for Humanity I-Build project in 2011), together with the Gawad Kalinga program and Couples for Christ. The head office employees shelled out money for the materials to construct the house of informal dwellers, Bong and Bebing Asuncion. Pepsi Philippines also provides employment to every community that hosts its facilities and operations, from procurement, to product development, to production and quality control, to distribution. The business has contributed significantly to the social development of thousands upon thousands of haulers, warehouses, EDS operators, distributors, suppliers, trade channels, and retailers and varied outlets—as well as their families—helping enhance their financial health. Each link in the Pepsi supply chain forms part of its strategic alliances, as well as a part of its ever-growing family and network. As an integral and involved part of each community, Pepsi Philippines embraces their entrepreneurial spirit, and view their everyday achievements as its own. Pepsi supports their operations—it has, for instance, cascaded to and realigned P.E.P.S.I. values with its distributors, creating a mutually constructive relationship. Pepsi helps promote innovation and economic empowerment, generating growth and economic value in the communities across the country. Pepsi Philippines’ vision for corporate growth is grounded in the reality of the wider world and of its increasing role as a trusted and reliable corporate citizen. With much still to be done for the people and the planet, Pepsi continues to build a strong foundation for sustainable and responsible growth ways, finding new or better ways to protect the resources on which its business relies on and to intensify and reinforce sustainability in its everyday processes and decision-making. By: Janet Villa
Excerpt from: The Pepsi Challenge: A Journey of Remarkable Resilience

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