...film through our eyes, we just as surely experience it through our ears. Especially today, particularly with modern home and theater sound systems offering multi-channel sound and high fidelity. Films are generally fantasies. And fantasies by definition defy logic and reality. They conspire with the imagination. Music works upon the unconscious mind. Consequently, music works well with film because it is an ally of illusion. Music plays upon our emotions. It is generally a non-intellectual communication. The listener does not need to know what the music means, only how it makes him feel. Listeners, then, find the musical experience in film one that is less knowing and more feeling. The onscreen action, of course, provides clues and cues as to how the accompanying music does or is supposed to make us feel. Let us distinguish between scoring a movie, a movie score, and writing songs for a movie, a movie soundtrack. Many of us know about a soundtrack, and can sing songs from movies. But, few of us are even aware of the score of a film unless someone produces a breakaway or break-out hit, like Celine Dion’s singing “My Heart Will Go On,” from Titanic(1997). Some...
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...Bibliography Index Acknowledgments About the Author Cover Copyright About the Publisher v 1 13 43 87 126 157 178 205 211 225 241 INTRODUCTION I can admit it freely now. All my life I’ve been a patsy. For as long as I can recall, I’ve been an easy mark for the pitches of peddlers, fundraisers, and operators of one sort or another. True, only some of these people have had dishonorable motives. The others—representatives of certain charitable agencies, for instance—have had the best of intentions. No matter. With personally disquieting frequency, I have always found myself in possession of unwanted magazine subscriptions or tickets to the sanitation workers’ ball. Probably this long-standing status as sucker accounts for my interest in the study of compliance: Just what are the factors that cause one person to say yes to another person? And which techniques most effectively use these factors to bring about such compliance? I wondered why it is that a request stated in a certain way will be rejected, while a request that asks for the same favor in a slightly...
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...In memory of Amos Tversky Contents Introduction Part I. Two Systems 1. The Characters of the Story 2. Attention and Effort 3. The Lazy Controller 4. The Associative Machine 5. Cognitive Ease 6. Norms, Surprises, and Causes 7. A Machine for Jumping to Conclusions 8. How Judgments Happen 9. Answering an Easier Question Part II. Heuristics and Biases 10. The Law of Small Numbers 11. Anchors 12. The Science of Availability 13. Availability, Emotion, and Risk 14. Tom W’s Specialty 15. Linda: Less is More 16. Causes Trump Statistics 17. Regression to the Mean 18. Taming Intuitive Predictions Part III. Overconfidence 19. The Illusion of Understanding 20. The Illusion of Validity 21. Intuitions Vs. Formulas 22. Expert Intuition: When Can We Trust It? 23. The Outside View 24. The Engine of Capitalism Part IV. Choices 25. Bernoulli’s Errors 26. Prospect Theory 27. The Endowment Effect 28. Bad Events 29. The Fourfold Pattern 30. Rare Events 31. Risk Policies 32. Keeping Score 33. Reversals 34. Frames and Reality Part V. Two Selves 35. Two Selves 36. Life as a Story 37. Experienced Well-Being 38. Thinking About Life Conclusions Appendix Uncertainty A: Judgment Under Appendix B: Choices, Values, and Frames Acknowledgments Notes Index Introduction Every author, I suppose, has in mind a setting in which readers of his or her work could benefit from having read it. Mine is the proverbial office watercooler, where opinions are shared and gossip is exchanged. I...
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... Bibliography 225 Index 241 Acknowledgments About the Author Cover Copyright About the Publisher INTRODUCTION I can admit it freely now. All my life I’ve been a patsy. For as long as I can recall, I’ve been an easy mark for the pitches of peddlers, fundraisers, and operators of one sort or another. True, only some of these people have had dishonorable motives. The others—representatives of certain charitable agencies, for instance—have had the best of intentions. No matter. With personally disquieting frequency, I have always found myself in possession of unwanted magazine subscriptions or tickets to the sanitation workers’ ball. Probably this long-standing status as sucker accounts for my interest in the study of compliance: Just what are the factors that cause one person to say yes to another person? And which techniques most effectively use these factors to bring about such compliance? I wondered why it is that a request stated in a certain way will be rejected, while a request that asks for the same favor in a slightly different fashion will be successful. So in my role as an experimental social psychologist, I began to do research into the psychology of compliance. At first the research vi / Influence took the form of experiments performed,...
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...Bibliography Index Acknowledgments About the Author Cover Copyright About the Publisher v 1 13 43 87 126 157 178 205 211 225 241 INTRODUCTION I can admit it freely now. All my life I’ve been a patsy. For as long as I can recall, I’ve been an easy mark for the pitches of peddlers, fundraisers, and operators of one sort or another. True, only some of these people have had dishonorable motives. The others—representatives of certain charitable agencies, for instance—have had the best of intentions. No matter. With personally disquieting frequency, I have always found myself in possession of unwanted magazine subscriptions or tickets to the sanitation workers’ ball. Probably this long-standing status as sucker accounts for my interest in the study of compliance: Just what are the factors that cause one person to say yes to another person? And which techniques most effectively use these factors to bring about such compliance? I wondered why it is that a request stated in a certain way will be rejected, while a request that asks for the same favor in a slightly different fashion will be successful. So in my role as an experimental social psychologist, I began to do research into the psychology of compliance. At first the research vi / Influence took the form of experiments performed, for the most part, in my laboratory and on college students. I wanted to find out which psychological...
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...No Fear Shakespeare – A Midsummer Night’s Dream (by SparkNotes) Original Text -1- Modern Text Act 1, Scene 1 Enter THESEUS, HIPPOLYTA, and PHILOSTRATE, with others THESEUS and HIPPOLYTA enter withPHILOSTRATE and others. THESEUS Now, fair Hippolyta, our nuptial hour Draws on apace. Four happy days bring in Another moon. But oh, methinks how slow This old moon wanes! She lingers my desires, 5 Like to a stepdame or a dowager Long withering out a young man’s revenue. THESEUS Our wedding day is almost here, my beautiful Hippolyta. We’ll be getting married in four days, on the day of the new moon. But it seems to me that the days are passing too slowly—the old moon is taking too long to fade away! That old, slow moon is keeping me from getting what I want, just like an old widow makes her stepson wait to get his inheritance. HIPPOLYTA Four days will quickly steep themselves in night. Four nights will quickly dream away the time. And then the moon, like to a silver bow 10 New bent in heaven, shall behold the night Of our solemnities. HIPPOLYTA No, you’ll see, four days will quickly turn into four nights. And since we dream at night, time passes quickly then. Finally the new moon, curved like a silver bow in the sky, will look down on our wedding celebration. THESEUS Go, Philostrate, Stir up the Athenian youth to merriments. Awake the pert and nimble spirit of mirth. Turn melancholy forth to funerals. 15 The pale companion...
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...This book has been optimized for viewing at a monitor setting of 1024 x 768 pixels. MADE TO STICK random house a new york MADE TO STICK Why Some Ideas Survive and Others Die • • • C H I P H E AT H & D A N H E AT H Copyright © 2007 by Chip Heath and Dan Heath All rights reserved. Published in the United States by Random House, an imprint of The Random House Publishing Group, a division of Random House, Inc., New York. Random House and colophon are registered trademarks of Random House, Inc. Library of Congress Cataloging-in-Publication Data Heath, Chip. Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath p. cm. Includes index. eISBN: 978-1-58836-596-5 1. Social psychology. 2. Contagion (Social psychology). 3. Context effects (Psychology). I. Heath, Dan. II. Title. HM1033.H43 2007 302'.13—dc22 2006046467 www.atrandom.com Designed by Stephanie Huntwork v1.0 To Dad, for driving an old tan Chevette while putting us through college. To Mom, for making us breakfast every day for eighteen years. Each. C O N T E N T S INTRODUCTION WHAT STICKS? 3 Kidney heist. Movie popcorn. Sticky = understandable, memorable, and effective in changing thought or behavior. Halloween candy. Six principles: SUCCESs. The villain: Curse of Knowledge. It’s hard to be a tapper. Creativity starts with templates. CHAPTER 1 SIMPLE 25 Commander’s Intent. THE low-fare airline. Burying the lead and the inverted pyramid. It’s the...
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...A WALK TO REMEMBER Screenplay by Karen Janszen Based on the novel by Nicholas Sparks No portion of this script may be performed, reproduced, or used by any means, or quoted or published in any medium without the prior written consent of Warner Bros. July 27, 2000 WARNER BROS. © 2000 4000 Warner Boulevard WARNER BROS. Burbank, California 91522 All Rights ReservedBLACK A young man's V.O.: ADULT LANDON (V.O.) I was born in Beaufort, North Carolina. A place where the air always smells of pine and salt and sea. The voice is gentle. Slightly Southern in inflection. A young doctor's soothing manner. FADE IN: EXT. COASTAL NORTH CAROLINA (DECEMBER) (PRESENT) A vast view of the coastline in winter -- beaches, rivers, sea marshes, inlets -- ebbing and flowing. ADULT LANDON (V.O.) For many, days and nights are spent fishing Pamlico Sound or crabbing the Neuse River. The CAMERA FINDS a small coastal town, edged by a harbor on which fishermen toil. EXT. BEAUFORT, NORTH CAROLINA - MORNING (DECEMBER) The CAMERA, MOVING inland, CROSSES OVER modest houses decked with plastic rooftop Santas... ADULT LANDON (V.O.) While the ocean may be the focus of daily labor, churches have always tried to be the focus of life. And MOVES UPHILL TO... EXT. MAIN STREET Where fake snow is sprayed on store windows. The CAMERA CONTINUES TO the far side of Main Street -- with its stately homes with big lawns, flower beds, and tasteful Christmas garlands...
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...Contents 1. Introduction 2. Assessment Test 3. Chapter 1: Getting Started with Ethical Hacking 1. Hacking: A Short History 2. What Is an Ethical Hacker? 3. Summary 4. Exam Essentials 5. Review Questions 4. Chapter 2: System Fundamentals 1. Exploring Network Topologies 2. Working with the Open Systems Interconnection Model 3. Dissecting the TCP/IP Suite 4. IP Subnetting 5. Hexadecimal vs. Binary 6. Exploring TCP/IP Ports 7. Understanding Network Devices 8. Working with MAC Addresses 9. Intrusion Prevention and Intrusion Detection Systems 10. Network Security 11. Knowing Operating Systems 12. Backups and Archiving 13. Summary 14. Exam Essentials 15. Review Questions 5. Chapter 3: Cryptography 2 1. Cryptography: Early Applications and Examples 2. Cryptography in Action 3. Understanding Hashing 4. Issues with Cryptography 5. Applications of Cryptography 6. Summary 7. Exam Essentials 8. Review Questions 6. Chapter 4: Footprinting and Reconnaissance 1. Understanding the Steps of Ethical Hacking 2. What Is Footprinting? 3. Terminology in Footprinting 4. Threats Introduced by Footprinting 5. The Footprinting Process 6. Summary 7. Exam Essentials 8. Review Questions 7. Chapter 5: Scanning Networks 1. What Is Network Scanning? 2. Checking for Live Systems 3. Checking for Open Ports 4. Types of Scans 5. OS Fingerprinting 6. Banner Grabbing 7. Countermeasures 8. Vulnerability Scanning 9. Drawing Network Diagrams 10. Using Proxies 11. Summary 12. Exam Essentials 13. Review Questions...
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...The Crucible By Arthur Miller ACT I SETTING: A bedroom in Reverend Samuel Parris’ house, Salem, Massachusetts, in the Spring of the year, 1692. As the curtain rises we see Parris on his knees, beside a bed. His daughter Betty, aged 10, is asleep in it. Abigail Williams, 17, ENTERS. ABIGAIL: Uncle? Susanna Wallcott’s here from Dr. Griggs. PARRIS: Oh? The Doctor. (Rising.) Let her come, let her come. ABIGAIL: Come in Susanna. (Susanna Walcott, a little younger than Abigail, enters.) PARRIS: What does the doctor say, child? SUSANNA: Dr. Griggs he bid me come and tell you, Reverend sir, that he cannot discover no medicine for it in his books. PARRIS: Then he must search on. SUSANNA: Aye, sir, he have been searchin’ his books since he left you, sir, but he bid me tell you, that you might look to unnatural things for the cause of it. PARRIS: No-no. There be no unnatural causes here. Tell him I have sent for Reverend Hale of Beverly, and Mister Hale will surely confirm that. Let him look to medicine, and put out all thought of unnatural causes here. There be none. SUSANNA: Aye, sir. He bid me tell you. PARRIS: Go directly home and speak nothin’ of unnatural causes. SUSANNA: Aye, sir, I pray for her. (Goes out.) ABIGAIL: Uncle, the rumor of witchcraft is all about; I think you’d best go down and deny it yourself. The parlor’s packed with people, sir.--I’ll sit with her. PARRIS: And what shall I say to them? That my daughter and my niece I discovered dancing ...
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...The prince’s baby of shame Cassie Kyriakis was wrongly accused of murdering her father and jailed, leaving her wild-child roots and Seb, her one true love, behind her… Now, the throne awaits Prince Sebastian Karedes! Seb had once loved Cassie so passionately he would have chosen her over his kingdom. But she rejected him. Now she’s been released from prison, he discovers that she may be innocent of her crime – but she gave birth to his baby in her cell! Sebastian must choose between his own honour and his duty to his kingdom. He will claim his love-child – but what about his bride? Two crowns, two islands, one legacy A royal family, torn apart by pride and its lust for power, reunited by purity and passion The islands of Adamas have been torn into two rival kingdoms: TWO CROWNS The Stefani diamond has been split as a symbol of their feud TWO ISLANDS Gorgeous Greek princes reign supreme over glamorous Aristo Smouldering sheikhs rule the desert island of Calista ONE LEGACY Whoever reunites the diamonds will rule all. THE ROYAL HOUSE OF KAREDES Many years ago there were two islands ruled as one kingdom – Adamas. But bitter family feuds and rivalry caused the kingdom to be ripped in two. The islands were ruled separately, as Aristo and Calista, and the infamous Stefani coronation diamond was split as a symbol of the feud and placed in the two new crowns. But when the king divided the islands between his son and daughter, he left them with these words: “You will rule each island...
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...Instantly How to Connect Anyone with LEIL LOWNDES New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2009 by Leil Lowndes. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-154586-0 MHID: 0-07-154586-7 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-154585-3, MHID: 0-07-154585-9. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please visit the Contact Us page at www.mhprofessional.com. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act...
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...Agatha Christie MURDER ON THE ORIENT EXPRESS MURDER ON THE ORIENT EXPRESS Agatha Christie is the world’s best known mystery writer. Her books have sold over a billion copies in the English language and another billion in 44 foreign languages. She is the most widely published author of all time in any language, outsold only by the Bible and Shakespeare. Her writing career spanned more than half a century, during which she wrote 79 novels and short story collections, as well as 14 plays, one of which, The Mousetrap, is the longest-running play in history. Two of the characters she created, the brilliant little Belgian Hercule Poirot and the irrepressible and relentless Miss Marple, went on to become world-famous detectives. Both have been widely dramatized in feature films and made-for-TV movies. Agatha Christie also wrote six romantic novels under the pseudonym Mary Westmacott. As well, she wrote four nonfiction books including an autobiography and an entertaining account of the many expeditions she shared with her archaeologist husband Sir Max Mallowan. Agatha Christie died in 1976. 1 Agatha Christie MURDER ON THE ORIENT EXPRESS HarperPaperbacks by Agatha Christie MURDER ON THE ORIENT EXPRESS THE SEVEN DIALS MYSTERY POSTERN OF FATE CROOKED HOUSE ORDEAL BY INNOCENCE THE CLOCKS Coming Soon THE MURDER OF ROGER ACKROYD CAT AMONG THE PIGEONS POIROT INVESTIGATES THE MIRROR CRACK’D ENDLESS NIGHT BY THE PRICKING OF MY THUMBS MURDER WITH MIRRORS FUNERALS ARE FATAL...
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...Agatha Christie MURDER ON THE ORIENT EXPRESS MURDER ON THE ORIENT EXPRESS Agatha Christie is the world’s best known mystery writer. Her books have sold over a billion copies in the English language and another billion in 44 foreign languages. She is the most widely published author of all time in any language, outsold only by the Bible and Shakespeare. Her writing career spanned more than half a century, during which she wrote 79 novels and short story collections, as well as 14 plays, one of which, The Mousetrap, is the longest-running play in history. Two of the characters she created, the brilliant little Belgian Hercule Poirot and the irrepressible and relentless Miss Marple, went on to become world-famous detectives. Both have been widely dramatized in feature films and made-for-TV movies. Agatha Christie also wrote six romantic novels under the pseudonym Mary Westmacott. As well, she wrote four nonfiction books including an autobiography and an entertaining account of the many expeditions she shared with her archaeologist husband Sir Max Mallowan. Agatha Christie died in 1976. 1 Agatha Christie MURDER ON THE ORIENT EXPRESS HarperPaperbacks by Agatha Christie MURDER ON THE ORIENT EXPRESS THE SEVEN DIALS MYSTERY POSTERN OF FATE CROOKED HOUSE ORDEAL BY INNOCENCE THE CLOCKS Coming Soon THE MURDER OF ROGER ACKROYD CAT AMONG THE PIGEONS POIROT INVESTIGATES THE MIRROR CRACK’D ENDLESS NIGHT BY THE PRICKING OF MY THUMBS MURDER WITH MIRRORS FUNERALS ARE FATAL...
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...PAUL KRUGMAN WINNER OF THE NOBEL PRIZE IN ECONOMICS THE RETURN OF DEPRESSION E C O N O M CS AND T H E C R I S I S OF I 2 0 0 8 ISBN 9 7 8 - 0 - 3 9 3 - 0 7 1 0 1 - 6 W USA $24.95 CAN. $27.50 hat better guide could we have to the 2008 financial crisis and its resolution than our newest Nobel Laureate in Economics, the prolific columnist and author Paul Krugman? In his prescient 1999 classic, The Return of Depression Economics, Krugman surveyed the economic crises that had swept across Asia and Latin America and pointed out that they were a warning for all of us: like diseases that have become resistant to antibiotics, the economic maladies that caused the Great Depression were making a comeback. In the years that followed, as Wall Street boomed and financial wheeler-dealers made vast profits, the international crises of the 1990s faded from memory. But now depression economics has come to America. When the great housing bubble of the mid-2000s burst, the U.S. financial system proved as vulnerable as those of developing countries caught up in earlier crises—and a replay of the 1930s seems all too possible. In this new, greatly updated edition of The Return of Depression Economics, Krugman shows how the failure of regulation to keep pace with an increasingly out-of-control financial system set the United States and the world up for the greatest financial crisis since the 1930s. He also lays out the steps that must be taken...
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