...Marketplace Marketing Plan Marketing 5332: Executive Decisions in Marketing Company Name: CompuStar Game 3, Team 1 Spring 2008 Executive Personnel: Jason Juren VP Finance Tameisha Smith VP Advertising Reagan Simpson VP Sales Management Monica Greak VP Brand Design Marketplace Marketing Plan Marketing 5332: Executive Decisions in Marketing I. Executive Summary - CompuStar started the first year very optimistic that it could design a strong brand and create a powerful advertising campaign that would lead us to dominance in the market. Our optimism regarding our brand design was well placed, and as of Q5 we have maintained the strongest workhorse brand with a score of 72. We expect this score to improve even further in Q6 given the new R&D items we have purchased (New Word Program & High Speed modem). While the CostCutter brand has been a bit more volatile (We no longer had the best brand as of Q5 68 versus MicroChip's 72) we believe that our coming changes to the brand will give us the strength we need to recapture the market and re-establish ourselves as the premier CostCutters. In year two we plan to continually redesign our brands as we learn from our competitors and as we gather more market data. We have also planned the launch of an Innovator brand and a Traveler brand. These brands are simply copies...
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...Marketplace Marketing Plan Marketing 5332: Executive Decisions in Marketing Company Name: CompuStar Game 3, Team 1 Spring 2008 Executive Personnel: Jason Juren VP Finance Tameisha Smith VP Advertising Reagan Simpson VP Sales Management Monica Greak VP Brand Design Marketplace Marketing Plan Marketing 5332: Executive Decisions in Marketing I. Executive Summary - CompuStar started the first year very optimistic that it could design a strong brand and create a powerful advertising campaign that would lead us to dominance in the market. Our optimism regarding our brand design was well placed, and as of Q5 we have maintained the strongest workhorse brand with a score of 72. We expect this score to improve even further in Q6 given the new R&D items we have purchased (New Word Program & High Speed modem). While the CostCutter brand has been a bit more volatile (We no longer had the best brand as of Q5 68 versus MicroChip's 72) we believe that our coming changes to the brand will give us the strength we need to recapture the market and re-establish ourselves as the premier CostCutters. In year two we plan to continually redesign our brands as we learn from our competitors and as we gather more market data. We have also planned the launch of an Innovator brand and a Traveler brand. These brands are simply copies of the best brands on the market. We feel that by...
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...$2000 in monthly revenue as of January 2014. The following decisions have been made: * Target females ages 7-12 * Incorporate ballroom designs and put six of the seven current designs on discount * Lower price range from $40-70 to $20-35 * Advertise using Facebook ads and Google ads * Stick with online distribution The following will now be discussed in detail. By targeting a young female audience, Korra will be able to form brand recognition within a newly developed market in the dancewear industry. The competing companies have been established for quite a while now therefore are faithful to specific brands already, making children an appropriate audience so they can come to be long-term customers overtime. Korra apparel uses high standard material and has reasonable pricing which are things parents search for when purchasing products. When the ballroom designs are released, the glitter and neon colors are expected to appeal to the young target market. Television dance shows like ‘So You Think You Can Dance’ have become popular due to ballroom dancing and parents want their children to become more active. If a young female feels confident in what she is wearing, she is more likely to pursue the activity. By keeping The Kai Bodysuit, sales are increasing, as it is already a popular item. The discount on the other six designs could help bring awareness to the company. Decreasing the cost range from $40-$70 to $20-$35 will make...
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...NT1330 Unit 7. Exercise 1. AD OU Planning Scenario Review the following scenario: As an IT Administrator, you have been tasked with designing an Active Directory Domain Organizational Unit Structure for a new AD implementation at an existing organization. You are scheduled to meet with the management team and need to formulate a list of questions you will need answered in order to recommend an OU Structure appropriate to the organization. Develop a list of 5-10 questions to guide your design plan. 1.) How is the existing structure of the organization? 2.) How many departments will there be? 3.) How many sub-departments will be needed? These questions will help in documenting the existing structure of the organization so as to divide the administrative tasks into categories and document the administrators who are responsible for each category. Also, these will define the hierarchy of authority in the directory as well as what departments the company will have. 4.) What are the company’s physical/geographical sites? This will address the issue of different geographical divisions which will probably have different computer management needs. The design will be based on management of resources, users and geographical boundaries. This will make the administration easier. 5.) How many OUs will be needed within each Parent OU? 6.) Will departments need to share resources? 7.) What resources are required by each department? 8.) What group policies to be implemented and who’s...
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...attention, but promotes the company’s uniqueness & their incentives to generate profit through the sales of computer systems. When choosing a target market, I chose Mercedes because these consumers were willing to pay the highest dollar amount out of the three categories. As my primary responsibilities, I chose to designate myself as the “President of Overall Leadership”, and “VP-Advertising.” As a college athlete leaders and different leadership techniques have influenced my life; I know that leadership is a crucial aspect that influences the overall success of a team, so I chose Leadership as my primary responsibility. I am a communication major; therefore, I thought advertising would be a creative way for me to communication through Ad-Designs. During the second quarter, I was designing my product specifically toward the Mercedes market. Based off the market research, Mount Moriah, my first product was designed with: Office, Database, Engineering, Manufacturing, Presentation, and Booking Software. I chose a 17’’standard desktop, high capacity hard drive, high speed, standard keyboard, and networking. Although it cost more to make the product, Mercedes was willing to pay more money if the product would benefit them. I set the price of my computer at 3,850 dollars and a 500 dollar rebate because I thought I would attract more consumers at the beginning and increase the product as the simulation progressed. I targeted the most important Mercedes market needs...
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...Contents Our Mission statement 3 The Product 3 Main features 3 Product classification 4 Consumer factors 4 Market mix factors 4 Target market 4 Competitive environment 4 Threats from new Entrants 4 Threats from Buyers 4 Threats from Suppliers 5 Threats from Substitutes 5 Competitive rivalry 5 SWOT analysis 5 Strength 5 Weaknesses 5 Opportunities 5 Threats 6 Marketing objectives 6 Market 6 Product 6 Price 6 Place 6 Promotion 6 Marketing strategies 6 Product 6 Price 7 Place 7 Promotion 7 Summary 7 Tactics and Action plan 8 Product 8 Price 8 Place 8 Promotion 9 Monitoring 10 Our Mission statement We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions The Product The new EasyLoad microwave oven introduces a revolutionary concept for built-in microwave ovens. Conventional microwave ovens simply have a hinged front door, making it very difficult to load the microwave if it’s built into kitchen cabinets. EasyLoad will come with a slide out tray, exposing the complete interior, easy to load from the top even for heavy items like a smaller turkey. Main features Top loading instead of front loading | This very new concept is cementing our leading positon in terms of innovation and emphasizes our core values of improving the quality and convenience of our customers. Our channel partners will be thrilled because this not only...
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...will grow and thrive thru time. * To be the benchmark in the industry for novelty and freshness in project concepts, for well-thought of and perfectly executed projects, and for long-term after sales relationship. * To be a caring and motivating employer supporting employees’ knowledge advancement, growth, health and aspirations for a quality life making them responsible citizens in society. * To be a worthy investment to our shareholders, creating and unlocking values of properties we develop which translate into long-term returns for investors. Values We are responsive and responsible to our customers throughout our projects’ life cycles – from concept to completion and beyond. We are future-ready. We are future proof, by design. Objectives ArthaLand is a focused real estate company bringing together a brain trust of experts in property development and management. ArthaLand is an entrepreneurial, world-class, boutique developer of unique, enduring, and sustainable projects in the residential, office, and leisure segments. ArthaLand is a...
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...Chapter 6 Elements Of Research Design Instructional Goals 1. To clarify the various components of research design as indicated in Figure 5.1 of the book; 2. To highlight obvious combinations in research design choices; for example, a lab or field experiment is invariably conducted to establish cause and effect relationships; a lab experiment is always done in a contrived setting with maximal researcher interference and in a longitudinal fashion.; 3. To stress the importance of making optimal research design choices aimed at balancing scientific rigor and research costs (and feasibility). Discussion Questions 1. What are the basic research design issues? Describe them in some detail. Basic research design issues are primarily a function of the purpose of the study (whether it is exploratory, descriptive, or hypothesis-testing), and relate to such aspects as the type of study to be done (causal or correlational), the setting in which it will be done (natural or contrived), how much of researcher control will have to be exercised (very little in the case of field studies, to very much in the case of experimental designs), how many times data will have to be collected (one shot versus longitudinal), and the unit of analysis – i.e. the level at which data will be aggregated. For most correlational studies, the field setting with minimal researcher influence will be the choice. Most field studies are generally cross-sectional, though some could be longitudinal. Longitudinal...
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...Universität Zürich Institut für Strategie und Unternehmensökonomik Lehrstuhl für Services und Operationsmanagement Dr. Patricia Deflorin Operations Management: A supply chain Approach (UE) Simulation Manual 1 Inhaltsverzeichnis I. Introduction to Marketplace ................................................................................................ 5 II. Game Scenario .................................................................................................................... 6 III. How To Win ....................................................................................................................... 7 IV. Table 1-1: Decisions to be Made by Quarter ...................................................................... 9 1. Chapter: Player Activities ................................................................................................. 11 1.1 1.2 1.3 1.4 Functional Organization of the Executive Team ................................................................... 12 Goals and Strategic Direction ................................................................................................ 14 Company Name ..................................................................................................................... 15 Executive Briefings ................................................................................................................ 15 2. Chapter: Market Research.....................................
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... A p r i l , 2 0 1 4 Table of Content 1. Situational Analysis…….……………………………...…………3 2. SWOT Analysis…………………………………………….……..6 3. Strategic Marketing Plan Recommendations……..……..……..7 4. Strategic Communication Plan Recommendations…...………..9 5. Marketing Budget Allocation Recommendations…………….12 2 This product marketing plan proposal has been prepared in accordance with Paramount for deciding the market position and designing marketing strategies for the newest nondisposable razor— Clean Edge, which is scheduled to launch in January 2011. To provide precise marketing and advertising advice, this report begins with a summary elaborating on the components regarding the current situation of Paramount and current U.S. razors market analysis. This report will then assess competitors positioning, cannibalization possibilities, and current target customer behaviors, and concludes with suggested product positioning, branding and communication strategies and budget allocation proposals. 1. Situational Analysis: Company Overview: Paramount, a global consumer products company, including Health, Cleaning, Beauty, and Grooming divisions, had its worldwide sales $13 billion and gross profits $7 billion in 2009. Paramount has been producing nondisposable razors since 1962 and become a leading brand. There are two lines of Paramount nondisposable razor market: Paramount Pro and Paramount Avail, which generated revenue of $170...
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...A. Executive Summary 4 A2. Mission, Goals and Objectives 4 Mission 4 Goals 4 Objectives 5 A3. Keys to Success 5 B. Company Summary 7 B1. Industry History 7 B2. Legal Form of Business 8 B3. Location and Facilities 9 B4. Management Structure 10 B5. Products and Services 10 C. Market Analysis 12 C1: Target Market 12 C2: Industry Analysis 12 C3: Competitive Analysis 15 D. Market Strategy 17 D1: 4Ps. 17 D2: Price List 20 D4: Sales Forecast 22 Implementation Strategy 24 E1. Overall Strategy 24 E2. Implementation 24 E3. Control Plan 26 F.Financial Statements and Projections 27 F1. Revenue and Cost Estimate 27 F2. Forecasted Profit and Loss Statement 27 F3. Forecasted Balance Sheet 28 G1. Financial Projections 28 G1a- Breakeven Point 29 G1b-Financial Position 30 G1c-Capital/Investment Needs 30 References 31 A. Executive Summary A1.Business Identification Fair Play Marketing will operate in Longview, Washington and will provide advertising services to authors wanting to promote sales of their physical or digital books. These services will be provided throughout the United States and any of its territories. Fair Play Marketing will produce ads designed to sell an author’s work and utilize Facebook Advertising to target appropriate potential readers for the author’s work. This business plan will lay out the mission, goals and objectives of the company for the next three years as well as projected returns in that time period. A2. Mission, Goals...
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...STRUCTURE AND SYLLABUS I YEAR I SEMESTER Code Group Subject L P Credits Advanced Computer Architecture 3 0 3 Advanced Micro Controllers 3 0 3 Fundamentals of Real Time Systems 3 0 3 Design & Development of Real Time Systems 3 0 3 Elective -I Digital Control Systems Distributed Operating Systems Cloud Computing 3 0 3 Elective -II Digital Systems Design Fault Tolerant Systems Advanced Computer Networks 3 0 3 Lab Micro Processors and Programming Languages Lab 0 3 2 Seminar - - 2 Total Credits (6 Theory + 1 Lab.) 22 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MASTER OF TECHNOLOGY (REAL TIME SYSTEMS) I SEMESTER ADVANCED COMPUTER ARCHITECTURE UNIT I Concept of instruction format and instruction set of a computer, types of operands and operations; addressing modes; processor organization, register organization and stack organization; instruction cycle; basic details of Pentium processor and power PC processor, RISC and CISC instruction set. UNIT II Memory devices; Semiconductor and ferrite core memory, main memory, cache memory, associative memory organization; concept of virtual memory; memory organization and mapping; partitioning, demand paging, segmentation; magnetic disk organization, introduction to magnetic tape and CDROM. UNIT III IO Devices, Programmed IO, interrupt driver IO, DMA IO modules, IO addressing; IO channel, IO Processor, DOT matrix printer, ink jet printer, laser printer. Advanced concepts; Horizontal...
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...Ex Kaplan University Graduate School of Business and Management GB530 Marketing Management: Brand Extension Marketing Plan John S. Gumbs Jr. 31st January, 2012 Brand Extension Marketing Plan 1.0 Executive Summary Apple Inc. is currently known for its renowned operating systems that provide outstanding computing and gaming for its users. The organization has a vast list of multimedia productivity products and hardware units. Some of the multimedia products include iTunes, iWorks, and iLife. In the coming months of 2012 Apple Inc. will be announcing a reveal of a new multi-functional refrigerator; this new revolutionary product will be named the iFridge. When it comes to marketing the iFridge, Apple Inc. will gather information based on industry trends, consumer demands, revolutionary Apple technology, and four P’s, Price Promotion, Placement, Product. In addition the iFridge will have the well known characteristic that many have grown to know and love about Apple products. The iFridge will be sold domestically and then modified to fit the European and Asian market based on the market demands. The consumer can order the appliance via Apple Inc. and certified Apple distributers. Apple may choose to sell the appliance on an online retailer’s website. The reason for having the appliance sold in the North American market first is that American homes are better equipped for large household appliances. The iFridge will be a truly revolutionary and most productive...
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...Define project and develop plan Performance objective Candidates will demonstrate knowledge and skills required to define projects and develop project plans. Assessment description Using the workplace scenario information provided, you will determine the scope of a project and develop a portfolio of draft planning documentation to be given to your Operations General Manager. You will develop a project plan to delegate tasks to your project team and a risk management plan to anticipate resource requirements. Page numbers in blue denote the appropriate section of the Student Workbook which you should refer to when necessary. Note: Before you commence, read through the separate case study document, ‘Simulated Business - Max Lionel Realty’ and the scenario information below. Scenario – Max Lionel Realty You are an external consultant (from Ace Consultants) contracted to manage a project for Max Lionel Realty (MLR). Kim Sweeney, the Operations General Manager, has asked you to come in for a meeting with her and the Human Resources Manager, Les Goodale, to discuss the project’s details. The meeting occurred on 13 January 2014. The objective of the project is develop and deliver a comprehensive one-day training session that will inform real estate agents of their legal and ethical obligations, particularly with respect to WHS and anti-discrimination legislation. During the meeting, the project is broken down into specific elements that MLR’s management team...
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...Company G 3-Year Marketing Plan Assessment Code: VZT1 Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s 5 Forces Model 3 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies 6 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 7 Product Action Plan 7 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 8 Introduction Company G is introducing a new product in the XG line of products. It encompasses many of the features used in the ceramic heating elements of other XG small appliances. It is the XG Flat Iron. It is a new innovation in beauty. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” The Product The XG Flat Iron is the elite of all small appliances for hair. It is made from the highest quality ceramic and heating elements available on the market. The XG Flat Iron is fully heated and ready to use in less than 10 seconds for superior convenience. It straightens all types of hair with an anti frizz technology that is unavailable with any...
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