...2011 Team members: Wang Lehuan , Apple Inc. Fei Xuan , Liu Danfei , Jiang Yongming , Zhang Hao , Li Changhua Counselor: Sun Na Synopsis The paper is about Apple Inc. which is a famous IT company in the world. It's main business is to offer different kinds of high information technology electronic products. Through the internal and external analysis by using SWOT, STP, 4Ps, PEST models for Apple Inc., some problems are indentified. Firstly, in the analysis of internal environment, the paper tells that Apple's products are high quality and attractive. Apple is the world's most successful and healthy IT brands. It holds the leadership in electronic industry. Apple lead the production design in high technology. Most employees in the company are creative and pay attention to innovation. It prefers to build up good relationship with customers so that to attract them to buy their products again. But Apple don't have a wide distribution channels and its market is limited which only focus on middle and high income people who are pursuing modern, vogue and innovation, most of them are in developed countries. And their suppliers pollution issues are exposed in 2011 which is harmful to Apple's brand image. Apple products are hardly compatible with other companies' electronic products. Secondly, in the analysis of external environment, the paper tells that it is a big opportunity to enter Chinese market, as China just has the boom time economy, and China has the biggest population and...
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...Suppliers(o) Apple company mainly focus on their technologies and innovation, which lead to the company reduce attention on the production of internal parts of iphone. So according to statement of Apple company, it builds close relationship with its more than 150 suppliers. It is worth mentioning that the Apple company always requires their suppliers to take responsibilities for the public with the highest standards of public responsibility. For example, some suppliers were employing under-age workers in poor conditions and paying minimal wages, if the Apple company finds like these serious irregularities in the suppliers, it will requires these suppliers correct irregularities to make sure health, safety, human rights for workers. Of course, Apple company will track correcting behaviors from these suppliers. http://www.ifanr.com/34177 Marketing intermediaries(T) Resellers: The resellers in China, they have to undergo very rigorous controls from Apple company. This means that the resellers should abide strictly by the sales strategy and price strategy of the company. In effect, it is unfair to resellers. For example, when the Apple company announced the price cut in the Apple store or online store. But the Apple resellers have not right to cut the price, so the customers want to return their phone, which will lead to economic losses for resellers. http://zuiwufengchen.blogchina.com/1256053.html Competitors(0) The intensity of competitive rivalry: A research report from...
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...Contents 1. Introduction 1.1 Background……………………………………………………………….1 1.2 The situation of Apple Inc in 2011………………………………………..1 1.3 Apple’s quality control……………………………………………………1 1.4 CRM of Apple Inc………………………………………………………...2 2 Competitors 2.1 SWOT……………………………………………………………………...3 2.2 Porter's five forces………………………………………………………....4 2.3 Market trend……………………………………………………………….4 3 Cross culture issues 3.1 Apple’s product in different country……………………………………….6 3.2 Apple’s management in different country………………………………….8 3.3 Hofstede’s cultural dimensions theory for Apple…………………………..9 4 Corporate social responsibility and profitability 4.1 Economic…………………………………………………………………...11 4.2 Environmental………………………………………………………………11 4.3 Social………………………………………………………………………..13 4.4 Recommendation……………………………………………………………14 5. Conclusion…………………………………………………………………...16 6. Reference…………………………………………………………………….17 1 Introduction 1.1 Background Apple is a multinational company. The company's headquarters is in California in the United States. Headquarters is responsible for product design, development and marketing of consumer electronic products, computer software, and personal computers. All the products, the most well-known product are the Mac series of computers, iPod, iPhone and iPad. Apple has two million employees. Research and development personnel accounted for 2% of the total of 20,000 people. In 2011, Apple's turnover is $ 108.2 billion. This data is far more than...
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...are consumers vigilant about the quality of products, but a great influence in their purchasing decision has been the social and ethical behavior of companies they choose to patronize. Many consumer focus on the corporate social behavior of these companies, and whether they give back to the communities from which they make a profit. They also pay attention, to the impact these companies have on the environment and if they have any philanthropic causes. Also observed is the treatment of their employees and society on a whole, ethically and morally. Ethical and social responsibilities are therefore no longer a choice for businesses. They are obligations, which directly affects the brand and the overall success of these companies. The pages ahead will focus on the current ethical and social responsibilities of Apple Inc.™ and how the publication of violations and responsibilities made by Apple’s suppliers have affected Apple’s reputation over the past few years. Methods will be suggested which Apple can utilize to ensure its suppliers adhere to wage and benefits standards going forward and, will Apple customers be willing to pay even more for its products to ensure better wages and benefits for suppliers’ workers? Lets’ explore. Finally, ahead, Apple’s marketing strategy will be analyzed and recommendations will be made to improve its competitive advantage in the global market place. Overview of Apple Apple Inc.™ was founded in 1976 by...
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...Apple released new product again Qiaozhen yu operations management Edward Ruppel 2013/9/12 Apple released new product again Apple as a wonderful company in the world, update the mobile electronic products. Today, Apple just let the world down. iPhone the color of the 5C and 5S high prices become the key topic in the China. Even the usual lasts more than two hours of conference, this year is only an hour. What’s wrong with Apple? In my opinion, Apple’s product is not a lot of innovation in this time. In this article, I try to analyze this event, and give some of my opinions. Apple released new product again The event is now over — no big surprises from Apple. As faithful Apple followers know, September announcements usually mean a new iPhone. And Apple followed the script once again this year.But this time, Apple introduced two new phones. The 5C comes with a plastic cover and will sell at a lower price point than usual for new iPhones. The 5S has all the latest technology from the company, including a faster processing chip and improved camera. Both phones come in a variety of colors. Iphone5s looks almost identical to the iPhone 5, except that it's available in black, white or a classy-looking coppery gold. It's priced the same as last year's model, too: $200, $300 and $400 for the models with 16, 32 and 64 gigabytes of storage. Inside, though, there’s a new processor, which Apple says is...
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...Case Study Analysis PSY/322 Monday February 24, 2014 Mary-Lynne Ament Case Study Analysis Consumer behavior determines how and why a person makes a purchasing decision. Marketers try to understand this behavior so that they can adjust their marketing strategies to increase their brand loyalty and profit. There are social, cultural and psychological factors that influence these behaviors. Some social factors include lifestyle, personality, family, peers, and life roles. The psychological element includes attitude, perceptions, beliefs and motivation. Some cultural factors include basic values, ideals and behavior. When a business is going to “go global”, they need to understand their target audience and interpret their buying behavior. Apple iPhone in Japan case study In 2008, Apple released the latest version of the iPhone. The release of the iPhone did well in most places except in Japan. Apple had estimated on selling a million units there but had later changed that estimate to 500,000. There consumer behavior in Japan was much different from the behaviors of other countries. These other markets were happy to welcome the new iPhone and all of its capabilities, but the people in Japan were not impressed. In the case study of Japan to Apple’s iPhone: “No Thanks”, there was a hard lesson learned by Apple. It is fair to say that they did not do their research on Japan and the need for the iPhone. First there is cultural opposition because Japanese have high, complex...
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...Assignment 2: Challenges in the Global Business Environment Apple Inc. was founded in 1977. To date, this company has continually offered a wide range of products to meet the growing demands of customers all over the world. Apple not only produces and sells computer software and cellphones; they also distribute consumer electronic products around the globe. Increasing the value of shareholder and coming up with new inventive products is a constant process for Apple, and Apple continues to do so with their popularity around the world with about 301 store locations in 10 different countries. Aside from all of the advances Apple has made in their technology systems and products, Apple has become a company that is also a fully functioning business organization that is flourishing in economies around the world. Keeping local customers, as well as those on a global level, satisfied and happy, the company helping to make a unique unmatched precedence in the mind of their customers. Apple Inc.’s Supplier Code of Conduct has been held under a microscope in recent years. It’s 100 pages of inclusive requirements that focus on 20 important areas, including labor and human rights, health and safety, environment, management systems, and ethics. Often, these standards exceed what local laws require in order to set the bar high, and to keep operations running smoothly. The document addresses every part of the proper behavior practical and expected standards of supplier’s associated with...
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... The functions of management are not immune to these factors no matter how big or small the organization. Even an organization as large and complex as Apple is affected by these factors. Globalization Globalization has become a key factor for large corporations to excel above the competition. Who would have thought that the production of a computer being made in a garage in 1976 would have emerged into sales being over $750 million by 1982 shortly following Apple being incorporated in 1977? Globalization had to be a major influence to Apple’s revenue. It is known that globalization brings greater opportunity to a broader market while promoting competitors that will require a superior level of competence for any organization that will take advantage of it. Apple has made great profit by globalizing their company. Annual reports show that international sales take the lead in bringing in sales and are continuing to rise which is the result of good management. From my understanding, Apple had been trying to market Korea with their products for a long time since Korean market for the Cellular phone and mp3 market had been rising rapidly. The iPhone was the only phone that could not get into Korean market. They had studied the audience and the market very well and finally have welcomed the Apple stores in. They opened the Apple store right across from the oldest footwear company in the largest and most crowd city in Seoul, Korea. It shows that they have found the prime location...
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...Tim Cook and Steve Jobs 3 The Ansoff Matrix of Apple 5 Recommendation 6 Conclusion 7 Reference 8 Introduction This project is based on Apple company as an innovative company change new CEO under Tim Cook, it find out whether new leadership can be achieve competitive marketplace day by day and provide the recommendation for the company. Apple’s Business Level Strategy Apple Inc. is an American multinational corporation, this company is focus on designs and develops electronics product, ITunes is launched in 2003, iTunes is Apple's most revolutionary and innovative products, and also bring enormous commercial value of Apple, this is not only a software, it has changed people's behavior, for example it can download and organize music since then has become extremely quick and easy, successfully to replace the CD market, they are not only launch out their new product, this is the success factor of Apple Inc., In business-level strategy, Apple is focus on product development and improvement of existing products, that is they do something better than their competitors, which is a tremendous advantage for them, since Apple’s target market mostly focuses on the higher end sector of consumers, such high end products strives for quality product to ensure satisfaction to their focused market such as, continuous software and hardware improvement / innovation, expanding their music database, improvements of Apps and Apple Store etc., for example decide iTunes provide music...
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...Paper Project due 8/24/14 11:59 pm EST Topic: APPLE IN CHINA Apple Inc. is a Multinational American company with its headquarters in Cupertino, California was established in 1977.It is a much revered multinational company that designs and sells desktops, laptops, Smart phones, Tablets, software and accessories. Apple was the first major novel entrant to the evolving mobile Internet market otherwise known as smartphone which in 2007 introduced the Apple iPhone. ``It catalyzed a shift in the architecture of the mobile phone industry and set the standard in two ways. First, it provided a fully functional web browser that allowed users to escape previous operator-specific silos of mobile content by linking them directly to the infinitely larger and more diverse Internet value networks.Ineffect, it collapsed the boundaries between the mobile device and the Internet with its enormous content. Secondly, leveraging the iPod ecosystem, but going far beyond it, the iPhone created a platform sufficiently open and attractive to create an ecosystem of application providers with 250,000 iPhone-specific applications that encouraged billions of downloads``( Kenney,M. & Pon,B.2011). Apple designs, markets and manufactures portable communication digital media devices like personal computers (pc`s), digital musical players, and interrelated software products. Among the Company’s products and services are the iPhone, IPod, iPad, Mac Pc, Apple TV, ICloud, iTunes, iBook, the iOS and OS X...
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...far flung countries where of no concern to most consumers. However, in recent years many multinational corporations have made headline news with accusations of human rights violations. Such allegations erodes corporate image in the eyes of consumers. Apple Corporation has fallen under public scrutiny for the treatment of its factory workers in China. These allegations have forced Apple Inc. to bring forth solutions to answer the question. What are the social and ethical responsibilities of Apple Corporation, and how can these strategies be employed to restore corporate image to better market products? Apple’s current position on ethical and social responsibilities. Corporate Social Responsibility or CSR is defined by The European Union as ‘the responsibility of the enterprise for their impact on society’. The US has no governmental regulations concerning CSR. This leaves US manufactures like Apple little legal incentive to enforce a code of conduct. Apple’s choice to further implement a strict business conduct policy reflects a commitment to the highest standard of social responsibility. Apple has always operated under a Supplier Code of Conduct that outlines expectations as a condition for doing business with Apple. Implementing this across a multinational supply chain that employs 60,400 full time employees and some 2,000 to 3,000 part time and contract workers was not always a high priority in Apple’s corporate culture. With increased occurrences of child labor...
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...corporation, Apple, prides its success on "creating innovative, high quality products and services and on demonstrating integrity in every business interaction." According to Apple, their four main principles contribute to the integrity: honesty, respect, confidentiality, and compliance. Even though, Apple has created a code of business conduct that applies to all its operations, as well as their international operations, Apple has, unfortunately let down investors by their unethical conducts. Apple has come under fire since around 2006 as details emerged surrounding the workplace environment at Apple's Chinese suppliers. An article in The New York Times exposed unsatisfactory work conditions that included exhausting 24-hour shifts, exposure to toxic chemicals, overcrowded housing, and horrendous explosions. Foxconn Technology Group operates many of the plants in question in Chengdu, China. According some Apple product users, Apple is said to be a trendy innovator that leads the industry and forces competitors to follow. Nevertheless, when it comes to its supply chain management and treatment of workers in the Chinese factories, Apple hides behind the constraints of prevailing industry practices. The fact that these practices are in violation of not only local and national laws, but also of Apple's own, self-imposed code of conduct. The majority of Apple's worker-related problems was directed towards Apple's manufacturing partner Foxconn and its subsidiaries. Apple's China operations...
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...Running head: ETHICS BEHIND APPLE AND FOXCONN RELATIONSHIP 1 Ethics Behind Apple and Foxconn Relationship Maryana Didovych The College of Westchester ETHICS BEHIND APPLE AND FOXCONN RELATIONSHIP 2 Abstract This paper examines Apple, Inc.’s relationship with one of its biggest suppliers, Foxconn Technology Group. Recent growth in suicide incidents at Foxconn factories again caught media’s attention. Whether Apple’s decision to stay in business with Foxconn despite these incidents is ethical or not is examined using Traditional 5-Question approach. Contradictory evidence is also examined. Based on the result of 5-Question approach and reviewed evidence it can be concluded that Apple’s decision may indeed be unethical. Recently published evidence suggests Apple and Foxconn are addressing several issues, but close monitoring of the improvement process is required to ensure success. ETHICS BEHIND APPLE AND FOXCONN RELATIONSHIP 3 Ethics Behind Apple and Foxconn Relationship One of the biggest suppliers and manufacturers of Apple Inc’s (Apple) products recently has been involved in scandals concerning working conditions of its factory workers. This company is called Foxconn Technology Group (Foxconn). It operates in more than 40 research and development centers as well as manufacturing facilities in Asia, Russia, Europe and the Americas. According to Pratap, Radhakrishnan and Dutta (2012), Foxconn is “the world’s biggest contract electronics manufacturer, taking...
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...<University> | | | Apple operation strategy | | | | by | | | | <Name> | | | | <Date> | | | | <Lecturer’s Course Number> | | Nature, structure, products types and factors affecting the company Apple is multinational company that deals in manufacture of consumer products such as PC, phone and computer software’s, phones and digital media distributors. The company was started by Steve Jobs and Woznaik, currently it is the leading company in the technology industry. Job shares are 10%. The company went public in 1980 with shares price being 22 dollars and was split unto four times and adjusted IPO share was 0.39 dollars and currently goes for 94.58 dollars. Apple Apple is of the largest multinational company in America that manufactures and sells computers, portable music players, mobile phones, Softwares and applications and other media communication devices. It has a well-established market segment, and some of its products are the Apple TV, operating system (OS X and IOS), iPod and iPhone, and other products. The products produced by Apple unlike other companies dealing with similar products they are known for quality, uniqueness and they are associated with a class in the community. These characteristics have made the products to be outstanding in the market and hence they are preferred by many customers. Apple is one of the outstanding and most looked for after in the market by item fashioners who like quality. The Apple Company is also known...
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...Case Study Analysis The success of marketing a product or service in other countries is affected by the product itself and consumer demand. According to Weber (2002), when marketers are looking to export their products or services to other countries they need to understand the consumer’s demands, expectations, and tastes in the region. Not all consumers feel and think the same way. For example, consumers in Hong Kong have different historical and cultural views than Mainland China, although they may have similar cultural values (Weber, 2002). Consumers within these two regions may have different preferences and environmental standards. The same could be said for Japan. Therefore, when marketers are trying to enter other regions they must understand the region’s culture and behavior toward a product or service. Marketers must also understand demand factors of that region, such as economic and social. Case one: Japan to Apple’s iPhone: “No Thanks!” Although technology is used all over the world, different countries can provide many challenges when trying to introduce new technologies to them. Apple found this out when trying to introduce the iPhone in Japan. According to Frommer (2010), reasons the iPhone was not successful in Japan was because Apple failed to understand what the Japanese consumer expected of an iPhone and the competitive marketplace. Although the iPhone is successful in the United States, many consumers in Japan believe the phone’s technology is old and...
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