...INDIGENIZING PARADIGM ------------------------------------------------- MADONNA UNIVERSITY NIGERIA REG NO MC/10/221 –MC/10/230 ABSTRACT This research analyses the content of programmes of the Nigerian broadcast media and how the National broadcast media has shifted the paradigm of broadcast progammes from the hands or control of the western world to indigenous and home made programme contensts, thereby promoting cultural and traditional values by creating local contents on programming for broadcast thus eliminating media imperialism the man focus was television. The research method is content analysis and the use of quantitative and qualitative methods and unobstructive observation in determining data and information to aid the study. Three televisions stations were analysed namely, Silverbird Television STV (private) Nigerian Television Authority NTA (government) and African Independent Television AIT (private). The results show that the Nigeria broadcast media have grown to be not in alienate cultural values instead destroy media imperialism by advancements in programming content which highly indigenous. The study was able to differenciate between the...
Words: 1469 - Pages: 6
...2013 Cultural Imperialism and Globalization in Pepsi Marketing by Justin Grandinetti The increased speed and flow of information brought about by technology has influenced a massive global culture shift. Two consequences of this increased information exchange are cultural imperialism and globalization. Cultural imperialism is a heavily debated concept that “refers to how an ideology, a politics, or a way of life is exported into other territories through the export of cultural products” (Struken and Cartwright 397). The related concept of globalization “describes the progression of forces that have accelerated the interdependence of peoples to the point at which we can speak of a true world community” (Struken and Cartwright 405). A driving force of both cultural imperialism and globalization are major corporations, many of which are based in the United States. Brands like Pepsi are now known worldwide and not simply confined to one particular country or the western sphere. These global brands can be viewed “as homogenizing forces, selling the same tastes and styles throughout diverse cultures” (Stuken and Cartwright 402). Conversely, viewers in other countries are free to “appropriate what they see to make new meanings, meanings that may be not just different from but even oppositional to the ideologies” of these global advertising campaigns. By analyzing three recent aspects of Pepsi’s “Live for Now” global campaign, I will examine their relationship to cultural imperialism...
Words: 2538 - Pages: 11
...Poetry is an art form in which people can express their opinions and feelings about certain ideas. Poetry communicates an idea, a sentiment or concept significant to the poet’s life, Bruce Dawe’s “Americanized” develops a concern of human attitudes towards cultural imperialism and consumerism. To depict these ideas, Dawe characterises a mother and son as America and a younger, developing nation. The poet imparts a concept of America’s consumerist society indoctrinating other nations with their western culture as an act of cultural imperialism. He also employs various other poetic techniques to assist him in campaigning the issues of cultural loss of another country such as, extended metaphor, rhetorical question, alliteration, irony, entrapment, foreshadowing, denotation, motifs and punctuation marks to further emphasise his points. The study of his poem allows us sight into the concerns of consumerism and cultural imperialism. ** there's no need to list techniques and repeat your ideas... America’s rise in cultural power has caused a raging concern from Bruce Dawe, to bring this about; he ( you mean Bruce ...expresses his emotions and opinions through his poem “Americanized”. He adopts a pun in the title to exemplify the expansion of American vocabulary into Australian literature. Not only does this pun emphasise his point on Australia being lost in America’s culture, but it also foreshadows the extended metaphor he utilises in the mother and son of the story. The mother is...
Words: 706 - Pages: 3
...political, economic and cultural process and technology is one of the drivers which has accelerated this process of globalization. As a result the impact of globalization is more pervasive and research has examined this impact of globalization process on cultures and cultural identity. This review examines and evaluates the research made by two groups, cultural imperialism group and anti cultural imperialism group. These groups have opposing views regarding the consequences of globalization on cultures. According to the cultural imperialist group, globalization can have a homogenizing effect on culture, whereas the anti imperialist group sees it as a hybridized effect. Recent studies (Morris, 2002; Arnett, 2002; The UN, 2003) have analyzed the process of homogenization and hybridization from different prospectives; therefore, there are some different views about this process. Morris (2002) who belongs to the anti cultural imperialist group makes a valid argument that no culture is pure because all cultures interact with each other and she is of the view that exchange of cultural elements is multidirectional. Morris explains the process of hybridization by claiming that cultures are resilient. This is because they absorb and adapt foreign cultural elements to suit local circumstances. Therefore, she argues that some cultural elements which were once considered foreign, now become part of the deep structure and they are considered as traditional cultural elements. Morris (2002)...
Words: 1108 - Pages: 5
...continuation. For example, outsourcing has become a popular means of finding cost- effective employment for multi-national corporations; yet has taken away a large amount of jobs from nations that have higher standards of living. A factory worker in the U.S. can’t possibly live off pennies a day like those in Asian countries (Ehrenreich, 2001). Also, there is little regulation in regards in international affairs; which could lead to the spreading of disease, invasive species, and national security issues. Most prevalent however is the loss of individuality amongst people and cultures. In some instances, the culture of the more powerful nation can be so forceful and overbearing that it can be regarded as culturally imperialistic (Bowe, 2007). Imperialism is a negative term that is defined as a geographical relationship in which one nation or...
Words: 1773 - Pages: 8
...Imperialism by Robin Hathorn Cultural imperialism is the practice of promoting, distinguishing, separating, and artificially injecting the culture or language of one nation in another. It is usually the case that the former is a large, economically or militarily powerful nation and the latter is a smaller, less affluent nation. Cultural imperialism can take the form of an active, formal policy or a general attitude. Cultural imperialism is a form of cultural influence distinguished from other forms by the use of force, such as military or economic force. Cultural influence is a process that goes on at all times between all cultures that have contact with each other. Cultural imperialism is also very different from other imperialistic ways, in the sense that no military or economic intervention is needed to be able to influence countries. When discussing cultural imperialism involving the United States, one often refers to the U.S. as the "American Empire". The American Empire is a term sometimes used to describe the historical domination and the current political, economic, and cultural influence of the United States on a global scale. Cultural imperialism involves much more than simple consumer goods; however, it involves the teaching and implementation American principles, such as freedom and democracy on to other nations. However, it is in popular culture that the mutual relationship between America and the rest of the world is demonstrated best. Cultural imperialism...
Words: 552 - Pages: 3
...In the late 1800’s, Western Imperialism expanded aggressively. Imperialism is the domination by one country of the political, economic, or cultural life of another country or region. Although the Europeans had established colonies earlier, they previously had little direct influence over people in China, Africa, or India. Expansion takes place when one territory is deemed more powerful than other territories or people. Geographical, physical, and or technological obstacles may assist or impede in the expansion process. At the end of the 19th century the United States became a colonial power after moving across the North American continent to the Pacific Ocean. American colonies in the Philippines, Caribbean, and Hawaiian Islands were...
Words: 557 - Pages: 3
...to having access to the world at a click of a button, but is every country equal in its access to communication and media? Do all countries have access to television? Media imperialism will be discussed, media imperialism is loosely defined as a theory that suggests that smaller countries are losing their identity and culture due to the dominance of media from larger nations. Today we're not only receiving the word almost immediately, but there are also possibilities for live pictures and sound giving a feeling of presence almost virtually wherever it happens on the planet. The earlier seemingly logical relationship between space and time is moving apart, and distance is no longer an obstacle resulting in the world seeming smaller. In this article, media imperialism will be looked at in the television industry. We look at the world’s largest media giant Time Warner that recently announced its merger with Comcast making it a force to be reckon with a value of over $45 billion dollars. Then we look nationally at our very own media giant, MultiChoice, and its CEO of the holding company Naspers, Mr Koos Bekker. This media mogul has pathed the way for media in South Africa and we look at what made him so successful and how he manages such a powerful organisation such as Naspers. How does media imperialism effect the television industry? This question is discussed, and looked at in depth. The world is divided into first world countries, who produce media, and developing countries...
Words: 4691 - Pages: 19
...While imperialism was valued by one group as a moral and solemn duty that must be carried out, another viewed it as a grave threat to their very way of life. These sorts of polarized opinions were not uncommon throughout history, as people have and always will have different ideas regarding the most efficient method of reaching a specific end. As a facet of life in the 1800s, imperialism is no exception, as it was met with various criticisms as well as commendations, and, just as with other issues, these opinions were typically shared between specific groups. This divide mainly stems from the fact that both groups had different views of not just the method, but of the goal of the method as well. In this case, those who colonized countries...
Words: 537 - Pages: 3
...Imperialism has been interpreted from a variety of viewpoints. To some imperialism may seem like a good idea to have money and treasure for their countries. To others imperialism destroyed their lives. Imperialism started slavery and made countries get token by other countries. Imperialism has shaped the culture and custom all over the world. In attempt to grow its economy and culture, imperialism has change the world. Imperialism in Africa significantly altered much of the continent, both for better and for worse. European imperialist expansion in Africa, had gave them new resources that they still use today. Hospitals, school and factories were built creating more jobs for the people of Africa. The amount of local warfare was reduced greatly...
Words: 350 - Pages: 2
...Imperialism is a type of advocacy of empire. Its name originated from the Latin word "imperium", meaning to rule over large territories. Imperialism is "a policy of extending a country's power and influence through colonization, use of military force, or other means".[2] Imperialism has greatly shaped the contemporary world.[3] The term imperialism has been applied to Western political and economic dominance in the 19th and 20th centuries, however its precise meaning continues to be debated by scholars. For example, cartographers of the nineteenth century used cartography to further fuel imperialism. As scholar Bassett notes, "Maps were used in various ways to extend European hegemony over foreign and often unknown territory."[4] It is better to use terms such as cultural or economic imperialism to describe some of these less formal types of domination.[5] Some writers, such as Edward Said, use the term more broadly to describe any system of domination and subordination organised with an imperial center and a periphery.[6] From a Marxist perspective, imperialism is a natural feature of a developed capitalist nation state as it matures into monopoly capitalism. In Lenin's work Imperialism, the Highest Stage of Capitalism, he observed that as capitalism matured in the Western world, economies shifted away from manufacturing towards banking, finance, and capital markets, as production was outsourced to the empires' colonies. Lenin concluded that competition between Empire and...
Words: 498 - Pages: 2
...Thematic Essay Practice: Imperialism Directions: Write a well-organized essay that includes an introduction, several body paragraphs that address the task below, and a conclusion. Be specific! Use examples from class and/or homework assignments to illustrate your key ideas. Theme: Imperialism Since 1500, countries have pursued a policy of expansion known as imperialism for a variety of reasons. The effects of this policy can be viewed from different perspectives. Task: Select one country that engaged in imperialism since 1500 and: Discuss the reasons (at least two reasons!) this country engaged in imperialism Discuss the effects of imperialism from the perspective of the people or society taken over Discuss the effects of imperialism...
Words: 600 - Pages: 3
...Cultural Imperialism in Africa European imperialism had a strong influence over African culture in many ways. Essentially all of Africa fell victim to the very influential and dominant European nations. The process of imperialism on these economically and militarily weak countries of Africa was obviously simple for the Europeans. In most of Africa, there were no countries, only clans and tribes, which made the imperialization much easier as well. These imperialist nations, such as Great Britain, France, Italy, and Germany, showed African nations many new ideals and tools that spread like a cultural virus. One very well-known story of this part of history is a book written by Chinua Achebe, titled Things Fall Apart. The book tells a fantastic story of a tribe in Nigeria which becomes a victim of the European imperialists. Achebe does a remarkable job of giving the reader the vivid change from the African tribe before and after the Europeans arrived. Things Fall Apart centers around a Nigerian tribe leader named Okonkwo. Known for his strength, courage, and most of all, pride, Okonkwo is looked up to by most the people in his tribe. Okonkwo doesn’t handle the European invasion as well as others due to his large sense of pride, which ultimately leads to his downfall and death. Christian missionaries were one of the main forms of imperialization used by Europeans. The two missionaries in Things Fall Apart were Mr. Brown and Mr. Smith. It is common in African communities...
Words: 843 - Pages: 4
...Imperialism DBQ The U.S. overseas expansion in the 19th and 20th centuries were aimed towards creating a global presence on the world stage. The U.S.’s military interests to extend their control lead to their intentions of assimilating foreigners into the “best” culture because of the influence of the Progressive Movement that was taking place. Based off the idea of Social Darwinism and Anglo Saxon, this lead people to believing that the U.S. should civilize these “savages” through spreading Christianity and democracy. They assumed that they were the best race and that everyone else was uncivilized. Document C mentions that “the highest civilization will spread itself over the earth” and “this competition of races will be the survival...
Words: 719 - Pages: 3
...Imperialism had a huge impact on the world in the 19th century. Imperialism is defined as a policy of extending a country's power and influence through diplomacy or military force, but to the people affected it was much more than that. Countries with power went into other counties and directly or indirectly controlled their territories. These nations questioned the cultures, political systems, and social systems of these places, and in some cases replaced the territories’ systems with their own. There were several principle motives for imperialism. For example, modern colonization drove countries into these territories. They not only sent colonists to live in these new places, but they sent them to take over the political, social, economic,...
Words: 559 - Pages: 3
