Solomon Systems’
Marketing Simulation Analysis
Kaitlin Accola

In the first quarter and second quarter, I develop my brand name, the target segment, the responsibilities as Vice President, and location of where I will sell my products. I chose the name Solomon Systems because Solomon (wealthiest man in the Bible) was know for his wisdom and wealth and I think this name not only attracts consumer’s attention, but promotes the company’s uniqueness & their incentives to generate profit through the sales of computer systems. When choosing a target market, I chose Mercedes because these consumers were willing to pay the highest dollar amount out of the three categories. As my primary responsibilities, I chose to designate myself as the “President of Overall Leadership”, and “VP-Advertising.” As a college athlete leaders and different leadership techniques have influenced my life; I know that leadership is a crucial aspect that influences the overall success of a team, so I chose Leadership as my primary responsibility. I am a communication major; therefore, I thought advertising would be a creative way for me to communication through Ad-Designs.

During the second quarter, I was designing my product specifically toward the Mercedes market. Based off the market research, Mount Moriah, my first product was designed with: Office, Database, Engineering, Manufacturing, Presentation, and Booking Software. I chose a 17’’standard desktop, high capacity hard drive, high speed, standard keyboard, and networking. Although it cost more to make the product, Mercedes was willing to pay more money if the product would benefit them. I set the price of my computer at 3,850 dollars and a 500 dollar rebate because I thought I would attract more consumers at the beginning and increase the product as the simulation progressed. I targeted the most important Mercedes market needs