...Coca-Cola Company. It has identified pertinent issues that affect CSR policies and how an organization has to act responsibly. Coca-Cola Company has been a market leader in the soft drinks industry. However, in the recent past they have received negative publicity and unhealthy competition from worthy competitors like Pepsi. This report, therefore, finds out the discrepancies existing between Coca-Cola’s business strategy and their common practice. It, therefore, discusses the CSR projects implemented by the Coca-Cola Company and gives recommendations on how Coca-Cola will continue to operate a sustainable business. Table of Contents 1.0 Executive Summary…………………………………………………………………………..2 2.0 Scope of Engagement………………………………………………………………………...4 3.0 Current Understanding of CSR………………………………………………………………4 4.0 Examining Coca-Cola’s CSR Commitment………………………………………………….5 5.0 Discrepancies between Communicated Intention and Corporate Practice…………………...7 6.0 Recommendations…………………………………………………………………………….7 References………………………………………………………………………………………...9 Communication in Business 2.0 Scope of Engagement Business social responsibility is a core success factor for any organization. While acting to fulfill its mandate, an organization must not infringe on the interest of the community or of the stakeholders. In so doing, an organization works socially responsible (Cragg, 2009). I have been hired to conduct a CSR audit for the Coca-Cola Company. In the recent past, this company...
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...Coca-Cola Company. It has identified pertinent issues that affect CSR policies and how an organization has to act responsibly. Coca-Cola Company has been a market leader in the soft drinks industry. However, in the recent past they have received negative publicity and unhealthy competition from worthy competitors like Pepsi. This report, therefore, finds out the discrepancies existing between Coca-Cola’s business strategy and their common practice. It, therefore, discusses the CSR projects implemented by the Coca-Cola Company and gives recommendations on how Coca-Cola will continue to operate a sustainable business. Table of Contents 1.0 Executive Summary…………………………………………………………………………..2 2.0 Scope of Engagement………………………………………………………………………...4 3.0 Current Understanding of CSR………………………………………………………………4 4.0 Examining Coca-Cola’s CSR Commitment………………………………………………….5 5.0 Discrepancies between Communicated Intention and Corporate Practice…………………...7 6.0 Recommendations…………………………………………………………………………….7 References………………………………………………………………………………………...9 Communication in Business 2.0 Scope of Engagement Business social responsibility is a core success factor for any organization. While acting to fulfill its mandate, an organization must not infringe on the interest of the community or of the stakeholders. In so doing, an organization works socially responsible (Cragg, 2009). I have been hired to conduct a CSR audit for the Coca-Cola Company. In the recent past, this company...
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...head: CASE STUDY: THE PEPSI REFRESH PROJECT Case Study: The Pepsi Refresh Project Emily M. Kamischke Elon University 1 Author Note Emily M. Kamischke, Masters of Interactive Media, Elon University Correspondence concerning this article should be addressed to Emily Kamischke, ekamischke@elon.edu CASE STUDY: THE PEPSI REFRESH PROJECT 2 Abstract This study aims to describe the successes and failures of the Pepsi Refresh Project and corresponding implications for other corporate social responsibility (CSR) projects seeking to employ information and communications technology (ICT) competitions, crowdsourcing and social media narratives as a means for production of ideas or tasks. The Knight Foundation’s (2009) seven key components of ICT competitions will be used as a framework to review the project and from there analysis of the project will take place using industry information and reviews. Lastly, implication for other ICT competitions will be discussed. Overall, this study explores the Pepsi Refresh Project’s effect on sales and corporate loyalty of consumers for the PepsiCo brand through consumer corporate trust generation. CASE STUDY: THE PEPSI REFRESH PROJECT 3 Case Study: The Pepsi Refresh Project The purpose of this investigation is to complete a case study of the Pepsi Refresh Project and from it devise high impact practices for its application to other corporate social responsibility (CSR) projects. The Pepsi Refresh Project was started...
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...Literature Review of CSR. Presented by:- Corporate social responsibility is not a new concept. However, what is new is the shift in focus from making profits to meeting societal challenges. Giving a universal definition of corporate social responsibility is bit difficult as there is no common definition as such. However, there are few common threads that connect all the perspectives of CSR with each other; the dedication to serve the society being most important of them. Most ideal definition of corporate social responsibility (CSR) has been given by world business council for Sustained Development which says, “Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large” .Thus, the meaning of CSR is twofold. On one hand, it exhibits the ethical behavior that an organization exhibits towards its internal and external stakeholders (customers as well as employees). On the other hand, it denotes the responsibility of an organization towards the environment and society in which it operates. CSR is also referred to as: • ‘corporate’ or ‘business responsibility’ • ‘corporate’ or ‘business citizenship’ • ‘community relations’ • ‘social responsibility’. History of CSR “The phrase Corporate Social Responsibility was coined in 1953 with the publication...
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...CASE STUDY: THE PEPSI REFRESH PROJECT 2 Abstract This study aims to describe the successes and failures of the Pepsi Refresh Project and corresponding implications for other corporate social responsibility (CSR) projects seeking to employ information and communications technology (ICT) competitions, crowdsourcing and social media narratives as a means for production of ideas or tasks. The Knight Foundation’s (2009) seven key components of ICT competitions will be used as a framework to review the project and from there analysis of the project will take place using industry information and reviews. Lastly, implication for other ICT competitions will be discussed. Overall, this study explores the Pepsi Refresh Project’s effect on sales and corporate loyalty of consumers for the PepsiCo brand through consumer corporate trust generation. CASE STUDY: THE PEPSI REFRESH PROJECT 3 Case Study: The Pepsi Refresh Project The purpose of this investigation is to complete a case study of the Pepsi Refresh Project and from it devise high impact practices for its application to other corporate social responsibility (CSR) projects. The Pepsi Refresh Project was started in February 2010 using dollars annually used for Super Bowl advertising by PepsiCo and instead directed towards a grant-funding program to find solutions in betterment of communities (Pepsi, 2011a). The project utilized crowdsourcing for both submission and judging. The study will use The Knight...
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...Strategies of Pepsi Cola Table of Contents Executive Summery 3 Introduction 4 History 5 Effective Marketing and communication strategies of Pepsi 6 Media Commercials 6 Advantage of media commercials 6 Disadvantages of media commercials 7 Sponsorships 7 Advantages of Sponsorships 8 Disadvantages of Sponsorships 8 How to enhance the effectiveness of Sponsorship 8 Community Activities 8 Advantages of Community activities 9 Disadvantages of community activities 9 How to enhance the effectiveness of CSR projects 9 Product Diversification 10 Advantages of Product diversification 10 Disadvantages of product diversification 10 How to enhance the effectiveness of Product Diversification 11 Cross Comparison between the marketing strategies of Pepsi, Coca Cola, V and Red Bull 11 Conclusion 13 References 14 Executive Summery Pepsi is an aerated Soft drink that is produced by Pepsi Co. Inc. Pepsi Cola is using most of the modern communication and marketing methods to enhance their brand awareness among its consumers. Mainly they are advertising their brand on Television, Face book, Twitter and YouTube. In this report I have outlined the overview of the Pepsi Cola Corporation and its history, and the most effective communication strategies that are used by them to enhance their brand equity. These strategies include Advertisements, Sponsorships, Online promotions, Community activities and Product diversification of Pepsi Cola Corporation...
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...IMPORTANCE OF CSR Corporate social responsibility (CSR) is not going to solve the world’s problems. That said, CSR is a way for companies to benefit themselves while also benefiting society. When I define CSR to the uninitiated, I typically get three reactions. Some say, “Isn’t that a bunch of greenwashing?” Others use a non-so-nice word to describe male bovine excrement instead of greenwashing. Still others say my definition sounds like an inspiring call to action to soothe the ills of capitalism. Then there are those who say CSR is like a begrudging call to Woodstock to sing Kumbaya – something only “hippies” could dream up. So what’s a CSR professional supposed to do when faced with such a varied response? Typically, I step on top of my soapbox to declare the six business reasons why companies should embrace corporate social responsibility. Companies that “get it” are the ones that are using CSR (or sustainability as I prefer to call it) as a way to push the following business processes into the organization: 1. Innovation – I know, I know, it’s an over-used term. Just typing the word into Amazon will bring up nearly 150,000 items. But in the context of CSR, innovation is a huge benefit to a company and society. For example, I recently watched a video of a brief talk by Geoff McDonald who is the Unilever Global VP for HR, Marketing, Communications and Sustainability. Using the “lens of sustainability” as McDonald described it, Unilever was able to innovate new products...
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...includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. In recognition of the continued sustainability efforts, PepsiCo was named for the fourth time to the Dow Jones Sustainability Index of the World (DJSI World) and for the fifth time to the Dow Jones Sustainability Index of North America (DJSI North America) in 2010. In 2011, PepsiCo is ranked as the No. 1 company in the Dow Jones Sustainability Index (DJSI) Food and Beverage supersector. PepsiCo is also named the beverage sector leader for the third consecutive year. In 2009 and 2010, Pepsi ranked 23rd of the Top 100 Best Global Brands by Business Week/Interbrand, with a brand valuation in 2010 of over USD 14 billion, up 3% over the...
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...The Isang Litrong Liwanag (A Liter of Light) project, based on research by students from the Massachusetts Institute of Technology (MIT), involved installing solar bottle lights to provide a unique daytime lighting solution for urban poor communities living in homes without natural light sources. Pepsi sponsorship involved the installation of used plastic Pepsi bottles on roofs to refract sunlight into 55W of light. This cuts down electric bills and helps reduce carbon emission. The brand has installed over 20,000 lights through the combination of volunteer action, online donation and direct sponsorship.To spread the project, Pepsi helped establish a center to train volunteers and educated companies, schools and people on how to create and install lights. A model community, wherein every home is lit by at least 2 bottle bulbs, was established to help take the model across the global Pepsi...
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...LETTER FROM THE CEO In this case, we will study the letter of the CEO of the company PEPSI. * Regarding the first point to discussed, corporate social responsibility/ responsiveness/ performance: All these concept deals about the Corporate Citizenship, and this is because the Corporate Social Responsibility may also be referred to as "corporate citizenship" and can involve incurring short-term costs that don´t provide an immediate financial benefit to the company, but promote positive social and environmental change. Letter from the Pepsi CEO emphasizes on the fact that “Today, a company’s profits are inextricably tied to the prosperity of its consumers, customers, employees, communities and society writ large”. Is important the responsiveness having the company for the changes happening in society, and implement actions that encourage the development of the company, focused not only on economic issues. * Stakeholders/sustainability/voluntariness aspects of CSR. Regarding stakeholders Indra K. Nooyi, Chairman and Chief Executive Officer, think that if communities suffer as a result of a company’s actions, those returns are not sustainable. The profits are inextricably tied to the prosperity of its consumers, customers, employees, communities and society. PepsiCo has three pillars of sustainability: Human, Environmental and Talent. These three pillars form the foundation of what they call Performance with Purpose, and they help to drive his financial results...
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...also have been the reason why India blame on the water contamination and shortage caused by Coke. As the Indian people interpret silence as guilt, thus the representatives of Coke should response quickly: firstly, to apologize for the destroying of water resources in India, and then do some compensation for the local people. secondly,find ways independently or Corporate with authoritative NGOS to solve the problem.It is very important for Coke to built good reputation and consumer loyalty in international market. thirdly, learn from what Pepsi does: doing CSR such as digging village wells, trying best to reduce water waste,etc.these measures could help to interact with local people, improve relationships with government and the public. From global standardization to localization Change the style of advertisement to fit the flavor of Indian people. Add some Indian cultural factors to the can package. Take more CSR as what Pepsi did. Improving relationships with Indian government...
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...Fall 14 Business Ethics Assignment MIDDLE EAST BOYCOTT FOR COCA-‐COLA’S PRODUCTS SOCIAL ISSUE T h e C o c a -‐ C o l a C o m p a n y Business Ethics Assignment February 10, 2014 Table of Contents 1 2 3 OVERVIEW OF THE COCA-COLA COMPANY...................................................................... 3 OVERVIEW OF THE CSR ISSUE................................................................................................ 4 STAKEHOLDERS ANALYSIS ..................................................................................................... 5 3.1 CUSTOMERS ................................................................................................................................ 5 3.2 CONSUMERS ............................................................................................................................... 5 3.3 SUPPLIERS................................................................................................................................... 6 3.4 COMPETITORS ............................................................................................................................. 6 3.5 CONCLUSION .............................................................................................................................. 6 SIMILAR CASES AND CONCLUSION ........................................
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...The case study prepared by Archie B. Carroll entitled, “Coke and Pepsi in India: Issues, Ethics, and Crisis Management”, describes issues two major, well known multinational corporations (MNCs) have been facing in India over the past several years, since 2003. Coke and Pepsi are known competitors in the world of soft drinks, but have become allies given the situations they are facing in India. There are allegations of highly contaminated soft drinks, which claim to cause cancer and birth defects. An interest group in India, Center for Science and Environment (CSE) made the allegations and stated tests can verify the products contain high levels of pesticide residue (Carroll & Buchholtz, 2012, p. 649). Another special interest group, India Resource Center (IRC) raised concerns of an issue Coke experienced which is the claim of overconsumption and pollution of scarce water resources due to plant operations and production. This affected many cities and regions of the country, especially in the communities of Kerala and Mehdiganj (Carroll & Buchholtz, 2012, p. 649). In addition to the scarcity of water, there were also complaints of the water around the soft drink giant’s plants tasting and smelling bad. Donated waste to farmers for fertilizer tested positive for cadmium and lead creating toxic waste (Carroll & Buchholtz, 2012, p. 649). The allegations made by these groups were taken very seriously and believed valid because of the support of a very powerful and influential...
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...Cola War 1. Why, historically, has the soft drink industry been so profitable? First, high entry barrier. Both of them have long history and large investment in advertisements which make Coke and Pepsi become the culture symbol of America. And their franchise system gets large economies of scale for them. Second, limited competition. In CSD industry, Coke and Pepsi are the main competitors. They claimed a combined 72% of the US CSD market’s sales volume in 2009. Third, their fixed customers are bottlers and consumers. Last, convenient channels. Coke and Pepsi occupied limited shelf, vending machines, and allow products to be available anywhere for consumers, which created a huge obstacle for newcomers. 2. Compare the economics of the concentrate business to that of the bottling business: Why is the profitability so different? For concentrate producers, they blended raw material ingredients, packaged the mixture and shipped containers to the bottler. The process involved little capital investment in machinery, overhead or labor. And a typical manufacturing plant cost 50 to 100 million dollars. The most significant costs were for advertising, promotion, market research, and bottler support. Also, they invested heavily in trademarks by using innovative and sophisticated campaigns. Cost of sales is more in bottlers than concentrate producers. For bottlers, the bottling process was capital-intensive and involved high-speed production lines. The cost of a large plant with...
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...industry; Pepsi and Coca Cola. In order to calculate the financial position and performance of these companies various ratios for the year 2009 were calculated. These ratios includes debt ratio, liquidity ratios like current ratio, profitability indicators like return on assets, return on equity, operating performance indicators like fixed asset turnover ratio and price/earnings ratio for the investment valuation. Moreover, this paper explained list of financial ratios which can be used to measure the value given to the shareholders and their level of satisfaction and proposed guidelines to be followed when selecting any of these companies to invest in. Apart from financial ratios and performance of these two companies, this paper also discussed the non-financial elements that are important when one considers to invest in a company. DEBT MANAGEMENT OF PEPSI & COKE DEBT RATIO Debt ratio is a type of financial ratio which indicates the proportion of debt a company has to pay against its assets. If the debt ratio of a company is greater than 1 than it means it has to pay more debt than its assets. On the other hand, if the debt ratio is less than 1 then the company is better able to pay its debts. It determines to the investors the level of risk involved in doing business with company (investopedia). The debt ratio of Pepsi Co., for the year 2009, is 0.33 which is higher than the debt ratio of Coca Cola company i-e 0.10 for the year 2009. Pepsi Co. has...
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