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Cultural Dimensions Theory

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Cultural Dimensions Theory
MGMT455
Unit 3 Assignment

Cultural Dimensions Theory A Dutch social psychologist and anthropologist named Geert Hofstede studied how different cultures interact with one another. The framework for assessing the many differences between nations and cultures was established by him and called the cultural dimensions theory. The theory uses six cultural dimensions to place a value on them. The six cultural dimensions are power, collectivism, uncertainty avoidance, masculinity, temporal orientation, and indulgence. The data Hofstede gathered was based on surveys conducted by IBM, a US technology and consulting firm (Cultural, 2013).
The power dimension such as equality versus inequality analyzes the way people feel about the power distribution. The individualism versus collectivism dimension is not political rather it refers to a group, not an individual. The uncertainty avoidance dimension measures how the society will deal with unknown circumstances, events, and stress change can bring. The masculinity versus femininity dimension measures the stereotypical masculine values and the feminine values and their level of importance within the culture. The long- versus short-term orientation dimension describes the time horizon of a society. The indulgence versus restraint dimension measures a culture’s ability to meet the immediate needs of its members (Cultural, 2013). In the Individuality dimension, the US is leading 91 to 67 over Germany. This dimension deals with how society sees their self-image as defined as “we” or “I”. The individualist looks after themselves and their direct family rather than the group. German’s are very individualistic with a focus on parent and child relationship rather than the extended family. A sense of duty, responsibility and personal preferences are the basis for loyalty. A contract between the

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