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Customer Centric

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1. להלן תאור המהלך שיווקי מבוסס טכנולוגיה שיייצר מחויבות שנציע לחברה: לשתות קפה עם ״מישהוא כמוך״ אונליין. הכוונה היא שכל לקוח שיחפוץ בכך יוכל לשבת בבית הקפה שלנו או בכל מקום אחר (ובפרט שהוא אכן לקוח) ולנהל שיחת וידאו עם מישהוא אחר מקהילת הלקוחות. אנחנו נסייע בבניית הקהילה, בהשאלת אייפדים בתוך בית הקפה ובכל מה שצריך על מנת לנהל שיחת וידאו על כוס קפה. שילוב של טכנולוגיה עם אלמנט חברתי וקפה.
נתייחס לגורמי הכוח המניע המיוחס למוטיבציה פנימית הבאים:
אתגר –עבור אנשים רבים יצירת קשר חברתי מהווה אתגר שלא קל להתגבר עליו. במקרה הזה שיחת וידאו עם אדם זר בהחלט מהווה אתגר. אנו עוזרים ללקוחותינו להתגבר על האתגר בכך שאנחנו מייצרים את הקהילה והמסגרת להכרות. כמו-כן אנחנו עוזרים לייצר נושא שיחה ראשוני (קפה או הטכנולוגייה וכו)
הוגנות באה לידי ביטוי בכך שלפעמים חסרה לנו חברה ואחרים יסייעו לנו ולפעמים לאחרים חסרה חברה ואנחנו נסייע להם (לדוגמה כאשר אנחנו לבד בחו״ל).
6.
פרופיל השגרירים:
מיקום גאוגרפי: באחת הערים בהן לרשת יש סניף או מתכוונת לפתוח סניף (או בסמוך להן)
גיל: מגוון גילאים מ18 ומעלה (נציגים מכל קבוצת גיל)
מין: גברים ונשים
השכלה: כל הרמות
הכנסה: בינוני ומעלה
אוהבי קפה
מוכנים ויכולים לשלם על איכות –
כנראה אוהבי מכשירי אפל (אייפון, מק וכו)
זמן פנוי
מובילים חברתיים
ייצוגיים

כיצד השגרירים ״ידברו״:
אנחנו נשלב בין מספר גישות שהודגמו בכיתה באופן הבא: בהמשך לתשובה לשאלה 1 ברצוננו לייצר קהילת לקוחות ש״ייפגשו לקפה אונליין״. השגרירים ישקיעו מזמנם בל״שתות קפה אונליין״ (בין היתר) עם לקוחות אחרים. את הפידבקים שהם יקבלו הם יאספו ויזינו אלינו. אנחנו נאפשר להם להיפגש עם המנכל ומנהלים בכירים אחרים ולשוחח איתם על מה ששמעו. כמו כן אנחנו נלמד אותם הרבה יותר על הכנת הקפה והאתגרים שלנו. במהלך השיחות עם הלקוחות האחרים (ועם אנשים נוספים) הם בין היתר ידעו לספר יותר לאנשים על האיכויות של הקפה שלנו ויעזרו להפיץ את הבשורה

3. מנגנוני Gamification לשימוש החברה: החברה שמה דגש על איכות, ומכוונת לקהל מן הקצה העליון. לכן נציע את שני המנגנונים הבאים: 1. תחרות ציורים בקפה. הלקוחות יקבלו את הקפה ללא חלב, עם קנקן חלב מעוצב קטן, ויציירו ציורים בקפה באמצעות החלב (כפי שגם מודגם בפרסומת) בעצמם. את הציורים הללו הם יצלמו. עשרת הציורים היפים ביותר יצולמו ותמונות ענק שלהם יהיו תלויות ברחבי בית הקפה. מי שתמונתו תזכה להיות בין היפות ביותר יקבל את הקפה והמאפה בחינם. בסוף התקופה תציג החברה גלריה אומנותית עם תמונות הקפה. 2. החברה תארגן אירוע שמשחזר את הקרב בין האוסטרים לטורקים (בנוסח השחזורים המתקיימים בארה"ב למלחמת האזרחים האמריקאית) שבעקבותיו קם בית הקפה הראשון בוינה "בית תחת בקבוק כחול". בסוף האירוע תקיים החברה יריד ובו תציע קפה מבית הקפה שלה לכל המשתתפים. תמונות מהאירוע יהפכו לעיצוב החדש של בית הקפה.

4. להלן תכנית הפעולה:
מטרות:
* הגדלת מחויבות הלקוחות את המותג * חיזוק מיצוב המוצג כמותג עילית של קפה. למביני עניין בלבד.
עקרונות הפעולה: * קו מנחה לכל המוצרים הנלוים. הקו צריך להיות כזה שיביא לזהות של המוצר על המותג של בית הקפה, עם זאת יאפשר חירות יצירתית לאמן המעצב. * היות ומדובר בקהל אנין טעם, על המוצרים להיות פריטי אמנות או אופנת עילית לכל דבר ועניין. * בהתאם לקרונות הרשת, על המוצרים להיות ידידותיים לסביבה. * על הלקוחות המשתתפים להרגיש סיפוק על כך שהצליחו לעצב מוצר יוקרתי ואיכותי, שבהמשך גם נמכר תמורת כסף.
התכנית:
* החברה תעודד אמנים ולקוחות לעצב מוצרים נלוים. על כל המוצרים להיות: * לבנים * לשאת את המותג של הבקבוק הכחול. * המוצר צריך לענות להגדרה "משפר את חוויית שתיית הקפה". * חל איסור על שימוש בפלסטיק כחומר. * אין הגבלה על התחום. המוצר יכול להיות מכל תחום (אביזרי מטבח, אופנה והנעלה, אביזרי שינה, וכו'). * סך עלות חומרי הגלם צריך להיות עד X דולרים, המוצר יימכר במחיר 1.2X דולרים. * כל ההכנסות ממכירות המוצרים ייתרמו לעמותה, לפי בחירת המעצב.

* החברה תספק: * את חומרי הגלם (עד עלות כוללת של 500X) * מספר חדרים מאחורי בית הקפה לשימוש המעצבים המעוניינים ליצור יחדיו. יסופקו קפה ועוגיות למעצבים.
המוטיבציה ללקוחות (קוים מנחים נלקחו מתוך המאמר): * הנאה מהתהליך עצמו (Autotelic/ Playful Task) - הלקוחות יבלו יחדיו בחדרי יצירה, ויעצבו יחד מוצרים. הם יהנו הן מהפעילות והן מהחברה. * סקרנות (Curiosity–Exploration-Arousal Seeking) – מהם הרעיונות שיכולים להיווצר מתוך תחרות כזו. * אתגר (Achievement-Challenge-Self Efficacy (SE)) – האם אצליח לעצב מוצר מעניין? * מיומנויות (Skill Development–Knowledge Acquisition (SD)) – רכישת מיומנויות בתחום זר כמו עיצוב. או לחילופין עבור מעצבים, עיצוב מוצר מוצלח תחת המגבלות נוקשות של המשחק. * הכרה ונראות (Recognition–Visibility (V)) – מוצרים בעיצוב שלי יימכרו בבית קפה מוביל לקהל, במחיר לא מבוטל. * אלטרואיזם (Altruism-Community Support (A)) – במקרה של הצלחה, מדובר בתרומה משמעותית למטרה טובה, שנעשתה בזכות מעט זמן שהושקע. * רכישת חברים (Make Friends (MF)) – בחדרי היצירה תיווצר אינטרקציה שבה אנשים יכירו זה את זה. חבורות יווצרו ויתכן אף זוגות שיינשאו בעקבות המפגשים הללו. זאת בעידן שבו אנשים פחות ופחות נפגשים בדרכים לא וירטואליות.
בסוף התהליך השאיפה היא שהלקוחות ינצרו חוויה נעימה של יצירה במסגרת של בית הקפה. כמו כן, יהיה להם זכרון לנצח מהחוייה – בכל פעם שייכנסו לבית הקפה הם יראו את המוצר שלהם נמכר בבית הקפה. וכך תהיה להם מוטיבציה להיכנס אליו שוב ושוב. הן לשם הכרה (V) על היצירה ממי שיהיה איתם באותו רגע והן לשם נוסטלגיה.

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...Assignment 8: Distributed Databases The reason for writing this paper is to clarify the importance of distributed database and why national chain restaurant should implement it. Given the situation presented in the assignment a small restaurant has grown to become a national restaurant chain and now they are concerning more on the distribution of data among different sites chains. For this approach distributed database architecture is suggested and reasons to implement the distributed database I will explain throughout the rest of this paper. The three reasons why an organization may have a need for distributed databases and best practices for implementation of distributed database would be that it provides the distributed transaction management. It provides the provision to do the distributed transactions like select, update and delete on the data without worrying about concurrency or locking problems and they distributed database are independent of given hardware. Today’s world involves a diversity of different machines like Sun machines, PCs, IBM machines, HP machines, and workstations of various kinds. In distributed DBMS all these machines are able to incorporate the data on all of those systems. The plan is to be able to run the same DBMS on a different hardware platform. Operating system independence distribute DBMS is independent of the underlying operating system like UNIX, Linux, Sun Solaris or Windows. All the databases in this model are compatible with different...

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Premium Essay

Databases

...Week 1 Assignment: Databases Maurice Eugene Northam III DBM/380 January 12, 2015 Bill Enloe Databases Database Management Systems (DBMS) are mind boggling, mission-discriminating programming systems. Today's DBMS’s epitomize many years of scholastic of a, what's more, mechanical examination and exceptional corporate programming advancement. Database Management Systems were among the soonest broadly conveyed online server systems and, accordingly, have spearheaded configuration arrangements crossing not just information administration, additional system applications, working systems, and organized administrations. The early DBMS’s are among the most powerful programming systems in software engineering, and the thoughts and execution issues spearheaded for DBMS’s are broadly duplicated and reexamined. For various reasons, the least of database systems building design are not as extensively known as they ought to be. First and foremost, the connected database systems group is genuinely little. Since business compels just help a couple of contenders at the top of the line, just a modest bunch of fruitful DBMS’s usage exist. The group of individuals included in outlining and actualizing database systems is tight: numerous went to the same schools, took a shot at the same compelling exploration ventures, and worked together on the same business items. Second, scholastic treatment of database systems frequently disregards building issues. Course reading presentations of database...

Words: 955 - Pages: 4