...The Global Consumer Since the Second World War the technological advancements in transportation and communication have brought about a revolution in people’s daily lives. While the origins of globalisation are often disputed, there is no denying that through the years our day to day activities increasingly link us to other people and activities throughout the rest of the world (Surman, 2009). There has been much debate on the effects of globalisation and what businesses and consumers facing them should do. This essay will outline and discuss elements of the paradigm shift of the last thirty years starting with the call for global standardisation and lowest cost orientation for the benefit of the consumer, as expressed by Levitt (1983) in his legendary article “The Globalisation of Markets”. We will then jump forward to the twenty-first century with global brands and glocalisation supported with the following articles: Holt et al (2004) “How Global Brands Compete”, Askegaard and Kjeldgaard’s (2006) “The Glocalisation of Youth Culture” and Surman’s (2009) “The Global Consumer”. Discourse around what companies operating on the global level should and shouldn’t do always ends up being centered on the consumer. What the consumer wants/needs, what they will buy and why they buy it, what implications does buying the product have for them. Levitt (1983) states that consumers are driven by the lowest price, though accounting for the importance of quality. Products are bought in the...
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...Geographic dispersion & cultural diversity As economic borders come down, cultural barriers will most likely go up and present new challenges and opportunities for business. As global restructuring takes place within the company, Koch leads a geographically dispersed project team (i.e. Germans and Chinese members ) to standardize its personnel selection methods in the APAC region for staffing 25 new middle management positions. The HR executive encounters problems when leading across cultural differences in work behaviors that arise within his multinational team. He fails to respect and understand his team members’ cultural diversity (Chinese behaviors and values), or bond his team together, which is essential to form such a team. Also, conflicting goals confront the HR executive: design a personnel selection system that is valid across different countries, yet adapted for each country taking into consideration the cultural diversity consisted of: country’s unique economic, educational, and cultural contexts. And this process is undoubtedly costly. Jollibee’s international expansion. Tony Kitchner was hired to build the global Jollibee brand. Although Kitchner hoped to leverage Jollibee’s competitive advantage by entering new geographic markets, his rapid expansion strategy was unfocused and poorly executed. Lack of considerations on cultural diversity, “Planting the flag” only showed that Jollibee knew how to repeat its success. Kitchner’s decision to “plant the...
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...This essay is aimed towards determining whether a relationship between cultural diversity and globalization is present or not, and if globalization does indeed pose a threat to cultural diversity. “The negative side to globalization is that it wipes out entire economic systems and in doing so wipes out the accompanying culture.” Peter L. Berger (American sociologist) Globalization is broken down into different categories, these being cultural, economical, political and technological globalization. It is due this process that barriers are broken down and interaction occurs between individuals of different races, nationalities and cultural back grounds. It is a movement towards an integrated global economy characterized by the free exchange of goods and capital. In popular discourse, Globalization is often related to the Internet revolution, free-market economies and the predominantly western political, economic and cultural lifestyle. This movement is supported by a large range of modern technologies. It is because of globalization that society believes that wealth and higher standards of living will strike developing nations. The above statement was supported by authors of the book, the effect of globalization on African countries: an over view of Nigeria. The two authors (C. R. Eze and J Nkwede) firmly believe that globalization is a strong enforcer of development and poverty reduction in Africa. Plenty agree with Eze and Nkwede as they have deemed the process as a positive...
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...Ted Baker is a Global clothing retailer, which was established by Ray Kelvin in Glasgow, Scotland 1988. At the start, Ted Baker sold men’s shirts. In the subsequent years, Ted Baker established itself as a global lifestyle brand that continued to develop and attain significant growth and development. Ted Baker has operations in Europe, Middle East, North America, and Australasia. Ted Baker has managed to gain a high geographical cover even in depressing economic periods. In 2014, Ted Baker had expanded into 35 countries and had expanded its range of products from a single product – men’s shirts – to womenwear, Lingerie and childrenwear among other offerings. This essay will critically evaluate the factors behind the rise and increasing globalisation of the Ted Baker retail brand. In its efforts to become a global firm, Ted Baker sought to expand its product offerings from men’s shirts specialisation to womenswear, accessories, sleepwear, and children wear (Holland, 2013). The product portfolio expansion is essential in improving the firm’s profitability as new customers are targeted across the firm’s markets. To depict the growth of the retail brand, the expansion is observed as an aspect of product development that involves selling new products to the existing markets (Lamb, Hair, and McDaniel, 2010). However, the product portfolio expansion is also supportive of a market development strategy and diversification strategy since Ted Baker further sought to sell its products (existing...
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...Bloodletting in South Sudan Ong The most effective way to look at the crisis in South Sudan is through the lens of neoliberalism. By addressing the ways in which growing global concerns for social justice interact with both education and the global economy, we can better understand the root of the conflict, and thus ways in which the Sudanese may be helped. It is imperative that global entities and institutions focus on educating peacemakers and policy makers about the underlying causes of the bloodletting in South Sudan. Such an education requires both moral lessons and technical training. A typical de-briefing on the situation would be insufficient, as it would focus solely on definite events and overlook the humanistic concerns and cultural values which could provide significant insight into the root of the conflict. The current situation in South Sudan is an illustration of how crucial such education is to our future. In the past, an increased focus on moral and humanitarian education has proven effective in hindering war—for example in the United States, white southerners initially sustained white civilization with a romantic and ethnocentric nationalism that celebrated aristocratic origins, social Darwinism, and slavery. Education and the promotion of liberal ideas were central to eventually shaping a democratic and more tolerant nation. Likewise, education is essential as it may allow the humanitarian parties in South Sudan and neighboring nations to shift their...
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...GEO 210 – CULTURAL GEOGRAPHY – 40H “People & the Land: Introduction to Cultural Geography” TNCC – FALL 2012 Instructor: Larry Snider – Phone: (757) 850-4912 E-mail: sniderl@tncc.edu (school); Skimmerva@aol.com (home) Office Hours: 4:30-5:30 p.m. M (Rm 947 Templin Hall), 6-7 p.m. T (Rm 131A Diggs Hall), 5:00-5:30 p.m. W (Rm 947 Templin Hall) and by appointment INTRODUCTION COURSE DESCRIPTION: (from VCCS Master Course file): Focuses on the relationship between culture and geography. Presents a survey of modern demographics, landscape modification, material and non-material culture, language, race and ethnicity, religion, politics, and economic activities. Introduces the student to types and uses of maps. COURSE CONTENT: Cultural geography entails the study of spatial variations among cultural groups and the spatial functioning of society. The course provides an introduction to the manner in which humans have modified the world, emphasizing patterns of migration, livelihoods of man, and environments in which these modifications have taken place and continue to occur. It focuses on describing and analyzing the ways population, religion, language, ethnicity and race, political factors, economy, agriculture, industry, the urban setting, and other cultural phenomena vary or remain constant from one place to another. The framework of geographic location of significant countries, regions, and physical features is also addressed in order to provide the necessary...
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...Scott / CULTURAL-PRODUCTS INDUSTRIES REVIEW / March 2004 10.1177/1078087403261256 URBAN AFFAIRS ARTICLE CULTURAL-PRODUCTS INDUSTRIES AND URBAN ECONOMIC DEVELOPMENT Prospects for Growth and Market Contestation in Global Context University of California, Los Angeles ALLEN J. SCOTT The article begins with a brief definition of the cultural economy. A first generation of local economic development policy approaches based on place marketing and associated initiatives is described. The possibilities of a more powerful second-generation approach are then sketched out with special emphasis on localized complexes of cultural-products industries. An extensive review and classification of these complexes is laid out, and their inward and outward relations to global markets are considered. On this basis, a critical discussion of local economic policy options focused on cultural-products industries is offered. Contrasting examples of development initiatives in major global cities, in selected old manufacturing towns, and in the Multimedia Super Corridor of Malaysia are briefly presented. It is suggested that the growth and spread of localized production agglomerations based on cultural-products industries are leading not to cultural uniformity but to greatly increased diversity at the global level. Keywords: agglomeration; cultural economy; globalization; industrial districts; local economic development; place marketing Over the past decade or so, the industrial profile...
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...that consists of 28 member states within Europe. Individuals and nations within Europe subordinating parochial interests is an imperative influence for the assimilation of Europe, as it achieves a common sense personified by the identity, based on the beliefs, values and norms. The concept of European identity can be demonstrated through cultural, social and political factors in varying degrees, with reference to the French society. Cultural and social identities involve the existence of a European identity that exceeds the distinctiveness of individuals based on native factors such as national identity or culture group identity, whereas political identities considers the strengthening expansion of a European identity through the influence of European identity. Supporters of European integration regard the development of a European identity as part of the quest to a culturally, politically, economically and influential united Europe. A European identity can notionally exist simultaneously through national or cultural identities, with individuals establishing a hierarchy of importance or relevance for their identities to their lives. Cultural factors such as social and traditional values supports the foundations of common European values, with fundamental human rights and spread of welfare as an example. Surveys such as Eurobarometer sanctions the existence of a European identity that explores the individualities involved within the population. Results obtained from the Eurobarometer...
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...Fé de Bogotá. This focused analysis allows him to comment upon the 16th century Spanish imperial project, and to compare that Hispanic context to other Atlantic systems, as he explores the interactions between particular native leaders caciques, the encomenderos who were granted access to tribute in the valley, and the colonial church and state. To achieve this, he focuses upon the colonial reorganization of geographic spaces and landscapes, the evolution of a colonial economy in the valley and its eventual integration into the Atlantic economy, the ways in which the Muisca used the colonial legal system, and the various identities that were created through the conversion project. In focusing on the 16th century and a particular institution and place he engages several literatures to contextualize the interdisciplinary methodologies and approaches he uses to reveal the cultural variables that exerted influence on the elaboration of early colonial society in Nueva Granada. Concentrating upon the functioning of encomienda and using a broad range of cross-disciplinary methodologies and approaches the author also exposes the inner workings of Muisca social, political and economic structures. He argues that the early colonial period was a moment of hybridity and integration rather than imposition. Starting from the perspective of a spatial analysis grounded in historical geography and an ethnohistorical approach, the author plumbs early...
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...I feel like I'm doing pretty good in most of my class . The class that I'm the most proud of is Cultural Geography because I have a B- in that class. I am proud because I would always have a non-passing grade for this class The classes I'm doing well in are Cultural Geography,Math,learning lab and Advisory. I'm doing well in these classes because I put in the work that is needed so that way it is less work for me. But the classes that I'm not doing that great in are English and Biology for English I'm failing because it's to hard for me I would always see it as a hard class. Also this year we had a new teacher come in and that is what made fall back because I was used to how the old teacher was. For example her grading system's what I was mostly...
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...Towards a Definition of Socio-Economic Research for the RESPECT Project A draft working paper by Ursula Huws, RESPECT Project Director Introduction The term ‘socio-economic research’ is in widespread use in the European Commission’s work programmes and elsewhere. In the Fourth Framework Programme, for instance, there was a programme entitled ‘Targeted Socio-Economic Research’ (TSER) and in the Fifth Framework Programme there were numerous calls for proposals to carry out socio-economic research related to Information Society Technologies (in the IST Programme) and to other issues of relevance to EU policy. At national level, there are also economic and social research funding councils in most European Countries. However, nowhere in this documentation, as far as I can tell, is any definition offered of ‘socio-economic research’. For the purposes of the RESPECT project, however, it is necessary to have some sort of functional definition. This short discussion paper is designed as the first step towards the development of such a definition. As the project develops, this definition will be tested in relation to the actual practices of socio-economic researchers, whose activities, qualifications and professional affiliations will be profiled as part of the project’s work. In the meantime, a brief survey of projects described as socioeconomic research projects indicates that they cover a very broad range in relation to the backgrounds and qualifications of...
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...CURRICULUM OF GEOGRAPHY For 4 years BS & 2 years MS (Revised 2009) | | HIGHER EDUCATION COMMISSION ISLAMABAD CURRICULUM DIVISION, HEC Dr. Syed Sohail H. Naqvi Executive Director Prof. Dr. Altaf Ali G. Shahikh Member (Acad) Miss Ghayyur Fatima Director (Curri) Mr. M. Tahir Ali Shah Deputy Director (Curri) Mr. Shafiullah Deputy Director Composed by Mr. Zulfiqar Ali, HEC Islamabad CONTENTS 1. Introduction………………………………… 6 2. Aims and Objectives……………………… 10 3. Standardized Format for 4-years BS degree programme ………………………. 12 4. Scheme of Studies for BS …………………. 14 5. Details of Courses for BS …………………. 16 6. Elective Group Papers ……………………. 45 7. Scheme of Studies for MS Programme …. 48 8. Details of Courses for MS …………………. 50 9. Optional Courses Model……………………. 56 10. Recommendations …………………………. 61 11. Annexures A,B,C,D & E …………………… 63 PREFACE Curriculum of a subject is said to be the throbbing pulse of a nation. By looking at the curriculum one can judge the state of intellectual development and the state of progress of the nation. The world has turned into a global village; new ideas and information are pouring in like a stream. It is, therefore, imperative to update our curricula regularly by introducing the recent developments in the relevant fields of knowledge. In exercise...
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...ECONOMIC GEOGRAPHY Y U K O A O YA M A J A M E S T. M U R P H Y SUSAN HANSON KEY CONCEPTS IN key concepts in economic geography The Key Concepts in Human Geography series is intended to provide a set of companion texts for the core fields of the discipline. To date, students and academics have been relatively poorly served with regards to detailed discussions of the key concepts that geographers use to think about and understand the world. Dictionary entries are usually terse and restricted in their depth of explanation. Student textbooks tend to provide broad overviews of particular topics or the philosophy of Human Geography, but rarely provide a detailed overview of particular concepts, their premises, development over time and empirical use. Research monographs most often focus on particular issues and a limited number of concepts at a very advanced level, so do not offer an expansive and accessible overview of the variety of concepts in use within a subdiscipline. The Key Concepts in Human Geography series seeks to fill this gap, providing detailed description and discussion of the concepts that are at the heart of theoretical and empirical research in contemporary Human Geography. Each book consists of an introductory chapter that outlines the major conceptual developments over time along with approximately twenty-five entries on the core concepts that constitute the theoretical toolkit of geographers working within a specific subdiscipline. Each entry provides...
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...abilities are optimally nurtured and developed so that the company can receive an optimal return on the investment made in these employees.Recruitment and SelectionThis is particularly challenging in a global organization where one of your biggest challenges will be finding, retaining and developing a superior global workforce. ITAP knows how to identify the "success factors" of a position…which is a key to identification of superior candidates. Successful companies know what the jobs entail and seek to hire those candidates who can be more successful/effective with the lowest amount of support. Well written job descriptions, andcompetency models that clearly delineate success behaviors make for effective selection and hiring. Understanding cultural differences in the recruitment process, the selection of candidates and what motivates employees in various cultures is crucial to the success of global organizations.Targeted Interview TechniquesIn addition ITAP can support your selection process using and teaching you to use Behavior Event Interviewing (BEI) or Targeted Interview (TI) techniques. While not difficult to learn, they are far more effective at identifying exactly what capabilities particular candidates could bring to your organization. This is particularly important when recruiting and selecting across cultures.Assimilating New EmployeesIn this competitive environment for attracting good global talent, companies need to pay particular...
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...Examiners’ Report June 2013 GCE Geography 6GE03 01 Edexcel and BTEC Qualifications Edexcel and BTEC qualifications come from Pearson, the UK’s largest awarding body. We provide a wide range of qualifications including academic, vocational, occupational and specific programmes for employers. For further information visit our qualifications websites at www.edexcel.com or www.btec.co.uk. Alternatively, you can get in touch with us using the details on our contact us page at www.edexcel.com/contactus. Giving you insight to inform next steps ResultsPlus is Pearson’s free online service giving instant and detailed analysis of your students’ exam results. • See students’ scores for every exam question. • Understand how your students’ performance compares with class and national averages. • Identify potential topics, skills and types of question where students may need to develop their learning further. For more information on ResultsPlus, or to log in, visit www.edexcel.com/resultsplus. Your exams officer will be able to set up your ResultsPlus account in minutes via Edexcel Online. Pearson: helping people progress, everywhere Pearson aspires to be the world’s leading learning company. Our aim is to help everyone progress in their lives through education. We believe in every kind of learning, for all kinds of people, wherever they are in the world. We’ve been involved in education for over 150 years, and by working across 70 countries, in 100 languages, we have built an international...
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