Communication in Business
Student’s Name
Institution

1.0 Executive Summary This report contains an analysis of the corporate social responsibility programs or policies of the Coca-Cola Company. It has identified pertinent issues that affect CSR policies and how an organization has to act responsibly. Coca-Cola Company has been a market leader in the soft drinks industry. However, in the recent past they have received negative publicity and unhealthy competition from worthy competitors like Pepsi. This report, therefore, finds out the discrepancies existing between Coca-Cola’s business strategy and their common practice. It, therefore, discusses the CSR projects implemented by the Coca-Cola Company and gives recommendations on how Coca-Cola will continue to operate a sustainable business.

Table of Contents
1.0 Executive Summary…………………………………………………………………………..2
2.0 Scope of Engagement………………………………………………………………………...4
3.0 Current Understanding of CSR………………………………………………………………4
4.0 Examining Coca-Cola’s CSR Commitment………………………………………………….5
5.0 Discrepancies between Communicated Intention and Corporate Practice…………………...7
6.0 Recommendations…………………………………………………………………………….7
References………………………………………………………………………………………...9

Communication in Business 2.0 Scope of Engagement Business social responsibility is a core success factor for any organization. While acting to fulfill its mandate, an organization must not infringe on the interest of the community or of the stakeholders. In so doing, an organization works socially responsible (Cragg, 2009). I have been hired to conduct a CSR audit for the Coca-Cola Company. In the recent past, this company had had negative image and publicity. My objective, therefore, is to analyze their CSR programs with an aim of finding out what could be the CSR issues that derail their progress. I will also make