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1. Please evaluate the following travel sites using the consumer information processing model that we discussed in class (Exposure-Reception-Active Processing-Decision Making – Behavior). How well does each site handle each stage? www.expedia.com www.orbitz.com www.priceline.com
Exposure
(methods used to attract traffic to the site) • Advertisements on social media sites
• Relatable TV commercials that make you wish you were at the certain destination
• The catchy slogan for the website
This site is better at getting their name out there to more people I feel. It uses ads online as well as TV. It also gets their slogan stuck in people’s heads, which makes them think to go their first when booking a trip. • Hilarious TV commercials that lets you know there is nothing to be unexpected.
• Letting people know that they can get money when other people book for cheaper prices
• This site is good at being funny and clever and still letting the customers know that it is reliable and trustworthy. • Funny TV commercials that advertise how their prices are the lowest and best.
• The negotiator is a famous actor that draws more attention to the site
• Commercials that are witty and clever
This site is good at being funny and advertising their low prices, however their exposure needs to expand a bit more I feel.

Reception

(overall impression and what commands the most attention) This site is a bit plain for my liking. The colors are not bold enough. What command the most attention is the pictures of beautiful destinations as well as the features and top deals of the day. The vacation packages also catch attention because who doesn’t love packaging all things together. Overall this site is more engaging right off the bat. The pictures command my attentions, but the hot deals also are what I noticed. The cheap prices they advertise make any trip seem affordable. The red color for all the cheap prices really stand out and make anyone looking at the site want to click on them and get even more information. The colors of this site are the bests of the three. Its not as plain and more fun and engaging. The home page is way too plain though there isn’t much to it. There isn’t any pictures which are what normally draws in my attention. The only thing that drew in my attention is the guy who does all the “negotiating”

Active Processing
(what information is provided, ease of use, point of differentiation) There is information about deals as well as different ways to save on trip such as Groupon. It is clear and easy to understand what you are supposed to do to book a trip. It is different because it really emphasizes the top destinations and deals. Those really stand out. Packages for trip are what I see first with the information provided. Also the top destinations and hotels are provided for the customers. Also knowing that there are cruises and cars that you can get off the site help draw in more people. All the pictures of hotels make this site different from the others. It requires less information to search for a flight and it is much easier in more opinion. Hotel guides and vacation packages are some of the information that is provided. It is the same as the others in the way you search for flights and packages that you already know the information for. It is different and standout because of its simplicity and the colors of the whole site.
Decision
Making
(how is the decision structured & what attributes are emphasized) The decision is structured into offering deals and sample pricing for trips that make the customer visualize how much their trip would cost. The attributes that are emphasized are the hot deals and the Groupon portion of the site. The tropical destinations are also what they emphasize in pictures It is structured by giving you options of cheap destinations that are the most popular. You can also browse around which is nice incase you don’t see anything you like on the tops list. It is like the other where you can book very easily if you have all the dates and place already picked out. The booking a flight and other options like cars and cruises is emphasized on the first page. It shows you cheap prices of places and hotels that they have on the site drawing in your attention. It helps with the decision process by showing options and last minute deals that are at a low cost. The homepage doesn’t emphasize much except percentages off. It really doesn’t help make the decisions easier.
Behavior
(ticket purchase process, encouragements to buy & stop search process) The purchase process is pretty much the same as the other sites. You add in the info and choose a flight. Encouragements to buy are given with the deals and low pricing advertised. The search process is straightforward and very easy to follow. You can stop the search process very easily or switch destinations and dates with no trouble. The purchase process is the same as the other sites for the most part. It also has the phone number in bold incase you want to book through that option. It encourages you to package your trip with activities, cars, hotels, and gives options for cruises. You can stop searching your trip and start up another at anytime. It has options for pretty much everything.

The purchasing process is the same as the others but it encourages you to buy things by all the price reductions and packages. It makes you want to stop and just search fun places to go because of the deals that are provided.

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