Curaprox presents an advertisement designed to inform people of the link between bad dental hygiene and heart problems. Upon a tan background, an image of an anatomical heart is highlighted. However, this is no ordinary anatomically correct heart with veins and red tissue, this heart consists of teeth. The teeth are mostly white and healthy-looking but, towards the middle the teeth become more dark and decaying. The only color on this page that is not of a monochromatic color scheme, is the blue Curaprox logo. Due to the multimodal nature of this advertisement, there is one tagline as well as an informative caption. The tagline reads in bold, capital letters, “Take care of your teeth before they take care of your heart.” The caption, in order …show more content…
Dental care is not seen to be nearly as important as doctor’s visits are, so people generally do not devote as many resources towards the care of their teeth as they would to a simple illness and a doctor’s visit. Curaprox is trying to show that dental care and general health care are almost equally as important to sustain a healthy life. The health concerns that Curaprox addresses is that cavities cause heart attacks, which is addressed in the caption. The reasoning for this is that cavities can cause gum disease. While cavities and heart attacks may have a link, periodontal disease (gum disease) and heart-related issues are directly related. Gum issues can cause infection usually with bacteria or it can cause inflammation. Inflammation can cause hardened arteries and the bacteria can travel through the blood stream to the heart. As the advertisement warns, the best way to accurately prevent heart issues caused by gum disease is to brush at least twice daily and floss well to make sure you have healthy …show more content…
The decay of the teeth near the break in the heart among an otherwise healthy bunch is most likely to symbolize the teeth being eaten away by cavities as bad hygiene will eat away at your heart health. The tagline presents a fear tactic that is important in order to present the information effectively because fear is something that people listen to, especially in health-related contexts. In the same vein, the advertisement also shows what the teeth would look like overtime without care. By presenting this idea in the shape of a heart, it also shows what your heart would be like over time. The main subject of the photo ties the two subjects (teeth and hearts) together. Additionally, the caption provides a hook to the reader by saying that this information came from research studies. Health advertisements are more effective if they can be backed up by research studies or statistics because this makes it seem more trustworthy to the reader. Curaprox is trying to convey the importance of taking care of your teeth through all of the features and well-executed information provided in their